The document summarizes the recruitment process at Firstcry.com, an online retailer for baby and kids products. It describes the various departments at Firstcry, including HR. The recruitment process involves opening requirements, sourcing candidates, screening resumes, interviewing, selecting candidates, and onboarding. Key learnings included understanding the recruitment process, salary negotiation, sourcing profiles, and communication skills. Challenges included getting timely feedback, retaining candidates, salary negotiation, and sourcing for remote locations.

1. Sinhgad Institute of
Business Administration
and Research, Pune
-By
Aditya Thakre

2. •Contents
I. About FIRSTCRY.com
II. Departments at FIRSTCRY.com
III. HR Team at FIRSTCRY.com
IV. Introduction to Recruitment
V. Recruitment process at FIRSTCRY.com
VI. Sourcing Portals used
VII. Profiles Worked on
VIII. Learnings
IX. Challenges Faced
X. Conclusion

3. ABOUT FIRSTCRY.com
• First Cry is India’s leading online & offline shop for new mom, kids (0-14 years) & baby products.
• The mission is to provide a huge range of products at the lowest prices with prompt customer
service.
• It was launched in 2010 by Supam Maheshwari and Amitava Saha
• Its headquarter is in Pune .
• FirstCry offers a choice of more than 100000 products across 1000+ top international &
Indian brands.
• FirstCry runs more than 700 stores & has provided employment to more than 7000+ employees.

4. Departments
at
Firstcry.com
• B2B
• B2C
• B2D
• Design
• Online Marketing
• Stockist
• Finance
• HR
• IT
• Product
• Edutainment
• Warehouse
• Merchandising

5. Ganesh Bist Sir
(Manager- Facility
& Administration)
Raminder
Vishwanath Ma’am
(Senior Manager
HR Operation )
Sonal Jain Ma’am
(Deputy GM
Payroll)
Ms. Ritu Agarwal
(Assistant
Manager)
Ms. Krati Trivedi
(Team Leader)
Ms. Neha Jangde
(Assistant
Manager)
Mr. Gevesh Thapa
(Assistant
Manager)
Mr. Supam
Maheshwari
(CEO)
Mrs. Manjula Rao
(CHRO)
Deepti Grace
Ma’am
(Deputy GM Talent
Acquisition )

6. What is Recruitment ?
•Recruitment is the overall process of
identifying , sourcing , screening ,
shortlisting , and interviewing
candidates for Job .
•Recruitment involves understanding
the organization’s staffing requirements
and determining the skills, experience,
and qualifications needed for various
positions .
•Sourcing candidates through social
media platforms, job Portals
professional networks , employee
referrals , and recruitment agencies .
•Recruiters collaborate with hiring
managers to make the final decisions .
Job offers are extended including
negotiation of terms and conditions
such as salary , benefits and start dates .

7. End to End
Recruitment at Firstcry
•Open Requirements
•Sourcing Candidates
•Screening candidates through Resumes and Calling
•Interviewing the candidates
•Selection
•Closure
•Document Verification
•HOD Approval
•On-Boarding Details
•Offer letter process & Joining Formalities
•Taking follow up of candidates

8. Sourcing
Portals used

9. Profiles worked on
1.Customer Relationship Officer
2.Store Manager
3. Service Enginner
4. Sales Executive
5. Account Manager
6.Graphic Designer

10. Learnings
Practical exposure to Recruitment process
Salary Negotiation
Sourcing profiles
Mainting MIS
Raising Offer Letter
Salary Bifurcation
Communication Skills
Teamwork

11. Challenges Faced
Getting feedback from
Stakeholders on time
Retaining Candidates
Salary Negotiation
Raising offer letter without errors
Convincing Candidates
Sourcing Resumes for remote
locations

12. CONCLUSION
• Practical insights into recruitment,
selection and onboarding.
• Enhanced communication skills by
communicating with team
members and Stakeholders.
• Roles and responsibilities of
various departments in HR