4. Enterprise Ireland
Enterprise Ireland is the government organisation
responsible for the development and growth of
Irish enterprises in world markets
“Where innovation means business”
•EXPORTS and JOBS
•30 offices around the globe in key export markets
− Enterprise Ireland UK
6. New Market Entrants Team
• “High Potential Start Ups” (98 new HPSU’s to UK each year!)
• Sustainable market entry strategy
Assessing in-market opportunities
Identifying routes to market
Identifying potential customers and competition
Influencer/buyer introductions
• NOTE – it is not an extension of home market
• Cross sector
7.
8.
9. The UK Retail Industry
• Market value +1.8% to £300.7bn in 2013(Verdict Retail)
• Challenged high street spending
• Value Retailers, Mid Market & Upper End
11. eCommerce and Multichannel Development
“Those with a good multichannel offering will have an advantage
especially with the increase in tablets – portable retail experience is
going to be the next big thing”
Global B2C eCommerce market is valued at €825bn (approx. £720bn) in 2012
•£78bn (approx. €89bn) – UK online retail market 2012 V €3.7bn spent by online
shoppers in Ireland (Sources: IMRG, Retail Excellence Ireland)
•Shopping through mobile devices continued to grow in 2012
− 300% growth of mobile commerce
− 20% of UK online sales made through mobile devices (including tablets)
− 80% of smartphone and tablet owners use their devices while watching TV
13. A Highly Competitive Market for Vendors
• Top 100 online-retailers
dominate
• Fewer than 500 with online
revenues greater than £5m
• Complicated landscape -
dozens of interlinked
technologies
• Hundreds of inbound enquiries
per day!
• Industry gorillas dominate
Very Competitive
Need to prepare before
“Retailer Ready”
15. Programme Timeline
Collect and Analyse
Weeks 1 to 4
Market Entry Strategy
Weeks 5 to 7
• The competition
• Your company and value
• Influencers and partners
• UK retailers and
segmentation
• Which segments have you
chosen?
• Why are they a good fit?
• Which one target retailer?
• The Perfect Pitch
17. Innovation in Irish Retail Technology
• Delivery as a Competitive Advantage
• Instore Engagement and Virtual Inventory
• The Instore Mobile Experience
18. Delivery as a Competitive Advantage
• Customer: Convenience, speed, low cost
• Retailer: Reduce cart abandonment and cost of failed deliveries (£851m)
19. Instore Engagement and Virtual Inventory
• Customer: Choice and a interactive, fun shopping experience
• Retailer: Offer full product range in bricks and mortar stores
20.
21. The Instore Mobile Experience
• Customer: Price match, no queues, instant payment, choice
• Retailer: Quicker buying decisions, better customer service
“Showrooming - 57% of customers said that a price match
of the item would have persuaded them to purchase the
product/brand instore”
22. Summary
Irish technology companies can help retailers
to deliver innovation, improve the customer
experience, and gain competitive
advantage
23.
24. Sign up to our website
www.retailer-solutions.com
Follow @retailer_sol and
@EI_amahon for updates