A talk given by Agathe Guerrier, Head of BBH Labs in London, at SPOT conference in Aarhus in May 2014, outlining a point of view on new types of ideas that can drive growth for creative businesses.
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A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014
1. The Next Big Thing:
A New Value Framework for Creative Businesses
#SPOTinteractive | @agatheg @bbhlabs | 01.05.14
2. “How do you design and develop interactive
media experiences that reach new audiences
and create new branding opportunities with
new ways of doing business in mind?”
3. “How do you design and develop interactive
media experiences that reach new audiences
and create new branding opportunities with
new ways of doing business in mind?”
8. “Out of this absurd, crazy process pops a
brilliant thought: that’s where magic
emerges. Of course no one wants to
believe it’s so random, but it is.
Now I can hear the corporate minds
saying: ‘But if it is so random and
unpredictable, how can a creative
business operate as a business?’
This is not an unreasonable question, to
which my answer is ‘With great
difficulty’.”
9. The Value of Creativity
The Million Dollar Question?
10. The Value of Creativity
Not really
Effectiveness
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