In this webinar, Felix Watson and Terrell Cobb will teach you three principles that will help you gain alignment between both Designers and PMs.

1. Felix Watson
Product Manager at Google
Terell Cobb
Designer at Microsoft
&
Empowering You to Empower Them:
April 27, 2022
11:00 am PST
2:00 pm EST
7:30 pm BST
Image Credit: https://www.blackillustrations.com/

2. Logi Analytics, an insightsoftware company, empowers the world’s software teams with the most intuitive,
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Logi leverages your existing tech stack, so you can quickly build, manage, and deploy your application. And
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Over 2,200 application teams have trusted Logi to help power their businesses with sophisticated analytics
capabilities. Logi Analytics was recently awarded the 2020 “Best Business Intelligence Solution” Proddy award by
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Analytics Survey 21 across several categories, including Operational BI, Embedded BI, and Cloud BI. Logi Analytics
is headquartered in McLean, Virginia, with offices in Ireland, England, Ukraine, and China.

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Product Management Today
Empowering You To Empower Them
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4. Felix Watson Jr.
PRODUCT MANAGER
Speakers
Terell Cobb
DESIGNER

5. Housekeeping
F
Principles for better collaboration with Design and Product Management
Engage in the chat
Open Engagement
Q&A will be
at the end
Let’s keep the
conversation going
(LinkedIn, Clubhouse, etc)

6. P1 Build relationships
P2 Communicate effectively
P3 Learn and Grow
Principles for better collaboration with Design and Product Management
Our Principles
F

7. P1 Build
Relationships
Recognize the goals, values,
and expertise of each others
discipline.
Image Credit: https://www.blackillustrations.com/
Principles for better collaboration with Design and Product Management
F

8. Know
yourself
(& co-pilot)
Principles for better collaboration with Design and Product Management
A. PM & Designer Types
(Backgrounds, roles, products worked
on in the past, all of it matters.)
B. Know who you’re working with
(Personal & professional)
tip 1 T F

9. - Unblocks
- Imagines
- Creates harmony
- Know the users needs
- Connect experiences
- Advocate for people and
processes
What is a
Designer?
Tip: Please stop saying sprinkle, shinny,
delightful to designers, we don’t like it. T

10. *Note: Within Product there are different roles,
i.e Growth, Platform, Core
What is
a PM?
- Identify Value
- Business Viability
- What and Why
- Success Metrics
- Create clarity
- Generate energy
- Guide Execution
F

11. Establish Co-
Ownership
models
Principles for better collaboration with Design and Product Management
A. What both PM & Design bring to the
table
(Who owns UX? Well both…
Constraints, and Level of zoom )
B. Mixing and matching unique styles
(Co-piloting, understand strengths and
weaknesses)
C. Unspoken rules of engagement.
(The PM ugly mock & lo–fi click through)
tip 2 T F F

12. F
Principles for better collaboration with Design and Product Management
Ways to partner
● Awareness of how to help
reach goals.
● Meet them where they are.
● Use design thinking and
actions to help.
● Help them be visionary
● Know your connection
back to OKR’s
T

13. Operator Craftsperson Visionary
Strength:
Execution &
Communication
Growth area:
product insight
Strengths:
Defining & Mentoring
Growth area:
large org effectiveness
Strengths:
Creativity & Intuition
Growth area:
interpersonal issues
source: @shreyas F
Principles for better collaboration with Design and Product Management
Types of PM’s

14. What we’ve covered
Principles for better collaboration with Design and Product Management
P1: Know yourself (& co-pilot)
P2: Co-ownership models
F

15. P2 Communicate
Effectively
To go far, go together.
Navigate conflict and make
others feel heard.
Image Credit: https://www.blackillustrations.com/
Principles for better collaboration with Design and Product Management
T

16. A mindset: strong
opinions, loosely
held.
Principles for better collaboration with Design and Product Management
F

17. Handling
Conflict
Principles for better collaboration with Design and Product Management
● Communicate, Communicate,
Communicate…
● Be transparent with what your goals are.
● Find a healthy way to disagree
● Know your audience and situation
● Be honest and open about the work
needed.
tip 1 T F

18. Ask
questions
for clarity
Principles for better collaboration with Design and Product Management
● "What do you think",
● "Hey, what if we"
● "Have you considered the
thought around",
● “What is the clear problem”
● "What does success look like"
● “How can we measure success”
● “What is our shared vision”
● “Plan additional meetings for
clarity”
tip 2 T F

19. Use your
imagination
Principles for better collaboration with Design and Product Management
● Be intentional
● Adjust to [X] fatigue
● Clarity through text and images
● Design outside of your screen, Sketch,
ideate and whiteboard together
● Screenshare for consensus
● Leave a trail of collaboration in your files
🙌🏾 🚨 ✅ 🏾
tip 3 F T

20. What we’ve covered
Principles for better collaboration with Design and Product Management
P1: Strong opinions, loosely held
P2: Handling conflict
P3: Ask questions for clarity
P4: Use your imagination
F T

21. P3 Learn
and Grow
How to inspire, enable
and empower each other
during and after the project
is done.
F
Principles for better collaboration with Design and Product Management

22. Partner &
advocate
Principles for better collaboration with Design and Product Management
A. Project FOMO
(Burnout, What you didn’t make it in,
know the business goals)
B. Understand your partner’s goals.
(Know your OKR’s as well
as your Hero user)
C. Manage stress
(Outlets, Hobbies, Look ahead, enjoy the
journey)
tip 1 F T F

23. Give
positive
feedback
Principles for better collaboration with Design and Product Management
A. Privately & real time
(Email, IM, Text, 1:1 chat, Meeting
before the meeting)
B. Publicly recognize and reward.
(Reward system, figma comment,
highlight in reviews, )
tip 2 T F

24. Meaningful
reflections
Principles for better collaboration with Design and Product Management
A. Post Mortems & Pre-Mortems
B. Stakeholder reviews
C. Retro for success, take the time
to empathize, understand and
transition
tip 3 F T

25. What we’ve covered
Principles for better collaboration with Design and Product Management
P1: Partner & Advocate
P2: Give positive feedback
P3: Meaningful reflections
T

26. Felix Watson
Product Manager at Google
Terrell Cobb
Designer at Microsoft
/in/felixjr/
@FelixWatsonJr
felix.thepmmastermind.com
/in/terellcobb/
Q&A
To view more from The Product Journey series visit:
https://www.productmanagementtoday.com/
webinar-series/13723/the-product-journey
@terellcobb424
www.terellcobb.com

27. You
Thank