Tracxn - Mom & Baby Care Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on March 14, 2018.
Mom & Baby Care Feed Summary
4
Mom & Baby Care > Feed Summary
Covers companies that offer products and services to parents. Such companies target to-be-moms and moms that have
children below the age of 6 years.
• Inclusions: Include online companies that provide products like apparel,
essentials, toys, gears and more for babies and also those that offer maternity
products. Also, includes parenting companies that provide a platform for
parents to help them raising their children. These companies may be content
portals, Q/A platform, social networks and community sites. The feed
includes companies that provide babysitting services. These are online
booking platforms and listings platform that helps parents reach caregivers.
Apart from these, the feed includes healthcare companies that provide online
services to parents (telemedicine) and also those that offer consumer devices
like wearables that help in monitoring the health and whereabouts of the
baby. Education providing apps and interactive sites are also covered along
with those companies that provide a platform for adoption.
• Exclusions: Online Horizontal Players like Amazon, Flipkart that offer
products in the baby & kids segment along with other verticals. Excludes
offline childcare agencies, care centers & hospitals.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.4B
Funding
8
Mega
Companies
6603110
FundedCovered on
Tracxn
2
Unicorns
23
Soonicorns
47
Minicorns
5
IPO’d Cos
170
Late Stage Cos
36
10
Acquisitions
376
DeadPooled
87
Acquihired
Series A+ Cos
FirstCry
(2010, Pune, $104M)
BabyScripts
(2012, Washington D.C., $11M)
Care.com
(2006, Waltham, Public)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Mom & Baby Care
5
$150M - Series D
Age of Learning (2007, Los Angeles, $150M)
$17M - Series C
UrbanSitter (2010, San Francisco, $40M)
$34M - Series D
FirstCry (2010, Pune, $104M)
$17M - Series B
Kinsa (2012, New York City, $29M)
$24M - Series B
Osmo (2013, Palo Alto, $36M)
$15M - Series B
Owlet Baby Care (2013, Lehi, $25M)
$19.8M - Series B
Primary (2014, New York City, $33M)
$13.2M - Series B
4moms (2005, Pittsburgh, $91M)
$19.1M - Series C
Kidaptive (2012, Mountain View, $44M)
$13M - Series C
Hopscotch (2011, Mumbai, $26M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Mom & Baby Care > Feed Summary > Investment Trend Summary
Seed Altair Capital (#3), CrunchFund (#3), Crosslink Capital (#3)
Series A/B Formation 8 (#3), Accel Partners (#2), FirstMark (#2)
Series C+
360 Capital Partners (#1), Alpine Investors (#1), Advance Venture
Partners (#1)
Incubators 500 Startups (#20) Techstars (#13) Y Combinator (#6)
Other Notable
Investors
Tech Coast Angels (#6), Wayra (#6), Startupbootcamp (#5)
Debt Investors
Western Technology Investment (#8), Advantage Capital (#1),
Hercules Capital (#1)
Most Active InvestorsRecent Investments
321 338
446
658
384
48
2012 2013 2014 2015 2016 2017
Y-o-Y # of Companies Founded 99 144 122 131 130 75
$329M
$214M
$350M
$283M
$432M
$214M
2012 2013 2014 2015 2016 2017
$ Funding # Rounds
$1.9B
$260M
$179M
$71M
$27.1M
US
Europe
India
Latam
Israel
$ Funding

Summary of exit outlook in Mom & Baby Care
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Trinity Ventures 2
Zulily (2009, Seattle, $139M)
Care.com (2006, Waltham, $111M)
Acton Capital
Partners
1 Windeln (2010, Munich, $72.7M)
August Capital 1 Zulily (2009, Seattle, $139M)
DN Capital 1 Windeln (2010, Munich, $72.7M)
High-Tech
Grunderfonds
1 Windeln (2010, Munich, $72.7M)
Jul 2017 JumpStart Acq by NetDragon
Feb 2017 Skip Hop Acq by Carter's for $140M
Oct 2016 Babyoye Acq by FirstCry for $54M
Aug 2015 Zulily Acq by Liberty Interactive for $2.4B
Jul 2014 Baby.com.br Acq by Bebê Store
Nov 2011 Babble Acq by The Walt Disney Company for $40M
Jun 2011 Kidspot Acq by News for $34M
Mom & Baby Care > Feed Summary > Exit Outlook Summary
The Walt Disney
Company
1 Babble (Nov 2011, $40M)
Liberty
Interactive
1 Zulily (Aug 2015, $2.4B)
NetDragon 1 JumpStart (Jul 2017)
Excelligence 1 Smarterkids.com (Jun 2001)
Sandbox 1 FamilyEducation (May 2015)
Recent IPOs Top Acquisitions
Ebebek
Online retailer for mother and baby produ…
IPO MCap: - Current MCap: -
Tinybeans Apr 2017
Private social network for parents
IPO MCap: $19.7M Current MCap: $6.1M
Windeln Jun 2015
Online Baby Shop in Germany
IPO MCap: $512M Current MCap: $83.6M
Coccodrillo Oct 2014
Offlicial online Shop of CDRL
IPO MCap: - Current MCap: -
Care.com Jan 2014
Online marketplace for caregivers
IPO MCap: $506M Current MCap: $558M

March 2017Tracxn BlueBox – Mom & Baby Care
3110 companies in the sector, 414 funded in last 5 years, $646M invested in last 2 Years
Most Active Investors: 500 Startups, Techstars, Wayra, Kima Ventures, Y Combinator 0
160
320
480
640
800
2013 2014 2015 2016 2017
No of Companies Founded
200
250
300
350
400
450
2013 2014 2015 2016 2017
–YOY Funding Trend (in $M)
COMMERCE
Multi-Category
Retailer
Windeln (2010, Munich, IPO)
Second Hand
Swap.com (2008, Boston, $50M, Acq.)
Marketplace
EcoMom (2008, Spokane, $10.7M, Acq.)
Flash Sales
Zulily (2009, Seattle, $138.6M, Acq.)
Private Label
Peek Kids (2006, SF , $28.47M)
Product Discovery
WeeSpring (2012, New York City, $700K)
Essentials
Retailer
Citrus Lane (2011, Mountain View, $6.6M,
Acq.)
Private Label
Honest (2011, Santa Monica, $295.82M)
Apparel
Retailer
Mac & Mia (2014, Chicago, $3M)
Private Label
Aden & Anais (2006, Brooklyn, $57.2M)
Educational Products
Retailer
Smarterkids.com (1991, Needham, $33M, Acq.)
Private Label
Lost My Name (2012, London, $14.46M)
Gears
Private Label
4moms (2005, Pittsburgh, $91.03M)
$1.2B
CHILDCARE PROVIDERS
PARENTING
Community
CafeMom (2006, New York City, $17M)
Content
FamilyEducation (1996, Boston, $51M, Acq.)
Tech Solutions
FiLIP (2010, New York City, $9.2M)
Babysitting
Marketplace
Care.com (2006, Waltham, IPO)
Listing Platform
Yoopies (2011, Paris, $4.54M)
Activity Booking Platforms
Marketplace
Sawyer (2015, Brooklyn, $7.5M)
Listing Platform
iQurious Kids (2016, Houston, $270K)
Management Softwares
Brightwheel (2014, San Francisco, $12.8M)
EDUCATION
Digital Learning
Gamified Platform
Age of Learning
(2007, Los Angeles, $150M)
Interactive books
Speakaboos
(2008, New York City, $32.76M)
Tech Products
Smart Toys
Neo Bear
Tiggly (2012, New York City, $5M)
Interactive Devices
Content
eBooks
Epic (2013, Palo Alto, $17.4M)
HEALTHCARE
Software-Based
Monitoring
Glow (2013, San Francisco, $23M)
Hardware-Based
Monitoring Devices
Kinsa (2012, New York City, $28.6M)
Services
TeleMedicine
First Opinion (2013, San Francisco, $8.6M)
$540M
$194M
Toys
Retailer
Ridemakerz (2006, Saint Louis, $23M)
$216M
$305M
7
Cumulative funding in the Sector
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
For any Feedback and Query reach out to MyAnalyst@tracxn.com
Mom & Baby Care > Feed Summary > BlueBox

Key Sub Sectors in Mom & Baby Care Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Education > Digital Learning >
Gamified Platform 188 $201M 12
ChildCare Providers >
Management Softwares 140 $32.4M 9
Commerce > Apparel >
Private Label 162 $35.4M 8
Healthcare > Hardware-based > Monitoring
Devices >
Baby Health
23 $28.9M 8
ChildCare Providers > Activity Booking
Platforms > Marketplace >
Subscription
13 $21.3M 8
Commerce > Food >
Private Label 10 $26.1M 5
Education > Digital Learning > Interactive
books >
Storytelling
34 $21.8M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and
selling of baby and maternity products
1594 240 $1.2B
Education
Online platforms that offer digital and physical
education products for pre-K children
384 128 $540M
ChildCare Providers
Online platforms that help parents discover caregivers
and childcare centers
471 97 $305M
Parenting
Online platforms that offer parenting advice and help
to parents
478 124 $216M
Healthcare
Companies offering online platforms and consumer
devices for providing health care solutions...
176 68 $194M
Adoption
Online platforms that connect expectant parents with
adoptive families
5 2 $3.2M
Mom & Baby Care > Feed Summary > Summary of Key Markets

List of Notable Companies in Mom & Baby Care
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Mom & Baby Care > Feed Summary > Notable Companies in the Sector
Public
Windeln
(2010, Munich, $72.7M)*
Care.com
(2006, Waltham, $111M)
Tinybeans
(2012, Bondi, $1.8M)
Coccodrillo
(1984, Koscian)
Ebebek
(2001, Istanbul)
Acquired
Zulily
(2009, Seattle, $139M)
Skip Hop
Unicorns
Age of Learning

List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (1/4)
11
Mom & Baby Care > Feed Summary > Notable Companies by Market
Commerce
Multi-Category
Horizontal flash sales sites for mom and kids
Unicorn. Stage: Acquired
Andreessen Horowitz, Meritech Capital Partners,
August Capital and 4 Other Investors
Online retail for baby products
Soonicorn. Stage: Series D
Mahindra, Kris Gopalakrishnan, IDG Ventures India
and 6 Other Investors
Giggle (2003, New York City, $77.4M)
Retailer of baby care products
Soonicorn. Stage: Series D
Maverick Ventures
Windeln (2010, Munich, $72.7M)
Soonicorn. Stage: Public
360 Capital Partners, DN Capital, Deutsche Bank
and 9 Other Investors
Multi-Category
Internet-first brand of multi-category baby
products
Soonicorn. Stage: Series C
Triangle Capital, Swander Pace Capital
Hopscotch (2011, Mumbai, $26M)
Flash sales site for mom and babycare products
Velos Partners, Rise Capital, Jabbar and 1 Other
Investors
Bebê Store (2009, Sao Paulo, $22.5M)
E-commerce products for babies, children and
moms
W7 Venture Capital, Atomico
Baby.com.br (2010, Sao Paulo, $21.1M)
Soonicorn. Stage: Acquired
Accel Partners, Valor Capital Group, Menlo
Ventures and 7 Other Investors
Multi-Category
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products
Helion Venture Partners, Accel Partners, Tiger
Global Management
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby
products
Minicorn. Stage: Acquired
Fireman Capital Partners
Coccodrillo (1984, Koscian)
Stage: Public
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
Stage: Public

12
Commerce
Gears
Internet-first brand of robotic baby products
Soonicorn. Stage: Series B
Bain Capital Ventures, Castanea Partners,
Innovation Works and 3 Other Investors
Educational Products
Kiwi Crate (2011, Mountain View, $10M)
Hands-on Activity Box for Kids
Soonicorn. Stage: Series A
Comcast Ventures, First Round, Mayfield and 17
Other Investors
Parenting
Community
Social network for mothers and mothers to be
Highland Capital Partners, DFJ
Tinybeans (2012, Bondi, $1.8M)
Stage: Public

13
Parenting
Content
Babble (2006, New York City, $6.3M)
Parenting Site
Village Ventures, Inovia Capital, Plough Penny
Partners and 1 Other Investors
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Equistone Partners Europe
Kidspot (2005, Melbourne)
Online products and services directory for parents
ChildCare Providers
BabySitting
Care.com (2006, Waltham, $111M)
Soonicorn. Stage: Public
CapitalG, IVP, Matrix Partners and 5 Other Investors
Sittercity (2001, Chicago, $43.1M)
Marketplace for caregivers
Apex Venture Partners, Baird Capital, Bright
Horizons Family Solutions and 6 Other Investors
Find Babysitters through Social Recommendation
Advance Venture Partners, Canaan Partners, Aspect
Ventures and 7 Other Investors
Healthcare
Hardware-based
Smart thermometer
GSR Ventures, KPCB, FirstMark and 7 Other
Investors

14
Education
Digital Learning
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
JumpStart (1991, Gardena, $44.4M)
3D educational Games for K-12
Hercules Capital, Azure Capital Partners, TeleSoft
Kidaptive (2012, Mountain View, $43.7M)
Adaptive gamified learning platform for kids
Formation 8, COPYRIGHT WOONGJIN THINKBIG,
Menlo Ventures and 12 Other Investors
Speakaboos (2008, New York City, $32.8M)
Subscription-based interactive storybooks
Advancit Capital, KYOWON, Wellington
Management and 6 Other Investors
Digital Learning
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
Tech Products
Developer of hardware-based iPad games for kids
Mattel, Accel Partners, Upfront Ventures and 6
Other Investors

List of Notable Companies in Mom & Baby Care in China
Notable Companies in the Sector in China
15
Mom & Baby Care > Feed Summary > Notable Companies in the Sector in China
Public
China Parenting
Network Holdings
(2005, Nanjing)
Unicorns
Babytree
(2007, Beijing, $653M)
Mia
(2011, Beijing, $332M)
Beibei
(2014, Hangzhou, $224M)
Lamabang
(2012, Beijing, $130M)
Soonicorns
Wzhouhui
(2013, Shenzhen, $278M)
Neo Bear
(2009, Shanghai, $56M)
Haiziwang
(2009, Nanjing, $55M)
Easyhin
(2014, Shenzhen, $27M)

Recent News in Mom & Baby Care Sector
Recent News
16
Mom & Baby Care > Feed Summary > Recent News
Mar 2018
Penguin Random House Children's pens new publishing
partnership with Toca Boca, Licensing
Mar 2018
Sydney children's platform Tinybeans just did a deal with Walmart
in the US, Business Insider
Mar 2018 Smartcare Announces $6 Million Growth Equity Round, PR Newswire
Mar 2018 RAADR / BullyRAADR going Nationwide, PR Newswire
Mar 2018
Wildflower Health Receives $8 Million Capital Investment in
Funding Round Led by Health Enterprise Partners, PRWeb
Mar 2018
Zulily's president talks uniqueness, challenges and continued
success, FierceRetail
Mar 2018
Kidfresh Launches New Gluten Free & Organic Kids’ Meals, PR
Newswire
Feb 2018
Edtech startup Buddy4Study raises $3M Series A funding led by CBA
Capital, YourStory Media
Feb 2018
Care.com Announces Fourth Quarter and Full Year 2017 Financial
Results, Sector Publishing Intelligence
Feb 2018 Sprout Foods unveils new plant-based products for infants, FoodBev
Feb 2018
Edtech Startup Avishkaar Box raises Rs 5 Cr in Pre-Series A from
Auxano Deals, YourStory Media
Feb 2018 Mumzworld Partners with Haba, My Startup World
Feb 2018
Ambit Networks Inc Reaches Agreement to Merge Ambygear
Operations Into Vigilint™ Biosensors, PR Newswire
Key Recent News Key Recent News
Feb 2018
Edtech company Kidaptive raises $19.1 million for its adaptive
learning platform, TechCrunch
Feb 2018
Mom.life launches a digital economy to empower over 1 million
moms, VentureBeat
Feb 2018
Wildflower Health app gives Wyoming families tools to track health,
find resources, MedCity News
Feb 2018
RAADR working in local schools to help protect teachers and
students from school violence, PR Newswire
Feb 2018 Primary graduates to next funding grade, Global Corporate Venturing
Feb 2018 Tulipop jumps from YouTube to TV, C21Media
Feb 2018
Care.com Appoints Marla Blow and William H. Harris to Board of
Directors, Business Wire
Feb 2018
Woongjin Thinkbig, Kidaptive to enter global education tech market
together, theinvestor.co.kr
Feb 2018 UAE’s Mumzworld closes investment fund, Gulf Business
Feb 2018
This Platform Helping To Find And Book Kids’ Activities Expanded
To DC, Citybizlist
Feb 2018 Skola Toys Goes Global in its First Year of Launch, PR Newswire
Feb 2018 Siparex has record-breaking year in 2017, Private Equity Wire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
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Dec 2017

$92M
$160M
$329M
$214M
$350M
$283M
$432M
$214M
0
20
40
60
80
100
120
140
160
$0k
$50M
$100M
$150M
$200M
$250M
$300M
$350M
$400M
$450M
$500M
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # Rounds
3 Year CAGR
6 Year CAGR
Investments ($M) and number of rounds in Mom & Baby Care; 2011-2017
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Mom & Baby Care > Investment Trends > Global Funding Trends
#Rounds
$Funding
29% $ Funding
26% $ Funding
26% # of Rounds
3% # of Rounds

18 42 73 122 81 91 90 41
9
10
21 17
32 32
33
29
6 7 5 5 9 8 7 5
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
33
75
Total # of Rounds
$5M $20M $38M $65M $51M $57M $67M $32M
$34M
$53M
$147M
$103M
$191M $126M
$148M
$155M
$54M $87M $145M $46M $108M $100M $217M $27M
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
$20M
$91M
$184M
$48M
$119M
$88M
$208M
$0K
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0
50000000
100000000
150000000
200000000
250000000
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # of Rounds
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Mom & Baby Care; 2011-2017
Mom & Baby Care > Investment Trends > Global Funding Trends
36
67
95
61
74
64
31
428
$0.9M $1.6M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
0
50
100
150
200
250
300
350
400
450
2001-2011 2012 2013 2014 2015 2016 2017 Total
Entrants in Funding Club Avg. Ticket Size
1 3 4 2 3 2 3 - $0.9M $1.1M $1M $2.2M $0.9M $3.5M $1.4M $1.6M
$92M
$214M
Total $ Invested

Mom & Baby Care > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Mom & Baby Care
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 402M 139
New York City 355M 79
Los Angeles 174M 25
Seattle 150M 8
Waltham 111M 6
Pune 104M 9
Pittsburgh 92.1M 11
Brooklyn 88.4M 11
Munich 72.7M 6
Boston 70.7M 13
Total Funding
510
207
69
17
14
11
7
13
# Rounds
$1.9B
$260M
$179M
$71M
$27.1M
$20.7M
$11.1M
$8M
US
Europe
India
Latam
Israel
Australia
Japan
Canada
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.7 $0.7 $0.6 $0.7 $0.8
$1.0 $1.1
2011 2012 2013 2014 2015 2016 2017
$4.3
$5.4
$6.4
$4.9
$3.2 $3.6
$5.2
$22.6
$19.0
$10.2
$19.9
$9.2 $11.8 $10.0
$14.5
$29.0
$9.2
$15.4
$19.9
$36.2
$9.0
Mom & Baby Care > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Mom & Baby Care; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $11M
$50K $31M
$92K $80M
$50K $1B
$22M
$7M
$2.8M
$0.3M
Series C+
Series B
Series A
Seed
Stage

Note: 298 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
191
181
46
5
4
No. of Companies
Mom & Baby Care > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Mom & Baby Care; as of Mar 2018
Distribution of companies by Funding Range
$55M
$570M
$954M
$349M
$503M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
21%
5%
2%
1%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
36
59
170
660
3110
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
21% 1%
(23)
0%
(7)
3%
(95)
12%
(376)
64%
(1979)
26% 3%
(22)
1%
(6)
10%
(63)
13%
(85)
52%
(342)
35% 11%
(18)
2%
(3)
16%
(28)
5%
(9)
44%
(74)
61% 29%
(17)
5%
(3)
12%
(7)
5%
(3)
22%
(13)
- 33%
(12)
8%
(3)
14%
(5)
6%
(2)
14%
(5)
Mom & Baby Care > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Mom & Baby Care
Funding Funnel
17 Months
19 Months
21 Months
Investment backedBootstrapped
23
2
9
4
1
1
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Mar 2016-Mar 2018
Notable Investments in last 24 months (1/4)
LATE STAGE
$150M - Series D May 2016
Gamified platform and educational content provider
for kids
Iconiq Capital
$34M - Series D Oct 2016
Mahindra, Kris Gopalakrishnan, IDG Ventures India,
Schroder Adveq, New Enterprise Associates
$19.1M - Series C Feb 2018
Formation 8, COPYRIGHT WOONGJIN THINKBIG
$17M - Series C Oct 2017
Advance Venture Partners, Canaan Partners, Aspect
Ventures, DBL Partners, Menlo Ventures, First
Round Capital, Rustic Canyon Partners, Shatter Fund
LATE STAGE
$8M - Series C May 2017
Epic (2013, Palo Alto, $17.4M)
eBooks for kids
Reach Capital, TransLink Capital, Menlo Ventures,
WI Harper Group, Brighteye Ventures, Innovation
Endeavors, Rakuten
$8M - Series C Mar 2018
Wildflower Health (2012, San Francisco,
$14.8M)
App to identify high risk pregnancies & assistance
Health Enterprise Partners, Hatteras Venture
Partners, ECHO Health
$5M - Series C Jan 2018
COPYRIGHT WOONGJIN THINKBIG
PE Apr 2016
Joolz Milk Design BV (2004, Amsterdam)
Manufacturer of Ergonomic Pushchairs and
Accessories
Gimv
LATE STAGE
Series C Feb 2017
Internet-first brand of multi-category baby products
Triangle Capital

EARLY STAGE
$24M - Series B Dec 2016
Developer of hardware-based iPad games for kids
Mattel, Accel Partners, Upfront Ventures, K9
Ventures, Houghton Mifflin Harcourt, Collaborative
Fund, Sesame Workshop, Calibrate Ventures
$19.8M - Series B Feb 2018
Primary (2014, New York City, $32.5M)
Private label kids clothing brand
Grace Beauty Capital
$17M - Series B Mar 2017
Smart thermometer
GSR Ventures, KPCB, FirstMark
$15M - Series B Nov 2016
Owlet Baby Care (2013, Lehi, $25M)
Vitals monitoring for baby's health
Broadway Angels, Trilogy Equity Partners, Amazon,
Eniac Ventures, Eclipse, RTP Ventures
EARLY STAGE
$13.2M - Series B Sep 2016
Internet-first brand of robotic baby products
$12.5M - Series B May 2016
Advancit Capital, KYOWON, Wellington Management
$12.5M - Series A Jan 2017
Rockets of Awesome (2016, New York City,
$25.5M)
Personalized subscription box for kids apparel
August Capital, Forerunner Ventures, General
Catalyst Partners
$10.7M - Series B Oct 2016
Tinybop (2011, Brooklyn, $16.7M)
Educational iOS apps for kids
$10M - Series A Oct 2016
Ovia Health (2012, Boston)
Suite of mobile app for women's and family health
Martin Ventures, Zaffre Investments,
BCBSAssociation, Lightbank, LionBird
EARLY STAGE
$8.5M - Series B Jul 2017
Wonderbly (2012, London, $23M)
Online private label brand of personalised story
books for children
Ravensburger, GV, Greycroft Partners, Allen &
Company, Forward Partners, Project A
$8M - Series A Jun 2016
U.S Venture Partners, Grace Beauty Capital,
Homebrew, Harrison Metal
$7.9M - Series A Jun 2017
BabyScripts (2012, Washington D.C., $11M)
A clinical, mobile prescription for pregnancy
assistance
Ysios Capital, Chemogroup, CG Health Ventures, P5
Health Ventures, Aurora Health Care
$7.6M - Series B Sep 2017

EARLY STAGE
$6.8M - Series B May 2016
Starling by VersaMe (2015, Palo Alto, $9.3M)
Device for mental development of infants
$6M - Series A Dec 2017
$25.5M)
$5.4M - Series A Aug 2017
Tinkergarten (2014, Northampton, $7.5M)
Children's education through outdoor activities
Owl Ventures, Omidyar Network, Reach Capital
$4.6M - Series A May 2016
ToucanBox (2012, London, $4.6M)
Subscription for creative projects for kids
Business Growth Fund
Yoopies (2011, Paris, $4.5M)
Online marketplace for local personal services
Runa Capital, XAnge
EARLY STAGE
Wonderbly (2012, London, $23M)
Online private label brand of personalised story
books for children
Project A
$201k - Series B Apr 2016
Series B Jan 2017
Sandbox
Series B Feb 2018
Mumzworld (2011, Dubai)
Marketplace for baby and matenity products
Wamda, SWICORP, Tamer Group, Precinct Partners,
Saned Equity Partners
Series A Jul 2017
Momspresso ($4M)
Information portal for parents
SEED STAGE
$7M - Seed Jul 2016
$25.5M)
General Catalyst Partners, Forerunner Ventures,
Female Founders Fund
$2M - Seed Jan 2017
Tinystep (2015, Bangalore, $4.1M)
Mobile app for parenting
Flipkart
$1.6M - Seed Mar 2016
Tinkergarten (2014, Northampton, $7.5M)
Children's education through outdoor activities
Omidyar Network, Blue Seed Collective, City Light
Capital, 500 Startups, Structure Capital, Brooklyn
Bridge Ventures, Outbound Ventures
$1.6M - Seed Sep 2016
Tinystep (2015, Bangalore, $4.1M)
Mobile app for parenting
Flipkart

SEED STAGE
$300k - Seed Apr 2016
Applecrumby & Fish (2012, Petaling Jaya,
$300k)
Estore for organic baby products
500 Startups

Mom & Baby Care > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$448M - Series F Jul 2016
Babytree (2007, Beijing, $653M)
Pregnancy and parenting website + eCommerce
platform for mothers
Matrix Partners China
$100M - Series E Sep 2017
Mia (2011, Beijing, $332M)
Online retailer for imported infant care products
$100M - Series D Jun 2016
Beibei (2014, Hangzhou, $224M)
Maternal and infant product e-commerce platform
New Horizon Capital, Capital Today Group, Banyan
Capital, Northern Light Venture Capital
$30M - Series C Nov 2016
51110 (2011, Fuzhou, $30M)
Online communication platform for kindergarten
schools and parents
China Equity Group
LATE STAGE
Series E Oct 2016
Mia (2011, Beijing, $332M)
Online retailer for imported infant care products
Series D Feb 2017
Lamabang (2012, Beijing, $130M)
Parenting Community and e-commerce for mothers
Series C Feb 2017
Easyhin (2014, Shenzhen, $27M)
Mobile health management services platform for
mothers and babies
Chow Tai Fook
EARLY STAGE
Neo Bear (2009, Shanghai, $56M)
AR-based educational products for kids
New Horizon Capital, GGV Capital, Jiangsu Huaxi
Group, Qualcomm Ventures
Xxbmm (2014, Beijing, $26.4M)
Online portal for parenting
New Oriental, Lafarge
$15.4M - Series B Mar 2016
Easyhin (2014, Shenzhen, $27M)
Mobile health management services platform for
mothers and babies
SB China Capital, Hawthorn Investment, Fosun
Kinzon Capital, Morningside Ventures

Most Active Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Mar 2013-Mar 2018)
Most Active VC & PE Investors
30
Mom & Baby Care > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Altair Capital (3 Investments)
MomLife, BabyLi, Mersibo
1
CrunchFund (3 Investments)
Bellabeat, CareLuLu, Trusted
2
Crosslink Capital (3 Investments)
Educents, Brightwheel, Fatherly
3
Great Oaks Venture Capital (3
Investments)
Hullabalu, Learn With Homer, Trusted
4
Learn Capital(3 Investments)
Educents, Starling by VersaMe, Outschool
5
Promus Ventures(3 Investments)
First Opinion, Bellabeat, Seamless Toy Company
6
Tandem Capital(3 Investments)
Naya Health, Smartivity Labs, Perch
7
645 Ventures (2 Investments)
Hullabalu, Nanit
8
Aarin Capital(2 Investments)
KleverKid, Magic Crate
9
Brooklyn Bridge Ventures(2 Investments)
Tinkergarten, Plum Print
10
EARLY STAGE
Formation 8 (3 Investments)
Glow, Owlet Baby Care, Kidaptive
1
Accel Partners (2 Investments)
Osmo, Super Heroic
2
FirstMark(2 Investments)
Kinsa, Sproutling
3
Horizons Ventures(2 Investments)
FiLIP, MarcoPolo
4
Inventus Capital Partners (2 Investments)
FarFaria, ActivityHero
5
Polaris Partners (2 Investments)
First Opinion, Mazlo
6
Wamda Capital (2 Investments)
Sprii UAE, Mumzworld
7
Andreessen Horowitz
Glow
8
Accelerator Ventures
Sproutling
9
Active Venture Partners
Percentil
10
LATE STAGE
360 Capital Partners
Windeln
1
Alpine Investors
Minute Menu Systems
2
Advance Venture Partners
UrbanSitter
3
Brighteye Ventures
Epic
4
CapMan
KidBurg
5
Capnamic Ventures
Tausendkind
6
Gimv
Joolz Milk Design BV
7
Health Enterprise Partners
Wildflower Health
8
Iris Capital
Tausendkind
9
MCI Capital
Windeln
10

Mom & Baby Care > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Mom & Baby Care; Last 5 years (Mar 2013-Mar 2018)
Most Active Ecosystem Investors
INCUBATOR
500 Startups(20 Investments)
Epic, First Opinion, CareLuLu
1
Techstars(13 Investments)
Owlet Baby Care, Hullabalu, ChoreMonster
2
Y Combinator(6 Investments)
Bellabeat, KidPass, Lully
3
MergeLane(4 Investments)
Kidizen, Sitter, Tinyhood
4
Samurai Incubate(3 Investments)
ThemeGo, HoiClue, Toky Toy
5
DG Incubation(2 Investments)
Bilna, Hamolo
6
HAX(2 Investments)
Raybaby, Babybe
7
SOSV(2 Investments)
Babybe, Linkitz
8
Start Garden(2 Investments)
Bocandy, Storyverse
9
Startup Sauna(2 Investments)
Totohealth, Beibamboo
10
OTHER NOTABLE INVESTORS
Tech Coast Angels(6 Investments)
TrustEgg, Twigtale, TinyKicks
1
Wayra(6 Investments)
Baby2Body, Familink, Dream Learners
2
Startupbootcamp(5 Investments)
BabyScripts, Bellabeat, Funifi
3
Kima Ventures(4 Investments)
FabZat, Sawyer, Sparkup
4
Crowdcube(3 Investments)
Mush, Azoomee, Katie's Club
5
FundersClub(3 Investments)
Bellabeat, Sproutling, Outschool
6
Highway1(3 Investments)
Cocoon Cam, Lully, Okio
7
Internet Initiatives Development
Fund(3 Investments)
Babadu, Prazdnik V Kube, Dve-Ladoshki
8
Singapore Angel Network(3 Investments)
Taembe, My Child, BabyChakra
9
Chan Zuckerberg Initiative(2 Investments)
Brightwheel, Sawyer
10
DEBT INVESTORS
Western Technology Investment(8
Investments)
Sittercity, JumpStart, Owlet Baby Care
1
Advantage Capital
NurturMe
2
Hercules Capital
JumpStart
3
Moscow Seed Fund
Mersibo
4

Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Mom & Baby Care > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
35
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
B2B eCommerce
Feb 2018
Subscription Commerce
Feb 2018
Internet First Brands
Jan 2018

March 2017Tracxn BlueBox – Mom & Baby Care
37
Mom & Baby Care > Market Details > BlueBox

Key Sub Sectors
38
Key Sub Sectors in Mom & Baby Care
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and selling of baby and maternity products
Zulily (2009, Seattle, Acquired)
1594 240 $1.2B
Education
Online platforms that offer digital and physical education products for pre-K children
JumpStart (1991, Gardena, Acquired)
384 128 $540M
ChildCare Providers
Online platforms that help parents discover caregivers and childcare centers
Care.com (2006, Waltham, Public)
Sittercity (2001, Chicago, $43.1M)
471 97 $305M
Parenting
Online platforms that offer parenting advice and help to parents
FamilyEducation (1996, Boston, Acquired)
478 124 $216M
Healthcare
Companies offering online platforms and consumer devices for providing health care
solutions to babies and mothers
Monica Healthcare (2005, Nottingham,
Acquired)
176 68 $194M
Adoption
Online platforms that connect expectant parents with adoptive families
Binti (2014, San Francisco, $2.7M)
DirectAdoptions.com (2009, Hicksville,
$500k)
5 2 $3.2M
Mom & Baby Care > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/16)
39
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Education > Digital Learning > Gamified Platform
Companies providing web and app-based learning games for toddlers and pre-schoolers
(Companies covered 188 | Funded 52 | Total Funding $356M)
$201M
(+$158M)
12
(-6)
Age of Learning
2
(+2)
ChildCare Providers > Management Softwares
Software solutions that help childcare centers in management and communication
(Companies covered 140 | Funded 32 | Total Funding $54.7M)
$32.4M
(+$24.5M)
9
(-1)
Brightwheel
(2014, San Francisco, $12.8M)
3
(+2)
Commerce > Apparel > Private Label
Direct-to-consumer brands selling apparel for babies and moms
$35.4M
(+$29.1M)
8
(+1)
Primary
4
(-1)
Healthcare > Hardware-based > Monitoring Devices > Baby Health
Companies offering consumer devices that help in monitoring baby health and vital signs including
temperature and pulse rate
$28.9M
(+$10M)
8
(+4)
Kinsa
5
(+2)
ChildCare Providers > Activity Booking Platforms > Marketplace > Subscription
Online platforms that enable parents to book activities on a recurring paid basis
$21.3M
(+$19.2M)
8
(+5)
Sawyer
(2015, Brooklyn, $7.5M)
6
(-)
Commerce > Food > Private Label
Direct-to-consumer brands selling food products for babies and moms
$26.1M
(+$22.9M)
5
(+2)
Kidfresh
(2007, New York City, $10M)
7
(-5)
Education > Digital Learning > Interactive books > Storytelling
Companies that allow parents to engage children via interactive tales and stories
$21.8M
(+$9.4M)
5
(-2)
Speakaboos
55
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Mom & Baby Care in last 2 years (March 2016 - February 2018)
Mom & Baby Care > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Commerce > Footwear > Private Label
Direct-to-consumer brands selling baby footwear
(Companies created 19 | Funded 1 | Total Funding $7M )
1 Super Heroic (2016, Palo Alto, $7M)
2
Education > Digital Learning > Language Learning
Companies that help children build vocabulary and learn different languages
(Companies created 28 | Funded 7 | Total Funding $12.6M )
1 Lingokids (2014, San Francisco, $4M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
56
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (March 2016 - February 2018)
Mom & Baby Care > Market Details > Top Markets of Early Stage Investors

Incubators Magma Venture Partners (#1), TIM Wcap Accelerator (#1)
Seed Menlo Ventures (#1), Veddis (#1)
Series A/B Stanford University (#2), Index Ventures (#2)
Series C+
COPYRIGHT WOONGJIN THINKBIG (#1), Iconiq Capital
(#1)
JumpStart Jul - 2017
Acq by NetDragon
$19.1M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$5M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$1M - Series A
Mind Candy (2003, London, $12.5M)
Seed
Play Shifu (2016, Bangalore)
$10.2M - Series A
MarcoPolo (2012, New York City,
$11.2M)
$1.5M - Series A
Mind Candy (2003, London, $12.5M)
Seed
Colto (2013, Milano, $13.2k)
Series B
$10.7M - Series B
$982k - Equity Crowdfunding
Azoomee (2014, London, $982k)
Mar 2018
Penguin Random House Children's pens new publishing
partnership with Toca Boca, Licensing
Feb 2018
Edtech company Kidaptive raises $19.1 million for its
adaptive learning platform, TechCrunch
Feb 2018
Woongjin Thinkbig, Kidaptive to enter global education tech
market together, theinvestor.co.kr
Jan 2018
Game-based Math Program, Sokikom Acquired by China’s
NetDragon Websoft, EdSurge
Jan 2018
Mind Candy's revenues halved in 2016 as it struggles to
recapture the 'Moshi Monster' glory days, Business Insider
Dec 2017
Kids OTT service Azoomee taps Ostmodern for platform
revamp, Digital TV Europe
Nov 2017
Moshi Monsters developer Mind Candy gets a $1m lifeline,
Develop
Nov 2017
Play Shifu raises funding for its AR-driven edtech business
from IDG Ventures & others, AllTechAsia
Jul 2017
Jumpstart seeks to deepen engagement with aerospace and
defence sectors, SBNN - Business news
Jul 2017
Hercules Capital Announces the Acquisition of Portfolio
Company JumpStart Games, Inc. by NetDragon Websoft
Holdings Limited, Business Wire
Jul 2017
Kids app maker Toca Boca debuts its first consumer product
collection at Target, Tech News Titan
Jun 2017
Mind Candy unveils Moshi Monsters Egg Hunt for mobile,
ToyNews
May 2017
JumpStart partners with Cleveland Foundation to establish
organizational philanthropic fund, Crain's Cleveland
News
0
2
4
6
8
10
12
14
$0k
$50M
$100M
$150M
$200M
2013 2014 2015 2016 2017
YoY Funding Rounds
1
4
15
52
188
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Education > Digital Learning > Gamified Platform: Market Factsheet
Market: Gamified Platform
57
Exits
Most Active Investors
Recent Investments
YoY Funding and Rounds
Companies providing web and
app-based learning games for
toddlers and pre-schoolers
Age of Learning
JumpStart
(1991, Gardena, $44.4M)
Kidaptive
(2012, Mountain View, $43.7M)
Tinybop
(2011, Brooklyn, $16.7M)
Top Companies
#1 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Gamified Platform
Companies Created 188 | Funded 52 | Total Funding $356M

Education > Digital Learning > Gamified Platform: Top Companies
Analyst’s Pick
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
Hercules Capital, Azure Capital Partners, TeleSoft
Formation 8, COPYRIGHT WOONGJIN THINKBIG,
Menlo Ventures and 12 Other Investors
Minicorn. Stage: Series B
Sandbox, KEC Ventures, RRE Ventures and 4 Other
Investors
Analyst’s Pick
TabTale (2010, Ramat Hasharon, $13.5M)
Developer and publisher of interactive games and
educational apps for kids
Minicorn. Stage: Series A
Magma Venture Partners, Vintage Investment
Partners, Qualcomm Ventures
Zoodles (2008, Mountain View, $2.6M)
Online games, videos, books for kids
Minicorn. Stage: Acquired
Harrison Metal, Klein Venture Partners
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
Vyaap Technologies (2013, Ahmedabad)
Mobile app studio developing edutainment apps
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
59
Education > Digital Learning > Gamified Platform: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 MarcoPolo 2012
New York
City
Series A $11M - 5 - - 1 5.3M 1.3k 705k 11k 2M 48% 1.4k 23% - -
5.0 ABCmouse 2010 Glendale Funded - - 5 - - 2 13k 5.7k 7.9M 63.6k 1k 6% 4.8k 11% 190 3%
4.9 Toca Boca 2010 Stockholm Acquired - - 4 - - 4 341k 21k 66.9M
1483.
8k
37k 13%
213.5
k
19% - -
4.9 Mind Candy 2003 London Series A $13M - 5 - - 3 3.1M 7.2k 3.1M
283.9
k
4M 215% 3.2k 2% -32 -
4.9
Duck Duck
Moose
2008
San
Francisco
Acquired $7M - 4 - - 1 639k 5.8k 2M 27.3k 65k 12% 617 18% 293 5%
4.9 Colto 2013 Milano Seed $13K - 5 - - - 6.2M 1.6k 750 251 2M 22% 1 14% 14 1%
4.8 Educ8s 2010 Sparti Unfunded - - 4 4 5 - 1.7M 274 12.7M
111.6
k
- - 8.1k 10% 23 9%
4.8 Budge Studios 2010 Montreal Series A $3M - 4 - - - 1.5M 3.3k 426M
3071.
7k
- -
341.2
k
13% 57 2%
4.8 PlayKids 2013 Sunnyvale Funded - - 4 - 3 - 241k 6.2k 34.2M 200k - - 14.9k 9% -56 -1%
4.7 Cubic Frog 2010 Barcelona Unfunded - - 4 - 4 - 10M 1.4k 5.2M 87.4k - - 624 2% 4 -
4.7 TabTale 2010
Ramat
Hasharon
Series A $14M - 4 - - 1 413k 1.7k 705M
5555.
1k
-71k -15%
911.9
k
20% - -
4.7 Spinlight 2000 Champaign Acquired $400K - 4 - - - 8.9M 1.5k 86k 2.6k 3M 48% 14 3% -27 -2%
4.7 Dino Tim 2015 0.0 Unfunded - - 4 4 3 - - 97 3.1M 11.1k - - 3.6k 48% 18 21%

Incubators
Tech Incubator Program for Startup (#1), Optus Innov8
(#1)
Seed RRE Ventures (#1), Golden Venture Partners (#1)
Series A/B Critical Ventures (#1), Portugal Ventures (#1)
Series C+ Alpine Investors (#1), TA Associates Management (#1)
None
$6M - Series B
SmartCare (2009, Edgewood, $15.4M)
Seed
Child Care CRM (2009, Bedford)
Seed
Kangarootime (2015, Long Beach)
PE
Minute Menu Systems (1993,
Dallas)
$10M - Series A
Brightwheel (2014, San Francisco,
$12.8M)
$9.4M - Series A
SmartCare (2009, Edgewood, $15.4M)
$426k - Seed
Famly (2013, Frederiksberg, $4.7M)
$600k - Angel
Brightwheel (2014, San Francisco,
$12.8M)
$17.5k - Angel
Rabiti (2014, Hanoi, $22.5k)
$170k - Seed
Thrively (2013, Los Angeles, $170k)
Mar 2018
Smartcare Announces $6 Million Growth Equity Round, PR
Newswire
Jan 2018 GP network ProCare deploys data driven web portal, Reseller
Dec 2017
TA Associates-backed Procare Software Acquires
KidReports, Citybizlist
Aug 2017
Procare Software and KidReports Announce Strategic
Partnership, Business Wire
Jul 2017
Edtech Startup Kangarootime Raises New Financing,
NewsCenter
Jun 2017
KidCheck Children’s Check-In Introduces New Mobile App,
PRWeb
Apr 2017 Alpine Investors funds Minute Menu, PE Hub
Feb 2017
Brightwheel raises $10 million to keep parents in-the-know
about their kids’ day at school, TechCrunch
Jan 2017
TinyApp aims to take Finnish early education practices
worldwide, GoodNewsfromFinland
Jun 2015
Brightwheel Raises $2.2M to Help You Go to Preschool,
EdSurge
Mar 2015
Childcare tech start-up Little Vista to create nine new jobs
after investment - Start-ups, Silicon Republic
News
0
2
4
6
8
10
$0k
$5M
$10M
$15M
$20M
2013 2014 2015 2016 2017
YoY Funding Rounds
-
2
6
32
140
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
ChildCare Providers > Management Softwares: Market Factsheet
Market: Management Softwares
60
Exits
Recent Investments
Software solutions that help
childcare centers in management
and communication
SmartCare
(2009, Edgewood, $15.4M)
Brightwheel
(2014, San Francisco, $12.8M)
Critical Links
(2006, Fairfield, $11.4M)
Xplor
(2016, Melbourne, $6M)
Famly
(2013, Frederiksberg, $4.7M)
Top Companies
Mom & Baby Care > Market Details > Market: Management Softwares
Companies Created 140 | Funded 32 | Total Funding $54.7M

ChildCare Providers > Management Softwares: Top Companies
Analyst’s Pick
aimy Plus (2014, Auckland)
Childcare management software
Editor's Pick. Stage: Unfunded
Minute Menu Systems (1993, Dallas)
Childcare management software solution provider
Editor's Pick. Stage: Funded
Alpine Investors

62
ChildCare Providers > Management Softwares: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Kidsnote 2012 Seoul Acquired $1M - 5 - - - 479k 198 3M 17.5k 129k 37% 1.7k 11% -8 -4%
5.0 Brightwheel 2014
San
Francisco
Series A $13M - 4 - - 2 169k 1.5k 300k 609 -21k -11% 130 27% 114 8%
4.9 Educa 2011 Wellington Funded - - 4 4 - - 1.1M 1.1k 30k 320 -373k -28% 29 22% 21 2%
4.9
Minute Menu
Systems
1993 Dallas Funded - - 3 4 4 1 410k 251 66k 231 -156k -28% 6 17% 11 4%
4.8 PreciouStatus 2011 Minnesota Seed $1M - 4 - - - 1.6M 812 82k 319 969k 252% 20 7% 11 1%
4.8 Parenta 1999 Maidstone Unfunded - - 3 4 5 - 1.2M 2.7k 3k 12 65k 6% 8 141% 83 3%
4.8 Tadpoles 2011
Philadelphi
a
Acquired $50K - 4 - - - 46k 444 308k 821 2k 4% 60 12% 4 1%
4.7 Famly 2013
Frederiksb
erg
Seed $5M - 4 - - - 482k 302 30k 92 16k 3% 16 21% -5 -2%
4.7 Mytoddlr 2016 London Unfunded - - 5 5 3 - 3.5M 307 8k 37 - - 11 40% 42 15%
4.7 eyLog 2012
Milton
Keynes
Funded - - 4 - - - 1.2M 2.4k 30k 394 - - 180 82% 647 37%
4.6 Kinderloop 2013 Eveleigh Seed $309K - 4 - - - 1.2M 881 60k 160 -308k -21% 7 6% 1 -
4.6 Baby's Days 2009
Milton
Keynes
Unfunded - - 4 - 3 - 4.4M 610 31k 185 - - 16 20% 3 -
4.5 Storypark 2011 Wellington Unfunded - - 4 - - - 73k 767 375k 350 -13k -15% 35 11% 58 8%
4.5 Hi Mama 2013 Toronto Unfunded - - 5 - - - 203k 7.7k 60k 2.1k -35k -14% 583 48% -638 -8%

Incubators Prime Venture Partners (#1), gBETA (#1)
Seed Harrison Metal (#1), Homebrew (#1)
Series A/B U.S Venture Partners (#1), Grace Beauty Capital (#1)
Series C+
None
$19.8M - Series B
$6.7M - Series A
Monica+Andy (2012, Chicago, $8.9M)
$750k - Series A
Series A
Masala Baby (2010, New York City)
Seed
TheMINIClassy (2013, Milwaukee)
$8M - Series A
$183k - Equity Crowdfunding
Ockyz (2014, Capelle Aan Den Ijssel,
$474k)
Seed
Masala Baby (2010, New York City)
$2.2M - Seed
$1.3M - Series A
$166k - Seed
Ockyz (2014, Capelle Aan Den Ijssel,
$474k)
Feb 2018
Primary graduates to next funding grade, Global Corporate
Venturing
May 2017
Ventureland Asia's $10 million to back emerging brands and
startups, Indiatimes
Dec 2016
This Female Founder Says Mission-Driven Brands Don't
Have To Scream About Their Impact, Forbes
May 2016
How startups can connect with the eco-friendly consumer,
YourStory Media
Nov 2015
Monica + Andy Launch A Same-Day Baby Box To Celebrate
The Miracle Of Life, TechCrunch
News
0
1
2
3
4
5
$0k
$2M
$4M
$6M
$8M
$10M
2013 2014 2015 2016 2017
YoY Funding Rounds
-
-
3
9
162
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Commerce > Apparel > Private Label: Market Factsheet
Market: Private Label
63
Exits
Recent Investments
Direct-to-consumer brands selling
apparel for babies and moms
Primary
Monica+Andy
(2012, Chicago, $8.9M)
Ockyz
(2014, Capelle Aan Den Ijssel, $474k)
Agibaby
(2016, Los Angeles)
Top Companies
Mom & Baby Care > Market Details > Market: Private Label

Commerce > Apparel > Private Label: Top Companies
Analyst’s Pick
Minicorn. Stage: Series B
Grace Beauty Capital, U.S Venture Partners,
Homebrew and 4 Other Investors

65
Commerce > Apparel > Private Label: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Finn + Emma 2011
New York
City
Unfunded - - - 4 4 - 868k 3.1k 75 - 58k 7% - - 208 7%
5.0 Forever Kidz 2014 Noida Unfunded - - 4 - - - 2.3M - 300 9 - - 2 28% - -
4.9 Kimnams 2003 Hanoi Unfunded - - 5 - - - 10M - 750 9 - - 1 13% - -
4.9 Masala Baby 2010
New York
City
Series A - - - - 4 2 10M 718 - - 6M 159% - - -12 -2%
4.9 Faye 2011 Bangalore Unfunded - - - - 4 - 3.9M 87 - - 2M 37% - - -6 -7%
4.8 Free to Be Kids 2015 Seattle Unfunded - - - - 4 - 1.4M 75 - - - - - - 12 18%
4.8 Yellow Apple 2013 Ludhiana Unfunded - - - - 3 - - 120 - - - - - - 19 17%
4.8 Cuna de Reyes 2010
Buenos
Aires
Unfunded - - - - 4 - - 17 - - - - - - 2 10%
4.7 Primary 2014
New York
City
Series B $33M - - - - 2 215k 489 - - 20k 10% - - 76 18%
4.7 No Biggie 2014 Tel Aviv Unfunded - - - - 3 - - 59 - - - - - - 1 2%
4.7 Frugi 2004 Helston Unfunded - - - - - - 418k 9.7k - - 53k 14% - - 373 4%
4.6 Tea Collection 2002
San
Francisco
Seed - - - - - - 164k 14k - - 24k 16% - - - -
4.6 Monica+Andy 2012 Chicago Series A $9M - - - - 1 664k 1.9k - - -88k -11% - - 16 1%
4.6 Little Hero 2013 Amsterdam Unfunded - - - - 3 - - 34 - - - - - - 2 6%
4.5 Baby Couture 2013 Chandigarh Unfunded - - - - - - 546k 605 - - 202k 59% - - 2 -

Market: Baby Health
66
Mom & Baby Care > Market Details > Market: Baby Health

Market: Baby Health

Market: Subscription
69
Mom & Baby Care > Market Details > Market: Subscription

72

Market: Storytelling
74
Mom & Baby Care > Market Details > Market: Storytelling

77
#1 Top Markets of Early Stage Investors
Companies Created 19 | Funded 1 | Total Funding $7M

Market: Language Learning
80
Mom & Baby Care > Market Details > Market: Language Learning

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
83
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
85
Performance indicators of public companies in Mom & Baby Care
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Apr 2017
Tinybeans (2012, Bondi)
$6.1M $19.7M $1.4M ASX:TNY
Jun 2015
Windeln (2010, Munich)
$83.6M $512M $206M FRA:WDL
Oct 2014
Coccodrillo (1984, Koscian)
CDLA
Jan 2014
Care.com (2006, Waltham)
$558M $506M $162M 227.73 NYSE:CRCM
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
China Parenting Network Holdings (2005, Nanjing)
Online vertically integrated parenting portal
Mom & Baby Care > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
86
Notable Acquisitions in Mom & Baby Care
Mom & Baby Care > Exit Outlook > Notable Acquisitions
2017
Acquirer: NetDragon
Acquirer: Carter's Deal: $140M
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby products
2016
Acquirer: FirstCry Deal: $54M
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products
2015
Acquirer: Liberty Interactive Deal: $2.4B
Horizontal flash sales sites for mom and kids
Acquirer: Sandbox
FamilyEducation (1996, Boston, $51M)
Content Platform for Parenting

Notable Acquisitions (2/2)
87
Notable Acquisitions in Mom & Baby Care
Mom & Baby Care > Exit Outlook > Notable Acquisitions
2014
Acquirer: Bebê Store
Baby.com.br (2010, Sao Paulo, $21.1M)
2011
Acquirer: The Walt Disney Company
Deal: $40M
Babble (2006, New York City, $6.3M)
Parenting Site
Acquirer: News Deal: $34M
Kidspot (2005, Melbourne)
Online products and services directory for parents
Before 2008
Acquirer: ECI Partners
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Acquirer: Excelligence
Smarterkids.com (1991, Needham, $33M)
Online retailer for Educational products

Most Active Acquirers
88
Mom & Baby Care > Exit Outlook > Most Active Acquirers

Date Target
Jul-15 Spinlight Acq by Codagami
Jul-15 Tricae Acq by Global Fashion Group
Jun-15 Kinsights Acq by Care.com
Apr-15 Lifecake Acq by Canon Europe
Apr-15 Feedo.cz Acq by Windeln
Apr-15 Scary Mommy Acq by Some Spider
Mar-15 Nonabox Acq by ESHOP VENTURES
Mar-15 Kirondo Acq by Percentil
Feb-15 Notabli Acq by Parent
Feb-15 Tadpoles Acq by Teaching Strategies
Jan-15 Kidsnote Acq by KakaoTalk
Jan-15 Alt12 Apps Acq by Honest
Dec-14 Alexandalexa Acq by Babyshop
Dec-14 Bimbostore Acq by Toys Center
Acqui-hires (1/2)
89
List of Acqui-hires in Mom & Baby Care
Excludes all details for Chinese companies
Date Target
Jan-18
The Gro Company Acq by Mayborn
Group (Tommee Tippee)
Dec-17 Baby Gogo Acq by Sheroes
Oct-17 Supplet Acq by Bump Boxes
Jul-17 Secondcry Acq by Elanic
Jul-17 Health & Parenting Acq by Philips
Mar-17 paraBebes.com Acq by Mom2Mom
Mar-17 Monica Healthcare Acq by GE Healthcare
Jan-17 Learn With Homer Acq by Speakaboos
Nov-16 MyChild Acq by Brightwheel
Nov-16 MyChild Acq by Brightwheel
Oct-16 TotSpot Acq by Poshmark
Aug-16 Duck Duck Moose Acq by Khan Academy
Aug-16
Big City Moms Acq by Sparks Marketing
Corp
Jul-16 MakieLab Acq by Disney
Date Target
Jun-16 Connehito Acq by Syn. Holdings
Jun-16 21Bundles Acq by Healthiest
May-16 Xplor Acq by Nobel Learning
May-16 Baby Tula Acq by Ergobaby
Apr-16 Toca Boca Acq by Spin Master
Apr-16 LTS Education Systems Acq by K12
Feb-16 Sprig Toys Acq by Begin Again Toys
Feb-16 LeapFrog Acq by VTech
Feb-16 Right Start Acq by Giggle
Jan-16 Sproutling Acq by Mattel
Jan-16 Seven Academy Acq by Edoki Academy
Aug-15
MeeGenius Acq by Houghton Mifflin
Harcourt
Aug-15 Smarty Ants Acq by Achieve3000
Aug-15 Bebitus Acq by Windeln
Mom & Baby Care > Exit Outlook > Acqui-hires

Date Target
Jul-11 JustMommies Acq by Internet Brands
Jun-11 Unnado Acq by iLab Ventures
May-11
Wholesome Baby Food Acq by Evolve
Media
Sep-10 SureBaby Acq by Cyberplex
Dec-09 Find a Babysitter Acq by Fairfax Media
Apr-09
Kaboose Acq by The Walt Disney
Company
Feb-09 BabyUniverse Acq by ToysRUs
Oct-08 BabyHold.com Acq by SheKnows
May-08
PregnancyAndBaby.com Acq by
SheKnows
Feb-08 The Bump Acq by XO Group
Feb-08 MothersClick Acq by mylifetime
Aug-07 Maya's Mom Acq by BabyCenter
Aug-04 Evenflo Acq by Harvest Partners
Mar-01 BabyCenter Acq by Johnson & Johnson
Acqui-hires (2/2)
90
List of Acqui-hires in Mom & Baby Care
Excludes all details for Chinese companies
Date Target
Oct-14 P.S. XO Acq by Seedling
Oct-14 Ubooly Acq by Cartwheel Kids
Sep-14 Kiddicare Acq by WorldStores
Sep-14 Mamapedia Acq by GetIt
Aug-14 BabyNameWizard Acq by CafeMom
Jul-14 Citrus Lane Acq by Care.com
May-14 Koolskool Acq by BookAdda
Apr-14 Bluum Acq by Bluum
Mar-14
Sense4Baby Acq by AirStrip
technologies
Mar-14 SavvyMom Media Acq by Ideon Media
Feb-14 Esky Acq by Naspers
Jan-14 BabbaCo Acq by Barefoot Books
Nov-13 Wittlebee Acq by FabKids
Oct-13 Ruckus Learning Acq by KiwiTech
Date Target
Oct-13 wee-web Acq by JustFamily
Oct-13 NJoy Acq by Riverside Company
Sep-13 Green Toys Acq by FRIEND GROUP
Jun-13 BigTent Acq by Care.com
May-13 Plum Organics Acq by Campbell Soup Co
May-13 Bamba Acq by Bonnier
Apr-13 EcoMom Acq by GreenCupboards
Apr-13
Tribal Nova Acq by Houghton Mifflin
Harcourt
Apr-13 Hoopos Acq by Babyoye
Jan-13 FabKids Acq by JustFab
Jul-12 Mumgo Acq by The Catch
Apr-12 Chasing Fireflies Acq by HSN
Feb-12 Circle of Moms Acq by Popsugar
Oct-11 Zoodles Acq by HTC Corporation
Mom & Baby Care > Exit Outlook > Acqui-hires
View all 87 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
91
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Mom & Baby Care > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Mar 2013 - Feb 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Great Oaks Venture Capital (3 Investments)
CrunchFund (3 Investments)
Crosslink Capital (3 Investments)
Promus Ventures (3 Investments)
Learn Capital (3 Investments)
Tandem Capital (3 Investments)
Altair Capital (3 Investments)
Upfront Ventures (2 Investments)
Eniac Ventures (2 Investments)
Collaborative Fund (2 Investments)
Greycroft Partners (2 Investments)
GV (2 Investments)
KPCB (2 Investments)
Forerunner Ventures (2 Investments)
RRE Ventures (2 Investments)
EARLY STAGE
Formation 8 (3 Investments)
Accel Partners (2 Investments)
FirstMark (2 Investments)
Horizons Ventures (2 Investments)
Polaris Partners (2 Investments)
Inventus Capital Partners (2 Investments)
Wamda Capital (2 Investments)
MCI Capital
GGV Capital
Qualcomm Ventures
Upfront Ventures
First Round Capital
Collaborative Fund
Aspect Ventures
DBL Partners
LATE STAGE
New Enterprise Associates
MCI Capital
Vertex Ventures
Schroder Adveq
Reach Capital
Gimv
Brighteye Ventures
TransLink Capital
WI Harper Group
Alpine Investors
CapMan
Capnamic Ventures

Great Oaks Venture Capital
94
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Great Oaks Venture Capital
People
Investments
[Minicorn] Hullabalu (2012, New York City, $6.5M, Series A)
Interactive digital story books for kids
Mom & Baby Care Notable Portfolio
[Unicorn] Houzz (2009, Palo Alto, $614M, Series E)
Content, Community & Commerce in Home Design
[Unicorn] Warby Parker (2010, New York City, $215M, Series D)
Internet-first brand of eyewear
[Soonicorn] CollectiveHealth (2013, San Mateo, $230M, Series
D)
Self-insurance SaaS platform for employers to sponsor their employees
[Soonicorn] Oportun (2005, Menlo Park, $221M, Series G)
Credit building unsecured personal loans for underbanked Hispanics.
[Soonicorn] Pocket Gems (2009, San Francisco, $155M, Series C)
Mobile Game Developer focusing on Mid-Core games
[Soonicorn] Shift Technologies (2013, San Francisco, $112M,
Series C)
Online marketplace for buying and selling of used cars
[Soonicorn] Counsyl (2007, San Francisco, $110M, Series E)
DNA mapping for pre-pregnancy genetic testing, DNA and cancer
screening
[Soonicorn] Acorns (2012, Irvine, $107M, Series D)
Micro saving investment app
[Soonicorn] Hired (2012, San Francisco, $103M, Series C)
Marketplace for pre-assessed candidates
[Soonicorn] Ibotta (2011, Denver, $94.6M, Series C)
Cash back on engagement in Shopping app
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Andy Boszhardt
Founder & Managing
Partner
Geographical Spread Stage of Entry
Nov 2017
Ad Age Ad Lib: Inside Fatherly, a Media Brand for
Millennial Dads (Or, Why You Can't Patent Masturbation),
adageindia.in
Nov 2017
Fatherly appoints Josh Abrams as Senior Vice President,
Sales, and Chris Boylan as VP, Technology, Talking New
Media
Oct 2017
Fatherly' Launches Podcast With iHeart Radio, Empowers
Dads, MediaPost
Aug 2017
Fatherly Site Raises $4M To Expand Video, Events,
MediaPost
Apr 2017
Hullabalu releases Lightwell, a platform for creating
interactive storytelling apps, Tech News Universe
Aug 2016
Dexter, the betaworks-backed platform for building bots,
raises $2.3 million in seed, TechCrunch
Jun 2016
These dad joke chatbots got here just in time for Father’s
Day, VentureBeat
Mar 2016
Trusted launches tuition reimbursement program for its
on-demand babysitters, VentureBeat
Nov 2015
Hullabalu Raises $2.5 Million For Its Interactive
Storytelling App For Kids, TechCrunch
None
1
2
1
2012 2013 2014 2015 2016 2017
Follow On New Investments
1
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

CrunchFund
95
Mom & Baby Care > Investors > CrunchFund
People
Investments
[Soonicorn] Kidaptive (2012, Mountain View, $43.7M, Series C)
[Minicorn] Bellabeat (2012, Mountain View, $4.6M, Seed)
Women health & wellness assistance
Mom & Baby Care Notable Portfolio
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Square (2009, San Francisco, $490M, Public)
Mobile point of sale provider
[Unicorn] Redfin (2004, Seattle, $166M, Public)
National Real Estate Brokerage
[Soonicorn] Foursquare (2009, New York City, $214M, Series E)
Local search and discovery service mobile app.
[Soonicorn] Rover (2011, Seattle, $156M, Series F)
Online Pet Sitting Marketplace
[Soonicorn] DigitalOcean (2011, New York City, $124M, Series
B)
SSD cloud hosting
[Soonicorn] Mesosphere (2013, San Francisco, $122M, Series C)
Container based Datacenter Operating System
[Soonicorn] Yext (2006, New York City, $116M, Public)
Digital Presence Management
[Soonicorn] Getaround (2009, San Francisco, $86.3M, Series C)
Peer-to-peer carsharing marketplace
Top Exits
Michael
Arrington
Co-Founder
Pat Gallagher
Co-Founder & Partner
Feb 2018
Edtech company Kidaptive raises $19.1 million for its
adaptive learning platform, TechCrunch
Feb 2018
Woongjin Thinkbig, Kidaptive to enter global education
tech market together, theinvestor.co.kr
Jul 2016
Bellabeat Leaf’s new wearable and app help women
tackle stress, TechCrunch
Mar 2016
Trusted launches tuition reimbursement program for its
on-demand babysitters, VentureBeat
Jan 2016
Kidaptive $20.12 million Fundraising. Pankaj Gunsagar
Released Jan 12 Form D – Octafinance, Octafinance
Sep 2015
Trusted Lets Parents Book Vetted Babysitters At The Last
Minute, TechCrunch
Nov 2013
Kidaptive Closes $10.1 Million Round of Series B Funding
Led by Formation 8, Menlo Ventures and Stanford-StartX
Fund, Business Wire
None
1
2
1
2012 2013 2014 2015 2016 2017
1
-
-
-
4
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Crosslink Capital
96
Mom & Baby Care > Investors > Crosslink Capital
People
Investments
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
[Unicorn] Coupa (2006, San Mateo, $169M, Public)
Cloud spend management software
[Soonicorn] Prosper (2005, San Francisco, $410M, Series G)
P2P Lending Marketplace
[Soonicorn] Postmates (2011, San Francisco, $280M, Series E)
On Demand Delivery through Mobile App
[Soonicorn] Personal Capital (2009, Redwood City, $217M,
Series E)
Technology-augmented human advice platform
[Soonicorn] SilkRoad (2003, Chicago, $192M, Series E)
Web-based talent management solutions
[Soonicorn] DataStax (2010, Santa Clara, $190M, Series E)
Database Platform built on Apache Cassandra
[Soonicorn] Ayla Networks (2010, Sunnyvale, $124M, Series D)
A platform for hosting connected devices
[Soonicorn] Hired (2012, San Francisco, $103M, Series C)
Marketplace for pre-assessed candidates
[Soonicorn] RichRelevance (2006, San Francisco, $80.6M, Series
F)
Omnichannel Personalisation for Ecommerce
[Soonicorn] ProtectWise (2013, Denver, $67.4M, Series B)
Deep packet inspection & automated retrospection based threat
detection
[Soonicorn] Science Exchange (2011, Palo Alto, $58.5M, Series
C)
Online marketplace for outsourcing scientific research
Top Exits
Sy Kaufman
Founder
Michael Stark
Founder & Partner
Nov 2017
Ad Age Ad Lib: Inside Fatherly, a Media Brand for
Millennial Dads (Or, Why You Can't Patent Masturbation),
adageindia.in
Nov 2017
Fatherly appoints Josh Abrams as Senior Vice President,
Sales, and Chris Boylan as VP, Technology, Talking New
Media
Oct 2017
Fatherly' Launches Podcast With iHeart Radio, Empowers
Dads, MediaPost
Aug 2017
Fatherly Site Raises $4M To Expand Video, Events,
MediaPost
Feb 2017
Brightwheel raises $10 million to keep parents in-the-
know about their kids’ day at school, TechCrunch
Oct 2016
Meet the 30-year-old entrepreneur who just sold his
profitable e-commerce company for $75M, GeekWire
Aug 2016
Dexter, the betaworks-backed platform for building bots,
raises $2.3 million in seed, TechCrunch
Jun 2016
These dad joke chatbots got here just in time for Father’s
Day, VentureBeat
Jun 2015
Brightwheel Raises $2.2M to Help You Go to Preschool,
EdSurge
None
1
3
2012 2013 2014 2015 2016 2017
-
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Promus Ventures
97
Mom & Baby Care > Investors > Promus Ventures

Learn Capital
98
Mom & Baby Care > Investors > Learn Capital

Tandem Capital
99
Mom & Baby Care > Investors > Tandem Capital

Altair Capital
100
Mom & Baby Care > Investors > Altair Capital

Upfront Ventures
101
Mom & Baby Care > Investors > Upfront Ventures

Eniac Ventures
102
Mom & Baby Care > Investors > Eniac Ventures

Collaborative Fund
103
Mom & Baby Care > Investors > Collaborative Fund

Greycroft Partners
104
Mom & Baby Care > Investors > Greycroft Partners

GV
105
Mom & Baby Care > Investors > GV

KPCB
106
Mom & Baby Care > Investors > KPCB

Forerunner Ventures
107
Mom & Baby Care > Investors > Forerunner Ventures

RRE Ventures
108
Mom & Baby Care > Investors > RRE Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
109
Seed Stage
Early Stage
Late Stage

Formation 8
110
Mom & Baby Care > Investors > Formation 8

Accel Partners
111
Mom & Baby Care > Investors > Accel Partners

FirstMark
112
Mom & Baby Care > Investors > FirstMark

Horizons Ventures
113
Mom & Baby Care > Investors > Horizons Ventures

Polaris Partners
114
Mom & Baby Care > Investors > Polaris Partners

Inventus Capital Partners
115
Mom & Baby Care > Investors > Inventus Capital Partners

Wamda Capital
116
Mom & Baby Care > Investors > Wamda Capital

MCI Capital
117
Mom & Baby Care > Investors > MCI Capital

GGV Capital
118
Mom & Baby Care > Investors > GGV Capital

Qualcomm Ventures
119
Mom & Baby Care > Investors > Qualcomm Ventures

Upfront Ventures
120
Mom & Baby Care > Investors > Upfront Ventures

First Round Capital
121
Mom & Baby Care > Investors > First Round Capital

Collaborative Fund
122
Mom & Baby Care > Investors > Collaborative Fund

Aspect Ventures
123
Mom & Baby Care > Investors > Aspect Ventures

DBL Partners
124
Mom & Baby Care > Investors > DBL Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
125
Seed Stage
Early Stage
Late Stage

New Enterprise Associates
126
Mom & Baby Care > Investors > New Enterprise Associates

127
Mom & Baby Care > Investors > 360 Capital Partners

MCI Capital
128
Mom & Baby Care > Investors > MCI Capital

Vertex Ventures
129
Mom & Baby Care > Investors > Vertex Ventures

Schroder Adveq
130
Mom & Baby Care > Investors > Schroder Adveq

131
Mom & Baby Care > Investors > Advance Venture Partners

Reach Capital
132
Mom & Baby Care > Investors > Reach Capital

Gimv
133
Mom & Baby Care > Investors > Gimv

134
Mom & Baby Care > Investors > Health Enterprise Partners

TransLink Capital
135
Mom & Baby Care > Investors > TransLink Capital

WI Harper Group
136
Mom & Baby Care > Investors > WI Harper Group

Capnamic Ventures
137
Mom & Baby Care > Investors > Capnamic Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
138
Incubators
Other Notable Investors
Debt Investors

Tracxn - Mom & Baby Care Startup Landscape

Tracxn - Mom & Baby Care Startup Landscape

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