The document discusses the long tail business model concept coined by Chris Anderson, which focuses on selling a large number of products with low sales volumes rather than a small number of popular products. It suggests businesses consider this model and its implications for their own business models, partnerships, key activities, resources, costs, distribution channels, customer segments, and revenue streams. The long tail model emphasizes selling many less popular products in addition to hits to maximize profits and opportunities.

1. long tail
business models
reflections for business
strategists!

2. a concept coined by
Chris Anderson in…

3. it’s about selling less of
more…

4. focusing on a small
number of products
with large volume!
sales
number of products

5. focusing on a large
number of products
with low volume!
sales
number of products

6. what does this
mean for
business models? ?

7. example: music
business

8. focusing on a small
number of products
with large volume!
sales
number of products