WE ARE LOOKING FOR FRANCHISEES ALL OVER INDIA TIER-1, 2 & 3 CITIES.
A unique franchisee concept which takes movie viewing experience to the next level by bringing you the best of both world's - A Restaurant and Movie theater- rolled in one.
Dine-in -Theatres.
CHHOTU MAHARAJ - Cine Restaurant is a unique concept, which offers a combination of 7 course dining with free theatrical entertainment. where you have to only pay for what you eat and latest cinema viewing shall be free of cost.
For Investment details and ROI feel free to call Amar Singh 91009 32164, 91000 55504 or
Provide your whats app no and mail i.d to send the full details.
1. P r e s e n t ’s
TM
This is the Current & Approved Version 3 applicable from May 2019 (Any other previous versions stands null & void)
2. Birla Jewels Ltd.
K Sera Sera Digital Cinema Ltd.
Birla Gold & Precious Metals Ltd.
Subsidiary Companies
KSS LIMITED
K Sera Sera Limited
(Also known as KSS Limited)
Group Of Companies
K SERA SERA’S
Digital Technology
K SERA SERA’S
ENTERTAINMENT AND EDUCATION
K Sera Sera Miniplex Ltd.
K Sera Sera Box Office Ltd.
C A R A V A N
K SERA SERA ‘S
TM
1
4. A New revolutionary service from Chhotu Maharaj - Cine Restaurant shall offer world class 7 - course dining clubbed
together with latest cinema entertainment where you have to only pay for what you eat and latest cinema viewing shall
be combined along by bringing in the Best of the Two Worlds A Restaurant and Cine Screening - rolled into one.
Now our costumers can book a table or entire Chhotu Maharaj -Cine Restaurant at there door step for any events or
special occasion. Be it the last minute concept plan, or any romantic dinner date, along with any special movie
screening.
Chhotu Maharaj - Cine Restaurant is a very unique concept, which offer a combination of 7 Course dining combined
with theatrical entertainment. Chhotu Maharaj is World’s first ever “Dine in Theater”. This innovative idea evolved
considering the current Indian scope of family entertainment. Where an Indian consumer mostly prefers to spend their
leisure time and weekends or any special occasion like anniversary’s and birthdays at restaurant and watch a movie.
This generally becomes a very costly affair for most as they end up spending huge cost on dining and purchasing costly
movie tickets at various multiplexes.
CHHOTU MAHARAJ - Cine Restaurant
3
5. 3,500 to 5,000 Sq. ft | Dome size - 50 ft 2 ft height(Clear area without any beam or pillar) diameter , 5
Chhotu Maharaj - Dome ( Single Screen & Multiplex )
Area Requirement For Setting Up Dome Structure
Preferred Areas
High Street Complex Commercial Open PlotsTerrace
4
6. 12 ft
20 ft
ENTRY
EXIT 1 EXIT 2
Diameter
AC AC
AC Capacity
17 Ton
(Approx.)
Height 25 ft
50 ft
Multiplex Entry Entry
5
7. Reception & Dinning Area
Ÿ It is mandatory to keep a set of s in every Dome & Kitchen as per regulations.Fire Extinguisher
Ÿ All the material and fabrics used in dome structure are of “FR-Grade” Fire-Retardant.
Note: Safety Parameter
Ÿ Dome Structure is made of Heavy Duty FRP.
Ÿ Dome has Two Exit doors and One Entry at the front of the dome.
6
9. Kitchen Layout (Minimum Requirement)
8
SR.
NO
SR.
NO
1 61 3PROVISION FOR WATER
INLET/OUTLET TO BE
PROVIDED
GRANITE OR SS WORK TABLE WITH S.S OVERHEAD STORAGE
CUPBOARD
PRODUCT DETAILS PRODUCT DETAILSSPECIFICATIONS SPECIFICATIONSQTY QTY
2
7
1
2
PROVISION FOR WATER INLET
/OUTLET TO BE PROVIDED -
230V-15AMPS
230V-20AMPS
U.C DISHWASHER WITH X
3 DOOR U.C REFRIGERATOR WITH EXTERNAL
COMPRESSOR 4" BACKSPLASH
3
8
4
9
1
1
2
1
PROVISION FOR WATER INLET
/OUTLET TO BE PROVIDED
PROVISION FOR WATER INLET
/OUTLET TO BE PROVIDED -
230V-20AMPS
230V-15AMPS
S.S SINK WITH 4" BACKSPALSH AND SIDE SPLASH
COMBI OVEN WITH S.S STAND
3 DOOR U.C REFRIGERATOR
SS WORK TABLE WITH 2 U.S & 1
OVER COUNTER SHELVE
5
10 PROVISION FOR WATER INLET
/OUTLET TO BE PROVIDED -
230V-20AMPS
1
1
230V-20AMPSINDUCTION COOK TOPS 50KW
Note: Within the scope of Franchisee
HOT BAIN MARIE WITH 4 1/1
GN PAN
16. 15
Our Support to Franchisees
* Online Booking System (Software)
* 7 Course Dinning Food Material (as per packages)
* Installation & Maintenance Support
* Screen
* Air Conditioning
* Latest Movie Poster Artwork (Franchise has to print it Locally)
* Staff Training at Mumbai (Excluding travel & food )
* Chhotu Maharaj Signage
* Carpet
* LED Panel for Menu Display
* Server
* Technical & Engineering Services & Support
* Dome Infrastructure with Fabrication
* Latest Licensed Movie Content
* Furniture & Fixtures
* LED Lights Inside Dome
* Reception Area with Furniture
* Customer Service Support
* Licensing Guidance
* Head Phones or Speakers
* Strong Brand Support
* Projector with Stand
* Mobile App with IT Support
* Suitable land for Dome Setup (Leveled Concrete Flooring)
* Entire Kitchen Setup With Equipments
* Entire Washroom Setup For Male & Female
* Electricity, Water & Telephone Connection
* Generator 25kv 2 sets (approx.) or 60kv (1Set)
* Entire Staff with House Keeping & Security Guards
* CCTV Surveillance 24 X 7
* Water Tanks For Emergency Storage + Kitchen Storage
* All Applicable Licences & Permissions (FSSAI, Fire NOC,
Shop Establishment, Theater or Cinema, GST etc.)
* Staff Food & Stay ( If applicable )
List Of Things Which Franchisee
Have To Arrange
17. 16
Staff Requirement in Chottu Maharaj Cine Restaurant
Note : We have calculated average cost of staff for illustration purpose actual cost may vary from region to region and shift wise. Budget allocation for staff
should be approx. Rs.1,72,500/- Per Month. Company will provide one Trained food regenerator/Operator to Cine Restaurant Franchise at companies cost but
franchise will have to provide food and local accommodation to that person.
Quantity
1
2
1
1
5
3
1
2
1
17
Approx. Salary (Per Person)
15,000
8,000
20,000
15,000
8,000
7,500
14,000
10,000
10,000
Total Cost (Per Month)
15,000
16,000
20,000
15,000
40,000
22,500
14,000
20,000
10,000
1,72,500
Category
Trained Assistant Chef
Chef Helper
Manager
Assistant Manager
Waiters
House Keeping & Utensil Washing
Technician / Engineer
Security Guard
Extras
Total
18. 17
Other Details
No. of Screenings in a day
No. of Days Operational
Seating Capacity Per Setup
Entertainment Packages
4 Shows
30 Days In a Month
100 Seats
Rs. 200, Rs. 300, Rs. 500 (Plus Applicable Taxes)
Franchise Details
Brand Name
USP
Geographical Location
Investment Range
Franchise Term
Franchise Model
Break Even Point
Chhotu Maharaj - Cine Restaurant
7 Course Dining Cine Restaurant
Tier 1, Tier 2, Tier 3 Cities
25 Lacs To 45 Lacs (Plus Applicable Taxes)
5 Years
Company Owned Franchise Operated (COFO)
9 Months (approx)
Occupancy & Collection Analysis
Note : Head count per show is considered of 100 people multiplied by 4 shows a day multiplied by 30 days a month which is
equal to 12,000 people with 100% Occupancy in a month.
Rs. 236, Rs. 354, Rs. 590 (Inc. Applicable Taxes)
Membership/Customer Registration ( Mandatory )
Rs.100/year (Inc.Tax) membership fees will be
charged from all customers on their first booking.
Monthly
Occupancy
3,600
4,800
6,000
7,200
8,400
12,000
Occupancy
( %)
30%
40%
50%
60%
70%
100%
Total Seating
Capacity
Per Day
400
400
400
400
400
400
Total Seating
Capacity Per
Month (30days)
12,000
12,000
12,000
12,000
12,000
12,000
Total Revenue
From Package (INR)
14,40,000
19,20,000
24,00,000
28,80,000
33,6,0000
48,00,000
Total Revenue
Inclusive Tax (INR)
16,99.200
22,65,600
28,32,000
33,98,400
39,64,800
56,64,000
Avg Pakcage
Cost Per Person
400
400
400
400
400
400
19. 18
Business Analysis - Cine Restaurant (Per Screen)
Occupancy Percentage
30%
3,600
Chhotu Maharaj Classic Package
Chhotu Maharaj Gold Package
Chhotu Maharaj Platinum Package
200
300
500
Average Package Cost 400 14,40,000
Plus Other Income : Parking, Stall, Events, Advt. 1,00,000
Entertainment Package Details
Chhotu Maharaj Classic Package
Chhotu Maharaj Gold Package
Chhotu Maharaj Platinum Package
75
125
175
Staff Salary
Electricity
Housekeeping
Rent
Miscellaneous
1,72,500
57,500
10,000
65,000
20,000
3,25,0003,25,000Total ( F )
Food Cost billed by Company to Franchisee
(Occupancy Average Excluding INR 200/- Food Package)
Content Charges
Total Content Charges to Franchise ( D )
( C - D) = E
Fixed Expenses
Variable Expenses
2,50,000
30,000
2,80,000
7,82,000
10,62,000
Average Food Cost (Excluding Tax)
12% GST on Content
5,40,000
97,200
6,37,200
150
5,57,000 14,69,000PROFIT ( E - F )
Gross Franchise Collection Value Including Tax ( A ) 16,99.200
Plus 18% GST
40%
4,800
19,20,000
1,00,000
3,25,000
4,00,000
48,000
4,48,000
9,68,000
14,16,000
1,29,600
8,49,600
7,20,000
7,43,000
22,65,600
3,45,6002,59,200
50%
6,000
24,00,000
1,00,000
3,25,000
9,85,000
5,00,000
60,000
5,60,000
12,10,000
17,70,000
1,62,000
10,62,000
9,00,000
28,32,000
4,32,000
60%
7,200
28,80,000
1,00,000
3,25,000
6,00,000
72,000
6,72,000
14,52,000
21,24,000
1,94,400
12,74,400
10,80,000
12,27,000
33,98,400
5,18,400
70%
8,400
33,60,000
1,00,000
3,25,000
7,00,000
84,000
7,84,000
16,94,000
24,78,000
2,26,800
14,86,800
12,60,000
39,64,800
6,04,800
100%
12,000
48,00,000
1,00,000
3,24,000
21,24,000
18,00,000
3,25,000
21,95,000
10,00,000
1,20,000
11,20,000
24,20,000
35,40,000
56,64,000
8,64,000
Total Food Cost to Franchise ( B )
(A - B ) = C
Plus 18% Food GST
50% occupancy content charges == Rs. 5,00,000 + GST
For example with 31% occupancy content charges == Rs. 3,10,000 + GST
Occupancy Average Excluding INR 200/- Food Package
Capital Investment for Three Screen Dome ( Multiplex) = (Plus Applicable Taxes)Rs. 75 Lacs
Content Charges Per Screen : 1 to 30% Occupancy = (Plus Applicable Taxes)Rs. 2,50,000
Post 30% occupancy content charges will be charged Rs.10,000 extra with every percentage increase in occupancy
Capital Investment per dome = (Plus Applicable Taxes)Rs. 25 Lacs
Dome Transportation & Installation Charges will be additionally charged Rs. 1,00,000/- plus taxes.
40% occupancy content charges == Rs. 4,00,000 + GST
Franchise has to pay minimum monthly content charges and food charges in advance.
35% occupancy content charges == Rs. 3,50,000 + GST
Note :
:
:
:
:
:
:
20. TM
CINE CAFÉ
10 ft
15 ft
ENTRY
EXIT 1 EXIT 2
Diameter
AC AC
AC Capacity
8 Ton single unit
(Approx.)
Height 20 ft
36 ft
Area Requirement For Setting Up Cine Dome Structure
Approx. 3,500 Sq. ft | Dome size - 36 ft 18 ft height(Clear area without any beam or pillar) diameter,
19
21. CAFÉ MENU
Chhotu Maharaj Special 3-Course Meal Combo Offer @ INR 150/- and 200/- plus tax
Course 1 : Refreshment Drink
Course 2 : Popcorn
Course 3 : Starters (Any one of the Multiple Choices)
Pure
Veg
20
22. Other Details
No. of Screenings in a day
No. of Days Operational
Seating Capacity Per Setup
Entertainment Packages
Membership/Customer Registration ( Mandatory )
4 Shows
30 Days In a Month
100 Seats
Rs. 150, Rs. 200 (Excluding Applicable Taxes)
Rs. 177, Rs. 236 (Including Applicable Taxes)
21
Franchise Details
Brand Name
USP
Geographical Location
Investment Range
Franchise Term
Franchise Model
Break Even Point
Chhotu Maharaj - Cine Cafe
3 Course Dining Cine Cafe
Tier 1, Tier 2, Tier 3 Cities, Tehsils & Grampanchayats
15 Lacs To 25 Lacs (Plus Applicable Taxes)
5 Years
Company Owned Franchise Operated (COFO)
8 to 12 Months (approx) (variation expected based on occupancy)
Note : Head count per show is considered of 100 people multiplied by 4 shows a day multiplied by 30 days a month which is
equal to 12,000 people with 100% Occupancy in a month.
Rs.100/year (Inc.Tax) membership fees will be
charged from all customers on their first booking.
Monthly
Occupancy
3,600
4,800
6,000
7,200
8,400
12,000
Occupancy
( %)
30%
40%
50%
60%
70%
100%
Total Seating
Capacity
Per Day
400
400
400
400
400
400
Total Seating
Capacity Per
Month (30days)
12,000
12,000
12,000
12,000
12,000
12,000
Total Revenue
From Package (INR)
6,30,000
8,40,000
10,50,000
12,60,000
14,70,000
21,00,000
Total Revenue
Inclusive Tax (INR)
7,43,400
9,91,200
12,39,000
14,86,800
17,34,600
24,78,000
Avg. Package
Cost Per Person
175
175
175
175
175
175
Occupancy Analysis
23. Business Analysis Cine Café (Per Screen)
Occupancy Percentage
30%
3,600
Chhotu Maharaj Classic 3 Course Package
Chhotu Maharaj Gold 3 Course Package
150
200
Average Package Cost 175 6,30,000
Plus Other Income : Parking, Stall, Events, Advt. 50,000
Entertainment Package Details
Chhotu Maharaj Classic 3 Course Package
Chhotu Maharaj Gold 3 Course Package
50
75
Staff Salary
Electricity
Housekeeping
Rent
Miscellaneous
45,000
25,000
2,500
0
2,500
75,00075,000Total ( F )
Food Cost billed by Company to Franchisee
Content Charges
Total Content Charges to Franchise ( D)
( C - D ) = E
Fixed Expenses
Variable Expenses
2,00,000
24,000
2,24,000
2,53,900
4,77,900
Average Food Cost (Excluding Tax)
12% GST on Content
2,25,000
40,500
2,65,500
62.5
2,28,900 5,67,486PROFIT ( E - F )
Gross Franchise Collection Value Including Tax ( A ) 7,43,400
Plus 18% GST
40%
4,800
8,40,000
50,000
75,000
2,66,640
31,997
2,98,637
3,38,563
6,37,200
54,000
3,54,000
3,00,000
3,13,563
9,91,200
1,51,2001,13,400
50%
6,000
10,50,000
50,000
75,000
3,98,204
3,33,300
39,996
3,73,296
4,23,204
7,96,500
67,500
4,42,500
3,75,000
12,39,000
1,89,000
60%
7,200
12,60,000
50,000
75,000
3,99,960
47,995
4,47,955
5,07,845
9,55,800
81,000
5,31,000
4,50,000
4,82,845
14,86,800
2,26,800
70%
8,400
14,70,000
50,000
75,000
4,66,620
55,994
5,22,614
5,92,486
11,15,100
94,500
6,19,500
5,25,000
17,34,600
2,64,600
100%
12,000
21,00,000
50,000
1,35,000
8,85,,000
7,50,000
75,000
8,21,408
6,66,600
79,992
7,46,592
8,46,408
15,93,000
24,78,000
3,78,000
Total Food Cost to Franchise ( B )
( A - B ) = C
Plus 18% Food GST
Capital Investment per dome = (Plus Applicable Taxes)Rs. 15 Lacs
Capital Investment for Three Screen Dome ( Multiplex) = (Plus Applicable Taxes)Rs. 60 Lacs
Content Charges Per Screen : 1 to 30% Occupancy = (Plus Applicable Taxes)Rs. 2,00,000
Post 30% occupancy content charges will be charged Rs. 6,666 per percentage
For example with 31% occupancy content charges == Rs. 2,06,646 + GST
35% occupancy content charges == Rs. 2,33,310 + GST
40% occupancy content charges == Rs. 2,66,640 + GST
50% occupancy content charges == Rs. 3,33,300 + GST
Rs. 6,66,600 + GST= 100% occupancy content charges=
Dome Transportation & Installation Charges will be additionally charged Rs. 1,00,000/- plus taxes.
Franchise has to pay minimum monthly content charges and food charges in advance.
Franchise has to pay minimum monthly content charges and food charges in advance.
Note :
:
:
:
:
:
:
22
25. Business Analysis of Cine Restaurant & Cine Café Combined
24
30%
35%
40%
50%
60%
70%
100%
4,57,000
5,22,000
6,43,000
8,85,000
11,27,000
16,11,000
20,95,000
2,23,900
2,66,243
3,08,563
3,93,204
4,77,845
5,62,486
8,16,408
6,80,900
7,88,243
9,51,563
12,78,204
16,04,845
19,31,486
29,11,408
1,50,000
1,50,000
1,50,000
1,50,000
1,50,000
1,50,000
1,50,000
8,30,900
9,38,243
11,01,563
14,28,204
17,54,845
20,81,486
30,61,408
Occupancy % Income From
Restaurant (X)
Income From
Café (Y)
Combine Income
(X+Y)
Add on
Income (X+Y)
Total
Income
Combined Profitability
Occupancy Average Excluding INR 200/- Food Package
Food Package Cost to Franchise ( Inc. Tax )
30%
35%
40%
50%
60%
70%
100%
12,42,200
14,60,400
16,22,600
19,47,000
22,71,400
25,95,800
35,69,000
2,80,000
3,92,000
4,48,000
5,60,000
6,72,000
7,84,000
11,20,000
1,00,000
1,00,000
1,00,000
1,00,000
1,00,000
1,00,000
1,00,000
5,57,000
6,22,000
7,43,000
9,85,000
12,27,000
14,69,000
21,95,000
4,57,000
5,22,000
6,43,000
8,85,000
11,27,000
16,11,000
20,95,000
70,000
1,65,000
60,000
20,000
10,000
16,99,200
19,82,400
22,65,600
28,32,000
33,98,400
39,64,800
56,64,000
6,37,200
7,43,400
8,49,600
10,62,000
12,74,400
14,86,800
21,24,000
Food Exp
with GST
( B )
Content Exp
with GST
( C )
Total Expenses
(A+B+C) = ( D )
Additional
Income
Total
Franchisee
Income
INR 177
INR 472
12,000
Ticket from Customers ( Inc. Tax )
Ticket from Customers ( Inc. Tax )
100% Capacity
Rent
Staff Salary
Electricity
Housekeeping
Miscellaneous
Profitability
Capex INR 25,00,000
(Franchise Investment for 5 years)
(Excluding GST)
Total Gross
Collection
with GST (R)
Fixed Opex
(Per Month) ( A )
Occupancy
Gross Income
to Franchisee
(R- D)
3,25,000
Occupancy Average Excluding INR 200/- Food Package
30%
35%
40%
50%
60%
70%
100%
5,19,500
6,01,057
6,82,637
8,45,796
10,08,955
11,72,114
16,61,592
2,24,000
2,61,307
2,98,637
3,73,296
4,47,955
5,22,614
7,46,592
50,000
50,000
50,000
50,000
50,000
50,000
50,000
2,73,900
3,16,243
3,58,563
4,43,204
5,27,845
6,12,486
8,66,408
2,23,900
2,66,243
3,08,563
3,93,204
4,77,845
5,62,486
8,16,408
0
0
25,000
2,500
2,500
7,43,400
8,67,300
9,91,200
12,39,000
14,86,800
17,34,600
24,78,000
2,65,500
3,09,750
3,54,000
4,42,500
5,31,000
6,19,500
8,85,000
Food Exp Content Exp
with GST with GST
( B ) ( C )
Total Expenses
(A+B+C) = ( D )
Additional
Income
Total
Franchisee
Income
INR 74
INR 207
12,000100% Capacity
Rent
Staff Salary
Electricity
Housekeeping
Miscellaneous
Profitability
Capex INR 15,00,000
(Franchise Investment for 5 years)
(Excluding GST)
Total Gross
Collection
with GST (R)
Fixed Opex
(Per Month) ( A )
Occupancy
Gross Income
to Franchisee
(R- D)
30,000
Food Package Cost to Franchise ( Inc. Tax )
Note: Above business analysis is subject to statutory applicable taxes.
26. Focused Geographies
K Sera Sera Limited
101-102, Morya Landmark , Off New Link Road Andheri (West), Mumbai - 400053II ,
Website: www.kserasera.com | www.chhotumaharaj.com
London
Brazil
Canada
USA
Australia
UAE
India
Singapore
Malaysia
Mauritius
Africa
Ÿ INDIA
Ÿ Malaysia
Ÿ Singapore
Ÿ UAE
Ÿ Africa
Ÿ Mauritius
Ÿ Brazil
Ÿ Italy Ÿ USA
Ÿ London
Ÿ Australia
Ÿ Canada