Hello Everyone This is from my session on Blogging For Business- How Blogging Can Grow Your Business? at WordCamp Nagpur 2019. You can get in touch with me: Website: https://www.blogsgeek.com Facebook: https://www.facebook.com/theadityavikram Twitter: https://www.twitter.com/blogsgeek

1. Blogging for business:
How blogging can grow your
business?

2. Hi, I’m Aditya
An Affiliate marketer & Blogger

3. Why Business
Blogging?

4. More Traffic
• 97% More Inbound Links
• 55% More Traffic

5. Build Trust
• 81% Trust Blogs
• 60% Feel More Positive

6. Leads & Sales
• 88% More B2C Leads
• 67% More B2B Leads

7. Google Love Blogs
More Content More Indexed Pages

8.  Grow Links & Helps In SEO
 Educate & Inform your existing & potential
customers
 Understanding Customers & Improving
Services
 Lower acquisition cost
 Enable Sales.

9. Blogging Blunders

10. No Goal
• What is the goal of your Blog?
• Awareness? Lead Generation? or both?
• Once you have the answer, build a
blogging strategy.

11. Careless content
• Create Engaging Content & Give Value
• Add visuals
• Take time writing headlines

12. Not mobile friendly
• Better user experience
• Faster loading time
• Competitive advantage

13. Ignoring SEO
• Optimize on-page content
• Avoid panda & penguin
• Use Search Console & Google Analytics

14. What to do?

15. Decide metrices

16. Content research & keyword
gathering

17. Create valuable content
• Useful content = Valuable content
• Try to solve customer’s problem

18. Content promotion & distribution
If you build it, they won’t just come. You must
promote it

19. Retain With Email & Social Media
Engagement
Blog
Post
E-mail
Marketing
Push
Notifications
Search
Engines
Social
Media
Chat BotsForum
Discussions
Push
Notification

20. Learn from feedback & Repeat
• Learn from your audience
• Improve your product
• Repeat the process

21. Some Don’ts
• Don’t Me-Me-Me-, Its not all about you
• Don’t force it if it’s not working
• Don’t Oversell- Give value first
• Don’t just make it a business talk
• Don’t ignore your audience

22. Thank You
@BlogsGeek