2. ABOUT
This guide is a source of knowledge meant for everyone,
especially for prospective and current entrepreneurs.
It summarises all you need to know about entrepreneurship.
The book not only contains business knowledge,
but also contains knowledge related to buddhism, astrology and other philosophical topics.
If you read and understand the contents of the book you should be ready to be an entrepreneur..unless,
you’re not meant to be one. But more on that later.
For now, all you need to know is that if you're interested in starting a business or in general philosophy—>
This is a book to read.
3. ENTREPRENEURSHIP
INTUITION
IDEAS
FORMS OF BUSINESSES
BUSINESS-PLAN
‘THE ART OF THE START’
NEGOTIATING
ECONOMICS
BUSINESS KNOWLEDGE
COMPANY OVERVIEW
RETAIL
WEBSITE MAKING
STOCK MARKET
ASTROLOGY
‘8 FOLD PATH’
‘THE SECRET’
TOP 20 BUSINESS QUOTES
YOGA
LEADERSHIP
THE BEST OF IDEAS
LEAVE IT ALL TO ‘SIRI’
CREDITS
PICTURE PERFECT
CONTENTS
MARKETING
ACCOUNTING/FINANCE
LEGAL
HUMAN RESOURCE
ADVERTISING/SALES
CUSTOMER SERVICE
LOGISTICS
PUBLIC RELATIONS
IT, R&D
OPERATIONS
I II III
4. ENTREPRENEURSHIP
Features of an Entrepreneur
¥An entrepreneur is somebody who does not liked to be bossed around
¥He/she would want to rather lead from the front
¥An entrepreneur usually gets developed due to a lot of suffering in his or her life
¥They are ready to take risks (Calculated risks, not gambling ones)
¥They are ambitious & intelligent as a whole
¥An entrepreneur has the desire to become successful.
5. INTUITION
A natural ability or power that makes it possible to know something without any proof or evidence.
Our feelings & intuition are the most
important aspects of ourselves
Proof
Personality is developed from conditioning
Conditioning is developed from routines
Routines are developed from habits
Habits are developed from actions
Actions are developed from thoughts
& Thoughts come up due to feelings & our intuition.
Anything apart for Love can be acquired by following your instincts.
6. IDEAS
The first step to entrepreneurship is coming up with a business idea.
You have to create something that sells.
Product or Service.
Coming up with an idea is not easy, but here is how it can be done
To come up with a business idea,
You have to understand ‘the needs’ of people
Always keep your eyes and ears open.
Have an open mind
Keep your mind aware all the time
You can spot a ‘need’ anytime
Once you spot a ‘need you can then...
think about the prospective business that can be formed
8. BUSINESS-PLAN
Writing a business plan does not make complete sense.
There is no possible way to actually predict incomes and expenditures.
Business-plans are based on assumptions.
You cannot assume, you’ve got to be certain.
But, it is still important for the value of the process.
Here is what one should include in his/her business plan —>
Title Slide
Problem
Solution
Business Model
Underlying Magic
Marketing & Sales
Competition
Management Team
Financial Projections
Current Status.
9. ‘THE ART OF THE START’
If you have thought about some product or service that could be useful.
Then its time for you to learn how to go about getting things done.
This chapter is a summary of how to go about starting and running a business.
It is mainly based on the book called ‘The Art of the Start’ by Guy Kawasaki
10. COMPANY OVERVIEW
A company consists of several departments.
An entrepreneur should have knowledge in all of his/her departments
The list of usual departments are as follows —>
MARKETING
ACCOUNTING/FINANCE
HUMAN RESOURCE
LEGAL
ADVERTISING & SALES
CUSTOMER SERVICE
PUBLIC RELATION
LOGISTICS
INFORMATION TECHNOLOGY
RESEARCH & DEVELOPMENT
OPERATIONS
We will be covering all these departments in the chapters that follow..
11. WEBSITE MAKING
In nearly all forms of businesses, it is necessary to have a website.
But how do you make a website?
You can hire programmers to do it for you, but that could be costly.
If you want to build a simple website,
i.e. a website that lists just information, then it is fairly easy.
Read and follow the book called ‘HTML & CSS’ by Jon Duckett.
It’s not that complicated, even for beginners.
After doing that, you will get a general idea about HTML.
Once that is done, just go through the 3 things you need to do, to make a website —>
REGISTER A DOMAIN
GET A WEB HOST
BUILD YOUR WEBSITE
12. ASTROLOGY
ZODIAC SIGNS
Important to Know -
Zodiac Signs are based on Astrology
Astrology is the study of planets and their movements that, in turn make a difference to our lives
Everything is energy & energy can neither be created nor destroyed.
It can just transform from one form to another
Planets have more energy than us,
their movements are not only greater but also
consistent(like meditation) & hence make a big difference to our lives
13. 8 FOLD PATH
Important to Know - The 8 fold path will guarantee you success & happiness
The path has to be implemented throughout one’s lifetime, even during the worst of time’s in ones life.
If you want to succeed as an entrepreneur, you have to follow the 8-fold path of Buddhism.
Although its Not that easy to use...the results of doing so will not only change the way you see things,
but also change your lifestyle and give you immense amount of knowledge and positive vibrations.
Along with this comes happiness and prosperity.
14. THE SECRET
“The Secret is a best-selling 2006 self-help book by Rhonda Byrne,
based on the earlier film of the same name.”
It’s quite an interesting topic.
According to ‘The Secret’ —>
You can achieve anything positive, just by putting your mind to it.
The rest would be done by the universe.
If you put your mind to something,
opportunities for the same will automatically come up.
FOR EXAMPLE —>
You want to be a Footballer.
As you put your mind to it, and focus on football, an opportunity will arise.
Somebody who empowers professional footballers will come into your life.
15. LEADERSHIP
In order to succeed as an entrepreneur..you need to be a good leader.
You must exude optimism, execute in the right manner and set an example.
You have to hire A+ players and hold one person accountable for a task.
You must be unique, you must communicate well and execute in the morally right way.
Constant motivation of employees is key as a business leader.
Praising employees when they do something good and
highlighting their Strengths and Weaknesses is important for Motivation.
Rewarding employees with bonuses also helps.
It’s also important to be Competent to earn the trust of your employees.
16. This is just a preview of the actual Guide.
If you need anything, here’s my card..
17. The Art of the Start 2.0 by Guy Kawasaki
The Personal MBA - Josh Kaufman
Gregory Mankiw’s book —> The 10 principles of Economics
Legal Aspects of Business by Akhileshwar Pathak
www.psychicguild.com
www.despreneur.com
www.bundle-orders.com
www.accesstoinsight.com
www.printstop.in
www.yahoo.com
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BIBLIOGRAPHY