My talk in FINEX 2018 about the usage of Gamification in Financial businesses such as Banking, Insurance and FinTech startups. مرکز مالی ایران

2. Alireza Ranjbar Shourabi
• CEO – Art of Light and Motion Interactive Softwares
• Iran Gamification Association
• Engagement Designer – Poolito
• Gamification Designer – AROCO complex
• Gamification Designer – Vasl
• Gamification Guru 100 – Top 20
• Previously :
• FANAP
• Tooska (*3#)
• Faranesh
• Hamsaa
• Peyke Bartar
2Gamification in Financial Industry - Alireza Ranjbar Shourabi

3. Police Patrol
3Gamification in Financial Industry - Alireza Ranjbar Shourabi

4. BaaS for Gamification
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5. Bank, Insurance, Fintech
• Citi Singapore
• ODBC Bank
• CIMB Malaysia
• Absa Bank
• Commonwealth Bank
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• Aviva insurance
• Bupa
• Lawley
• Lemonade
• AchieveMint
• SaveUp
• Mint
• Meniga
• Pepper

6. FUN - FINTECH
Fun has become the key success factor for FinTech
specialists looking to attract the younger generation.
71% of Millennials would rather go to the dentist
than listen to what banks are saying.
6Gamification in Financial Industry - Alireza Ranjbar Shourabi

7. Definition(s)
• The Process of using Game Design-Thinking and game
Mechanics To Engage users and Solve Problems.
• The process of turning an activity or task into a game or
something that resembles a game.
• To apply game mechanics and game thinking to other areas
of activities in order to boost engagement (and other
metrics) with a product or service.
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8. Social
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9. Playful / Gameful
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10. History
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11. History
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12. Future
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Gamification
Market
worth 11.10
Billion USD
by 2020

13. Power of Games
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14. Self Determination Theory
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SDT
Autonomy
Competence
Relatedness

15. What Games are you playing?
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• Clash of Clans
• Alien Creep
• Candy Crush Saga
• Plants VS Zombies
• Traffic Rider
• Monument Valley
• Life Line

16. Engagement
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• Connection between a consumer and a product or service.
• The period in a romantic couple’s relationship during
which they are preparing and planning to spend the rest of
their lives together.
• The period of time at which we have a great deal of
connection with a person, place, thing, or idea.

17. Engagement
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18. Categories
• Product Gamification
• Workplace Gamification
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• Marketing Gamification
• Lifestyle Gamification

19. How to Gamify - Frameworks
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20. How to Gamify - Frameworks
20Gamification in Financial Industry - Alireza Ranjbar Shourabi

21. How to Gamify - Frameworks
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22. How to Gamify - Frameworks
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23. Financial Product Gamification
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24. Workplace Gamification
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25. Marketing Gamification
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26. Sample :
Commonwealth Bank of Australia Investorville
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27. Samples :
Absa Bank League of Champions Facebook Game
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28. Samples :
Aviva car insurance
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29. Samples :
CIMB Malaysia Youth Savers
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30. Samples :
Bupa Health insurance
30Gamification in Financial Industry - Alireza Ranjbar Shourabi

31. Samples :
ODBC Bank of Singapore - Playmoolah
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32. Tips
• Clearly define the organizational objectives of your game
• Make sure player engagement is measurable
• Remember the technology baseline and limits of your audience
• Make levels and winning attainable, but not too easy
• Show players their “wins” early and often
• Incentives based on the desired behavior changes and their value to you
• Create competition and facilitate player interaction
• Provide a leaderboard
• Track player engagement and get feedback from users on their experience
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33. 33Gamification in Financial Industry - Alireza Ranjbar Shourabi
Join us at:
iranfinancialcenter
telegram.me/ifcenter
www.ifc.ir
info@ifc.ir