Design Sprints side-by-side service design sprints vs google venture sprints
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Have presented this Design Sprint comparison on 2015 at the Business Analysis Track at Developer's Conference http://www.thedevelopersconference.com.br/tdc/2015/portoalegre/trilha-analise-de-negocios It's based on MVS Model/The Service Startup by Tenny Pinheiro and servicedesignsprint.com and Google Ventures Design Sprint before the publication of the book Design Sprint by Jack Knapp . Unfortunately I have missed to publish it in 2015 and I haven't updated it since then. The subject have gained traction last year so will serve more like a back tracking understand about who and how people had been using sprint for design prior the buzz .
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Design Sprints side-by-side service design sprints vs google venture sprints
- 1. Design Sprints side-by-side review @AdilsonChicoria by Service Design Sprint Google Ventures Sprint &
- 3. Why Design?
- 5. Bluemix was built from the ground up using IBM Design Thinking and has 10 times more users today than initially projected.
- 6. Part of IBM’s $1 billion investment in cloud computing http://www.ibm.com/design/blog-iconic-bm.shtml
- 11. Innovation by Design Viability (business) Desirability (human) Feasibility (technical) innovation
- 14. Challenge Solutions Understand Explore Prototype Evaluate
- 15. Challenge Solutions Understand Explore Prototype Evaluate
- 16. Challenge Solutions Understand Explore Prototype Evaluate Design Thinking
- 17. Design Thinking Understand Explore Prototype Evaluate
- 18. Design Thinking Understand Explore Prototype Evaluate Context People Relationships User Drives Behavior Mental Model Attitudes User Journey Pain Points Desires Ideas Ideas Journeys Product User Interaction experience Co-creation Bring the Usertalk to user gather the team define a challenge observe connect findings figure out the user journey build raw- and-fast observe learn reframe learn see materialize product service service Personas Bring the User
- 19. Design Thinking Understand Explore Prototype Evaluate Context People Relationships User Drives Behavior Mental Model Attitudes User Journey Pain Points Desires Ideas Ideas Journeys Product User Interaction experience Co-creation Bring the Usertalk to user gather the team define a challenge observe connect findings figure out the user journey build raw- and-fast observe learn reframe learn see materialize product service service Personas Bring the User user perspective storytelling
- 20. Design Thinking Understand Explore Prototype Evaluate Context People Relationships User Drives Behavior Mental Model Attitudes User Journey Pain Points Desires Ideas Ideas Journeys Product User Interaction experience Co-creation Bring the Usertalk to user gather the team define a challenge observe connect findings figure out the user journey build raw- and-fast observe learn reframe learn see materialize product service service Personas Bring the User user perspective storytelling Opportunitiesinsights Barriers
- 21. Design Thinking Understand Explore Prototype Evaluate Context People Relationships User Drives Behavior Mental Model Attitudes User Journey Pain Points Desires Ideas Ideas Journeys Product User Interaction experience Co-creation Bring the Usertalk to user gather the team define a challenge observe connect findings figure out the user journey build raw- and-fast observe learn reframe learn see materialize product service service Personas Bring the User user perspective storytelling Opportunitiesinsights Barriers
- 22. Design Thinking Understand Explore Prototype Evaluate Context People Relationships User Drives Behavior Mental Model Attitudes User Journey Pain Points Desires Ideas Ideas Journeys Product User Interaction experience Co-creation Bring the Usertalk to user gather the team define a challenge observe connect findings figure out the user journey build raw- and-fast observe learn reframe learn see materialize product service service Personas Bring the User user perspective storytelling Opportunitiesinsights Barriers
- 23. Design Thinking
- 25. Timeboxing
- 27. Timeboxing Sprint essential to driving the right types of behavior from the participants.
- 28. Timeboxing Sprint essential to driving the right types of behavior from the participants. It’s not just important in speeding up
- 29. Timeboxing Sprint essential to driving the right types of behavior from the participants. energy economy and social collaboration It’s not just important in speeding up
- 30. Timeboxing Understand Explore Prototype Evaluate Challenge Solutions Sprint essential to driving the right types of behavior from the participants. energy economy and social collaboration It’s not just important in speeding up
- 31. Timeboxing Understand Explore Prototype Evaluate Challenge Solutions essential to driving the right types of behavior from the participants. energy economy and social collaboration It’s not just important in speeding up Design Sprint
- 33. Service Design Sprint The Minimum Valuable Service MVS Model theservicestartup.com
- 34. Service Design Sprint The Minimum Valuable Service MVS Model theservicestartup.com The sprint gives teams a shortcut to learning without building and launching. Google Ventures Sprint gv.com/sprint
- 36. Organizing your Sprint interactions Day 1 Day 2 Day 3 Day 4 week 1 week 2 week 3
- 37. Organizing your Sprint interactions Day 1 Day 2 Day 3 Day 4 week 1 week 2 week 3 Day 1 Day 2 Day 3 Day 4 week 1 week 1
- 38. Organizing your Sprint interactions Day 1 Monday Day 2 Tuesday Day 3 Wednesday Day 4 Thursday Day 5 Friday Day 1 Day 2 Day 3 Day 4 week 1 week 2 week 3 Day 1 Day 2 Day 3 Day 4 week 1 week 1
- 39. Context Clear your calendars and gather some essential supplies. Multidisciplinar Team Service Design Sprint Google Ventures Sprint 4 day - no sequencial days 5 days - sequencial days pre Sprint Plain your sprint interactions
- 40. Context Clear your calendars and gather some essential supplies. Multidisciplinar Team Service Design Sprint Google Ventures Sprint 4 day - no sequencial days 5 days - sequencial days pre Sprint Plain your sprint interactions
- 41. Context Clear your calendars and gather some essential supplies. Multidisciplinar Team Service Design Sprint Google Ventures Sprint 4 day - no sequencial days 5 days - sequencial days Schedule a user study before you start the sprint pre Sprint Plain your sprint interactions
- 42. Understand
- 43. Understand MONDAY: UNPACK “unpack” everything they know draw insights from the team together create a simple user story set the scope for the week take useful notes as a team Time Machine (past/present/future) - create perspective around the challenge Sprint Ethnography - 15 min to talk to people who uses to faces our challenge Hero Profile: capture extreme attitudes and build attitudinal profile and mental models Invoking your Heroes: recruiting real uses that fills up the Hero attitudes and mental models Humanize::Projection Day 1
- 44. Explore
- 45. Explore Ethnography: 50 min interviews with real users that fits the Hero Profile The Hero Quest: download the interview data and build the journey challenges (faced by the Hero) and explore how he is solving/overcoming it. Discuss Opportunities and Barriers for hero desires and pain points Tuesday: SKETCH Team will work individually to draw detailed solutions on paper Everyone works separately to ensure maximum detail and depth with minimum groupthink. Breaking it down into four discrete steps (Notes, Mind Map, Crazy 8s, and Storyboard), Humanize::Perpectives After sketching, you’ll use a structured critique and weighted voting to select the best ideas from the field of possibilities. Co-criation: bring real plain users and Heroes to co-create ideas among the groups teams Day 2 Day 3
- 46. Prototype
- 47. Prototype WEDNESDAY: DECIDE Decide which prototype Draw a storyboard, which serves as a blueprint of your forthcoming prototype Select research participants and get to work planning Friday’s interviews THURSDAY: PROTOTYPE Build an entire realistic-looking prototype in just eight hours Gather a team of experts, assign roles, and put your plan into motion Service Principles The MVS Journey: prototype the service journey with ideas and solutions Hero Pitch: the Hero will pitch(and defend) the team ideas to other teams and stakeholders Crystallize::Playground Day 3
- 48. Evaluate
- 49. Evaluate Crystallize::Polish-off FRIDAY: TEST Show your prototype to real customers in 1-on-1 interviews. Observe, taking notes as a team and finding patterns in real time Ideas have all been exposed to oxygen — some will be smash hits, while others will meet an early end. Playback: call the users and observe them walking through your service prototype Polish-off: refine and polish-off Backlog: create your Threshold/Performance/WoW/Waste prioritized backlog Carving the Pitch: build your MVS selling pitch Day 4
- 50. Service Design Sprint Google Ventures Sprint 4 day - no sequencial days 5 days - sequencial days Validated High Definition Prototypes post Sprint Learning by Immersion in your own opportunity Discover your User Oriented Business Principles Business Backlog Learning by Immersion in your own opportunity
- 51. Service Design Sprint Google Ventures Sprint some differences
- 52. Service Design Sprint Google Ventures Sprint some differences 4 day - no sequential days 5 sequential days
- 53. Service Design Sprint Google Ventures Sprint some differences Service Dominant Logic Product Experiences 4 day - no sequential days 5 sequential days
- 54. Service Design Sprint Google Ventures Sprint some differences Service Dominant Logic Product Experiences 4 day - no sequential days 5 sequential days The Team works with user since the beginning The team does not participate in the user research The User Research is a input to the Sprint
- 55. Service Design Sprint Google Ventures Sprint some differences Service Dominant Logic Product Experiences 4 day - no sequential days 5 sequential days Co-creation does not include the real user Co-creation includes the regular and Hero users The Team works with user since the beginning The team does not participate in the user research The User Research is a input to the Sprint
- 56. Service Design Sprint Google Ventures Sprint some differences Service Dominant Logic Product Experiences High Definition PrototypesLow Definition Prototypes 4 day - no sequential days 5 sequential days Co-creation does not include the real user Co-creation includes the regular and Hero users The Team works with user since the beginning The team does not participate in the user research The User Research is a input to the Sprint
- 57. Service Design Sprint Google Ventures Sprint some differences Service Dominant Logic Product Experiences High Definition PrototypesLow Definition Prototypes 4 day - no sequential days 5 sequential days Co-creation does not include the real user Co-creation includes the regular and Hero users Minimum Valuable Service Minimum Viable Product The Team works with user since the beginning The team does not participate in the user research The User Research is a input to the Sprint