We are happy to share our latest digitally-led integrated campaign "Stiu cat am"for Cardio Prevent Foundation. We are proud of our group's incredibly involved team who did a great job for a really great client but most important we are happy that this is one of those moments that advertising done right can help save lives through raising awareness on a very serious issue - LDL Cholesterol. Digital Campaign Case Study - How to do good campaigns that do good? Description of a very popular campaign case study - #StiuCatAm ( www.stiucatam.ro ) Infinit Solutions Agency

1. HOW TO DO GOOD CAMPAIGNS THAT DO GOOD.
DIGITAL TACTICS THAT WILL GIVE YOUR CAMPAIGN A STARTING EDGE.
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
www.infinitsolutions.ro

2. Time
Value
‘Knowledg
e’
Own perception
of knowledge
Self doubt Cocky bastard
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

3. Time
Value
‘Knowledg
e’
Own perception
of knowledge
Self doubt Cocky bastard
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

4. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

5. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

6. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

7. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

8. DATA = INTERACTIONS
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

9. DATA = INTERACTIONS
THROUGH CONTENT
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

10. DATA IS NOT INTRINSIC
DATA CAN BE INFLUENCED
THROUGH CONTENT & STORYTELLING
ENTERTAINMENT & UTILITY
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

11. RESPONSIVENESS = RESPONSIBILTY
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

12. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

13. INFLUENCE THE DATA WITH
COURAGE AND INTUITION.
DO GOOD.
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

14. Case Study
#ȘtiuCâtAm
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
HOW TO DO GOOD CAMPAIGNS THAT DO GOOD.
DIGITAL TACTICS THAT WILL GIVE YOUR CAMPAIGN A STARTING EDGE.

15. 1 every 30 minutes
Every 30 minutes a romanian dies of hart attack.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

16. Mortality in Romania is caused mostly by cardiovascular problems (50%). Over 30% of
Romanians have a high LDL Cholesterol, 40% are hypertensive and 2 out of 3 die of
cardiovascular diseases generated by a high level of LDL.
Source: „Studiul National Transversal CARDIO-ZONE”
50%
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

17. #1. Be relevant
Find a relevant problem or consumer need and try to solve it by
doing something useful for him and ideally at the right moment.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

18. Relevant Targeting
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

19. Relevant Communication Moment
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

20. Relevant info: Risk Assessment
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

21. #2. Use good influence
Brand ambassadors/ KOLs help conveying the message in a more
natural way. People relate with them. Identify them.
Depending on your subject they don’t have to be public persons.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

22. Endorsement
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

23. #3. Teasing Works
Build on people’s curiosity to generate instant traffic and increase
your campaign’s results by starting with a prepared base audience.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

24. Teasing & Reveal
Directand all the traffic in one
asset use remarketing to
quickly build your audience.
Give it 10 days to show results.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

25. #4. Personalize The Journey
Assist the user on his journey and guide him towards conversions.
Different conversions, different journeys and micro campaigns for
one big goal.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

26. Assisted Consumer Journey
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

27. #5. Test & Optimize
A-B testing: always have a unified communication umbrella but use
multiple messages variations and visuals to test what works best.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

28. Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

29. Test messages/ channel. Keep only the top performing ads.
Facebook:
Google Search: YouTube:
Google Display:
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

30. 18.600 + risk assessment
250%+ media KPIs over delivery
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

31. #6. Grow your own community
Listen, generate conversations and provide useful information.
Use it as a free qualitative research tool.
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

32. Qualitative Content
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Multimedia made the difference: live sessions, video, insightful images
True insights lay in true conversations: humanize and improve engagement

33. Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017

34. DIGITAL MARKETING FORUM
2017
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
www.infinitsolutions.ro