This document discusses 10 famous people who experienced failure but never gave up, including Steve Jobs, Henry Ford, Bill Gates, Colonel Sanders, Walt Disney, Albert Einstein, Thomas Edison, Winston Churchill, Oprah Winfrey, and Abraham Lincoln. Steve Jobs was fired from Apple, Henry Ford's businesses failed five times before Ford Motor Company succeeded, and Bill Gates dropped out of Harvard and his first business failed before founding Microsoft. These individuals all experienced rejection and failure in their early careers but went on to achieve great success through perseverance.