1. D E L I V E R I N G
“TOTA L C U S TO M E R E X P E R I E N C E ” 1

2. Richard Hamilton, founder of Hamilton International Holdings,
arrived in Dubai in 1992 and formed Hamilton Design Studio.
Over time, he realised there was a gap in the market for qual-
Hamilton’s story…
ity fit-out contractors to ensure good delivery on Hamilton’s
designs. Hamilton began offering Clients a total design and
build service.
Hamilton International has grown into a respected diverse inte-
“ W H Y W E A R E T H E B E S T AT W H AT W E D O ”
rior design and fit out business. The dynamic interconnected
specialist teams focus and collaborate to deliver exceptional
DESIGN AND FIT–OUT
customer service to Social Infrastructure, Corporate and
Leisure markets. Hamilton International Holdings blend
creativity, experience, innovations and sound commercial
principles to create projects that shape businesses. The
mantra to deliver a ‘Total Customer Experience’ reflects in
the work ethos and process of delivering projects that have a
profound influence on people’s experience of the spaces
Hamilton design and fit-out.
Hamilton International – An over view of our company 1

3. Hamilton intl.
design Hamilton International Design consists of a
team of dedicated professionals providing
innovative design solutions for a broad range of projects;
First Gulf Bank
studio corporate affairs, banking, social infrastructure, hospitality, healthcare, industry,
retail and showrooms being some of the sectors Hamilton have worked on in
recent years.
Hamilton International Design prides itself on a fresh and unique approach to
all projects. The Design team at Hamilton bring a wealth of worldwide expertise
enabling the team to explore ideas from other cultures and push the design
limits by thinking individually and collectively, always arriving at a point that
challenges creativity and design limits and also exceeding clients’ expectations.
The team at Hamilton International Design have a vast knowledge of the
Construction process and an unrivalled knowledge of the GCC market. This
has allowed Hamilton to develop expertise in Value Engineering projects. Value
Engineering is a systematic method to improve the ‘value’ of a design by using
an examination of function and form. This method involves examining the
materials, construction methods, and locally sourcing alternative products and
materials to deliver a building, which is identical in look and feel to the original
design but significantly less expensive resulting in massive savings to Hamilton’s
clients.
At Hamilton the focus is primarily on the ‘Total Customer Experience’ and
through a series of debriefing sessions, Hamilton review all aspects of the job
and take on board comments and feedback. This allows Hamilton to constantly
upgrade and improve their services
Hamilton International – Design studio 3

4. Hamilton intl.
fit-out Hamilton International Fit-Out offers high
quality fit-out service through the UAE.
Hamilton International Fit-Out has the ability
to deliver all services and trades using
Hamilton’s clients. (Refer to the section on Value Engineering starting on Page
23 for a detailed overview of how we successfully implement this process and
achieve substantial cost savings of 30% – 50%)
in-house resources guaranteeing high qual- An important project for 2009 was the Design
ity, efficiency and delivery ensuring the needs and Fit-Out work for the new Formula 1 venue
of the client are met at each stage of the – Yas Marina Circuit in Abu Dhabi. This has allowed
project. Hamilton to showcase its’ capabilities to the world. Hamilton’s Fit-Out division
were instrumental in the ultimate success of this very challenging project.
Hamilton International Fit-Out offers a complete service including Gypsum, M.E.P,
Painting, Tiling, Glazing and Civil Works. This combination of services reduces the
need for external sub-contractors and therefore mitigating risk.
Hamilton International Fit-Out has delivered a number of prestigious projects for
the Abu Dhabi government and its subsidiaries, such as ENEC (Emirates Nuclear
Energy Corporation), ADCED (Abu Dhabi Council for Economic Development),
EAA, Emirates Foundation and many others. Hamilton International Fit-Out has
also carried out a large number of banking projects – FGB, UAE Exchange, ADIB
and Noor Islamic Bank were all clients in recent years. These projects have all
highlighted the quality of work that Hamilton is capable of.
The team at Hamilton International Fit Out have a vast knowledge of the
Construction process and an unrivalled knowledge of the GCC market. This
has allowed Hamilton to develop expertise in Value Engineering projects.
Value Engineering is a systematic method to improve the ‘value’ of a design
by using an examination of function and form. This method involves examining
the materials, construction methods, and locally sourcing alternative products
and materials to deliver a building, which is almost identical in look and feel to
the original design but significantly less expensive resulting in cost savings to EAA
Hamilton International – Fit-out ser vices 5

5. Hamilton intl. Total customer
joinery Hamilton International Joinery is a 27,000 sq ft.
specialist Joinery facility located in Dubai. The
Joinery has an ultra modern machining facil-
ity with state of the art CNC machines which
solutions Today, there are three distinct business units
at Hamilton International Holdings; Hamilton
International Design, Hamilton International
Fit-Out and Hamilton International Joinery.
are linked via a comprehensive CAD CAM Hamilton now offers a seamless integrated approach and each business unit
system, plus three dedicated spray booths. at Hamilton can be employed individually by Clients or integrated as a ‘Total
Customer Services Solution.’
Hamilton International Joinery are capable of producing the highest quality,
bespoke joinery items such as reception desks, counter tops, boardroom furni- HAMILTON INTERNATIONAL HOLDINGS
ture, wall claddings, desking, retail furniture fittings etc.
The manufacturing process combines time served craftsmanship and tradition- Empathy HI Design HI Fit–Out HI Joinery
al skills with modern CNC technology. Hamilton International Joinery only use
Passion
the finest selected timbers and veneers sourced from reputable suppliers. The
team are fully trained with emphasis on finish and detail. Project Management Self-Confidence At Hamilton International Holdings we fully
ensures timely deliveries and installation, completion on time and that no detail embrace the following core values in each
has been overlooked.
Achievement business unit; Empathy - Passion - Self-Confidence -
Achievement - Optimism - Adaptability.
Optimism
One of the major projects in 2009 for Hamilton International Joinery was their
producing quality “bespoke joinery” involvement in the Fit-Out of the new Formula 1 venue – Yas Marina Circuit in Adaptability
Abu Dhabi. One challenging piece was where Hamilton International Joinery
manufactured a feature element of wall
cladding over 6 meters high using the lat-
est technology in CNC routing to carve the
name of every F1 driver through the years.
The cladding feature formed a stunning
backdrop to the media centre main recep-
tion, which drew rich praise from all of the
worlds’ assembled press.
H a m i l t o n I n t e r n a t i o n a l – To t a l c u s t o m e r s o l u t i o n s 7

6. Total customer
experience The ‘mantra’ at Hamilton International Holdings
is to deliver a ‘Total Customer Experience.’
Hamiltons Mission Statement…
We are pathfinders, we break boundaries, we
are decisive – we get things done. We are
easy to deal with, we simplify complexity, and
we are transparent.
That’s why working with Hamilton is a Total Customer Experience.
Hamilton delivers state of the art, high quality design and build projects and
what Clients treasure the most is the straight-talking, transparent customer
experience. The team at Hamilton pride themselves on being ‘easy to deal with.’
The team at Hamilton are sensitive to the vision and perspective of their Clients
and spend time to clearly understand their objectives.
The team at Hamilton constantly monitor feedback and experience stories
allowing continuous evaluation to improve the day to day customer experi-
ence. In the event that issues arise on a project, Hamilton strives to move the
project forward at all times while proactively dealing with issues as they arise.
At all times, the needs and interests of all clients are paramount. Hamilton is
aggressive when it comes to keeping projects on track and does everything
within their power to mitigate delays and potential cost overruns.
H a m i l t o n I n t e r n a t i o n a l – To t a l c u s t o m e r e x p e r i e n c e 9

7. Our key
people Richard Hamilton (Partner)
than 17 years experience in the interior design industry and GCC markets. He
studied Interior Design and Management at Brighton College of Technology
and Polytechnic. He was previously employed at A Hart Ltd and Rayner Otter
Richard Hamilton has more
and Associates in Dubai before founding Hamilton in 1992, initially as a free
lance consulting firm. At Hamilton International Holdings, Richard is responsible
for the overall performance and strategic direction of the company. He brings
entrepreneurial and managerial capabilities, business development and
conceptual skills, in addition to extensive design experience.
Richard Mitchell (Partner) Richard Mitchell is an experienced
professional from a construction background. He is a member of the Chartered
Institute of Building with a Certificate in Construction, Economics and Law. In
addition, he is a member of the Royal Institute of Chartered Surveyors and
a Fellow of the Faculty of Building. He started his career as project manager
at a major UK hospitality and leisure group and then took up assignments in
Oman and Saudi Arabia. He joined Hamilton International in 1999 as partner to
Richard Hamilton. Richard Mitchell is responsible for the construction function of
the firm including the production facilities at its extensive joinery shop he brings
considerable experience in the construction industry, project management,
regional business expertise and capabilities in managing large teams.
Stephen Duggan (Managing Director) Stephen
Duggan has over ten years of management experience spanning over 4
countries. Stephen graduated from Waterford and Trinity University’s with 1st
class distinctions in Construction Management, Contract Law and Contracts
Administration and acts as a guest lecturer for Trinity College, Ireland’s foremost
university. Steve has successfully established overseas divisions for both British
and Irish Companies in Germany and the UAE. Stephen is responsible for the
FGB HQ SZR • ADCED • Noor Islamic Bank • Noor ‘Infinity’ H a m i l to n I n te r n a t i o n a l – O ve r v i ew o f o u r key p e o p l e 11

8. key Staffing &
people Management of all divisions within Hamilton International Holdings as well
as the direction of the company. Stephen brings incredible commercial and
contractual expertise as well as Senior Management skills.
philosophy We are a multicultural organisation with over
250 professional staff in a central office location with separate
country and project specific support where required. We promote a true
team ethic where the sharing of best practice initiatives is encouraged and
Yahya Al Tahan (Design Director) Yahya Al Tahan is developed throughout the organisation. Our key professional staff have gained
responsible for the Design team, development of design business opportunities. considerable experience working in GCC countries as well as Europe, Asia
UK educated and graduated as an Architect from The Architectural Association America, Africa and Australia.
School of Architecture London in 1995 and a Member of RIBA. Total of 15 years
experience in the field of Architecture and Interior Design extending from UK Hamilton International also boasts more than 850 operative staff and a
to Europe, and in the past five years been resident in the UAE with Hamilton 27,000 sq ft joinery factory where our interiors are made to measure. Additionally
International establishing a strong Design base in the GCC and in particular we have two more offices across Dubai, regional offices in Abu Dhabi, regional
Qatar. He has wide experience including Master Planning, Retail, Mixed-Use and office in Qatar. We also undertake work in Bahrain, Jordan, Kuwait and Saudi
Residential Developments, Commercial, Hotel, Educational, Hospital, Healthcare Arabia, all leading to a true ‘Gulf wide’ capability.
and Automotive. As a company we are advocates of a multidisciplinary work environment where
our design and project management teams have the ability to inter-relate and
Ted Nightingill (Operations Director) Ted Nightingill, eliminate communication trails. We have the flexibility to operate effectively as a
has more than 30 years extensive experience within the construction industry. total integrated creative team.
Commencing his career as a carpenter in New Zealand, Ted then moved to
the United Kingdom where initially he started as a Project Manager for HMT Hamilton’s commitment to excellence means
Construction Ltd. In 1997 he became Contracts Director and after 12 years of that as a company constant investments are
service with HMT, decided to move to the Middle East where he joined Hamilton made in;
International in 2007 as Regional Manager for the Abu Dhabi region. In 2008, • Outstanding staff
Ted was appointed as Operations Director for the UAE. Ted has a wide breadth • Committed support teams
of knowledge and experience and ensures the construction, commercial and • Global Sustainability
contractual processes of all projects are administered to with a consistent level • Ongoing training and development
of quality, accuracy and efficiency and therefore delivering projects on time,
within budget and to the highest standard. Hamilton International Holdings are driven by developing creative and
imaginative environments that will provide all clients with a profitable return,
whilst ensuring meaningful places to go about the business of everyday life.
Hamilton International – Company philosophy 13

9. Capabilities Offices &
& sectors & facilities
Specialising in the interiors sector: Our in-house consultancy Abu Dhabi
capability includes: Office: Mussafah
• Interior Design T: +971 2 551 4045 F: +971 2 551 4345 P. O. Box 127737
Commercial • Conceptual Design 27,000 sq. ft. Warehouse facility:
Offices, • Space Planning • Logistics and support services
Financial Retail Banking Outlets • 3-D Rendering • Stores
• Concept Architecture
Social infrastructure • Building Evaluation/Feasibility Studies
Government Buildings • Mechanical, Electrical and Dubai
Schools Plumbing HIH Head Office – Sheik Zayed Road – Interchange 4:
Hospitals • Master & Strategic Planning T: +971 4 399 0011 F: +971 4 399 0013
• Workplace Standards Development Design & FFE / Commercial & Operations / Business development
Hospitality • Custom Furniture Design
Hotels • Furniture, Fixtures & Equipment Selections & Budgeting HI Joinery – Dubai Investment Park (DIP):
Restaurants • Furniture Management & Inventory T: +971 4 885 3036 F: +971 4 885 3061
• Bespoke furniture manufacture and finishing
Residential • CNC machining
Luxury villas Our in-house construction services • Laminating
Apartment blocks, include, but are not limited to: • Spray paint finishes
• Dry Wall Partitioning / GRG
• Glass works
• Mechanical, Electrical & Plumbing Qatar
• Civil Doha
• Joinery T: +971 4 399 0011 F: +971 4 399 0013 PO Box 32522,
• Facility Management and Small works
Hamilton International – Capabilities, sectors and office locations 15

10. ADCED
Hamilton International were truly
CBD
Commercial Bank of Dubai was the first corporate bank
honoured to be given the responsibility of the branch in the region to have been designed and specified to International
internal ‘design & build’ contract for the CEO’s personal standards – a joint venture project between Hamilton International and Design
office, he is a very prominent figure in regional business Effects Intl. The project has been nominated for a variety of design awards and
development and HI have managed to develop a represents true ‘Timeless Design.’ An extremely tall interior ‘art glass’ wall depicts
successful long term working relationship with ADCED the historic growth of Dubai.
through Mubadala and Aldar.
Hamilton International – Abu Dhabi Council for Economic Development H a m i l to n I n te r n a t i o n a l – C o m m e rc i a l B a n k o f D u b a i 17

11. EAA HI was tasked with creating a unique 7 star
interior for this very high profile client in Abu Dhabi. All areas consisted
of executive quality including feature areas such as art galleries and fully
functional AV boardrooms. HI completed the Full Design, MEP and Build
works provided from shell and core.
Hamilton International – Executive Affairs Authority Hamilton International – Executive Affairs Authority 19

12. MOORFIELDS Moorfields Eye Hospital is the first NHS venture outside of the UK.
Moorfields is at the forefront of the ophthalmic field and have on their staff some of the
worlds leading specialists in their fields. HI are proud to be part of their success. In 2007
Hamilton International Holdings were awarded the Middle East Institutional Award for
the design and build of the Moorfields Eye Hospital in Dubai, which was inaugurated by
HRH Prince Charles.
Hamilton International – Moorfields Eye Hospital Hamilton International – Moorfields Eye Hospital 21

13. we driven…
are
to be“the best at what we do”
Value Engineering
OUR PROCESS
It is a primary tenet of value engineering that
basic function and feel of the design and form
of the building be preserved…and not reduced
as a consequence of pursuing value improvements.
H a m i l t o n I n t e r n a t i o n a l – Va l u e E n g i n e e r i n g 23

14. What is
VE? VE (Value Engineering), is a continuous
review and refinement process of design
and specification to improve performance,
reliability, quality, safety, and life-cycle cost,
which augments the design efforts from initial concept up to the issuance of the
last construction variation. It is normal that the integration of a VE program will
result in a project savings of 30% to 50%, and a functional design constructable
within budget.
Yas Marina Circuit – Formula 1
H a m i l t o n I n t e r n a t i o n a l – Va l u e E n g i n e e r i n g 25

15. Why do
VE?
30% – 50% SAVINGS IS TYPICALLY ACHIEVABLE AGAINST INTERNATIONAL
DESIGN SPECS. ACTUAL COST SAVINGS WILL DEPEND ON CLIENT
60% CONSTRAINTS AND THE ORIGINAL DESIGN.
Goal Utilizing a systematic approach, Value Engi-
50% neering identifies and provides the required
functions of a project at the lowest possible
possible cost, keeping the design intent unchanged,
Value additional which will result in the following:
Engineering 2 0 % SAVINGS •
S A V I N G S
savings on construction costs
in construction phase • lower life cycle costs
30% • improved operational performance
• reduced maintenance costs
Further savings may be
• identification of risks and mitigation strategies
possible once we begin
25% work on site.
Estimated savings over
the original costs could
typical reach 50%
S AV I N G S 3 0 % +
0%
FS CS D. D ev DD Construction… FS – Feasibility Stage
CS – Concept Stage
START of the VE process at concept stage (CS)
D.Dev – Design Development
DD – Detailed Design
P R O J E C T D E S I G N S T A G E S Const – Construction H a m i l t o n I n t e r n a t i o n a l – Va l u e E n g i n e e r i n g 27

16. receipt of
documentation
How we
VE…
check review
documentation docs & design
THIS METHOD STATEMENT ASSUMES THAT A CONCEPT DESIGN EXISTS AND THAT THE COST
meet client to understand
the project OF THE COMPLIANT DESIGN HAS BEEN ESTABLISHED.
1. Receipt of information
guidance on design & lifecycle 2. Check for completeness
requirements from client 3. Review documentation and design Hamilton Design have undertaken numer-
4. Meet with client to understand constraints and objectives for the project
ous projects where the cost of constructing
ensure functionality is fully 5. Take guidance on important areas of the design and life cycle requirements
understood 6. Ensure functionality of the project is fully understood
a project has been significantly reduced
7. Understand how the design interfaces with other elements of the overall through examining the materials, construc-
understand design interfaces project
with other elements
8. Internal works shop to cover construction issues, design , program and
tion methods and design of a building,
commercial factors using locally sourced alternative products and materials to deliver a result,
hold internal workshops
9. Review of the design to agree the areas of design that should remain untouched
to cover all aspects which is identical in look and feel to the original design, but significantly less
and the areas most likely to effect a cost saving. This selective approach
ensure the design integrity is not compromised in the recommendations expensive to construct. It is a primary tenet of value engineering that basic
review design
integrity 10. Stakeholders on the VE process make recommendations which are tested in
function and feel of the design and form of the building be preserved and not
the market as required to ensure validity.
be reduced as a consequence of pursuing value improvements.
value engineering 11. Recommendations and report is prepared for issue to the client for review.
recommendation Provisional costs and delivery details are prepared to provide a guidance on
ball park potential savings
A major strength of the Hamilton Design Team is their knowledge and
issue VE recomendation 12. Workshop is arranged with the client and other stakeholders in the project to
to client review the preliminary VE recommendations. understanding of the construction process and international standards,
13. Actions agreed and in principle agreement to the approach is provided.
client VE workshop having completed hundreds of D&B projects. This, coupled with an unrivalled
At this stage the procurement methodology must be agreed as this could
potentially affect further cost saving opportunities experience of the GCC market has allowed Hamilton Design and Hamilton
14. The agreed VE approach is then validated and a preliminary elemental cost
provide VE report Fit-Out to develop expertise in value engineering projects.
plan is prepared to demonstrate overall project value. A high level program is
agreed in coordination with the main project program. The high level program
will indicate the date required to order to comply with the project time frame
cost plan and program
to client 15. Samples are obtained of all VE option materials along with proof of
specification compliance. The samples are signed off by authorised person in
obtain samples of VE options the clients’ project team project team.
and obtain sign off from client 16. The cost plan is signed off by the client and other project stakeholders.
17. Design and other activities proceed as per the project plan
sign off of cost plan There are other processes that can be followed and the process will largely be dictated by
the clients requirements and the overall project set up and objectives. The procurement
strategy will determine how the VE is approached as the methods will change depending
design & other activities upon whether this is done by the designer and the work is subsequently tendered or if
to proceed
the project is a design build.
H a m i l t o n I n t e r n a t i o n a l – Va l u e E n g i n e e r i n g 29

17. Value Engineering
workshop
PHASE I PRE-STUDY PREPARATION
Coordination of the VE effort is vital to a project’s success. Clear communication
between Design Consultants and the Owner’s representatives, well defined shared
responsibilities and a constant focus on the goal of the VE effort will produce results.
PHASE II VE STUDY
VE Workshops are conducted using a multi-
Value Engineering is a systematized approach for isolating high cost areas in design
disciplined team approach which include and arriving at the best balance between cost, performance and quality. The basic VE
such professionals as design, architectural, job plan consists of the following five stages:
1 Information Stage
structural, civil, mechanical and electrical
• Gather all available facts
engineers as deemed relevant for the • Build a cost model
disciplines being studied. • Select components of the model having the highest potential cost savings
Analyse functions of selected items
This structure allows the involvement of the Owner, Design Consultant and
• Allocate the current estimated cost to each function and determine the basic
Construction Manager. The team approach used for VE studies are comprised function worth
of three specific phases: 2 Creative Stage
Generate a wide variety of ways to provide the basic functions and any required
PHASE I PRE-STUDY PREPARATION PHASE
secondary functions by using brainstorming techniques.
PHASE II VE STUDY PHASE 3 Analysis Stage
PHASE III POST VE STUDY PHASE Alternative design proposals are evaluated on a life cycle cost basis utilizing cost
estimates approaching the same level of detail as the current cost estimate for the
existing design.
4 Development Stage
• List all alternatives or combinations of alternatives which have a significant cost
savings potential.
• Obtain additional information on remaining alternatives such as Life Cycle
Cost analysis.
• Seek technical assistance from suppliers and specialists.
5 Presentation Stage
Select the best alternatives to meet the basic functional requirements.
PHASE III POST VE STUDY
Prepare a formal VE report summarizing results of the study including the following:
1 Executive Summary
2 Introduction
3 Project Goals and Objectives
4 VE Study Methodology and Analysis
5 VE Study Recommendations DIFC
H a m i l to n I n te r n a t i o n a l – E N E C m e e t i n g ro o m H a m i l t o n I n t e r n a t i o n a l – Va l u e E n g i n e e r i n g 31

18. VE Success
story…
Formula 1
Yas Marina Circuit
Abu Dhabi
One example of VE was where the original construction cost of a major recently
completed Hamilton project was in excess of 165 million. However, following a
detailed study of the original design and construction processes, designers
at Hamilton’s were able to save the Client over 50 million Dirhams without
compromising the design intent of the building.
The most important project in 2009 for HIH has been design and fit out work
for the new Formula 1 venue,‘Yas Marina Circuit’ in Abu Dhabi.
This has been a tremendously prestigious and exciting project.Yas Island staged
its first race at the beginning of November – the final round of this year’s Grand
Prix circuit. CWCT had the main contract and appointed Hamilton International
to fit-out 25 separate buildings on the track, including the main administration
building, media centre, team buildings, race control and the prestigious Shams
Tower, from where the Royal family viewed the race.
At the peak, we had upwards of 2000 operatives on site at any one time, including
around 1000 of our own staff. We met a very tight schedule and budget and
completed the project on time.
One area of F1 which was a great success was the quality of the joinery work,
which was manufactured at Hamilton’s joinery in DIP A particularly challenging
.
piece Hamilton’s manufactured was a feature element of wall-cladding, over 6
meters high, using the latest CNC routing technology to carve the names of F1
drivers throughout the years. The cladding feature formed a stunning backdrop
to the media centre’s main reception.
H a m i l t o n I n t e r n a t i o n a l – Va l u e E n g i n e e r i n g 33

19. “our ultimate objective is to deliver great value”
Hamilton International Design & Fit-Out, Hamilton International Holdings
Head Office
Sheik Zayed Road – Interchange 4
T: +971 4 399 0011 F: +971 4 399 0013
Design & FFE • Commercial & Operations • Business development
www.hamilton-intl.com
P. O. Box 50861 Dubai UAE
G ra p h i c d e s i g n , p h o to g ra p hy & p r i n t i n g by : Th o r s e n D e s i g n & P h o to g ra p hy
e r i k @ t h o r s e n d e s i g n . c o. z a – e r i k i n d u b a i @ m e. c o m