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CHAPTER 2
Agenda
Our plan for today
Introduction
Steps of the process
Design Thinking Fast Forward
First experiences
Challenge
Team Building
Applying Design Thinking principle
Q&A
Feedback & Reflection
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CHAPTER 3Empathy
Empathy is ….
Seeing with the eyes of another,
Listening with the ears of another,
& felling with the heart of another.
It is when you can feel what another person is feeling, when you can mirror
their expressions, their opinions, their hopes.
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Why to gain it
Gaining empathy is to
discover people’s explicit and implicit needs
so that you can meet them
through your products, services, processes.
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CHAPTER 3
Types of empathy tools
watch & observe ask & listen try & do
- Fly on the wall - Interview - Self immersion
- Shadowing - 5 Whys - Role Playing
- A day in a life - Extreme users - Prototyping
- Time-lapse video
Using all types of empathy tools puts you best in the shoes of the user
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CHAPTER 3
Developing a POV
___________[persona]____________ needs a way to
(Which user were you inspired by?)
___________[fulfill wish/ satisfy desire / relieve pain]_____________
(What is this person’s need?)
because / but / (surprisingly), _____________________________
_______________[insight]___________________________
(What did you observe that amazed/struck/surprised you?
What did you learn about the real need behind your observations)
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CHAPTER 3
Prototype
Start building…
Don’t spend too long on one prototype.
Build with the user in mind.
ID a variable.
To ideate and problem-solve.
To communicate.
To start a conversation.
To fail quickly and cheaply.
To test possibilities.
To manage the solution-building
process.
WHY! Some tips for prototyping to test:
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CHAPTER 3
Test
Show don’t tell.
Create Experiences.
Ask users to compare.
To refine prototypes and solutions.
To learn more about your user.
To refine your POV.
WHY! HOW!
Iteration and making the process your own.
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TIMELINE
“SIMPLICITY
is the ultimate perfection”
(Leonardo da Vinci, 1452-1519)
„If you can‘t
EXPLAIN IT TO A SIX YEAR OLD,
you don‘t understand it yourself.“
(Albert Einstein, 1879-1955)
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CHAPTER 3
Main contents of an investors pitch
MARKET SIZE, MARKETING & SALES
COMPETITION
MANAGEMENT TEAM
FINANCIAL PROJECTIONS
CURRENT SATUS / NEXT STEPS
INTRO / TITLE
PROBLEM
SOLUTION
BUSINESS MODEL
TECHNOLOGY / MAGIC / USP
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CHAPTER 3
EXIST is a support program of the Federal Ministry of Economics
and Energy (BMWi)
Objectives
•improving the entrepreneurial environment
•increasing the number of technology
and knowledge based business start-ups
EXIST Program
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CHAPTER 3EXIST Program
EXIST Business Start-up Grant – What is supported?
•Innovative technology-oriented start-up projects
•Innovative services with a high customer benefit based on academic
findings
indicative of a unique selling point on the market
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CHAPTER 3EXIST Program
EXIST Business Start-up Grant – Who is supported?
•Graduates from universities and other research institutions
•Graduates or former academic associates (up to five years after
graduation/leaving the institution)
•Students who have completed at least half of their course at the time of
application
•Start-up teams of up to three people
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CHAPTER 3
EXIST Business Start-up Grant – How is support provided?
•Maximum period of support: one year
•Subsistence grant depending on level of degree:
– Doctorate: € 3.000/month
– Graduates: € 2.500/month
– Tech.Assistent: € 2.000/month
– Undergraduates: € 1000/month
– Child supplement: € 100/month/child
•Material expenses: up to € 10,000 for individual start-ups
•Start-up-related coaching: € 5,000
EXIST Program
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CHAPTER 3EXIST Program
EXIST Business Start-up Grant – What has to be done?
•Applications for support must be submitted by the university or
research institution.
•Applicants work out an idea paper to describe their business project.
•The university or research institution designates a mentor who
commits him or herself to provide specialist advice. A start-up network
ensures that the entrepreneurs receive support.
•The research institution provides the entrepreneurs with infrastructure
for one year.
