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Recommandé
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Similaire à Elderflower (20)
Elderflower
- 2. The Problem Retirement isn’t working …for retiree’s finances …for their health and well being …for the economy We’re wasting a precious resource. Retirement that works
- 3. Meet George • Was VP Marketing Pfizer – 30 years experience – Address book to die for • Seeking – Challenge – Fulfillment – Purpose – Fun Retirement that works
- 4. Meet Bill • Marketing Dir. at SME • Entering new market • Under pressure • Needs – Insights – Access – Advice … An expert Retirement that works
- 5. … like George ADD WALL Retirement that works
- 6. Real Bills Andrew Mark Managing Director MD, App Development Co Chain of Hotels 50 Employees About 60 Employees “I would love to work with a “Getting an expert who has retired non-exec, especially if just left the corporate world is they had more experience in a a dream, because I couldn’t market than we do.” pay for him if he still worked in that world.” Retirement that works
- 7. Real Georges Dave Suzanne CEO, APAC Standard Chartered MD Corporate Events Services Finance, M&A expert. Hospitality, Food, Events “I miss the challenge and “I love to share my experience cameraderie” and help small businesses “I’d like to continue to make a grow” difference” “I’m glad to avoid the politics” Retirement that works
- 8. matches highly skilled and well connected retired experts with SMEs that need their help. Retirement that works
- 9. Bill meets George Retirement that works
- 10. The Georges The Bills 10k 4.5m Top tier consultants SMEs with retire every year < 250 people HR depts Tradeshows Professional networks SEM Linked-in DM Retirement that works
- 11. The Competition Retirement that works
- 12. Revenue and Costs Segment Size of Market No. Avg rev per sale Y1+Y2 market share sales (Fee + commission) revenue Micro 3,364,020 0.05% 1,682 £350 £600k businesses Mid sized 1,141,950 0.05% 571 £450 £256k business Large 37,065 0.05% 19 £550 £10K SME's Total revenue £855k Total costs - £360k Y1+Y2 Profit £495k Retirement that works
- 13. Next steps Build a MVP mk2 Approach corporate HR depts. and professional networks Make our first connection Get retirement working Retirement that works
- 14. Thank you Alastair Lee Darwin Peltan Max Anderson Retirement that works
Notes de l'éditeur
- AlastairDarwinWe are elderfower
- AL: So what’s the problem we are solving?Retirement isn’t working.AL: It’s not working for the finances of retired people. Pension pots are dwindlingand people are having to retire laterDP: It’s not working for their physical and mental health. People stop work and are often at a loss as to what they’re going to do for the next 30 years. Self esteem drops, depression sets in, divorce rates are risingAL: We are in a recession. Many business are limited by not having access to skills and contacts. And in sectors like engineering the skills they need are retiring from the business.
- DPGeorge retired 6 months from a high flying career in a global pharmaceutical companyWhen it comes to Pharmaceuticals - you name it he’s done it – From mergers to recessions to product launches he’s been through it. He knows the business inside out and all the main players.After 30 years of hard-won success, he’s finding hard to adjust and he needs help to bridge the transition into retirement. HHe wants to have fun and pass on his knowledge.He’s experiencBillDirector in SME 30 staffRaising money to enter new market - ShampooNeeds:specialist advice and connectionsCan’t pay top dollarGeorgeEx Marketing Dir. UnileverRetired 6mnths agoNeeds:New challenges New Experiences Stay engaged / healthy
- ALThis is BillHe’s out of depth. He’s got to deliver a launch plan for new range of products in an unfamiliar market.He needs help and fast. He needs an expert…
- .. like georgeBut at the moment there’s no easy way for them to meet.
- DP:We know this a problem.We’ve spent time this weekend talking in depth to real Bills and real Georges.We have challenged and validated our assumptions with them. We’ve gained new insights.And they have told us that this problem is real and most importantly that they would pay for a solution.
- DP:We know this a problem.We’ve spent time this weekend talking in depth to real Bills and real Georges.We have challenged and validated our assumptions with them. We’ve gained new insights.And they have told us that this problem is real and most importantly that they would pay for a solution.
- AL:People like Bill can come to Elderflower and find people like George. People with exactly the skills and connections they need.The site makes it easy, safe and secure for Georges and Bills to connect and agree on projects.George can choose to be paid in cash or in once in a lifetime experiences, curated by the Elderflower team.
- DP:At last, thanks to Elderflower, Bill meets George! And it’s love at first brief.
- AL:So how big is the market?We estimate that 10k top tier consultants retire every yearOn the flip side there are 4.5million SMEs in the UKAnd we aim to capture just 0.01% of that market
- DP:We’ve looked that the competition. There are mentoring sites and piece-work sites. The closest competitor is Skilled People.com but as you can see their USP is low cost recruitment. George would not be interested in being on this site.
- We have looked hard at possible revenue streams.We will be profitable by charging a combination of a brokerage fee and a commission on the experiences, the site can be profitable in the first 18months..
- ALRemember Bill and George. ….We want to make that happen and get retirement working
- The solution