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Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4

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Epiphanies, Inc.
Epiphanies, Inc.

Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself! Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter. Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

Formation
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Tools & Tactics for Audience Building on Facebook & Twitter Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. http://Facebook.com/AhaYourself Part 1 of 4 Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
During Our Time Together... ,[object Object]
One Size Fits All! Or, Tactics You Can Use on Any Online Channel
Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
Twitter! Or, ... You Know ...Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Quality Over Quantity ,[object Object], 1.5 million followers (600x) ,[object Object]
Guy blames a button...Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
Quality Over Quantity “Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.” --Seth Godin Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
1. Strategy Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
Why Are You Doing It? ?? ,[object Object]
Comcast: Deliver customer service, salvage reputation
12in12K: Raise at least $12,000 for one charity per month for a yearThe answer tells you what kind of audience building to do! Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
My mission at Sheri McConnell Companies, Inc. is to empower women to achieve financial independence by learning how to leverage their time, money, and expertise exponentially. Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
2. Measurement ,[object Object]
Revenue/cost

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Tools and Tactics for Audience Building on Facebook and Twitter - Part 1 of 4

  • 1. Tools & Tactics for Audience Building on Facebook & Twitter Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. http://Facebook.com/AhaYourself Part 1 of 4 Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  • 2.
  • 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
  • 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
  • 5. Twitter! Or, ... You Know ...Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
  • 6.
  • 7. Guy blames a button...Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 8. Quality Over Quantity “Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.” --Seth Godin Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 9. 1. Strategy Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 10.
  • 11. Comcast: Deliver customer service, salvage reputation
  • 12. 12in12K: Raise at least $12,000 for one charity per month for a yearThe answer tells you what kind of audience building to do! Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 13. My mission at Sheri McConnell Companies, Inc. is to empower women to achieve financial independence by learning how to leverage their time, money, and expertise exponentially. Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 14.
  • 17.
  • 18. 3. Content Creation Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 19. Editorial Planning Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 20. 4. Broadcast Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 21. Automate Broadcasting Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 22. 5. Engagement http://www.youtube.com/watch?v=XIRD5oosqIU Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 23.
  • 24. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
  • 25. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
  • 26. Thank you! If you got information of value out of this presentation that made it worth your time, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out this presentation. 3. Check out the other three parts at http://slideshare.net/AhaYourself. Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Notes de l'éditeur

  1. LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  2. LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)