In this session, we explore how developers and content creators can leverage the Amazon Fire TV cinematic UI and Fire TV-specific features like Alexa, catalog integration, payment and subscriptions, content recommendations and visual marketing assets to greatly increase discoverability for video apps and content on Fire TV. You will learn about: The main components of the Fire TV UI The types of content that resonate with Amazon customers The development tools available for creating engaging media streaming apps Tips on how to leverage the visual assets of your app to make your content pop Catalog integration, Alexa and voice controls on Amazon Fire TV

1. MARIO VIVIANI
E U T E C H N O L O G Y E V A N G E L I S T,
A M A Z O N D I G I T A L A P P S A N D G A M E S S E R V I C E S
@mariuxtheone marioviviani
BRING YOUR CONTENT
FORWARD ON
AMAZON FIRE TV

3. 3
30+ Million
monthly Amazon Fire TV users
Amazon Data, Jan 2019

4. A M A Z O N F I R E T V FA C T S
Amazon Fire TV devices are
#1 BEST SELLING
Streaming Media Players
In US, UK and Germany

9. *available in US only

11. *available in US only
edition

13. OS 6BASED ON
ANDROID 7
NOUGAT
ANDROID STUDIO

15. DISCOVER ENGAGE MONETIZE

16. DISCOVER

17. THE FIRE TV
CONTENT-FORWARD
CINEMATIC UI

19. THE FEATURED
CONTENT
22

21. 1920 x 720px
JPG/PNG
No Transparency
Featured Content
Background

23. THE FIRE TV
CONTENT ROWS

24. Recent Row

25. Featured Row
Featured Apps & Games Row

27. IN-APP CONTENT
RECOMMENDATION

28. R E C O M M E N D E D B Y Y O U R A P P S - A R C H I T E C T U R E
YOUR
APP
Recommendation A Recommendation B Recommendation C
Fire OS
Recommendation A Recommendation B Recommendation C
RECOMMENDED
BY YOUR APPS
Recommendation
Engine (Android)

29. R E C O M M E N D E D B Y Y O U R A P P S : B R E A K D O W N
Title of the Content
Description &
App Provider
Image
Actions

30. W H AT TO R E C O M M E N D
NEW EPISODES
for shows the user watched earlier
SIMILAR SHOWS
related to the user's viewing history
CONTENT WITH SIMILAR TAGS
as other shows the user has watched

31. CATALOG INTEGRATION
PLUG INTO AMAZON UNIVERSAL SEARCH

32. W H AT I S
C ATA L O G U E I N T E G R AT I O N
C a t a l o g u e I n t e g r a t i o n
a l l o w s y o u r c o n t e n t t o
b e i n c l u d e d i n t h e
r e s u l t s o f a s e a r c h
p e r f o r m e d f r o m t h e F i r e
T V h o m e s c r e e n o r
t h r o u g h t h e v o i c e
r e m o t e .
C ATA L O G U E I N T E G R AT I O N

33. VA L I D AT E A N D M AT C H C ATA L O G U E
MATCH
CATALOG
Amazon takes
ingested catalog
Match against IMBD,
Amazon Video, and
3P catalog content
SEARCH
Amazon presents
unified search results
to the customer

34. C ATA L O G U E I N T E G R AT I O N R E Q U I R E M E N T S
EPISODIC
SHOWSMOVIES
UK, US,
DE, & JP
IMDB &
AMAZON VIDEO

35. M A P C ATA L O G U E I N F O R M AT I O N TO C D F ( X M L )
AudioLanguage CastMember Catalog Certification Color ContentRating Copyright
Count Country Credits CrewMember CustomerRating Duration EpisodeInSeason
EpisodeInSeries ExternalID Extra FreeOffer Genre Genres ID
ImageUrl Job Language LaunchDetails LaunchId MaxValue MiniSeries
MiniSeriesEpisode MiniSeriesID MiniSeriesTitle Movie Name Offers OriginalAirDate
Partner Price PurchaseOffer Quality Rank Regions RelatesToExternalI
D
RelatesToID ReleaseDate ReleaseYear RentalOffer Role RuntimeMinutes Score
SeasonID SeasonInShow SeasonTitle ShortDescription ShowID ShowTitle Source
Studio SubscriptionOffer Subtitle Synopsis System Title TvEpisode
TvSeason TvShow TvSpecial Type WindowEnd WindowStart Works

36. C U S TO M E R E X P E R I E N C E

37. C U S TO M E R E X P E R I E N C E

38. C U S TO M E R E X P E R I E N C E

39. C U S TO M E R E X P E R I E N C E

40. C U S TO M E R E X P E R I E N C E

41. C U S TO M E R E X P E R I E N C E

42. C U S TO M E R E X P E R I E N C E

43. C U S TO M E R E X P E R I E N C E

44. C U S TO M E R E X P E R I E N C E

45. B E N E F I T S
INCLUDES YOUR
CONTENT IN
UNIVERSAL BROWSE
AND SEARCH RESULTS
RETAINS EXISTING
CUSTOMERS THROUGH
PRIORITIZED SEARCH
RESULTS AND EASE OF
USE
DRIVES NEW
CUSTOMERS TO
DOWNLOAD AND USE
YOUR APP

46. ENGAGE

48. U N I V E R S A L S E A R C H P L U G S I N TO V O I C E

49. U N I V E R S A L S E A R C H P L U G S I N TO V O I C E

50. V I D E O S K I L L S F O R A M A Z O N F I R E T V

51. V I D E O S K I L L S F O R A M A Z O N F I R E T V

52. V I D E O S K I L L S F O R A M A Z O N F I R E T V

53. V S K V O I C E C O N T R O L S
• App launching: "Alexa, open <app name>," they are directed to
the app’s homepage.
• Quick play: "Alexa, play <show name> " or "Alexa, play <show
name> on <app name>.
• Universal Search: "Alexa, find <show name>."
• Local Search: "Alexa, find <show name> on <app name>" or
"Alexa, find <genre> on <app name>."
• Transport Controls: "Alexa, fast forward", "Alexa, fast forward 5
minutes", "Alexa, next", "Alexa, previous", as well as rewind,
pause, resume, and stop.
• Channel Change: "Alexa, tune to <app name>".

54. V S K O N F I R E T V D O C U M E N TAT I O N
amzn.to/2Xer30i

55. MONETIZE
68

56. HOW DO WE REDUCE
FRICTION IN THE
SIGN-UP EXPERIENCE?
69

57. Reducing Customer Friction on Sign-Up
70
Your First Name
Your Last Name
Your Email Address
Password
Confirm Password
Your Postcode
CONFIRM
~300 Clicks
via on-screen
keyboard

58. Login With Amazon
71
2/3 Clicks
no on-screen
keyboard

60. Find out more about Login With Amazon
77
login.amazon.com

61. Payments and
Subscriptions
78

62. A P P M O N E T I S AT I O N M O D E L S
Paid
Apps
In-App
Items
Subscriptions
AD
Advertisement
Amazon In-App Purchase API

63. W H Y A M A Z O N I A P & S U B S C R I P T I O N A P I ?
A D VA N TA G E S
Provide IAP Items,
Entitlements & Subscriptions
Handles purchase flow, payment
processing, receipts, and rights
management.
Amazon 1-Click Settings

64. Recap
81

65. DISCOVER ENGAGE MONETIZE
Fire TV UI
Content Recommendations
Catalog Integration
Universal Search
Voice Integrations
VSK for Fire TV
Login with Amazon
Amazon In-App Purchase
Subscriptions

66. bit.ly/firetvebook
F R E E E B O O K !

67. THANK YOU!
Mario Viviani
@mariuxtheone
@AmazonAppDev
vivianim@amazon.co.uk
developer.amazon.com/appstore