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DEALING
WITH DARWIN
HOW GREAT COMPANIES INNOVATE AT EVERY PHASE OF
THEIR EVOLUTION
---GEOFFREY A. MOORE
PRESENTED BY-AJAY KUMAR,
PGCM-1434
Foundational model
1.Economics of innovation
a. Goal of innovation
Diffrentiation
Neutrilization
Productivitywaste
B. Enemies of differentition
=0(multiple innovation initiatives Bub
ma
A
B C D
E
Technology
adoption
life cycle
Time
Growth
market
Mature
market
Declining
Market Foult
line
End of life
Indefinitel
y
Elastic
middle
period
The category-Maturity life Cycle
Techies:
Just try it
Visionaries:
Get ahead of the herd!
Pragmatists:
Stick with the herd!
Conservatives:
Stick with what’s proven!
Skeptics:
Just say no!
Underlying Drivers in growth Markets
Technology-Adoption strategies
3.Innovation and business architecture
Value chain
element
Complex
systems
Volume
operations
Research Qualitative
scenarios
Quantitative
analysis
design Integration
modules
Module that
integrate
source At the margin At the mean
manufacture Adaptive
methodologies
Deterministic
processes
market Value chain
orchestration
Branding and
promotion
sell High-touch
persuasion
Low-touch
distribution
service Open-ended
consultation
Close-ended
Transaction
2.Managing innovation
a.Types of innovation
Line
Extension
innovation
Enhancement
innovationMarketing
Inno.
Experiential
Inno.
Renewal innovation
Organic
renewal
Acquisition
renewal
Harvest
& exit
Value
migration
Process
innovation
Integration
innovation
Value eng.
innovation
Operational excellence
Platform
innovation
Product
innovation
Disruptive
innovation
Application
innovation
Managing innovation in growth market
Innovation types for growth market
product
Market
new
Disruptive
innovation
existing
Application
Innovation
Product
innovation
Platform
innovation
Managing innovation in your enterprise
1.Socialize the idea
2.Analyze the portfolio
3.Analyze the target category
4.Reduce the number of innovation types under consideration
5.Develop attractive options
6.Select a prime innovation ve
7.Engage the entire organizati
Managing inertia
The Cycle of innovation
Deploy
differen
tiation
at scale
Invent
differen
tiated
offering
Manage
mission
-critical
process
es at
scale
Extract
resource
s to
repurpos
e for core
Core context
Mission Critical
Non-mission -critical 1
2 3
4
deploy manage
offloadinvent
Fund next
innovation
Repurposing resources for core
Resource-recycling zones
1
2 3
4
Deploymen
t zoneIntimatio
nzone
Optimizati
onzone
Entrepreneurs
Think outside the box
to create new core
Process optimizers
Think inside and outside the box to
extract resources
Program managers
Think inside the box to deploy processes at scale
Managing inertia in your enterprise
1.Conduct a core/context analysis of your curren
business
2.Coduct a resource-allocation analysis to
complement your core/context analys
3.Set a more ambitious agenda
4.Plan out your moves as a team
5.Focus on time to market
6.Get the gears moving
7.Keep the gears moving
Thank You

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DEALING WITH DARWIN

  • 1. DEALING WITH DARWIN HOW GREAT COMPANIES INNOVATE AT EVERY PHASE OF THEIR EVOLUTION ---GEOFFREY A. MOORE PRESENTED BY-AJAY KUMAR, PGCM-1434
  • 2. Foundational model 1.Economics of innovation a. Goal of innovation Diffrentiation Neutrilization Productivitywaste B. Enemies of differentition =0(multiple innovation initiatives Bub ma
  • 3. A B C D E Technology adoption life cycle Time Growth market Mature market Declining Market Foult line End of life Indefinitel y Elastic middle period The category-Maturity life Cycle
  • 4. Techies: Just try it Visionaries: Get ahead of the herd! Pragmatists: Stick with the herd! Conservatives: Stick with what’s proven! Skeptics: Just say no! Underlying Drivers in growth Markets Technology-Adoption strategies
  • 5. 3.Innovation and business architecture Value chain element Complex systems Volume operations Research Qualitative scenarios Quantitative analysis design Integration modules Module that integrate source At the margin At the mean manufacture Adaptive methodologies Deterministic processes market Value chain orchestration Branding and promotion sell High-touch persuasion Low-touch distribution service Open-ended consultation Close-ended Transaction
  • 6. 2.Managing innovation a.Types of innovation Line Extension innovation Enhancement innovationMarketing Inno. Experiential Inno. Renewal innovation Organic renewal Acquisition renewal Harvest & exit Value migration Process innovation Integration innovation Value eng. innovation Operational excellence Platform innovation Product innovation Disruptive innovation Application innovation
  • 7. Managing innovation in growth market Innovation types for growth market product Market new Disruptive innovation existing Application Innovation Product innovation Platform innovation Managing innovation in your enterprise 1.Socialize the idea 2.Analyze the portfolio 3.Analyze the target category 4.Reduce the number of innovation types under consideration 5.Develop attractive options 6.Select a prime innovation ve 7.Engage the entire organizati
  • 8. Managing inertia The Cycle of innovation Deploy differen tiation at scale Invent differen tiated offering Manage mission -critical process es at scale Extract resource s to repurpos e for core Core context Mission Critical Non-mission -critical 1 2 3 4 deploy manage offloadinvent Fund next innovation
  • 9. Repurposing resources for core Resource-recycling zones 1 2 3 4 Deploymen t zoneIntimatio nzone Optimizati onzone Entrepreneurs Think outside the box to create new core Process optimizers Think inside and outside the box to extract resources Program managers Think inside the box to deploy processes at scale
  • 10. Managing inertia in your enterprise 1.Conduct a core/context analysis of your curren business 2.Coduct a resource-allocation analysis to complement your core/context analys 3.Set a more ambitious agenda 4.Plan out your moves as a team 5.Focus on time to market 6.Get the gears moving 7.Keep the gears moving