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Case analysis - Rolls royce vs Geely
Case analysis - Rolls royce vs Geely


Famous Car maker company



Started in 1886



Also known as “Royal car makers”



High cost luxurious car Manufacturers



Great brand image


Famous Car maker company



Started in 1886



Also known as “Royal car makers”



High cost luxurious car Manufacturers



Great brand image
The case starts when a Chinese car maker company, Geely launched a car also looks like Rolls
Royce. So They sue against Geely over the similarities between its Geely GE model and the Rolls-Royce
Phantom. Sussex, England
BUILT:

BUILT: Shanghai, China



Geely GE is a car just similar to Rolls-Royce Phantom in its looks and overall design.
PRICE: £250,000
PRICE: £30,000
 Geely is a substandard company when compared to Rolls-Royce
Rolls-Royce Motor Cars is very protective of its brand image and takes this case seriously to file a
case over the chinese car maker company Geely. Geely launches their mode Geely GE with the similar looks
and features of Rolls-Royce Phantom. Geely costs only 1/8th of Phantom.
•

The Trade Marks Act 1994 states that "a person infringes a registered trade mark if he uses in the
course of trade a sign which is identical with the trade mark in relation to goods or services which are

identical with those for which it is registered" (section 10(1) of the Act). A person may also infringe a
registered trade mark where the sign is similar and the goods or services are similar to those for which
the mark is registered and there is a likelihood of confusion on the part of the public as a result (section
10(2)).
•

A trademark can be a Name, Word, Phrase, Logo, Symbol, Design, Image, Sound, Shape, Signature
or any combination of these elements.
The grille, the Flying Lady mascot, also known as the Spirit of Ecstasy, and the Rolls-Royce name
and initials are specifically protected.
With its £250,000 price-tag, the original Rolls-Royce Phantom has always been the preserve of the
privileged few.
But costing just £30,000, the GE, which stands for Geely Excellence, appears to offer a ‘luxurious mobile
palace’ on a much tighter budget.


The session court in England rejected Geely’s appeal against their conviction in the
case, 2009



Geely is sentenced to fine £ 10,00,000 by the lower court.



The court rejected the production of Geely GE.



Geely has appealed against the verdict. The case was going on in the court.
Case analysis - Rolls royce vs Geely

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Case analysis - Rolls royce vs Geely

  • 3.  Famous Car maker company  Started in 1886  Also known as “Royal car makers”  High cost luxurious car Manufacturers  Great brand image
  • 4.  Famous Car maker company  Started in 1886  Also known as “Royal car makers”  High cost luxurious car Manufacturers  Great brand image
  • 5. The case starts when a Chinese car maker company, Geely launched a car also looks like Rolls Royce. So They sue against Geely over the similarities between its Geely GE model and the Rolls-Royce Phantom. Sussex, England BUILT: BUILT: Shanghai, China  Geely GE is a car just similar to Rolls-Royce Phantom in its looks and overall design. PRICE: £250,000 PRICE: £30,000  Geely is a substandard company when compared to Rolls-Royce Rolls-Royce Motor Cars is very protective of its brand image and takes this case seriously to file a case over the chinese car maker company Geely. Geely launches their mode Geely GE with the similar looks and features of Rolls-Royce Phantom. Geely costs only 1/8th of Phantom.
  • 6. • The Trade Marks Act 1994 states that "a person infringes a registered trade mark if he uses in the course of trade a sign which is identical with the trade mark in relation to goods or services which are identical with those for which it is registered" (section 10(1) of the Act). A person may also infringe a registered trade mark where the sign is similar and the goods or services are similar to those for which the mark is registered and there is a likelihood of confusion on the part of the public as a result (section 10(2)). • A trademark can be a Name, Word, Phrase, Logo, Symbol, Design, Image, Sound, Shape, Signature or any combination of these elements.
  • 7. The grille, the Flying Lady mascot, also known as the Spirit of Ecstasy, and the Rolls-Royce name and initials are specifically protected. With its £250,000 price-tag, the original Rolls-Royce Phantom has always been the preserve of the privileged few. But costing just £30,000, the GE, which stands for Geely Excellence, appears to offer a ‘luxurious mobile palace’ on a much tighter budget.
  • 8.  The session court in England rejected Geely’s appeal against their conviction in the case, 2009  Geely is sentenced to fine £ 10,00,000 by the lower court.  The court rejected the production of Geely GE.  Geely has appealed against the verdict. The case was going on in the court.