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Book Chunk Project - prototype

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Alexander Osterwalder
Alexander Osterwalder

presentation of our idea of distributing the content of the book we are writing before publishing...

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BUSINESS MODEL BOOK CHUNK ct proje A.Osterwalder, PhD! Y.Pigneur, Professor!
what is this about?
what you get if you subscribe to this for 24.- USD
ok re ad raw bo t co ntent firs ! & e xclusively
ok re ad raw bo t co ntent firs ! & e xclusively
ok re ad raw bo t co ntent firs ! & e xclusively x deliveries of raw book content!
ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content!
ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in e be part of th exclusive book del business mo webinars! community!
book chunk contents (not delivered linearly!)
1
 business
 model
basics

2
 business
model
 design
thinking

3
 business
model
 pa5erns

4
 more
valuable
 thinking

how does the business model for this look like?
PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ook RELATIONSHIPS SEGMENTS content read raw b st & creatio content fir ! n! exclusively BMI x de commu live nity! ent regular paym der! raw ries of i content bo prov delivery! cont ok ent! person-2- binar! nate planning & person we passio ers! binars! running we canvas us designe rs participate in graphis & ts! KEY exclusive book DISTRIBUTION workshop & RESOURCES webinars! CHANNELS conference participants! business BMI slide- model thought ence re blog! influ sha share! leadership! ors & e! Webinar pur auth ienc c dist hasing exper other platform ribu & bloggers! ! provider! sys tion otes tem ! access keyn templat es ! work- popular blog e for be part of th shops! del distribution! business mo community! COST STRUCTURE REVENUE STREAMS -! cross ! subscription selling cone n content fee! plat t & creation! ars! form webin future book desi gn! sales & referrals!
why we are doing the book chunk project
stay tuned on this blog: http://business-model-design.blogspot.com

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Book Chunk Project - prototype

  • 1. BUSINESS MODEL BOOK CHUNK ct proje A.Osterwalder, PhD! Y.Pigneur, Professor!
  • 2. what is this about?
  • 3.
  • 4.
  • 5.
  • 6. what you get if you subscribe to this for 24.- USD
  • 7. ok re ad raw bo t co ntent firs ! & e xclusively
  • 8. ok re ad raw bo t co ntent firs ! & e xclusively
  • 9. ok re ad raw bo t co ntent firs ! & e xclusively x deliveries of raw book content!
  • 10. ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content!
  • 11. ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
  • 12. ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
  • 13. ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in e be part of th exclusive book del business mo webinars! community!
  • 14.
  • 15. book chunk contents (not delivered linearly!)
  • 17.
  • 19.
  • 21.
  • 23.
  • 24. how does the business model for this look like?
  • 25. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ook RELATIONSHIPS SEGMENTS content read raw b st & creatio content fir ! n! exclusively BMI x de commu live nity! ent regular paym der! raw ries of i content bo prov delivery! cont ok ent! person-2- binar! nate planning & person we passio ers! binars! running we canvas us designe rs participate in graphis & ts! KEY exclusive book DISTRIBUTION workshop & RESOURCES webinars! CHANNELS conference participants! business BMI slide- model thought ence re blog! influ sha share! leadership! ors & e! Webinar pur auth ienc c dist hasing exper other platform ribu & bloggers! ! provider! sys tion otes tem ! access keyn templat es ! work- popular blog e for be part of th shops! del distribution! business mo community! COST STRUCTURE REVENUE STREAMS -! cross ! subscription selling cone n content fee! plat t & creation! ars! form webin future book desi gn! sales & referrals!
  • 26. why we are doing the book chunk project
  • 27.
  • 28. stay tuned on this blog: http://business-model-design.blogspot.com