The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.
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DEALING WITH DARWIN
1. DEALING
WITH DARWIN
HOW GREAT COMPANIES INNOVATE AT EVERY PHASE OF
THEIR EVOLUTION
---GEOFFREY A. MOORE
PRESENTED BY-AJAY KUMAR,
PGCM-1434
2. Foundational model
1.Economics of innovation
a. Goal of innovation
Diffrentiation
Neutrilization
Productivitywaste
B. Enemies of differentition
=0(multiple innovation initiatives Bub
ma
3. A
B C D
E
Technology
adoption
life cycle
Time
Growth
market
Mature
market
Declining
Market Foult
line
End of life
Indefinitel
y
Elastic
middle
period
The category-Maturity life Cycle
4. Techies:
Just try it
Visionaries:
Get ahead of the herd!
Pragmatists:
Stick with the herd!
Conservatives:
Stick with what’s proven!
Skeptics:
Just say no!
Underlying Drivers in growth Markets
Technology-Adoption strategies
5. 3.Innovation and business architecture
Value chain
element
Complex
systems
Volume
operations
Research Qualitative
scenarios
Quantitative
analysis
design Integration
modules
Module that
integrate
source At the margin At the mean
manufacture Adaptive
methodologies
Deterministic
processes
market Value chain
orchestration
Branding and
promotion
sell High-touch
persuasion
Low-touch
distribution
service Open-ended
consultation
Close-ended
Transaction
6. 2.Managing innovation
a.Types of innovation
Line
Extension
innovation
Enhancement
innovationMarketing
Inno.
Experiential
Inno.
Renewal innovation
Organic
renewal
Acquisition
renewal
Harvest
& exit
Value
migration
Process
innovation
Integration
innovation
Value eng.
innovation
Operational excellence
Platform
innovation
Product
innovation
Disruptive
innovation
Application
innovation
7. Managing innovation in growth market
Innovation types for growth market
product
Market
new
Disruptive
innovation
existing
Application
Innovation
Product
innovation
Platform
innovation
Managing innovation in your enterprise
1.Socialize the idea
2.Analyze the portfolio
3.Analyze the target category
4.Reduce the number of innovation types under consideration
5.Develop attractive options
6.Select a prime innovation ve
7.Engage the entire organizati
8. Managing inertia
The Cycle of innovation
Deploy
differen
tiation
at scale
Invent
differen
tiated
offering
Manage
mission
-critical
process
es at
scale
Extract
resource
s to
repurpos
e for core
Core context
Mission Critical
Non-mission -critical 1
2 3
4
deploy manage
offloadinvent
Fund next
innovation
9. Repurposing resources for core
Resource-recycling zones
1
2 3
4
Deploymen
t zoneIntimatio
nzone
Optimizati
onzone
Entrepreneurs
Think outside the box
to create new core
Process optimizers
Think inside and outside the box to
extract resources
Program managers
Think inside the box to deploy processes at scale
10. Managing inertia in your enterprise
1.Conduct a core/context analysis of your curren
business
2.Coduct a resource-allocation analysis to
complement your core/context analys
3.Set a more ambitious agenda
4.Plan out your moves as a team
5.Focus on time to market
6.Get the gears moving
7.Keep the gears moving