Role of internal comms driving employee engagement
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Presentation given by Rachel Miller at Chartered Institute of Public Relations South West Communicators' Conference, 24 October 2013. #CIPRswc
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Role of internal comms driving employee engagement
- 1. Engaging for success: the role of internal communication Rachel Miller Internal communication and social media strategist. @AllthingsIC #CIPRswc
- 2. Engaging for success: the role of internal communication With a little help from Batman, Austin Powers, hats and confetti @AllthingsIC #CIPRswc
- 3. What is employee engagement? @AllthingsIC #CIPRswc
- 4. What is employee engagement? @AllthingsIC #CIPRswc
- 5. Via @MetroUK What is employee engagement? @AllthingsIC #CIPRswc
- 9. Engagement is: “A workplace approach designed to ensure that employees are committed to their organisation‟s goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being” Engage for Success @AllthingsIC #CIPRswc
- 10. Engagement is: “Creating the conditions in which employees offer more of their capability and potential” Engage for Success @AllthingsIC #CIPRswc
- 12. Aon Hewitt 2013 Trends in Global Employee Engagement • • • Worldwide, 4 out of 10 employees are not engaged Striving to maintain a higher level of employee engagement not only contributes toward short-term survival during economic volatility, but also is a key factor for longer-term business performance and better positioning when market conditions become favourable. Companies that get engagement right can enjoy a surplus of competitive advantage in talent strategy and business results that is hard for others to replicate www.allthingsic.com/blog/rachels-resources/ @AllthingsIC #CIPRswc
- 13. Creating the conditions… @AllthingsIC www.allthingsic.com/blog/rachels-resources Aon Hewitt 2013 Trends in Global Employee Engagement @AllthingsIC #CIPRswc
- 14. Aon Hewitt defines engagement through three attributes that include the extent to which employees: • Say - speak positively about the organisation to co-workers, potential employees and customers • Stay - have an intense sense of belonging and desire to be part of the organisation • Strive - are motivated and exert effort toward success in their job and for the company Aon Hewitt 2013 Trends in Global Employee Engagement @AllthingsIC #CIPRswc
- 15. • Work engagement • Organisational engagement 15 November - see @CIPRInside @AllthingsIC #CIPRswc
- 17. What is the role of internal communication? @AllthingsIC #CIPRswc
- 19. What is the role of internal communication? @AllthingsIC #CIPRswc
- 20. What is the role of internal communication? @AllthingsIC #CIPRswc
- 21. “The rapid pace of change in most organisations means it is time for internal communicators to shift up a gear. No longer are they the organisation‟s corporate postmen and women - the role is much more important than that” Ann Pilkington in Exploring Internal Communication (Pearson, 2012) @AllthingsIC #CIPRswc
- 22. “New roles of internal communication are developing and it is crucial to get this delivery right. Where practitioners embrace new ways of working, there is the opportunity to put internal communication centre stage in the organisation and lead on engaging the workforce” Ann Pilkington in Exploring Internal Communication (Pearson, 2012) @AllthingsIC #CIPRswc
- 23. Time to put thinking caps on @AllthingsIC #CIPRswc
- 24. Four enablers for employee engagement success Engage for Success AllthingsIC #CIPRswc
- 25. Visible, empowering leadership providing a strong strategic narrative about the organisation, where it’s come from and where it’s going @AllthingsIC #CIPRswc
- 26. Also known as… your organisational backbone “Where do I fit in?” @AllthingsIC #CIPRswc
- 29. Engaging managers who focus their people and give them scope, treat their people as individuals and coach and stretch them Engage for Success @AllthingsIC #CIPRswc
- 31. I am not a human resource, I am a human being Engage for Success @AllthingsIC #CIPRswc
- 32. Treat people as individuals @AllthingsIC #CIPRswc
- 33. Employee voice throughout the organisation, reinforcing and challenging views, between functions and externally. Employees seen as central to the solution Engage for Success @AllthingsIC #CIPRswc
- 34. Give your employees a voice, and listen to what they say Engage for Success @AllthingsIC #CIPRswc
- 35. Employees own the process… @AllthingsIC #CIPRswc
- 36. Organisational integrity – values on the wall are reflected in day to day behaviours. There is no „say - do‟ gap. Engage for Success @AllthingsIC #CIPRswc
- 38. Visible, empowering leadership providing a strong strategic narrative about the organisation, where it‟s come from and where it‟s going Engaging managers who focus their people and give them scope, treat their people as individuals and coach and stretch them Employee voice throughout the organisation, reinforcing and challenging views, between functions and externally. Employees seen as central to the solution Organisational integrity – values on the wall are reflected in day to day behaviours. There is no „say – do‟ gap. Engage for Success @AllthingsIC #CIPRswc
- 39. What is the role of internal communication? @AllthingsIC #CIPRswc
- 41. Make sure whatever you do is authentic employees know the difference Engage for Success @AllthingsIC #CIPRswc
- 44. Engagement isn‟t something extra, it‟s what you do and the way you do it Engage for Success @AllthingsIC #CIPRswc
- 45. The evidence • Sainsbury‟s found that colleague engagement contributed up to 15 per cent of a store‟s year-onyear growth • Dorothy Perkins stores with high levels of engagement produced 12% higher growth in sales - equivalent of £445,000 extra revenue http://headlines.uk.com/portfolio/employee-engagement/ @AllthingsIC #CIPRswc
- 48. Keep in touch @AllthingsIC linkedin.com/in/rachelmiller01 Google „Rachel Miller‟ Storify.com/AllthingsIC Pinterest.com/AllthingsIC www.allthingsic.com rachel@allthingsic.com @AllthingsIC #CIPRswc