Tracxn - Sales Force Automation Startup Landscape

MARCH 2018
SALES FORCE AUTOMATION

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on March 5, 2018.
Sales Force Automation Feed Summary
4
Sales Force Automation > Feed Summary
Companies which provide software solutions for sales teams to manage their sales process and optimize them effectively across
all three channels (channel sales, field sales and inside sales). These solutions are focused mostly on B2B2B and not B2B2C.
• Inclusions: Includes end-to-end solutions for sales
teams which allows them to manage the entire sales cycle
and also specific solutions which help sales teams manage
specific processes across all the channels viz. offline,
online and partners. Solutions which help teams design
quotes for prospects are also included. Training solution
for sales teams are also included.
• Exclusions: Resellers, service based companies, B2B2C
lead generation/lead management companies. Excludes
software solutions for social media management and
monitoring which are used for marketing and PR
activities.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$6.9B
Funding
26
Mega
Companies
5872243
FundedCovered on
Tracxn
7
Unicorns
31
Soonicorns
18
Minicorns
10
IPO’d Cos
241
Late Stage Cos
73
34
Acquisitions
125
DeadPooled
106
Acquihired
Series A+ Cos
Salesforce
(1999, San Francisco, $52M)
Zoho
(1996, Chennai)
SAP
(1972, Walldorf)
Top Companies

$342M
$565M
$774M
$1.5B
$863M $793M
2012 2013 2014 2015 2016 2017
$ Funding # Rounds
Investment Trend Summary
Summary of Funding Activity in Sales Force Automation
5
$88M - Series D
Apttus (2006, San Mateo, $404M)
$50M - Series E
InsideSales (2004, Provo, $251M)
$77M - Series C
CloudSense (2010, London, $77M)
$50M - Series B
Vlocity (2014, San Francisco, $93M)
$75M - Series E
$50M - Series C
Showpad (2011, San Francisco, $86M)
$55M - Series E
$40M - Series C
Seismic (2011, California, $65M)
$53M - Series C
ProsperWorks CRM (2011, San Mateo, $87M)
$38M - Series D
Sansan (2007, Tokyo, $98M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD
Sales Force Automation > Feed Summary > Investment Trend Summary
Seed GV (#5), Point Nine Capital (#4), SV Angel (#4)
Series A/B Emergence Capital (#5), Shasta Ventures (#5), TDF Ventures (#4)
Series C+ Bain Capital Ventures (#2), General Atlantic (#2), GV (#2)
Incubators Y Combinator (#20) 500 Startups (#13) Techstars (#9)
Other Notable
Investors
Salesforce (#20), Kima Ventures (#8), FundersClub (#6)
Debt Investors
Lighter Capital (#16), Western Technology Investment (#10),
Hercules Capital (#5)
Most Active InvestorsRecent Investments
213
228
248
299
265
44
2012 2013 2014 2015 2016 2017
Y-o-Y # of Companies Founded 74 139 127 147 125 108
$5.8B
$275M
$251M
$167M
$124M
US
Europe
Canada
Israel
Latam
$ Funding

Summary of exit outlook in Sales Force Automation
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Salesforce 6
DocuSign (2003, San Francisco, $522M)
Sapphire Ventures 3
Spring Mobile Solutions (2001, Sao Paulo, $114M)
Hercules Capital 3
Industry Ventures 3
Xactly (2005, San Jose, $77.1M)
Wavecrest Growth 3
BigMachines (1999, Deerfield, $29M)
Jan 2018 CallidusCloud Acq by SAP for $2.4B
Jul 2017 Xactly Acq by Vista Equity Partners for $564M
Dec 2015 SteelBrick Acq by Salesforce for $360M
Oct 2013 BigMachines Acq by Oracle for $400M
Jun 2012 Bullhorn Acq by Vista Equity Partners for $6.6B
Apr 2010 Data.com Acq by Salesforce for $142M
Jan 2006 Siebel Systems Acq by Oracle for $5.9B
Sales Force Automation > Feed Summary > Exit Outlook Summary
Oracle 2
Siebel Systems (Jan 2006, $5.8B), BigMachines (Oct
2013, $400M)
Vista Equity
Partners
2 Bullhorn (Jun 2012, $6.6B), Xactly (Jul 2017, $564M)
Salesforce 2
SteelBrick (Dec 2015, $360M), Data.com (Apr 2010,
$142M)
Dun &
Bradstreet
2
NetProspex (Jan 2015, $125M), Hoover's (Dec 2002,
$119M)
ESW Capital 2 FirstRain (Aug 2017), Infer (Oct 2017)
Recent IPOs Top Acquisitions
Salesforce Jun 2004
Cloud Based CRM, Social collaboration for…
IPO MCap: - $1.1B Current MCap: $83.03B
SAP Aug 1998
Enterprise application software
IPO MCap: - Current MCap: -
PROS Holdings
CPQ and revenue management software
Synergy Marketing
Customer relationship management platform…
BigcanTin Mar 2017
Mobile based content enablement system fo…
IPO MCap: - $35M Current MCap:
Five9 Apr 2014
Cloud based contact center software
Model N Mar 2013
Cloud based revenue management solution f…
NexJ May 2011
CRM for Financial, Insurance and Healthca…

Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies | For any Feedback and Query reach out to MyAnalyst@tracxn.com.
Marketmap: Sales Force Automation
7
Sales Force Automation > Feed Summary > BlueBox

Key Sub Sectors in Sales Force Automation Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
CRM >
SMBs 534 $193M 21
Content Management System
78 $168M 11
CRM > Configure - Price - Quote >
Suite 64 $317M 10
Lead Generation >
Contact Databases 112 $55.9M 19
CRM > Configure - Price - Quote >
Contract Management 23 $60.3M 10
CRM > Lead Management > Lead Nurturing
>
Email
41 $57.1M 9
Sales Training
44 $40.6M 12
CRM > Lead Management > Lead Nurturing
>
Account Based Sales
13 $58.2M 8
CRM > Channel Sales >
PRM 26 $41.2M 10
CRM >
Industry Verticals 199 $57.6M 6
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies which offer end-to-end software solutions
for businesses to manage their sales...
1645 375 $5.1B
Performance Management
Companies which offer platforms for businesses to
capture and analyze data for assessing...
60 25 $467M
Companies which allow businesses to distribute,
manage, and update sales collateral for...
78 33 $448M
Lead Generation
Companies which offer tools for sales development
representatives to generate leads using...
216 77 $445M
Analytics
Companies which offer tools for businesses to analyze
internal Customer Relationship...
37 14 $189M
Productivity Tools
Companies offering a set of tools for businesses to
increase sales representative productivity...
145 39 $143M
Sales Training
Companies offering cloud-based platforms for sales
managers to train, guide, and assess...
44 18 $87.3M
Sales Force Automation > Feed Summary > Summary of Key Markets

List of Notable Companies in Sales Force Automation
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Sales Force Automation > Feed Summary > Notable Companies in the Sector
Public
Salesforce
(1999, San Francisco, $52M)*
Model N
(1999, Redwood City, $37M)
Five9
(2001, San Ramon, $84.1M)
NexJ
(2003, Toronto, $22.9M)
BigcanTin
(2008, Boston, $5M)
SAP
(1972, Walldorf)
SAP CRM
(2014, Walldorf)
Coheris
(1994, Paris)
PROS Holdings
(1985, Houston)
Synergy Marketing
(1997, Osaka)
Acquired
Bullhorn
(1999, Boston, $26M)
Siebel Systems
(1993, Redwood Shores)
CallidusCloud
(1996, Pleasanton, $89.3M)
Xactly
(2005, San Jose, $77.1M)
BigMachines
(1999, Deerfield, $29M)
SteelBrick
(2002, Palo Alto, $77.5M)
Data.com
(2004, San Francisco, $17.2M)
NetProspex
(2006, Waltham, $27.5M)
Hoover's
(1990, Austin, $20.7M)
Zyme
(2004, Redwood, $16.9M)
Acquired
Orbitera
(2011, West Hollywood, $2M)
Unicorns
DocuSign
Apttus
(2006, San Mateo, $404M)
InsideSales
(2004, Provo, $251M)
Spring Mobile Solutions
(2001, Sao Paulo, $114M)
Zoho
(1996, Chennai)

List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (1/8)
10
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
Enterprise
Salesforce (1999, San Francisco, $52M)
Cloud Based CRM, Social collaboration for the
Enterprise
Unicorn. Stage: Public
Emergence Capital, New Enterprise Associates,
Credit Suisse and 10 Other Investors
SAP CRM (2014, Walldorf)
Cloud-based CRM for Enterprises and SMBs
Editor's Pick. Stage: Public
Coheris (1994, Paris)
CRM and business intelligence solutions for
multiple industries
Stage: Public
Sigma Gestion, Phitrust Impact Investors
Siebel Systems (1993, Redwood Shores)
CRM Solution
Stage: Acquired
Adobe Ventures, Granite Ventures, ValueAct Capital
Enterprise
Synergy Marketing (1997, Osaka)
Customer relationship management platform
Stage: Public
Salesforce Ventures, CyberAgent Ventures, Angel
Capital Corporation
SMBs
Infusionsoft (2001, Chandler, $134M)
Sales and Marketing Automation platform for SMBs
Soonicorn. Stage: Series D
Allure Ventures, Arthur Ventures, Bain Capital
Ventures and 8 Other Investors
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Soonicorn. Stage: Series C
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures and 1 Other Investors

11
CRM
SMBs
Pipedrive (2010, New York City, $30.3M)
CRM for Small Businesses with a Visual sales
pipeline tool
Soonicorn. Stage: Series B
Atomico, Bessemer Venture Partners, Rembrandt
Venture Partners and 12 Other Investors
Zoho (1996, Chennai)
Online Business Apps Suite for SMBs
Unicorn. Stage: Unfunded
SAP (1972, Walldorf)
Quest for Growth, Momenta Partners
Industry Verticals
Vlocity (2014, San Francisco, $92.8M)
Omni-Channel cloud software for delivering
industry-specific experiences to customers.
Sutter Hill Ventures, Salesforce, Kennet Partners
and 4 Other Investors
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Unicorn. Stage: Acquired
Genstar Capital, Highland Capital Partners, Austin
Investment Management and 5 Other Investors
NexJ (2003, Toronto, $22.9M)
CRM for Financial, Insurance and Healthcare
Industry
Stage: Public
Pipeline Management
Clari (2012, Mountain View, $26M)
Mobile First Lead Management tool
Sequoia Capital, Bain Capital Ventures, Northgate
Capital

12
CRM
Contact Management
FullContact (2010, Denver, $49.8M)
Cloud Based Contact Management
Foundry Group, Baird Capital, Blue Note Ventures
Lead Management
Cloud based Predictive Lead Management System
Unicorn. Stage: Series E
Microsoft, Questmark Partners, Hummer Winblad
Radius (2009, San Francisco, $133M)
Predictive Marketing and Sales platform
Founders Fund, Formation 8, Glynn Capital and 12
Other Investors
Five9 (2001, San Ramon, $84.1M)
Stage: Public
Adams Street Partners, Partech Ventures, Sapphire
Lead Management
EverString (2012, San Mateo, $78.7M)
Predictive Analytics based Sales and Marketing
platform
Sequoia Capital, Lakestar, Lightspeed Venture
Partners and 4 Other Investors
Lattice (2006, San Mateo, $78M)
Lead Scoring and Conversion App for Marketing
and Sales
River Cities Capital Funds, Piper Jaffray, Blue Cloud
Outreach (2013, Seattle, $60M)
SaaS based Lead Engagement Tools
DFJ, Mayfield, Microsoft Ventures and 7 Other
Investors

13

14

15

16

17

Notable Companies in the Sector in China
18
Sales Force Automation > Feed Summary > Notable Companies in the Sector in China

Recent News in Sales Force Automation Sector
Recent News
19
Sales Force Automation > Feed Summary > Recent News
Mar 2018
AI Sales Lead Development Firm Conversica Acquires Chilean
Startup Intelligens, Finance Colombia
Mar 2018
Twistellar Becomes Salesforce Registered Consulting Partner,
HITECH news articles
Mar 2018
Verenia Voted #1 Easiest CPQ Company To Do Business With,
PRWeb
Mar 2018
Zoho CRM intros conversational AI for sales teams, Enterprise It
World
Mar 2018
ScopeAI helps companies analyze their customer feedback,
TechCrunch
Mar 2018
Namirial Announces New Integrations With Microsoft and
Salesforce, PR Newswire
Mar 2018
Bigtincan Partners With BPM Works, Adds Content Development
Resources, Demand Gen Report
Mar 2018
PROS Named a Visionary in Magic Quadrant for Configure, Price and
Quote Application Suites, PressReleasePoint
Mar 2018
Seismic Wins Gold Stevie® Award In 2018 Stevie Awards For Sales
& Customer Service, PR Newswire
Feb 2018
Salesforce Announces Record Fourth Quarter and Full Year Fiscal
2018 Results, PR Newswire
Feb 2018
Lucidchart Integrates with Google Hangouts Chat to Extend
Collaboration with G Suite, PR Newswire
Feb 2018
SAP Releases Integrated Report 2017 and Files Annual Report 2017
on Form 20-F with the U.S. Securities and Exchange Commission, PR
Newswire
Key Recent News Key Recent News
Feb 2018
SAP CEO likely top earner among German blue-chip executives,
Reuters
Feb 2018
InsideView Launches Data Append Solution On Salesforce
AppExchange, Demand Gen Report
Feb 2018
Allego Wins Gold and Silver 2018 Stevie Awards for Sales and
Customer Service, Citybizlist
Feb 2018
RetireUp Partners with Redtail to Power Next Generation
Retirement Income Planning Platform, PR Newswire
Feb 2018
Outreach Expands Management Team With New COO And SVP Of
Customer Success, PR Newswire
Feb 2018
Impartner Wins Gold Stevie Award for Flagship Impartner Partner
Relationship Management Solution, PR Newswire
Feb 2018
IT Authorities and eBest Mobile Strategic Partnership for CPG
Solutions, PRWeb
Feb 2018
Brainshark Announces New Product Capabilities and Sales
Enhancements, MarTech Advisor
Feb 2018
Sales Teams Gain Real-Time Insights on Target Account Penetration
with Launch of Clari Team Activity, PRWeb
Feb 2018
Fast-growing Outreach builds out executive team with two key
hires, The Business Journals
Feb 2018
Salesforce Einstein now powers over 1 billion AI predictions per
day, VentureBeat
Feb 2018
SAP Adds MasterCard, Postmates, Here to Connected Car Lineup,
theconnectedcar.com

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
20
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

$279M
$219M
$342M
$565M
$774M
$1.5B
$863M
$793M
0
20
40
60
80
100
120
140
160
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # Rounds
3 Year CAGR
6 Year CAGR
Investments ($M) and number of rounds in Sales Force Automation; 2011-2017
Global Funding Trends (1/2)
21
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Sales Force Automation > Investment Trends > Global Funding Trends
#Rounds
$Funding
21% $ Funding
15% $ Funding
19% # of Rounds
3% # of Rounds

18 52 40 77 59 73 55 50
13
22
26 48
52 55 53 37
12 9 8 14 16
19
17 21
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
43
108
Total # of Rounds
$15M $28M
$24M $45M $46M $61M $37M
$45M
$112M
$141M
$138M
$305M
$315M
$550M
$431M
$322M
$152M $50M $181M $215M $413M $911M $394M $426M
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
$110M
$0K
$162M
$231M
$370M
$1.1B
$431M $460M
0
2
4
6
8
10
12
14
16
18
20
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # of Rounds
22
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Sales Force Automation; 2011-2017
Sales Force Automation > Investment Trends > Global Funding Trends
48
35
64
56
60
51
34 348
$1.1M
$2.1M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
0
50
100
150
200
250
300
350
400
2001-2011 2012 2013 2014 2015 2016 2017 Total
Entrants in Funding Club Avg. Ticket Size
3 - 5 6 8 19 12 12 $1.1M $1.6M $2.2M $1.8M $3.5M $1.9M $2.8M $2.1M
$279M
$793M
Total $ Invested

Sales Force Automation > Investment Trends > Funding Trends by Geography
Funding Trends by Geography

Sales Force Automation > Investment Trends > Median Deal Size and Trend
Median Deal Size and Trend

Sales Force Automation > Investment Trends > Distribution of companies by Funding Range
Distribution of companies by Funding Range

Sales Force Automation > Investment Trends > Funding Funnel
Funding Funnel

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2016-Mar 2018
Notable Investments in last 24 months (1/5)
LATE STAGE
$88M - Series D Sep 2016
CRM SaaS Pricing, Quoting, and Contracts
Iconiq Capital, Kuwait Investment Authority, K1
Investment Management, Gulf Islamic Investments
$77M - Series C Nov 2017
CloudSense (2010, London, $77M)
CPQ & order management software for Industry
verticals
Vector Capital
$75M - Series E Feb 2018
Golub Capital
$55M - Series E Sep 2017
Salesforce, K1 Investment Management, Iconiq
Capital, Premji Invest, IBM
LATE STAGE
$53M - Series C Sep 2017
ProsperWorks CRM (2011, San Mateo, $87M)
CRM for Google Apps
Norwest Venture Partners, GV, Industry Ventures,
Storm Ventures, Next World Capital, True Ventures
$50M - Series E Jan 2017
Cloud based Predictive Lead Management System
Microsoft, Questmark Partners, Hummer Winblad
Venture Partners, U.S Venture Partners, EPIC
Venture Fund, Zetta Venture Partners, KPCB, Polaris
Partners, Ireland Strategic Investment Fund
$50M - Series C May 2016
Showpad (2011, San Francisco, $85.5M)
Mobile Sales Enablement
Insight Venture Partners, Dawn Capital,
Hummingbird Ventures
Seismic (2011, California, $64.5M)
Content Management System for enterprises.
General Atlantic
LATE STAGE
$38M - Series D Aug 2017
Sansan (2007, Tokyo, $98M)
Business card management software for enterprises
SPARX Group, Sumitomo Mitsui Banking
Corporation, DCM Ventures, Salesforce
$30M - Series G Apr 2017
Zilliant (1999, Austin, $79.9M)
Sales Optimization platform
Goldman Sachs
Outreach (2013, Seattle, $60M)
SaaS based Lead Engagement Tools
DFJ, Mayfield, Microsoft Ventures, Trinity Ventures,
Four Rivers Group, MHS Capital
$30M - Series C Oct 2016
360 Insights (2008, Whitby, $47.7M)
SaaS-based Loyalty for Channel Sales
Sageview Capital

LATE STAGE
$25M - Series E Feb 2017
SpringCM (2005, Chicago, $113M)
Cloud Enterprise Content and Contract Mangement
Crestline Investors
$25M - Series D Dec 2016
Inkling (2009, San Francisco, $86M)
Mobile Platform for Learning Content
Sapphire Ventures, Sequoia Capital, Tenaya Capital
$25M - Series C Jan 2018
Mobile Sales Enablement
Insight Venture Partners
$25M - Series C Aug 2016
Foundry Group, Baird Capital, Blue Note Ventures
LATE STAGE
$25M - Series C Apr 2016
Sozo Ventures
$21M - Series C Dec 2017
Leadspace (2007, Hod Hasharon, $56M)
B2B Lead Scoring Platform
Arrowroot Capital, Jerusalem Venture Partners,
Battery Ventures, Vertex Ventures
$20M - PE Oct 2016
ActiveCampaign (2003, Chicago, $20M)
Email & Marketing automation platform.
Silversmith Capital Partners
$20M - Series C Dec 2016
Accompany (2013, Los Altos, $40.6M)
Contextual Lead intelligence application
Ignition Partners, Charles River Ventures
LATE STAGE
$17.5M - Series D Jun 2016
Foundation Capital, North Bridge, Bluestem Capital,
Square 1 Bank, Panorama Point Partners,
Wellington Financial
$15M - Series D Apr 2016
Mintigo (2009, Kfar Saba, $44M)
Marketing Intelligence Platform
Sequoia Capital
$10M - Series D May 2017
Mintigo (2009, Kfar Saba, $44M)
Marketing Intelligence Platform
Glilot Capital Partners, Sequoia Capital, Adams
Street Partners, Maverick Ventures, Vintage
Investment Partners, Giza Venture Capital
$6.7M - Series D Dec 2016
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions

LATE STAGE
$6M - Series F Jun 2016
Digital Transaction Management Tool
Hercules Capital
$5.1M - Series D Jan 2017
Lead Scoring and Conversion App for Marketing and
Sales
$4.3M - Series D Mar 2016
$4.2M - Series C May 2017
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Ballast Point Ventures, Harbert Management, S3
Ventures
$3M - Series D Dec 2017
Lead Scoring and Conversion App for Marketing and
Sales
LATE STAGE
$727k - Series C Jan 2018
$531k - Series C Dec 2017
PE Oct 2017
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Genstar Capital
Series E Jan 2018
IBM
Series C Jun 2017
Conga (2006, Broomfield, $70M)
Suite of productivity tools for Salesforce users
Salesforce
EARLY STAGE
$50M - Series B Sep 2016
Vlocity (2014, San Francisco, $92.8M)
Omni-Channel cloud software for delivering
industry-specific experiences to customers.
Sutter Hill Ventures, Salesforce, Kennet Partners,
TDF Ventures, Wildcat Venture Partners, New York
Life Insurance, Accenture
$34M - Series B Dec 2016
Conversica (2007, Foster City, $56M)
AI based Lead Analytics and engagement platform
Providence Equity Partners, Toba Capital,
Wellington Financial, Recruit Strategic Partners,
Kennet Partners, Ben Brigham
$34M - Series B Dec 2017
Tier1CRM (2008, Toronto, $34M)
CRM solutions for the banking and financial services
industry
Wavecrest Growth, MassMutual Ventures, Salesforce

Sales Force Automation > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China

Most Active Investors (VC, PE) by Stage in Sales Force Automation; Last 5 years (Mar 2013-Mar 2018)
Most Active VC & PE Investors
33
Sales Force Automation > Investment Trends > Most Active VC & PE Investors
SEED STAGE
GV (5 Investments)
Datanyze, DataFox, Emissary
1
Point Nine Capital(4 Investments)
Handshake, Contactually, PersistIQ
2
SV Angel (4 Investments)
Mattermark, Close.io, Clearbit
3
Uncork Capital (4 Investments)
Handshake, DocSend, Stitch
4
Kickstart Seed Fund (3 Investments)
SalesRabbit, Outro, Sales Bridge
5
Accel Partners (2 Investments)
MindTickle, VoiceOps
6
Altair Capital (2 Investments)
ToutApp, Unomy
7
Atlanta Ventures(2 Investments)
Calendly, SingleOps
8
ATX Seed Ventures(2 Investments)
Olono, FantasySalesTeam
9
BOLDstart Ventures (2 Investments)
Handshake, Emissary
10
EARLY STAGE
Emergence Capital (5 Investments)
SteelBrick, SalesLoft, Handshake
1
Shasta Ventures(5 Investments)
SteelBrick, LeanData, Highspot
2
TDF Ventures(4 Investments)
CircleBack, Vlocity, AppMe
3
Andreessen Horowitz (3 Investments)
ToutApp, Infer, Tenfold
4
DFJ (3 Investments)
InsightSquared, Datahug, Selligy
5
Felicis Ventures(3 Investments)
LeanData, Troops, TalkIQ
6
Grotech Ventures(3 Investments)
Contactually, CircleBack, CommercialTribe
7
Microsoft Ventures(3 Investments)
PandaDoc, Outreach, Tact
8
Next World Capital (3 Investments)
ProsperWorks CRM, Gong, Aviso
9
Redpoint Ventures(3 Investments)
Infer, Chorus.ai, Refresh
10
LATE STAGE
Bain Capital Ventures(2 Investments)
DocuSign, Infusionsoft
1
General Atlantic (2 Investments)
Inkling, Seismic
2
GV (2 Investments)
DocuSign, ProsperWorks CRM
3
Sapphire Ventures (2 Investments)
Inkling, Five9
4
Adams Street Partners
Mintigo
5
AME Cloud Ventures
Radius
6
BBVA Ventures
DocuSign
7
Big Sky Partners
InsideView
8
Blue Cloud Ventures
Lattice
9
Bluestem Capital
SpringCM
10

Sales Force Automation > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Sales Force Automation; Last 5 years (Mar 2013-Mar 2018)
Most Active Ecosystem Investors
INCUBATOR
Y Combinator(20 Investments)
Mattermark, 6sense, Close.io
1
500 Startups(13 Investments)
ToutApp, Mattermark, LeadGenius
2
Techstars(9 Investments)
Outreach, Tenfold, Socedo
3
Alchemist Accelerator(7 Investments)
Selligy, Tylr Mobile, Upshotdata
4
Ben Franklin Technology Partners(3
Investments)
Grassroots Unwired, Setvi, Advanced Mobile
5
Innovacorp(3 Investments)
Pacta, Proposify, Apptonomy
6
Acceleprise(2 Investments)
Allbound, Nova.ai
7
Boom Startup(2 Investments)
Sales Bridge, Mapittrackit
8
Jerusalem Venture Partners(2
Investments)
GamEffective, Valooto
9
Portland Seed Fund (2 Investments)
Glider, LeadMethod
10
OTHER NOTABLE INVESTORS
Salesforce(20 Investments)
Apttus, InsideSales, RelSci
1
Kima Ventures(8 Investments)
PandaDoc, Evercontact, Quote Roller
2
FundersClub(6 Investments)
LeanData, LeadGenius, Octiv
3
Goldman Sachs(6 Investments)
SugarCRM, SAVO, Zilliant
4
Square 1 Bank(5 Investments)
SpringCM, Contactually, DialogTech
5
Enterprise Ireland(4 Investments)
OnePageCRM, Channel Mechanics, TenderScout
6
Plug and Play Tech Center(4 Investments)
ContactMonkey, Zase, TraDove
7
Iconiq Capital(3 Investments)
DocuSign, Apttus, Accompany
8
Keiretsu Forum(3 Investments)
Mediafly, Attachedapps, BlueCamroo
9
River Cities Capital Funds(3 Investments)
Lattice, DialogTech, KnowledgeTree
10
DEBT INVESTORS
Lighter Capital(16 Investments)
SteelBrick, Cosential, MixRank
1
Western Technology Investment(10
Investments)
Xactly, FirstRain, Mintigo
2
Hercules Capital(5 Investments)
DocuSign, Bullhorn, Talisma
3
Kreos Capital(4 Investments)
DueDil, LeadDesk, Artesian
4
Silicon Valley Bank(3 Investments)
ClearSlide, 6sense, Impartner
5
Wellington Financial(3 Investments)
Xactly, SpringCM, Conversica
6
Advantage Capital
ActekSoft
7
BEST Funds
Skura Corporation
8
Columbia Lake Partners
Artesian
9
Ben Franklin CNP
Nolinio
10

Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/6)

Sales Force Automation > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
42
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies | For any Feedback and Query reach out to MyAnalyst@tracxn.com.
Marketmap: Sales Force Automation
43
Sales Force Automation > Market Details > BlueBox

Key Sub Sectors
44
Key Sub Sectors in Sales Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies which offer end-to-end software solutions for businesses to manage their sales
activities across multiple channels
ClearSlide (2009, San Francisco, Acquired)
1645 375 $5.1B
Performance Management
Companies which offer platforms for businesses to capture and analyze data for assessing
representative performance and run performance improvement programs
CallidusCloud (1996, Pleasanton, Acquired)
Again Technologies (1996, Pleasanton,
$31.9M)
60 25 $467M
Companies which allow businesses to distribute, manage, and update sales collateral for
representatives to access it from anywhere
Inkling (2009, San Francisco, Acquired)
78 33 $448M
Lead Generation
Companies which offer tools for sales development representatives to generate leads using
contact databases and prospecting tools
Rain King Software (2007, Bethesda,
Acquired)
InsideView (2005, San Francisco, $89M)
216 77 $445M
Analytics
Companies which offer tools for businesses to analyze internal Customer Relationship
Management (CRM) platform data, generate insights, and optimize representative...
FirstRain (2000, San Mateo, Acquired)
InsightSquared (2010, Cambridge, $27M)
37 14 $189M
Productivity Tools
Companies offering a set of tools for businesses to increase sales representative productivity
including data management tools, task management tools,...
Stitch (2013, San Francisco, Acquired)
Conga (2006, Broomfield, $70M)
145 39 $143M
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new
sales representatives
Wag Mobile (2011, Indore, Acquired)
MindTickle (2011, Pune, $41.3M)
44 18 $87.3M
Rep Marketplace
Companies offering an online marketplace for businesses to hire on-demand sales
representatives remotely
Universal Avenue (2014, Stockholm, $17M)
SwarmSales (2016, San Francisco, $1.2M)
10 4 $18.2M
Sales Force Automation > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/5)
45
Sales Force Automation > Market Details > Detailed Sector Taxonomy

46

47

48

49

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
CRM > SMBs
Companies which offer end-to-end software suites for small and medium sized businesses (SMBs) to
manage their daily sales activities across multiple channels
(Companies covered 534 | Funded 59 | Total Funding $552M)
$193M
(+$33.8M)
21
(-4)
ProsperWorks CRM
(2011, San Mateo, $87M)
2
(+2)
Companies which allow businesses to distribute, manage, and update sales collateral for
representatives to access it from anywhere
$168M
(+$65.8M)
11
(-4)
Showpad
3
(-)
CRM > Configure - Price - Quote > Suite
Companies which offer end-to-end software suites for businesses to configure products, fix price, and
prepare customised quotes for prospects
$317M
(+$77.3M)
10
(-4)
Apttus
(2006, San Mateo, $404M)
4
(-1)
Lead Generation > Contact Databases
Companies which provide contact data (email and social media profiles) of prospects and profile of
companies
$55.9M
(-$114M)
19
(-3)
HG Data
(2010, Santa Barbara, $23M)
5
(-)
CRM > Configure - Price - Quote > Contract Management
Companies providing tools for businesses to auto generate contracts, share it with prospects, and track
their interactions
$60.3M
(-$367M)
10
(+2)
SpringCM
(2005, Chicago, $113M)
6
(+5)
CRM > Lead Management > Lead Nurturing > Email
Companies offering software platforms to schedule and run email based prospect engagement
campaigns
$57.1M
(+$26.5M)
9
(-)
Conversica
(2007, Foster City, $56M)
7
(+6)
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new sales
representatives
(Companies covered 44 | Funded 18 | Total Funding $87.3M)
$40.6M
(+$16.8M)
12
(+6)
MindTickle
(2011, Pune, $41.3M)
50
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/3)
Top Markets by Funding in Sales Force Automation in last 2 years (March 2016 - February 2018)
Sales Force Automation > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new sales
representatives
(Companies created 44 | Funded 18 | Total Funding $87.3M )
1 People.ai (2016, San Francisco, $7.5M)
2
Analytics > Call Analytics
Companies which offer tools for businesses to analyze call data of representatives and generate insights for
performance improvement
1 Chorus.ai (2015, San Francisco, $22.3M)
3
CRM > Lead Management > Lead Nurturing > Telephone
Companies which offer software platforms to run and track telephone-based prospect engagement
campaigns
(Companies created 46 | Funded 18 | Total Funding $215M )
1 Tenfold (2013, Austin, $17.3M)
4
CRM > Field Sales Management > Productivity Tools
Companies which offer tools for field representatives to manage their daily schedule, report prospect
interactions, and improve performance
(Companies created 50 | Funded 12 | Total Funding $23M )
1 Vymo (2013, Bangalore, $5M)
5
Lead Generation > Predictive Lead Generation
Companies offering tools for businesses to generate leads using their ideal customer profile and machine
learning (ML) based algorithms
1 Entytle (2014, Mountain View, $6.6M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
53
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (March 2016 - February 2018)
Sales Force Automation > Market Details > Top Markets of Early Stage Investors

Incubators 500 Startups (#2), Y Combinator (#2)
Seed CrunchFund (#2), Keiretsu Forum (#2)
Series A/B Storm Ventures (#1), Paua Ventures (#1)
Series C+ Goldman Sachs (#2), Norwest Venture Partners (#1)
SAP Aug - 1998
IPO'd
$5.6M - Seed
FreeAgent CRM (2016, Guadalajara,
$5.6M)
$352k - Seed
Streak (2011, San Francisco, $2.3M)
$8.4M - Series B
Sellsy (2009, La Rochelle, $10.5M)
Series A
In Mind Cloud (2012, Singapore)
$3M - Series A
Spiro Technologies (2014, Boston,
$4.5M)
$53M - Series C
ProsperWorks CRM (2011, San
Mateo, $87M)
Series A
Exclusife (2012, Delhi)
$2.5M - Seed
Lynkos (2011, New York City, $2.5M)
$9M - Series A
Nimble (2009, Santa Monica, $24.5M)
$12.5M - Series A
Nimble (2009, Santa Monica, $24.5M)
Mar 2018
Zoho CRM intros conversational AI for sales teams, Enterprise
It World
Feb 2018
SAP Releases Integrated Report 2017 and Files Annual
Report 2017 on Form 20-F with the U.S. Securities and
Exchange Commission, PR Newswire
Feb 2018
SAP CEO likely top earner among German blue-chip
executives, Reuters
Feb 2018
SAP Adds MasterCard, Postmates, Here to Connected Car
Lineup, theconnectedcar.com
Feb 2018
FreeAgent CRM Raises $5.6M to Help Small Businesses Grow
Sales Big, PRWeb
Feb 2018 SAP updates its Cloud Platform SDK for iOS, ZDNet
Feb 2018 SAP Offers Three New GDPR Compliance Tools, MediaPost
Feb 2018
As Cloud Surpasses License Revenue In 2018, 10 Strategic
Insights, Forbes
Feb 2018
SAP introduces Business Integrity Screening Solution to
reduce risks in financial transactions, CIO East Africa
Feb 2018
SAP and Schneider Electric aim to optimize energy
utilization in data centers, DataCenterNews
Feb 2018
Nimble Mobile CRM Gets Desktop Browser Features, E-
Commerce Times
Feb 2018
SAP Unveils Asset Strategy & Performance Mgmt Platform,
ExecutiveBiz
Feb 2018 Zoho to now offer ‘books’ to SMEs here, Indiatimes
News
0
5
10
15
20
$0k
$20M
$40M
$60M
$80M
$100M
$120M
2013 2014 2015 2016 2017
YoY Funding Rounds
1
8
23
59
534
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > SMBs: Market Factsheet
Market: SMBs
54
Exits
Most Active Investors
Recent Investments
YoY Funding and Rounds
Companies which offer end-to-end
software suites for small and
medium sized businesses (SMBs)
to manage their daily sales
activities across multiple channels
Infusionsoft
(2001, Chandler, $134M)
ProsperWorks CRM
(2011, San Mateo, $87M)
Base CRM
(2009, Chicago, $52.9M)
Insightly
Pipedrive
(2010, New York City, $30.3M)
Top Companies
#1 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: SMBs
Companies Created 534 | Funded 59 | Total Funding $552M

CRM > SMBs: Top Companies
Market: SMBs
Analyst’s Pick
Infusionsoft (2001, Chandler, $134M)
Sales and Marketing Automation platform for SMBs
Allure Ventures, Arthur Ventures, Bain Capital
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Sozo Ventures, TrueBridge Capital Partners
Pipedrive (2010, New York City, $30.3M)
CRM for Small Businesses with a Visual sales
pipeline tool
Atomico, Bessemer Venture Partners, Rembrandt
Analyst’s Pick
Contactually (2011, Washington D.C., $14.5M)
Relationship management application
Editor's Pick. Stage: Series A
Square 1 Bank, Grotech Ventures, Rally Ventures
CRMnext (2002, Mumbai, $7M)
Cloud-based CRM solution for enterprises
Minicorn. Stage: Series A
Norwest Venture Partners
Zoho (1996, Chennai)
Online Business Apps Suite for SMBs
Unicorn. Stage: Unfunded
Apptivo (2009, Chennai)
Business management platform
Minicorn. Stage: Unfunded
Freshsales (2016, Chennai)
Cloud-based CRM for SMBs
Editor's Pick. Stage: Unfunded
Quest for Growth, Momenta Partners

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
56
CRM > SMBs: Leaderboard
Market: SMBs
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Base CRM 2009 Chicago Series C $53M - 5 - - 2 143k 6.6k 300k 3.6k 46k 46% 101 5% 36 1%
5.0 Pipedrive 2010
New York
City
Series B $30M - 5 - - 5 5k 9k 300k 1.7k 2k 31% 79 7% 571 7%
5.0
ProsperWorks
CRM
2011 San Mateo Series C $87M - 5 - - 5 34k 1.6k 30k 527 1k 2% 81 19% 196 14%
5.0 amoCRM 2004 Moscow Acquired - - 3 4 3 - 207k 981 60k 1.3k 12k 6% 108 28% 481 88%
5.0 Lynkos 2011
New York
City
Seed $3M - 4 3 5 1 383k 34k 8k 156 106k 38% 7 5% -1569 -4%
5.0 OnePageCRM 2009 Galway Seed $749K - 4 - - - 94k 4k 33k 136 32k 49% 18 19% 149 4%
4.9 PipelineDeals 2006 Wayne Series A $1M - 4 - - - 102k 3k 30k 101 31k 43% 1 - 50 2%
4.9 Bitrix 2011 Alexandria Unfunded - - 4 - 4 - 9k 3.7k 855k 19.3k -1k -3% 2.7k 17% 200 6%
4.9 Nutshell 2010 Ann Arbor Seed $750K - 4 - - 3 79k 2.4k 30k 300 18k 28% 5 2% 105 5%
4.9 Nomalys 2009 Gentilly Funded - - 4 4 4 - 10M 527 11k 247 8M 108% - - 24 5%
4.9 Simple CRM 2005 Brussels Unfunded - - 4 3 3 - 1.4M 2.5k 39k 106 111k 8% 5 5% 37 2%
4.9 Shore 2012 Munich Series A $14M - 4 - - - 125k 279 26k 465 12k 10% 79 21% -6 -2%
4.9
PlanPlus
Online
2003
Salt Lake
City
Unfunded - - 3 - 3 - 1.1M 378 38k 137 258k 39% 17 32% -4 -1%
4.9 Infusionsoft 2001 Chandler Series D $134M - 4 - - 6 740 40k 39k 311 1k 6% 3 2% 228 1%
4.9 GetFly CRM 2012 Hanoi Unfunded - - 4 - - - 786k 1.1k 6k 89 146k 22% 30
1702
%
55 6%

Market: Content Management System
57
Sales Force Automation > Market Details > Market: Content Management System

Market: Suite
60
Sales Force Automation > Market Details > Market: Suite

Market: Suite

Market: Contact Databases
63
Sales Force Automation > Market Details > Market: Contact Databases

Market: Contract Management
66
Sales Force Automation > Market Details > Market: Contract Management

Market: Email
69
Sales Force Automation > Market Details > Market: Email

Market: Email

Market: Sales Training
72
Sales Force Automation > Market Details > Market: Sales Training
Companies Created 44 | Funded 18 | Total Funding $87.3M

Market: Account Based Sales
75
Sales Force Automation > Market Details > Market: Account Based Sales

Market: PRM
78
Sales Force Automation > Market Details > Market: PRM

Market: PRM

Market: Industry Verticals
81
Sales Force Automation > Market Details > Market: Industry Verticals

Market: Contact Management
84
Sales Force Automation > Market Details > Market: Contact Management

Market: Call Analytics
87
Sales Force Automation > Market Details > Market: Call Analytics

Market: Demographic
90
Sales Force Automation > Market Details > Market: Demographic

Market: Demographic

Market: Relationship Intelligence
93
Sales Force Automation > Market Details > Market: Relationship Intelligence

Market: Demo Tools
96
Sales Force Automation > Market Details > Market: Demo Tools

Market: Demo Tools

Market: Telephone
99
Sales Force Automation > Market Details > Market: Telephone

Market: Telephone

Market: For Salesforce
102
Sales Force Automation > Market Details > Market: For Salesforce

Market: Predictive Lead Generation
105
Sales Force Automation > Market Details > Market: Predictive Lead Generation

Market: Suite
108

Market: Suite

Market: Productivity Tools
110
#4 Top Markets of Early Stage Investors
Sales Force Automation > Market Details > Market: Productivity Tools

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
113
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies (1/2)
114
Performance indicators of public companies in Sales Force Automation
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Mar 2017
BigcanTin (2008, Boston)
Mobile based content enablement system for sales teams
$35M BTH
Apr 2014
Five9 (2001, San Ramon)
$322M FIVN
Mar 2013
Model N (1999, Redwood City)
Cloud based revenue management solution for life science and hi-
tech industry
$499M $343M MODN
May 2011
NexJ (2003, Toronto)
CRM for Financial, Insurance and Healthcare Industry
$49M $190M NXJ
Jun 2004
Salesforce (1999, San Francisco)
Cloud Based CRM, Social collaboration for the Enterprise
$83.03B $1.1B 716.16 CRM
Aug 1998
SAP
PROS Holdings (1985, Houston)
CPQ and revenue management software
Synergy Marketing (1997, Osaka)
Customer relationship management platform
Coheris (1994, Paris)
CRM and business intelligence solutions for multiple industries
SAP CRM (2014, Walldorf)
Cloud-based CRM for Enterprises and SMBs
Sales Force Automation > Exit Outlook > Public Companies

Public companies (2/2)
115
Sales Force Automation > Exit Outlook > Public Companies

Notable Acquisitions (1/4)
116
Notable Acquisitions in Sales Force Automation
Sales Force Automation > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Marlin Equity Partners
Inkling (2009, San Francisco, $86M)
Mobile Platform for Learning Content
Acquirer: SAP Deal: $2.4B
CallidusCloud (1996, Pleasanton, $89.3M)
Cloud-based sales, marketing and pipeline
management solutions
2017
Acquirer: Corel
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Acquirer: Upland Software Deal: $50M
Qvidian (2010, Cincinnati, $20M)
Content management system + playbooks for sales
teams
Acquirer: ESW Capital
Infer (2010, Palo Alto, $35M)
Predictive Scoring for Sales and Marketing
Acquirer: Ellie Mae
Velocify (2004, El Segundo, $20.3M)
Cloud Based Sales Acceleration Software
Acquirer: DiscoverOrg
Rain King Software (2007, Bethesda, $67.5M)
IT Profiling Database
2017
Acquirer: ESW Capital
FirstRain (2000, San Mateo, $65.4M)
Business Intelligence for Unstructured and
Structured Data
Acquirer: Vista Equity Partners
Deal: $564M
Sales compensation and performance management
Acquirer: Insight Venture Partners
Deal: $100M
Zyme (2004, Redwood, $16.9M)
Channel data management solutions for sales teams
in enterprises

117

118

119

Most Active Acquirers
120
Sales Force Automation > Exit Outlook > Most Active Acquirers

Acqui-hires (1/2)
121
Sales Force Automation > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
122
Sales Force Automation > Exit Outlook > Acqui-hires

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
123
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Sales Force Automation > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Sales Force Automation; Last 5 years (Mar 2013 - Feb 2018)
Index of Most Active VC & PE Investors
SEED STAGE
GV (5 Investments)
Point Nine Capital (4 Investments)
Uncork Capital (4 Investments)
SV Angel (4 Investments)
Kickstart Seed Fund (3 Investments)
Accel Partners (2 Investments)
Felicis Ventures (2 Investments)
Storm Ventures (2 Investments)
First Round Capital (2 Investments)
BOLDstart Ventures (2 Investments)
Hyde Park Venture Partners (2 Investments)
MOOR Capital (2 Investments)
Peak Ventures (2 Investments)
CrunchFund (2 Investments)
Eniac Ventures (2 Investments)
EARLY STAGE
Emergence Capital (5 Investments)
Shasta Ventures (5 Investments)
TDF Ventures (4 Investments)
Next World Capital (3 Investments)
Felicis Ventures (3 Investments)
Microsoft Ventures (3 Investments)
Redpoint Ventures (3 Investments)
DFJ (3 Investments)
Andreessen Horowitz (3 Investments)
Grotech Ventures (3 Investments)
Bain Capital Ventures (2 Investments)
Sequoia Capital (2 Investments)
Polaris Partners (2 Investments)
Jackson Square Ventures (2 Investments)
Scale Venture Partners (2 Investments)
LATE STAGE
GV (2 Investments)
Sapphire Ventures (2 Investments)
Bain Capital Ventures (2 Investments)
General Atlantic (2 Investments)
KPCB
Founders Circle Capital
Sands Capital Ventures
Polaris Partners
EPIC Venture Fund
Zetta Venture Partners
Comcast Ventures
Jackson Square Ventures
Ignition Partners
Kennet Partners

GV
125
Portfolio in Sales Force Automation | Exits | Funds Link | Website | LinkedIn | Twitter
Sales Force Automation > Investors > GV
People
Investments
[Unicorn] DocuSign (2003, San Francisco, $522M, Series F)
Digital Transaction Management Tool
[Editor's Pick] Yesware (2010, Boston, $33M, Series C)
Email productivity tools for Salespeople
[Editor's Pick] DataFox (2013, San Francisco, $6.8M, Seed)
Data platform for prospect sales leads
[Editor's Pick] Datanyze (2012, San Mateo, $2M, Seed)
Lead management solution for enterprises
Sales Force Automation Notable Portfolio
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Grail Bio (2016, Menlo Park, $1.3B, Series B)
Pan-cancer blood screening for circulating tumor DNA
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] Slack (2009, San Francisco, $841M, Series G)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] 23andMe (2006, Mountain View, $491M, Series F)
A human genome research company enabling customers to study their
ancestry, genealogy, and inherited traits.
[Unicorn] Stripe (2010, San Francisco, $473M, Series D)
Web & Mobile Payments for Developers
[Unicorn] Carbon3D (2013, Redwood City, $422M, Series D)
CLIP technology based 3D Printer
[Unicorn] Denali Therapeutics (2015, San Francisco, $347M,
Public)
Therapies for patients with neurodegenerative diseases such as
Alzheimer's, Parkinson's and ALS.
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
David Krane
CEO & Managing
Partner
Geographical Spread Stage of Entry
Dec 2017
DocuSign acquires tech rights and hires team from
machine learning startup, Appuri, PR Newswire
Dec 2017
DocuSign Creates Signature Sales Compensation Program
With Xactly, Business Wire
Dec 2017
DocuSign extends technology and marketing leadership
with latest executive appointments, PR Newswire
Nov 2017 DocuSign flags Aussie Azure data centre launch, ARN
Oct 2017
Clari Announces Partnership with ClearSlide, DocuSign
and Xactly, MarTech Advisor
Oct 2017
AI Integrations Help Sort Out Sales Signals, E-Commerce
Times
Oct 2017
Ingram Micro's DocuSign deal gets cloud treatment in
Australia, ARN
Sep 2017
DocuSign and Ingram Micro Cloud expand distribution
partnership to open up significant new global, PR
Newswire
Sep 2017
Bonitasoft Integrates with DocuSign to Drive Digital
Transformation across Its Business, Business Wire
Sep 2017
DocuSign drives innovation through Fall ’17 Release, PR
Newswire
None
1
2
3
1
1
1
4
1
1
2012 2013 2014 2015 2016 2017
Follow On New Investments
-
2
-
-
7
Undisclosed
Series C+
Series B
Series A
Seed9
-
-
-
-
US

Point Nine Capital
126
Sales Force Automation > Investors > Point Nine Capital

Uncork Capital
127
Sales Force Automation > Investors > Uncork Capital

SV Angel
128
Sales Force Automation > Investors > SV Angel

Kickstart Seed Fund
129
Sales Force Automation > Investors > Kickstart Seed Fund

Accel Partners
130
Sales Force Automation > Investors > Accel Partners

Felicis Ventures
131
Sales Force Automation > Investors > Felicis Ventures

Storm Ventures
132
Sales Force Automation > Investors > Storm Ventures

First Round Capital
133
Sales Force Automation > Investors > First Round Capital

BOLDstart Ventures
134
Sales Force Automation > Investors > BOLDstart Ventures

Hyde Park Venture Partners
135
Sales Force Automation > Investors > Hyde Park Venture Partners

MOOR Capital
136
Sales Force Automation > Investors > MOOR Capital

Peak Ventures
137
Sales Force Automation > Investors > Peak Ventures

CrunchFund
138
Sales Force Automation > Investors > CrunchFund

Eniac Ventures
139
Sales Force Automation > Investors > Eniac Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
140
Seed Stage
Early Stage
Late Stage

Emergence Capital
141
Sales Force Automation > Investors > Emergence Capital

Shasta Ventures
142
Sales Force Automation > Investors > Shasta Ventures

TDF Ventures
143
Sales Force Automation > Investors > TDF Ventures

Next World Capital
144
Sales Force Automation > Investors > Next World Capital

Felicis Ventures
145
Sales Force Automation > Investors > Felicis Ventures

Microsoft Ventures
146
Sales Force Automation > Investors > Microsoft Ventures

Redpoint Ventures
147
Sales Force Automation > Investors > Redpoint Ventures

DFJ
148
Sales Force Automation > Investors > DFJ

Andreessen Horowitz
149
Sales Force Automation > Investors > Andreessen Horowitz

Grotech Ventures
150
Sales Force Automation > Investors > Grotech Ventures

Bain Capital Ventures
151
Sales Force Automation > Investors > Bain Capital Ventures

Sequoia Capital
152
Sales Force Automation > Investors > Sequoia Capital

Polaris Partners
153
Sales Force Automation > Investors > Polaris Partners

154
Sales Force Automation > Investors > Jackson Square Ventures

Scale Venture Partners
155
Sales Force Automation > Investors > Scale Venture Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
156
Seed Stage
Early Stage
Late Stage

GV
157
Sales Force Automation > Investors > GV

Sapphire Ventures
158
Sales Force Automation > Investors > Sapphire Ventures

Bain Capital Ventures
159
Sales Force Automation > Investors > Bain Capital Ventures

General Atlantic
160
Sales Force Automation > Investors > General Atlantic

KPCB
161
Sales Force Automation > Investors > KPCB

Founders Circle Capital
162
Sales Force Automation > Investors > Founders Circle Capital

Sands Capital Ventures
163
Sales Force Automation > Investors > Sands Capital Ventures

Polaris Partners
164
Sales Force Automation > Investors > Polaris Partners

EPIC Venture Fund
165
Sales Force Automation > Investors > EPIC Venture Fund

Zetta Venture Partners
166
Sales Force Automation > Investors > Zetta Venture Partners

Comcast Ventures
167
Sales Force Automation > Investors > Comcast Ventures

168
Sales Force Automation > Investors > Jackson Square Ventures

169
Sales Force Automation > Investors > Insight Venture Partners

Ignition Partners
170
Sales Force Automation > Investors > Ignition Partners

Kennet Partners
171
Sales Force Automation > Investors > Kennet Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
172
Incubators
Other Notable Investors
Debt Investors

Sales Force Automation > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Sales Force Automation; Q1 2013 - Q1 2018
Index of Ecosystem Investors
INCUBATOR
Y Combinator (20 Investments)
500 Startups (13 Investments)
Techstars (9 Investments)
Alchemist Accelerator (7 Investments)
Ben Franklin Technology Partners (3
Investments)
Innovacorp (3 Investments)
Acceleprise (2 Investments)
Boom Startup (2 Investments)
Jerusalem Venture Partners (2 Investments)
Portland Seed Fund (2 Investments)
Start Garden (2 Investments)
AngelPad
Axeleo
Axel Springer Plug and Play Accelerator
Axilor Ventures
OTHER NOTABLE INVESTORS
Salesforce (20 Investments)
Kima Ventures (8 Investments)
FundersClub (6 Investments)
Goldman Sachs (6 Investments)
Square 1 Bank (5 Investments)
Enterprise Ireland (4 Investments)
Plug and Play Tech Center (4 Investments)
Iconiq Capital (3 Investments)
Keiretsu Forum (3 Investments)
River Cities Capital Funds (3 Investments)
Slack (3 Investments)
Wayra (3 Investments)
9Mile Labs (2 Investments)
Altair Capital (2 Investments)
AngelList (2 Investments)
DEBT INVESTORS
Lighter Capital (16 Investments)
Western Technology Investment (10
Investments)
Hercules Capital (5 Investments)
Kreos Capital (4 Investments)
Silicon Valley Bank (3 Investments)
Wellington Financial (3 Investments)
Advantage Capital
BEST Funds
Columbia Lake Partners
Ben Franklin CNP
Crystal Financial
MMV Financial

Y Combinator
174
Sales Force Automation > Investors > Y Combinator
People
Investments
[Soonicorn] 6sense (2013, San Francisco, $32.1M, Series B)
B2B predictive intelligence engine for sales and marketing.
[Editor's Pick] LeadGenius (2011, Berkeley, $22.3M, Series B)
Lead Generation and Email Prospecting Tool
[Editor's Pick] People.ai (2016, San Francisco, $7.5M, Series A)
AI based Sales rep evaluation platform
[Editor's Pick] VoiceOps (2016, San Francisco, $2M, Seed)
Call analytics for inside sales
[Editor's Pick] MixRank (2011, San Francisco, $1.5M, Seed)
Lead Generation & Prospecting Platform
[Editor's Pick] Saleswhale (2016, Singapore, $1.2M, Seed)
Lead nurturing solution for sales reps
[Editor's Pick] Compgun (2014, San Francisco, $210k, Seed)
Commission management software for sales teams
[Editor's Pick] Zenprospect (2015, San Francisco, $120k, Seed)
B2B Outbound prospecting tool
[Editor's Pick] Nova.ai (2015, San Francisco, Seed)
Email personalization tool for sales reps
Sales Force Automation Notable Portfolio
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $875M, Series E)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $722M, Series D)
On-demand food delivery marketplace
[Unicorn] Dropbox (2007, San Francisco, $607M, Series C)
Cloud-based file sharing and synchronization software
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Michael Seibel
CEO
Geographical Spread Stage of Entry
Jan 2018
Identity Resolution Leader FullContact Acquires
Mattermark, Business Wire
Jan 2018
Algorithmic trading platform Streak raises Rs.2.25 crore,
BusinessEx
Dec 2017
Mattermark to shut down after selling to FullContact,
TechCrunch
Apr 2017
Mattermark Launches on the Salesforce AppExchange, the
World's Leading Enterprise Apps Marketplace, PRWeb
Sep 2016
The Problem With Tech Marketing: Action-First Versus
Strategy-First, Inc42
Jul 2016
Yahoo takes $482 million charge on Tumblr in Q2 2016,
hits $1.31 billion in revenue, still no buyer, VentureBeat
Jul 2016
This AI-powered VC is smarter than your local startup
cash dispensary, TechCrunch
Jun 2016 8 must-have plugins if you are using Outlook, E27
Mar 2016
Mattermark raises $7.3M at a $42M valuation to expand
its B2B search and analytics tools, TechCrunch
Dec 2014
Aiming To Be A ‘B2B Google’ For Business Intel,
Mattermark Raises $6.5M Led By Foundry Group,
TechCrunch
Xobni
Acq by Yahoo - Jul 2013
1
2
1 1
5 3
6
3
2012 2013 2014 2015 2016 2017
Follow On New Investments
2
-
-
1
22
Undisclosed
Series C+
Series B
Series A
Seed23
2
1
-
-
US
SEA
Europe

500 Startups
175
Sales Force Automation > Investors > 500 Startups

Techstars
176
Sales Force Automation > Investors > Techstars

Alchemist Accelerator
177
Sales Force Automation > Investors > Alchemist Accelerator

Ben Franklin Technology Partners
178
Sales Force Automation > Investors > Ben Franklin Technology Partners

Tracxn - Sales Force Automation Startup Landscape

Tracxn - Sales Force Automation Startup Landscape

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