2. Overview
Background Information
Critique of Robert Morris Website
Target Market
Budgeted Medium
Positioning Statement
Slogan
Creative Executions
Sales Promotions
Public Relations
3. Background Information
Revolutionary Reconnaissance
Mission Statement:
“Revolutionary Reconnaissance strives to be a leader in supporting local
commerce by advertising to our client’s needs. It is our goal and life work
to better the community around us, for a more prosperous economy.”
Operate Regionally
2212 Noblestown Road, South Hills
Minutes away from Pittsburgh
Employment
Full-time
Part-time
Internship Opportunities
4. RMU Website Critique
Pros
Visually Appealing
Fluidity
Content
Cons
Title Bar Tabbing
Graphics
Personal Touch
5. Target Market
High School Students
Regionally
Nationally
General Information
Social Media
Print Media
Effective Advertising
6. Budgeted Medium
Radio
Rationale:
Cost
Reach and Frequency
Popular Radio Stations
Buy:
Morning Drive
Afternoon Drive
7. Positioning Statement
Job Placement
New Focus
Safety
Resources
Slogan:
“Jumpstart Your Career At Robert Morris!”
Student – Faculty Engagement
Expansion
8. Creative Execution
Commercial
Radio Script
Billboard
Bus Advertising
Email
Online Advertising
Charity Sponsor
Print Media
Sporting Events
10. Commercial
Voice 2: (continued) our student to faculty
ratio enables you to stand out and be
more than just a number
Duration: 4 seconds
11. Commercial
Voice 3: Our business school is one of the
few accredited by The Association to
Advance Collegiate Schools of Business
Duration: 5 seconds
12. Commercial
Voice 4: our 92% job placement along
with resources, allows you to be confident
in paving your road to success
Duration: 4 seconds
13. Commercial
Voice 5: We are expanding, and want
you to be a part of our exciting future
Duration: 5 seconds
14. Commercial
All the voices then say "jumpstart"
individually; and at all the same time say
"your career at Robert Morris University“
Duration: 7 seconds
15. Radio Script
Voice 1: Sitting around waiting to get your career started
in business?
Check out Robert Morris University. Located at 6001
University Boulevard in Moon Township, this small, close
knit campus will be the right fit for you!
Robert Morris University School of Business, is AACSB
accredited, making our business school one of the best in
the country.
Our recently built business building has some of the most
high tech equipment, ensuring you get the best quality of
education.
Small class sizes help you connect with your professors
and makes sure you don’t get lost in the shuffle.
Come check out Robert Morris University for a high
quality education. Visit www.rmu.edu to get started.