Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About Gamification
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Gamification presentation by Alex Cernatescu , Infinit Solutions Agency's CEO , at Internet and Mobile World 2012 - ROMEXPO
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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About Gamification
- 1. The secret of gamification Why and how it works? Alex Cernatescu CEO & Head of Strategy
- 2. What is gamification? Gamification is the action of motivating people by using game design strategies in non-game situations.
- 4. • When applied correctly, Gamification can turn non-game situations around—motivating employees or customers to complete certain actions that are good and in the interest of your business.
- 5. • The motivators can be many things including points awarded toward certain goals, badges, level progression, achievements, virtual currency and more. • They can never be financial as it is against gamification principles.
- 6. How far can we take gamification?
- 7. How far can we take gamification? • Engaging multiplayer consumer experience • Live CRM • Loyalty system • Virtual currency • Virtual to real currency converter • ORIGINAL OWNED MEDIA CHANNEL • The list goes on. All in one “game”.
- 8. Thank you for playing.