All Things Open 2014 - Day 2 Thursday, October 23rd, 2014 Erin Richey CXO & Co-Founder of Known Business Bringing Design Thinking to Open Source

1. Bringing Design Thinking to Open
Source
Erin Jo Richey
@erinjo erin@withknown.com

2. withknown.com!

7. WHAT IS DESIGN THINKING?!
It is a methodology that brings a spirit of human-centered
design to innovation.
brainstorm!
test!
implement!
repeat!

9. Desirable!
Viable!
Feasible!
Innovation!
(business)!
(technology)!
(design)!

10. In many organizations, designers are
brought on later to add a beautiful layer and
smooth out rough edges.

11. Rather than ask designers to make an
already developed idea more appealing…
design thinking invites us to start at the
beginning and create ideas that better meet
customers’ desires and needs.

12. Design thinking sparks innovation, but
innovation isn’t easy.

13. Design thinking is not:
it’s not a process just for designers
it’s not for adding aesthetic appeal
it’s not for layering on late in the game
it’s not for quickly achieving miracles
it’s not a mandate that must be followed each time

14. Design thinking is:
focused on collaboration & interdisciplinary teams
used for solving human-centered problems
a guide for the entire process
a way to move toward innovation through iterations
a set of tools and techniques for problem solving

15. WHY DESIGN THINKING?!
It helps us solve problems and find innovative solutions.

16. Design has become more valuable as a
competitive asset in some fields.

17. Innovation isn’t a breakthrough. It’s
achieved through trial and error,
experimentation, and lots of hard work.

18. Design thinking isn’t just about creating
new products or services; it’s about finding
opportunities for growth.

19. Innovation is powered by a thorough
understanding, through direct observation,
of what people want and need.

20. WHY DO WE USE DESIGN THINKING
AT KNOWN?!

21. WHY FOCUS ON DESIGN
THINKING TODAY?!
To offer a blueprint for a more creative approach to problem
solving amongst different levels and teams

22. The four stages of design thinking
What is?! What if?!
What wows?!
What works?!

23. Looking broadly, progressively expanding
our field of vision

24. Narrowing our options to those that are
most promising

25. What is?!
explores the current reality

26. What if?!
envisions options for the future

27. What wows?!
narrows choices to the best

28. What works?!
tests in the real world

29. Tools for design thinking

30. Tools I’m discussing today

31. LEARNING FROM PEOPLE!
Tools: Ethnography & Interviews, along with surveys and feedback

34. OUR USER RESEARCH TEMPLATES
ARE OPEN ON GITHUB!
http://github.com/idno/User-Research

36. LEARNING FROM PEOPLE!
This led to finding patterns, discovering previously unknown insights.

37. MAKING THINGS TANGIBLE!
Tools: Rapid prototyping,Testing

38. #tags

39. #tags

44. MAKING THINGS TANGIBLE!
This led to iterating relentlessly, trying out and killing features.

45. CREATING TOGETHER!
Tools: Co-Creation, Learning Launch

50. CREATING TOGETHER!
This led to failing fast and moving forward.

51. Design thinking is not just for designers.

52. Design thinking shouldn’t be intimidating.

53. Use it if you want to move faster, work with
a smaller budget, push toward innovation,
or establish a competitive edge.

55. RESOURCES!
Books and articles to learn more

56. Thank you!
@erinjo erin@withknown.com