In the B2B attention economy. Does your offer pass these 3 Buyer Filters? Mental Filter 1: Time Investment Mental Filter 2: Effort Investment Mental Filter 3: Money Investment If you don't offer freemium but only a free-trial, then you don't pass the first 2 because the buyer knows my time & mental energy invested will be wasted. Link to the fully animated 4K video in the comment If you need help with B2B Demand Generation, Please reach out to Akshat Kharbanda