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AWS Cloud Use Cases - Ezhil Arasan Babaraj, CSS Corp
- 1. AWS Cloud Use Cases
Ezhil Arasan Babaraj
Director – R&D
CSS Corp Labs
- 2. Classic Use Cases for Cloud
Single Tenant SaaS
Multi Tenant SaaS
Online Digital Marketing
© 2010 CSS Corporation 2
Confidential
- 4. Single Tenant SaaS – Overview
• Deliver any software as a service
• Reduce Capx, Pay as you go
• Less or zero expertise in Infrastructure Management
• Time to Market a critical factor
• Need support for Large Scale Deployment
© 2010 CSS Corporation 4
Confidential
- 5. Single Tenant SaaS - Case
• Well Known CRM software Provider
• Built on Windows, .NET, SQL Server
technologies
• Need automation for E2E service
– Customer Portal
– Automate Infrastructure, Base OS and CRM software deployment
– Infrastructure Management & Support
• Third Party Integration
• Billing/Charge Back
© 2010 CSS Corporation 5
Confidential
- 6. Single Tenant SaaS - Challenges
• Software built for traditional Hardware Architecture
• Capacity Decision is User Driven
• Web based App, but In-Memory Session Mgmt
• Vanilla Database Setup
• Secure Data & Communication
• On the Fly Application Configuration Change
– App config needs a DB Server Reference
– Windows User Account to be setup
– Registry Entries for the Software
– ISAPI configuration change
• Test the deployment
• Patch Management
© 2010 CSS Corporation 6
Confidential
- 10. Multi Tenant SaaS – Overview
• Built for Large Scale Customer Deployment
• Subscription, Billing & renewal management
• Dedicated/Shared Database Schema
• 24/7 Availability
© 2010 CSS Corporation 10
Confidential
- 11. Multi Tenant SaaS - Case
• Premium Tech Support Business
• Built with combination of Linux, Windows, .NET, SQL
Server technologies
– Support CRM, Payment App, Desktop Tool always connected
• Subscription Status Notification
• Need for Application Deployment Automation
– Automate Infrastructure, Base OS and Tech Support software
deployment
– Infrastructure Management & Support
• Third Party Integration
• Billing/Charge Back
© 2010 CSS Corporation 11
Confidential
- 12. Multi Tenant SaaS - Challenges
• Scalability
• Capacity Decision is Software Driven
• Multi Region Deployment for Speed of Access &
Failover
• Usage Billing
• DNS mapping for Individual Customers
• Test the deployment
• Patch Management
© 2010 CSS Corporation 12
Confidential
- 16. Digital Marketing – Overview
• Strong Online presence
• Hundreds of online campaigns
• Very Dynamic Websites with rich content like
Flash & Video
• Global Reach
• 24/7 Availability
© 2010 CSS Corporation 16
Confidential
- 17. Digital Marketing - Case
• Multi Technology Support
• Controlled Access
• Marketing Agencies Need Access to Environments
• Change Management
• Deployment with multi level approvals
• Environment Management
• Shared VS Dedicated
• Billing/Charge Back
© 2010 CSS Corporation 17
Confidential
- 18. Digital Marketing - Challenges
• Heterogeneous Environment
• Capacity Decision is Human/Software Driven
• Multi Region Deployment for Speed of Access &
Failover
• Shared & Dedicated Hosting
• Video Streaming
• DNS mapping for Individual Brands
• Secure Access without sharing AK & SK
• Test the deployment
• User Experience Monitoring
• Patch Management
© 2010 CSS Corporation 18
Confidential
- 24. Thank You!
©2010 CSS Corp – Copyright Notice:
This presentation contains proprietary information of CSS Corp. No part of
this presentation may be reproduced, stored, copied,
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photocopying or otherwise, without the express consent of CSS. This
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