This document provides an agenda and details for the inaugural AWS re: Invent conference held November 27-29, 2012 in Las Vegas, NV. Over the 3 day conference, attendees could participate in 150 breakout sessions organized into 15 tracks, keynote speeches from AWS leadership, hands-on labs, networking activities, and a party. The goal of the conference was for AWS customers and partners to share experiences using AWS services, get technical guidance, and learn best practices for being successful with cloud computing.

1. November 27 - 29, 2012 | Las Vegas, NV
Conference
Guide
Download the mobile app at:
bit.ly/reinventmobile

2. Contents Welcome
Table of Contents Welcome to our first customer and partner conference,
AWS re: Invent!
Welcome 1
This is an exciting time in the world of cloud computing. Technology is allowing
Conference Agenda 2 businesses to evolve more quickly than ever before – start-ups are disrupting
existing industries or creating new ones and enterprises are reinventing
themselves. We believe it is still Day One of a major shift in the tech industry
Keynotes 6
and we are glad you are on this journey with us.
Sessions 8 At this inaugural AWS re: Invent conference, you are in the company of the
best and the brightest developers, hottest start-ups, and visionary technology
Maps 26 leaders. This is the single largest gathering of the AWS community with more
than 5,500 attendees, representing more than 59 countries and 2,320 unique
Activities 29 companies. You represent an amazing group of customers – some of you have
been with us since the beginning and built your start-ups on AWS, enterprises
have been adapting and extending their businesses into the cloud, and
Mobile 34
technology consultants and providers are building successful cloud-enabled
businesses. Thank you for being part of the AWS ecosystem.
Sponsors 36
Our goal with this conference is to create an opportunity for you to learn from
Help 90 each other and share your AWS experiences, to get answers to your technical
questions, and learn tips, tricks and best practices to help you be more
successful. Over the next two action-packed days, you can choose from 150
sessions, gain experience in the AWS Hands-On Labs, hear keynotes from
AWS leadership, and attend presentations delivered by AWS architects and
engineers, customers and partners. We have also planned a great party on
Wednesday night, re: Play – please join us and celebrate!
We hope you will leave AWS re: Invent filled with new knowledge and inspired
to reinvent yourself and your business. Don’t forget, we want to hear your
feedback – about our products, what you want us to build next, and how we
can improve the event for next year.
Sincerely,
The AWS Team
Download the mobile app at: bit.ly/reinventmobile 1

3. Conference Agenda
Tuesday, November 27 Wednesday, November 28 (continued)
7:00am - 9:00pm Registration & Venetian Foyer 12:00pm - 1:00pm Start-Up Launches AWS re: Invent Central
Information Center (AWS Live Stage)
7:00pm - 9:00pm Welcome Reception AWS re: Invent Central 1:00pm - 1:50pm Breakout Sessions
1:50pm - 2:05pm Break
Wednesday, November 28
2:05pm - 2:55pm Breakout Sessions
All-Day Activities
7:00am - 9:00pm Registration Venetian Foyer 2:55pm - 3:25pm Snack Break AWS re: Invent Central
Information Center
3:25pm - 4:15pm Breakout Sessions
7:30am - 6:00pm AWS re: Invent Central: AWS re: Invent Central
AWS Booth, AWS Developer 3:30pm - 4:30pm Start-Up Launches AWS re: Invent Central
Lounge, AWS Live Stage, (AWS Live Stage)
Sponsor Booths
4:15pm - 4:30pm Break
8:00am - 6:00pm AWS Hands-On Labs Room 2403
4:30pm - 5:20pm Breakout Sessions
11:00am - 5:00pm AWS Code Challenge AWS re: Invent Central
(Developer Lounge) 6:00pm - 9:00pm re: Play Party Hall C
Agenda
7:30am - 8:30am Breakfast Hall C Thursday, November 29
All-Day Activities
8:30am - 10:00am Welcome Keynote Hall D
with Andy Jassy 7:00am - 2:00pm Registration Venetian Foyer
Information Center
10:00am - 10:30am Break
7:30am - 6:00pm AWS re: Invent Central: AWS re: Invent Central
10:30am - 11:20am Breakout Sessions AWS Booth, AWS Developer
Lounge, AWS Live Stage,
11:20am - 1:00pm Lunch Hall C Sponsor Booths
11:20am - 1:00pm AWS Office Hours AWS re: Invent Central 8:00am - 5:00pm AWS Hands-On Labs Room 2403
Compute App (AWS Booth)
Services 11:00am - 6:00pm AWS Code Challenge AWS re: Invent Central
(Developer Lounge)
2 Download the mobile app at: bit.ly/reinventmobile 3

4. Conference Agenda
Thursday, November 29 (continued)
Agenda
7:30am - 8:30am Breakfast Hall C
8:30am - 10:00am Keynote with Hall D
Werner Vogels
10:00am - 10:30am Break
10:30am - 11:20am Breakout Sessions
11:20am - 11:35am Break
11:35am - 12:25pm Breakout Sessions
12:25pm - 1:30pm Lunch Hall C
12:25pm - 1:30pm AWS Office Hours AWS re: Invent Central
Storage Database Services (AWS Booth)
1:30pm - 2:30pm Fireside Chat with Jeff Bezos Hall D
Werner Vogels
2:30pm - 3:00pm Snack Break AWS re: Invent Central
3:00pm - 3:50pm Breakout Sessions
3:50pm - 4:05pm Break
4:05pm - 4:55pm Breakout Sessions
4:55pm - 5:10pm Break
5:10pm - 6:00pm Breakout Sessions
4 Download the mobile app at: bit.ly/reinventmobile 5
#

5. Keynotes
Wednesday, November 28 Werner Vogels, Chief Technology Officer, Amazon
8:30am - 10:00am Dr. Werner Vogels is Vice President Chief Technology
Join AWS Sr. Vice President Andy Jassy as we kick off AWS re: Invent with the Officer at Amazon.com where he is responsible for
latest news and innovations of our services, as well as hear customers and driving the company’s technology vision, which is
partners share how they’re innovating with AWS. to continuously enhance the innovation on behalf of
Amazon’s customers at a global scale.
Thursday, November 29 Prior to joining Amazon, he worked as a research
8:30am - 10:00am scientist at Cornell University where he was a principal
investigator in several research projects that target the
Attend this morning keynote to hear Amazon CTO Werner Vogels discuss the scalability and robustness of mission-critical enterprise
next generation of application architectures in the cloud. computing systems. He has held positions of VP of Werner Vogels
Technology and CTO in companies that handled the
1:30pm - 2:30pm
transition of academic technology into industry.
Don’t miss this special afternoon fireside chat with Amazon Founder CEO Jeff
Bezos and CTO Werner Vogels. Dr. Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has
authored close to 80 articles for journals and conferences, most of them on
Keynote Bios distributed systems technologies for enterprise computing.
Andy Jassy, Senior Vice President, Amazon Web
Services and Amazon Infrastructure Jeffrey P. Bezos, President, Chief Executive Officer
Andy Jassy leads the Amazon Web Services and Chairman of the Board, Amazon
business (AWS) and the Technology Infrastructure Jeff Bezos founded Amazon.com in 1994. Amazon’s
organization for Amazon.com. AWS is a subsidiary mission is to be Earth’s most customer-centric
of Amazon.com that provides software developers company. Amazon offers low prices and fast delivery
and businesses with cloud-based infrastructure on millions of items, designs and builds the bestselling
services that are inexpensive, reliable, scalable, Kindle hardware, and empowers companies and
comprehensive and flexible. AWS has grown governments in over 190 countries around the world
tremendously since its inception in 2006 and is with the leading cloud computing infrastructure
now the underlying infrastructure for hundreds of through its Amazon Web Services offering. Bezos is
Andy Jassy
thousands of businesses around the world from also the founder of aerospace company Blue Origin, Jeffery P. Bezos
start-ups to enterprises to government agencies. which is working to lower the cost and increase
the safety of spaceflight so that humans can better
As a member of Amazon.com’s senior executive team since 2002, Jassy is continue exploring the solar system.
also responsible for helping guide the company’s overall direction. He has held
several key leadership positions since he joined Amazon in 1997. He authored Bezos graduated summa cum laude, Phi Beta Kappa in electrical engineering
the business plan for Amazon’s entry into the Music business and served as and computer science from Princeton University in 1986, and was named TIME
both its Director of Product Management and General Manager; started and Magazine’s Person of the Year in 1999.
built the Customer Relationship Management team; served as Director of
Marketing; worked as Technical Assistant to Founder and CEO Jeff Bezos; and
most recently, Jassy started and continues to lead the Amazon Web Services
business.
Jassy earned his bachelor’s degree from Harvard University and his master’s of
business administration from Harvard Business School. He lives in Seattle and
enjoys spending his free time with his wife and two children.
6 Download the mobile app at: bit.ly/reinventmobile 7

6. Sessions
Track Breakout Sessions ENT Enterprise IT
AWS re: Invent breakout sessions are organized into 15 tracks to help you The Enterprise IT track, targeted at both business and technical
identify sessions that are most relevant to you and your business. decision makers, will take you on a journey from assessing applica-
tions for cloud readiness through building organizational support and
Code Track Description momentum for cloud projects. You will learn best practices from other
enterprise technology leaders and get your questions answered on the
ARC Architecture hottest issues in cloud computing: managing cloud, understanding and
A
rchitecting systems and applications in the cloud can present new optimizing costs, monitoring cloud resources, and more.
opportunities and challenges. The Architecture track will include
sessions for both new and advanced users to learn how to architect GMG Gaming
and design n-tier systems using AWS that are highly available, cost By attending sessions in the Gaming track, you will learn about our
effective and operate at peak performance. These sessions will cover newest services, like Game Commerce, that were built specifically for
UI, application and database tiers design along with load balancing, game developers, discover techniques for adding game functionality
monitoring, and more. with server-side applications, and best-practices for scaling online
games. We will uncover how to build and deploy games across
BDT Big Data + HPC multiple platforms and how-to optimize games for the Kindle Fire. You
Data has the opportunity to transform teams and build businesses, to will also learn best practices from other game experts, like Ubisoft,
drive innovation and help teams iterate more quickly. In the Big Data TinyCo, Meteor Entertainment, and AWS engineers.
+ HPC track, you’ll hear from experts in data analytics, databases,
storage, and high performance computing (HPC) and discover how to MBL Mobile
put data to work in your own organization. These sessions will help you Building mobile-only and mobile-friendly applications is a hot topic for
learn how to run Big Data or HPC workloads on AWS, dive deep into many developers and their businesses. To “mobilize” your application,
Hadoop and Elastic MapReduce, or pro-tune your GPU code. the Mobile track will showcase the growing set of tools, SDKs and
services offered by AWS. We’ll teach you best practices for choos-
CPN Compute + Networking ing the right architecture, scaling your application, accessing AWS
Amazon EC2 and its family of related services and features provide an resources natively on iOS and Android, developing for Kindle Fire, and
elastic compute and networking infrastructure to power a wide variety monetizing your app.
of applications. The Compute and Networking track targets developers
and technical decision makers who want to learn more about how they MED Media
can maximize their use of Amazon EC2, save money, and get insights Your goal may be “content anywhere, anytime, and on any device”, but
into running applications at massive scale. enabling these scenarios means you need to effectively manage your
media workflows at scale. In the Media track you will hear how AWS
DAT Databases can be leveraged for your needs in media ingest and storage, scalable
Are you interested in learning how to run high-scale relational and media processing, and content delivery. In addition, we will share best
NoSQL databases on AWS? Attend the Databases track and learn how practices for security in media pipelines and we’ll hear examples of how
to set up, operate, and scale relational and NoSQL databases in the AWS customers and partners have built media solutions that harness
cloud. We’ll teach you about getting started, security, scalability, and the power of the AWS Cloud.
manageability. We’ll also compare fully managed services like RDS and
DynamoDB to running your own system on EC2 and EBS. RMG Resource Management
The Resource Management track is targeted at developers, sys admins,
and DevOps teams who are responsible for managing AWS resources.
These sessions will uncover tips and tools to reliably provision and
manage a collection of AWS resources, monitor resources and alarm
on failure conditions, track and optimize costs, and utilize best practice
design patterns and deployment tools.
8 Download the mobile app at: bit.ly/reinventmobile 9

7. Sessions
Track Breakout Sessions (continued) SVC Application Services
SEC Security Every application is built to serve a purpose, but in isolation your
application can’t realize its full potential. The Application Services track
Security is one of AWS’s top priorities and it should be yours too. By
provides you all the tools and services you need to add richness to
attending sessions in the Security Track you will gain a greater under-
your application making it easier than ever for you to communicate,
standing of the shared responsibility model for cloud security. We’ll
monitor, and sell your application in the cloud.
share details about the security capabilities and features of the AWS
Cloud, and how to tailor them to meet your business objectives and TLS Tools
compliance requirements. Hear directly from fellow customers, such Attention Developers: the Tools track was created to help you build
as Netflix and NASA, who have leveraged the AWS secure platform to applications on AWS using SDKs and tools in your language of choice.
build business critical appliances and services. In these sessions, the engineers who build AWS SDKs will teach best
SPR Sponsors practices for accessing AWS resources and demonstrate how you can
use the high-level interfaces tailored specifically for each language:
The AWS ecosystem is robust with software developers and consulting
Ruby, Python, PHP, .Net, Java.
partners that can help you realize your cloud ambitions. The Sponsor
track will provide you with insight into the software and services offered
by AWS partners, whether you’re looking to improve application-level Session Levels
security and compliance, incorporate deep automation, span on- All sessions have been categorized with a session level to help locate the best
premise and cloud computing, or integrate with management tools. We content for you. You will find these in the Session Guide, example: ARC 211 is
invite you discover the value and insights of AWS partners. an Architecture 200 level course.
STG Storage
Level Category Description
In the Storage track, you’ll learn how to use the latest AWS services
and features for all your storage needs: backup, disaster recovery, 100 Introductory
or archive. Whether you’re a storage admin, architect, strategist, or Sessions will cover an overview of services features and benefits with
decision maker, you will learn how AWS can be used to extend your no pre-requisites presumed.
storage tiers and implement less expensive, secure, scalable solutions.
In these sessions, we’ll show you how to best manage your data with 200 Intermediate
relevant storage use cases, practical strategies, architectural patterns, Sessions will focus on best practices, details of service features, and
and demos. demos or code samples. Assumes introductory knowledge of topic.
STP Start-Up 300 Advanced
As a developer and entrepreneur, you are always looking for ways to Sessions will dive deeper into service features, lessons learned,
innovate. Perhaps you are interested in creating a new business model, deployment and architecture examples. Assumes in-depth understand-
learning best practices for building in the cloud, or finding ways to cut ing of service use cases and AWS platform.
costs or scale. In the Start-Up track you will learn how to remain lean
400 Expert
and agile in the cloud. You will learn from current start-ups and inves-
tors about how to be successful in today’s ever-changing marketplace. Sessions will focus on more complex topics such as advanced coding,
Ultimately, you will leave these sessions informed, inspired and architecture, infrastructure design and solutions. Deep understanding
energized to push your company or idea to the next level. of subject matter is presumed.
10 Download the mobile app at: bit.ly/reinventmobile 11

8. Sessions
Session Builder Session Schedule
Visit the Session Builder online or on your mobile device to view details about
each breakout session, including abstracts, session level, and speaker details. Wednesday, November 28 | 10:30am - 11:20am
You can build your personal schedule and add sessions to your calendar. Please BDT101 Big Data with Amazon Elastic MapReduce
remember that adding a session to Session Builder does not “reserve” your Venetian C
space in a session room. Session seating is first-come, first-serve.
CPN205 Zero to Millions of Requests
We want your feedback! We want to know what you liked and what you didn’t so Venetian B
we can improve upon the conference for next year. Find session evaluations in
the Session Builder. DAT101 Understanding AWS Database Options
Venetian A
Online: reinvent.awsevents.com
ENT103 Making the Case for Cloud
Mobile: bit.ly/reinventmobile
Room 3101B
Presentation Materials ENT202 69% and Falling: Lowering your TCO
All presentation decks will be made available so attendees can put the Room 3404
information to use and share with their teams. After the conference, session
MBL101 Distributing Apps through Kindle Fire and the
recordings will be posted on YouTube.
Amazon Appstore for Android
Slides: reinvent.awsevents.com or slideshare.net/AmazonWebServices Room 3504
Video: youtube.com/user/AmazonWebServices MED201 Media Ingest and Storage Solutions with AWS
Room 3001A
RMG205 Decoding Your AWS Bill
Room 3205
RMG207 Introduction to AWS CloudFormation
Room 3104
SEC206 Security OF the AWS Cloud
Venetian D
SPR202 The Convergence of IaaS and PaaS (Presented by RightScale)
Room 3302
SPR205 Privileged Identity and Access Management
(Presented by Xceedium)
Room 3202
SPR212 Conquering Challenges to Company Wide Cloud Adoption
@Adobe (Presented by Cloudability)
Room 3501B
12 Download the mobile app at: bit.ly/reinventmobile 13

9. Sessions
Wednesday, November 28 | 10:30am - 11:20am (continued) Wednesday, November 28 | 1:00pm - 1:50pm (continued)
STP204 Pinterest Pins AWS! Running Lean on AWS Once RMG203 Cloud Infrastructure and Application Monitoring with Amazon
You’ve Made It CloudWatch
Room 3004 Venetian D
SVC202 Scaling your Application’s Work in the Cloud with RMG204 Optimizing Costs with AWS
Simple Workflow Venetian A
Room 3305
SEC301 Security IN the AWS Cloud
TLS306 Develop, Deploy and Debug with Eclipse and the Venetian B
AWS SDK for Java
Room 3401A SPR101 The Future of Cloud Security (Presented by Intel)
Room 3302
Wednesday, November 28 | 1:00pm - 1:50pm SPR215 Limitless IT: Control for the unbounded datacenter
(Presented by BMC)
ARC201 AWS Database Tier Architecture Best Practices Room 3202
Venetian C
SPR301 Optimizing Enterprise Applications and User Access in the
BDT202 The Hadoop Ecosystem Cloud (Presented by F5 Networks)
Room 3004 Room 3101B
BDT302 Utility Supercomputing STG201 Understanding AWS Storage Options
Room 3401A Room 3104
DAT102 Introduction to Amazon DynamoDB
Room 3205 Wednesday, November 28 | 2:05pm - 2:55pm
ENT102 Application Rationalization ARC205 Building Web-Scale Applications with AWS
Room 3305 Venetian C
ENT205 Drinking our own Champagne: Amazon.com’s Adoption of AWS BDT305 Transforming Big Data
Room 3404 Room 3004
ENT401 Oracle Enterprise Applications in the Cloud CPN102 Your First Week with Amazon Elastic Compute Cloud
Room 3001A Room 3305
MBL201 Creating the Killer App for Kindle Fire CPN203 Saving with EC2 Spot Instances
Room 3501B Room 3205
MED203 Scalable Media Processing with AWS DAT303 Amazon Relational Database Service Best Practices
Room 3504 Venetian A
ENT302 Evaluating and Deploying Microsoft Exchange Server and
SharePoint Server on AWS
Room 3001A
14 Download the mobile app at: bit.ly/reinventmobile 15

10. Sessions
Wednesday, November 28 | 2:05pm - 2:55pm (continued) Wednesday, November 28 | 3:25pm - 4:15pm (continued)
GMG302 Scaling Social Games with Ubisoft DAT201 Migrating Databases to AWS
Room 3504 Room 3101B
MBL203 Building a Mobile Application Platform on AWS ENT101 Embracing the Cloud
Room 3404 Room 3104
MED202 Netflix’s Transcoding Transformation MBL302 Solving Common Mobile Use Cases with the AWS Mobile SDKs
Room 3101B Room 3205
RMG206 Introduction to AWS Elastic Beanstalk MED303 Addressing Security in Media Workflows
Room 3401A Room 3001A
SEC101 A Guided Tour of AWS Identity and Access Management SEC202 Federal Government Compliance Best Practices
Venetian D Room 3404
SPR213 Leverage the Cloud with Mapping and Geographic Data SEC302 Delegating Access to Your AWS Environment
(Presented by Esri) Room 3401A
Room 3302
SPR204 Securing Your Cloud Across Your On-Premise and
STG301 Using Amazon Elastic Block Store AWS Instances (Presented by Trend Micro)
Venetian B Room 3302
STP102 Ahead in the Clouds SPR208 Hitting Your Cloud’s Usage Sweet-Spot (Presented by Newvem)
Room 3501B Room 3202
SVC101 Building Search into Your App SPR217 Real World Privileged Identity, Security and Operational
Room 3104 Experiences Panel (Presented by Xceedium)
Room 3501B
Wednesday, November 28 | 3:25pm - 4:15pm STP301 Building in the Cloud Best Practices
Venetian D
ARC206 Extend Your Existing Data Center to the Cloud with
Amazon Virtual Private Cloud SVC201 Distributing Work in the Cloud with Amazon’s Simple Workflow
Venetian A (SWF) and the Flow Framework
Room 3305
ARC302 AWS Cloud Design Patterns (CDP)
Venetian B TLS305 Using DynamoDB Effectively with the AWS SDK for PHP
Room 3504
BDT301 High Performance Computing in the Cloud
Room 3004
CPN301 The Best Amazon EC2 Features You Never Knew About
Venetian C
16 Download the mobile app at: bit.ly/reinventmobile 17

11. Sessions
Wednesday, November 28 | 4:30pm - 5:20pm Wednesday, November 28 | 4:30pm - 5:20pm (continued)
ARC203 Highly Available Architecture at Netflix STG204 Using AWS Storage Gateway
Venetian C Room 3305
BDT102 Algorithms, Machines, and Crowdsourcing STP101 What Can You Do with $100?
Room 3205 Room 3404
BDT203 Accelerating Research: Spotlight on Science TLS304 Getting Productive with the AWS SDK for Ruby
Room 3401A Room 3001A
CPN204 Windows on Amazon Elastic Compute Cloud
Venetian D Thursday, November 29 | 10:30am - 11:20am
CPN210 Defining an Enterprise Cloud Strategy ARC204 AWS Infrastructure Automation
Venetian B Venetian C
ENT204 From Science Fiction to Reality: NASA’s Journey into the Cloud CPN101 Revving up Your Application
Room 3101B Room 3501B
ENT206 Overview of Benchmarking with AWS CPN401 Packet Plumbing in Amazon Virtual Private Cloud
Room 3004 Room 3104
GMG203 Meteor Entertainment’s Lessons Learned and Best Practices DAT301 Accelerating Amazon Relational Database Service Performance
for Game Developers with Amazon ElastiCache
Room 3501B Room 3205
MED101 Introduction to Amazon CloudFront ENT201 How Much Can You Save with the Cloud?
Room 3104 Room 3004
SEC304 Building Security from Scratch in AWS ENT303 AWS’ Methodology on Benchmarking
Venetian A Room 3305
SPR203 Cloud Security is a Shared Responsibility MBL205 Monetizing Your App on Kindle Fire: In-App
(Presented by Trend Micro) Purchasing Made Easy
Room 3302 Room 3001A
SPR209 On Demand IT with Cloud360 (Presented by Cognizant) RMG202 Rainmakers: How Netflix Operates Clouds for Maximum
Room 3202 Freedom and Agility
Room 3404
SPR219 Manage for Peak Performance with AWS
(Presented by RightScale) SEC102 Security and Compliance in the AWS Cloud
Room 3504 Venetian A
18 Download the mobile app at: bit.ly/reinventmobile 19

12. Sessions
Thursday, November 29 | 10:30am - 11:20am (continued) Thursday, November 29 | 11:35am - 12:25pm (continued)
SPR206 Bridging the Desktop to the Cloud (Presented by Citrix) MBL301 Data Persistence to Amazon DynamoDB for Mobile Apps
Room 3202 Room 3205
SPR210 How Zumba Delivers Superior Application Performance SEC201 Security Panel
to Distributors Customers Around the Globe Room 3401A
Presented by New Relic)
Room 3302 SEC203 AWS Security for Microsoft Shops
Room 3101B
STG205 Amazon S3: Reduce costs, save time, and better
protect your data SPR214 Enterprise Grade, Secure Big Data Analytics
Venetian D (Presented by Intel)
Room 3302
STP201 Efficiency at Scale
Room 3101B STG203 Cloud Storage War Stories: From the front lines of some
of the biggest battles
TLS303 How to Deploy Python Application on Elastic Beanstalk Room 3305
Room 3504
STP202 Driving to Success: Fueling Growth and Innovation
Room 3202
Thursday, November 29 | 11:35am - 12:25pm
SVC104 AWS Marketplace
ARC202 Architecting for High Availability Multi-Availability Room 3404
Zones on AWS
Venetian A
Thursday, November 29 | 3:00pm - 3:50pm
BDT206 A Seismic Shift in Education
Room 3501B BDT205 Solving Big Problems with Big Data
Venetian B
BDT303 Data Science with Elastic MapReduce
Venetian D CPN202 Run More for Less
Room 3305
CPN208 Failures at Scale and How to Ignore Them
Venetian B CPN206 Learning from the Masters
Room 3101B
ENT301 Enterprise IT Customer Panel
Room 3104 DAT202 Optimizing Your Cassandra Database on AWS
Room 3205
GMG301 Developing Mobile Games in the Cloud
Room 3504 DAT302 Under the Covers of Amazon DynamoDB
Room 3104
MBL202 One-Click Mobile Cloud Services using AWS
Room 3001A
20 Download the mobile app at: bit.ly/reinventmobile 21

13. Sessions
Thursday, November 29 | 3:00pm - 3:50pm (continued) Thursday, November 29 | 4:05pm - 4:55pm
GMG204 TinyCo’s Best Practices for Developing, Scaling, and ARC301 Intro to Chaos Monkey the Simian Army
Monetizing Games with AWS and Amazon Venetian A
Room 3001A
ARC304 Solutions in Action
MED301 Is My CDN Performing? Room 3205
Room 3504
BDT204 Awesome Applications of Open Data
SEC303 Top 10 Identity and Access Management Best Practices Venetian C
Venetian A
BDT207 Big Data and the US Presidential Campaign
SPR207 Your Enterprise Network and AWS (Presented by Citrix) Room 3404
Room 3401A
CPN207 Virtual Networking in the Cloud
SPR211 Enterprise in Motion: Convergence of The Big 4 Venetian B
(Presented by Wipro)
Room 3202 MBL303 Scalable Mobile and Web Apps
Room 3101B
SPR221 Learn How Enterprises Can Manage their AWS Cloud Services
with CA Automation Suite for Clouds Powered by Amazon Web MED204 High Performance Content Delivery
Services (Presented by CA) Room 3004
Room 3302
SPR201 Recursive Clouds: Building Platforms on Platforms
STG303 Building Scalable Applications on Amazon Simple (Presented by Twilio)
Storage Service Room 3401A
Venetian D
SPR216 “COMPLETE” Cloud Aggregation Abstraction Platform
STP205 Making it Big without Breaking the Bank (Presented by Capgemini)
Room 3404 Room 3202
TLS301 Deploying to the AWS Cloud with Visual Studio SPR302 Migrating to the Cloud Without Breaking Compliance
Room 3004 (Presented by SafeNet)
Room 3302
TLS302 Being Productive with the AWS SDK for Java
Room 3501B STG302 Archive in the Cloud with Amazon Glacier
Venetian D
SVC103 The Whys and Hows of Integrating Amazon Simple Email
Service into your Product or Website
Room 3305
22 Download the mobile app at: bit.ly/reinventmobile 23

14. Sessions
Thursday, November 29 | 5:10pm - 6:00pm
ARC303 Dissecting an Internet-Scale Application
Room 3305 Note: Session seating is first-come, first-serve. Seats
are not reserved based on Session Builder.
BDT304 Big Data Masterclass
Room 3004
CPN209 Your Linux Amazon Machine Image
Venetian B
CPN211 My Data Center Has Walls that Move
Room 3205
DAT203 Optimizing Your MongoDB Database on AWS
Room 3104
ENT203 Integrating On-Premise Resources
Venetian A
MBL204 Enhancing Quality Performance for Vonage Mobile VOIP
and Messaging Application using AWS
Room 3001A
SPR220 Portability and Content Management When Moving from
On-Premise to AWS (Presented by Red Hat)
Room 3202
STG202 Parmigiano, a Monastery, Love and Faith: Technical Lessons
on How to do Backup and Disaster Recovery in the Cloud
Venetian D
STP302 Top Venture Capitalists Discuss Investing in the App
and Cloud Economy
Room 3101B
SVC105 AWS Messaging
Venetian C
24 Download the mobile app at: bit.ly/reinventmobile 25

15. Maps
2nd Floor | Registration, Keynotes, re: Fresh,
2nd Floor | essions Hands-On Labs
S
re: Play and AWS re: Invent Central
26 Download the mobile app at: bit.ly/reinventmobile 27

16. Maps Activities
3rd Floor | Sessions
AWS re: Invent Central is the central hub of activity at the conference and
where you will find the AWS Booth, AWS Developer Lounge, AWS Live Stage,
and Sponsor Booths. When you are not attending sessions, this is the best place
to get answers to your questions, meet AWS engineers and architects, and
network with community leaders.
AWS re: Invent Central Hours:
Wednesday, November 28
7:30am - 8:30am | 10:00am - 6:00pm | Venetian Ballroom
Thursday, November 29
7:30am - 8:30am | 10:00am - 1:30pm | 2:30pm - 6:00pm | Venetian Ballroom
AWS Booth Office Hours
Within AWS re: Invent Central, the AWS Booth is the primary location for you
to engage with AWS staff, specifically service team engineers and product
managers, Solutions Architects, and Account Managers and get your technical
questions answered.
The following teams will be staffed in the AWS Booth:
Compute: Meet the teams who built Amazon EC2, VPC, Auto Scaling,
Elastic Load Balancing, Direct Connect, Elastic MapReduce,
Route 53
App Services:
Meet the teams who built CloudSearch, Simple Email Service
(SES), SNS SQS, Simple Workflow (SWF)
Storage: Meet the teams who built Amazon S3, Glacier, EBS, Import/
Export, Gateway, CloudFront
Database: Meet the teams who built Amazon RDS, DynamoDB,
SimpleDB, ElastiCache
You can also find other staff in the booth with specialties in Security, Big Data,
AWS Partner Network, AWS Marketplace, AWS Architects, AWS Training.
Office Hours:
We have set aside specific times during lunch for attendees to meet the
service teams and get your questions answered.
Wednesday, November 28
11:30pm - 1:00pm | Compute App Services Teams
Thursday, November 29
12:30pm - 1:30pm | Storage Database Teams
28 Download the mobile app at: bit.ly/reinventmobile 29

17. Activities
Developer Lounge Code Challenge AWS Hands-On Labs
The Developer Lounge is where you can hang out with other developers, Visit the AWS Hands-On Labs and take advantage of 16 self-paced lab
hide out and code, or get your questions answered by the AWS Developer sessions. These labs give you an opportunity to get hands-on experience with
Resources team. AWS Developer Resources engineers will be on hand to AWS using common use cases in a live AWS environment.
answer your programming questions spanning several languages and all
The lab room is staffed by knowledgeable AWS engineers and Solutions
services (note: these are the guys that built the AWS SDKs and tools!).
Architects to help answer your questions. Each lab is approximately 1 hour and
In addition, show off your AWS knowledge and compete with other developers seating is limited to 150 attendees at a time. All labs are available at no charge
for Kindle Fires and other cool prizes in the AWS re: Invent Code Challenge. and dedicated computers are provided. AWS Hands-On Labs are hosted by
Starting at 11:00 am, one Challenge will be posted each hour in the Developer qwikLab (Powered by AWS).
Lounge. You can also compete online - follow us on Twitter @awsreinvent.
Each Code Challenge can be completed in under an hour and will test your Wednesday, November 28 | 8:00am - 6:00pm | Room 2403
knowledge of Amazon EC2, S3, and other services using AWS APIs. See if you Thursday, November 29 | 8:00am - 5:00pm | Room 2403
can complete all Challenges to win big prizes!
Lab Topics:
Start-Up Launch Events
AWS Basics: Creating EC2 resources
Be the first to learn about the next hot start-up! Eight stealth companies
AWS Basics: Elastic Block Store (EBS)
will be launching at AWS re: Invent on the AWS Live Stage and showcasing
their game changing technologies powered by AWS. These hand-picked AWS Basics: Elastic Load Balancing
companies were chosen because we think they are posed for success. AWS Basics: Auto Scaling
Come celebrate their launch! Getting Started with Elastic MapReduce (Big Data)
Introduction to Amazon DynamoDB
Wednesday, November 28 Using Amazon RDS for Applications
12:00pm - 1:00pm Media Sharing Website, Part 1: Media Upload
Launch #1: Media Sharing App Media Sharing Website, Part 2: Transcoding
Launch #2: Big Data App Media Sharing Website, Part 3: Front-End Website
Launch #3: Mobile for the Enterprise Instance Dynamic Registration and Dashboards
Launch #4: Facebook Video App Bundling EBS-Backed AMIs
Launching and Managing a Web Application With CloudFormation
3:30pm - 4:30pm
Your First Virtual Private Cloud (VPC)
Launch #5: Crowd Sourcing for Business
Working with CloudFormation
Launch #6: Big Data Platform
Creating Virtual Private Cloud (VPC) with CloudFormation
Launch #7: Developer Platform
Launch #8: To be Announced
30 Download the mobile app at: bit.ly/reinventmobile 31

18. Special Attractions

19. Mobile
Wireless
Wireless Internet access is available to all conference attendees throughout all
AWS re: Invent spaces.
Network ID: REINVENT
Password: aws-2012
Mobile
AWS re: Invent is mobilized. We’ve developed
a user-friendly mobile app with the help of
Guidebook (Powered by AWS). Maximize your
AWS re: Invent experience and find everything you
need on your mobile device.
•Browse through 150+ sessions, find the ones
that are relevant to you and plan your day.
• earn about speakers and complete session
L
34
evaluations at the end of each presentation.
• avigate through the conference venue with the
N
help of maps.
• iscover conference activities: re: Play, Code
D
Challenges and AWS Hands-On Labs.
Find instructions and links to download Guidebook app at: bit.ly/reinventmobile
Social
Like, Tweet, Comment, Follow, and Get Social at AWS re: Invent!
Stay up to date with the latest news, announcements and updates:
Hashtag: #reinvent
Follow us: @awsreinvent
Like us: facebook.com/awsreinvent
34 Download the mobile app at: bit.ly/reinventmobile 35#

20. AWS re: Invent Central Map
2nd Floor | AWS re: Invent Central
36 Download the mobile app at: bit.ly/reinventmobile 37

21. Sponsor Booth Listing
Company Name Booth Company Name Booth Company Name Booth Company Name Booth
10gen 313 Celstream Technologies 628 Layer 7 Technologies 326 SafeNet, Inc. 216
2nd Watch, Inc. 213 CFEngine 621 Loggly 512 SAP 120
3k Technologies 133 Citrix 101
MapR 131 ScaleBase 330
Acquia 129 CITYTECH, Inc. 121
Metamarkets 618 Smartronix 629
Alert Logic 616 CliQr Technologies 626
Microsoft 710 smartShift 622
Alfresco 126 Cloudability 307
Amazon Gift Card Services 632 Cloudant 130 MomentumSI 527 Sonian 431
Amazon Mechanical Turk 712 CloudPassage 233 NetApp 510
Splunk 227
Amazon Payments 532 CloudSpokes 530 Netflix 631
Stripe 123
Apica 521 Cognizant 517
New Relic 500
CopperEgg 528 Sumo Logic 117
AppDynamics 132
Newvem 407
AppFirst 116 CoreSite 312 SunGard Availability Services 401
OC4 122
Appian 228 Couchbase, Inc. 526 Symantec 611
CSS Corp 620 Okta 613
Appstore/Kindle 633 Think Big Analytics 328
Aquilent 607 CTERA Networks 430 Opscode 113
Transcend Computing 226
Aria Systems 617 CycleComputing 220 Optimizely 333
Datapipe 412 Trend Micro Inc. 201
Aspera 231 Panzura 609
DISYS 127 Twilio 331
Attunity 531 Parse 627
Engine Yard 523
Avnet 708 TwinStrata 429
Ping Identity 529
enStratus 229
AWS Recruiting 433 Ubuntu 111
Esri 210 Premier Support Group 427
Bluewolf 230
uTest 119
F5 Networks 406 Protera Technologies 329
BMC Software, Inc. 506
Garantia Data 332 qwikLAB 722 VMware 428
Boundary 128
Brightcove: App Cloud Gemalto 118 Vyatta 623
Racemi 327
Zencoder 726 Heroku Developer Lounge
Reblaze 432 Wipro Technologies 601
Burnside Digital 716 Icenium 619
Red Hat, Inc. 107 Worldreader 630
CA Technologies 206 Ilesfay Technology Group 728
Calgary Scientific 706 Kindle Enterprise 533 RightScale 301 Xceedium 207
Capgemini 411 Kognitio 426 Riverbed 222 Zadara Storage 232
38 Download the mobile app at: bit.ly/reinventmobile 39

22. Platinum Sponsors
Citrix Trend Micro Inc.
Booth 101 Booth 201
www.citrix.com www.trendmicro.com
Citrix Systems, Inc. is a leading provider of virtual computing solutions that Trend Micro Incorporated, a global cloud security leader, creates a world safe
help people work and play from anywhere on any device. More than 230,000 for exchanging digital information with its Internet content security and threat
enterprises rely on Citrix to create better ways for people, IT and business to management solutions for businesses and consumers. A pioneer in server
work through virtual meetings, desktops and datacenters. Citrix virtualization, security with over 20 years experience, we deliver top-ranked client, server and
networking and cloud solutions deliver over 100 million corporate desktops and cloud-based security that fits our customers’ and partners’ needs, stops new
touch 75 percent of Internet users each day. Citrix partners with over 10,000 threats faster, and protects data in physical, virtualized and cloud environments.
companies in 100 countries. Annual revenue in 2010 was $1.87 billion. Powered by the Trend MicroT Smart Protection NetworkT infrastructure, our
industry-leading cloud-computing security technology, products and services
stop threats where they emerge, on the Internet, and are supported by 1,000+
Intel Corporation threat intelligence experts around the globe.
No Booth
www.intel.com/bigdata
Xceedium, Inc.
Intel is a world leader in computing innovation. The company designs and builds Booth 207
the essential technologies that serve as the foundation for the world’s comput- www.xceedium.com
ing devices and datacenters. In addition, Intel works with industry partners to
make it easier to build, enhance and operate cloud infrastructure. Xceedium is the leading provider of privileged identity and access management
solutions for hybrid-cloud enterprises. Large companies and global government
agencies use Xceedium’s products to reduce the risks that privileged users
RightScale and unprotected credentials pose to systems and data. The company’s Xsuite
platform enables customers to implement a Zero Trust security model. It vaults
Booth 301
®
privileged account credentials, implements role-based access control, and
www.rightscale.com/ monitors and records privileged user sessions. With unified policy management,
Xsuite enables seamless administration of security controls across systems,
RightScale cloud management enables organizations to easily deploy and man- whether they reside in a traditional data center, a private cloud, on public cloud
age business-critical applications across public, private, and hybrid clouds. infrastructure or any combination thereof.
RightScale provides efficient configuration, monitoring, automation, and gover-
nance of cloud computing infrastructure and applications. Since 2006, millions
of servers have been launched with the RightScale solution by leading enter-
prises including the Associated Press, CBS Interactive, Intercontinental Hotels
Group, PBS, and Zynga.
40 Download the mobile app at: bit.ly/reinventmobile 41

23. Gold Sponsors
BMC Software, Inc. Cloudability
Booth 506 Booth 307
www.bmc.com www.cloudability.com
Business thrives when IT runs smarter, faster and stronger. That’s why the most Your engineers want the freedom to use the cloud, but your execs want control
demanding IT organizations in the world rely on BMC Software across distrib- over spending. Cloudability allows you to give them both by providing real-time
uted, mainframe, virtual and cloud environments. Recognized as the leader in visibility into your cloud spending and resource-level usage. Cloudability’s daily
Business Service Management, BMC offers a comprehensive approach and spending updates, easy-to-read reports and flexible API make sure that every-
unified platform that helps IT organizations cut cost, reduce risk and drive busi- one at your company gets the best of AWS.
ness profit. For the four fiscal quarters ended June 30, 2012, BMC revenue was
approximately $2.2 billion.
Cognizant
Booth 517
CA Technologies
www.cognizant.com
Booth 206
www.ca.com Cognizant is a leading provider of information technology, consulting, and busi-
ness process outsourcing services, dedicated to helping the world’s leading
CA Technologies provides IT management solutions that help customers man- companies build stronger businesses. Headquartered in Teaneck, New Jersey,
age and secure complex IT environments to support agile business services. Cognizant combines a passion for client satisfaction, technology innovation,
Organizations of all sizes leverage CA Technologies software and SaaS solutions deep industry and business process expertise, and a global, collaborative
to accelerate innovation, transform infrastructure and secure data and identities, workforce that embodies the future of work. Cognizant is ranked among the top
from the data center to the cloud. CA Technologies offers a practical approach performing and fastest growing companies in the world.
to help customers transition from maintaining IT systems to delivering new, in-
novative services and value through IT.
Esri
Booth 210
Capgemini
www.esri.com
Booth 411
www.capgemini.com Esri’s geographic information system (GIS) software gives you the power to
think and plan geographically. GIS is used in more than 350,000 organizations
With around 120,000 people in 40 countries, Capgemini is one of the world’s worldwide. It helps cities, governments, universities, and Fortune 500 compa-
foremost providers of consulting, technology and outsourcing services. The nies save money, lives, and our environment. Whether transporting ethanol or
Group reported 2011 global revenues of EUR 9.7 billion (approximately $13.5 studying landslides, these organizations use GIS to collect, manage, and ana-
billion USD). lyze geographic information, which helps them see relationships, patterns, and
Together with its clients, Capgemini creates and delivers business and tech- trends. They can then solve problems and make better decisions because they
nology solutions that fit their needs and drive the results they want. A deeply are looking at their data in a way that is quickly understood and easily shared.
multicultural organization, Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®, its world-
wide delivery model.
42 Download the mobile app at: bit.ly/reinventmobile 43

24. Gold Sponsors
F5 Networks Newvem
Booth 406 Booth 407
www.f5.com/cloud www.newvem.com
F5 Networks, the global leader in Application Delivery Networking (ADN), Newvem Analytics is an AWS usage analytics service that simplifies AWS cloud
ensures the secure, reliable, and fast delivery of applications. F5’s framework management by providing a dynamic view into your AWS usage.
enables community-driven innovation that helps organizations enhance IT agility.
F5’s vision of unified application and data delivery redefines the management Newvem analyzes your AWS footprint, reveals insights into cost, risk, and
of application, server, storage, and network resources, streamlining application resource usage, and offers recommendations to ensure your infrastructure and
delivery and reducing costs. Global organizations, service and cloud providers, business are aligned. The result: we help CIOs, DevOps, and IT Managers profit
and Web 2.0 providers trust F5 to keep their business moving forward. from the cloud by syncing cloud service delivery with their business perfor-
mance while reducing risks.
Heroku
Red Hat, Inc.
Developer Lounge
www.heroku.com Booth 107
www.redhat.com
Heroku is a cloud application platform - a new way of building and deploying
web apps. Developers can focus 100% on code and never think about servers, Red Hat is the world’s leading provider of open source software solutions, using
instances, or VMs again. Hundreds of thousands of developers have already a community-powered approach to reliable and high-performing cloud, Linux,
deployed millions of apps to Heroku. middleware, storage and virtualization technologies. Red Hat also offers award-
winning support, training, and consulting services. As the connective hub in a
global network of enterprises, partners, and open source communities, Red Hat
New Relic helps create relevant, innovative technologies that liberate resources for growth
and prepare customers for the future of IT.
Booth 500
www.newrelic.com
New Relic, Inc. is the all-in-one web application performance management
SafeNet, Inc.
provider for the cloud and the data center. Its SaaS solution, which combines Booth 216
real user monitoring, application monitoring, and server monitoring in a single www.safenet-inc.com
solution built from the ground up, changes the way developers and operations
teams manage web application performance in real-time. More than 25,000 SafeNet is a leading global provider of data protection. For over 25 years, For-
organizations use New Relic to optimize over 8 billion transactions in production tune 500 global corporations and government agencies have turned to SafeNet
each day. to secure and protect their most valuable data assets and intellectual prop-
erty. SafeNet’s data-centric approach focuses on the protection of high value
information throughout its lifecycle, from the data center to the cloud. More than
25,000 customers trust SafeNet to protect and control access to sensitive data,
manage risk, ensure compliance, and secure virtual and cloud environments.
44 Download the mobile app at: bit.ly/reinventmobile 45

25. Gold Sponsors Silver Sponsors
SunGard Availability Services 2nd Watch, Inc.
Booth 401 Booth 213
www.sungardas.com www.2ndwatch.com
Leveraging extensive experience across multiple industries and complex het- 2nd Watch is an AWS Advanced Consulting Partner and global system integra-
erogeneous IT environments, SunGard provides solutions to ensure your critical tor, software and deployment firm focused on IT operations. We specialize in
business applications, systems, and data are always available. Whether you’re integrating and extending your datacenter to AWS while leveraging your existing
looking for continuity planning, disaster recovery, cloud services, colocation, toolsets. Our expertise is our ability to provide the knowledge, experience and
online backup, continuity management software, or consulting services, you can flexibility needed to launch your application on AWS.
turn to us.
10gen
Wipro Technologies Booth 313
Booth 601 www.10gen.com
www.wipro.com
10gen is the company behind MongoDB, the leading NOSQL database. 10gen
Wipro Technologies creates winning business outcomes through its deep leads development, builds community, and provides commercial services for
industry experience and a 360° view of “Business through Technology” deliver- MongoDB. MongoDB is an open source document-oriented database helping
ing solutions to enable clients to Do Business Better. Wipro Technologies is tens of thousands of companies quickly and easily deliver, scale, and operate
an Advanced Consulting Partner of the AWS Partner Network and it provides applications.
a wide range of Cloud services, including Systems Integration and Managed
Services on the AWS platform. Wipro Technologies has over 135,000 employees
and clients across 54 countries Apica
Booth 521
www.apicasystem.com
Apica provides the most effective technology for optimizing the performance
of web, cloud and mobile applications. Apica offers companies and develop-
ers alike easy-to-use, SaaS, cloud-based load testing and web performance
monitoring tools to test applications for maximum capacity, daily performance,
improved load times, and protection from peak loads.
46 Download the mobile app at: bit.ly/reinventmobile 47

26. Silver Sponsors
Avnet Technology Solutions Datapipe
Booth 708 Booth 412
www.avnetcloudready.com www.datapipe.com
As a global IT solutions distributor, Avnet Technology Solutions (ATS) collabo- Datapipe, a global managed service provider, was among the first to achieve
rates with its customers and suppliers to create and deliver services, software “Advanced Consulting Partner” status in the Amazon Partner Network. Datapipe
and hardware solutions that address the business needs of their end-user cus- manages and secures mission-critical IT services including cloud computing,
tomers. Within ATS, Avnet Cloud Solutions (www.avnetcloudready.com) focuses infrastructure as a service, platform as a service, colocation and data centers.
on building an ecosystem of leading cloud providers and partners to address the
demand for market-ready cloud solutions.
Engine Yard
Booth 523
CoreSite www.engineyard.com
Booth 312
www.coresite.com Engine Yard is the leading Platform as a Service (PaaS), empowering software
application innovation more rapidly, easily and cost effectively. Thousands of
CoreSite is a national provider of data center products and interconnection customers in 58 countries, from explosive-growth Web startups to Fortune 500
services with 14 data center locations in nine major U.S. markets. CoreSite’s enterprises, rely on Engine Yard to leverage the cloud for competitive advantage.
network centric computing platform is a business catalyst, featuring the Any2
Internet exchange and network ecosystems, which include access to 225+ carri-
ers and service providers and a growing mesh of 15,000+ interconnections. Kognitio
Booth 426
www.kognitio.com
Couchbase, Inc.
Booth 526 Kognitio is driving the convergence of Big Data, in-memory analytics and cloud
www.couchbase.com computing. Kognitio Cloud is a ready-to-use Analytical Platform-as-a-Service
(PaaS) on the AWS Cloud, offering a scalable and massively-parallel (MPP) in-
Couchbase Server is the simple, fast, elastic NoSQL database that delivers a memory processing on Big Data with an affordable pricing structure.
more scalable, high-performance, and cost-effective approach to data manage-
ment than relational database technology.
Layer 7 Technologies
Booth 326
CycleComputing www.layer7.com
Booth 220
www.cyclecomputing.com Layer 7 Technologies helps enterprises secure and govern interactions that span
the Internet, Cloud and mobile devices. Through its award-winning line of SOA
Over the last 7 years, CycleComputing has delivered software solutions enabling Gateways, Cloud Brokers and API Proxies, Layer 7 provides the ability to control
you to quickly on-board your applications to HPC cloud clusters and spin up identity, data security, SLA and visibility requirements for sharing application
tens of thousands of cores on demand in minutes. We remove the complexity of data and functionality.
scheduling and managing your workflow, provide security measures to protect
your data, and dynamically scale your projects as the need requires. Our engi-
neering team has over 100 years combined experience working on HPC, grid,
and cloud technologies.
48 Download the mobile app at: bit.ly/reinventmobile 49

27. Silver Sponsors
MarketShare SAP
No Booth Booth 120
www.marketshare.com/aws www.sap.com
MarketShare offers the industry leading cross-media predictive analytics SAP helps companies of all sizes and industries run fast and run mobile. Build-
solutions for global marketers. Called out as a leader in the industry by ing on SAP’s Sybase mobility and Syclo app acquisitions and a broad partner
Forrester Research and a “Cool Vendor” by Gartner, MarketShare has ecosystem, the company delivers an end to end enterprise mobility software
enabled more than half of the Fortune 50 companies to dramatically suite that includes a wide range of robust mobile apps, a mobile app develop-
improve their marketing effectiveness. ment platform and mobile security, app and content management for rapidly
helping our nearly 200,000 global customers mobilize their businesses.
NetApp
Booth 510 Splunk
www.netapp.com Booth 227
www.splunk.com
NetApp creates innovative storage and data management solutions that deliver
outstanding cost efficiency and accelerate business breakthroughs. Discover Splunk® Inc. provides the engine for machine data. Splunk software collects,
our passion for helping companies around the world go further, faster at indexes and harnesses the machine-generated big data generated by the web-
www.netapp.com. sites, applications, servers and mobile devices that power business. Over 4,400
customers use Splunk Enterprise and gain operational intelligence to improve
uptime, reduce cost and mitigate cyber-security risk.
qwikLAB™
Booth 722
Ubuntu
www.qwiklab.com
Booth 111
qwikLAB™ is a complete end-to-end cloud platform, used for hands-on www.ubuntu.com
software training labcreation, management and consumption. It is delivered
anywhere, anytime, on any device...on-demand. qwikLAB™ used by lab Canonical is the commercial sponsor of the Ubuntu project and the leading
creators, trainers and students is delivered via classrooms, events, on-line provider of support services for Ubuntu deployments.
courses or through publicatiions. Ubuntu is a free, open-source platform for client, server and cloud computing. It
has become a natural choice for users from Fortune 500 companies to hardware
makers, content providers, and software developers.
Riverbed
Booth 222
www.riverbed.com VMware
Booth 428
Riverbed delivers performance for the globally connected enterprise. With
www.vmware.com
Riverbed, enterprises can successfully and intelligently implement strategic
initiatives such as virtualization, consolidation, cloud computing, and disaster VMware, the global leader in virtualization and cloud infrastructure, enables
recovery without fear of compromising performance. businesses to thrive in the cloud era by transforming the way they build, deliver
and consume information technology resources.
50 Download the mobile app at: bit.ly/reinventmobile 51

28. Bronze Sponsors
R
3K Technologies LLC Appian
Booth 133 Booth 228
keen, kinetic, kaizen www.3ktechnologies.com www.appian.com
Acquia Aquilent
Booth 129 Booth 607
www.acquia.com www.Aquilent.com
Alert Logic Aria Systems
Security. Compliance. Cloud. Booth 616 Booth 617
www.alertlogic.com www.ariasystems.com
Alfresco Aspera
Booth 126 Booth 231
www.alfresco.com www.asperasoft.com
AppDynamics Attunity
Booth 132 Booth 531
www.appdynamics.com www.attunity.com
AppFirst Bluewolf
Booth 116 Booth 230
www.appfirst.com www.bluewolf.com
52 Download the mobile app at: bit.ly/reinventmobile 53

29. Bronze Sponsors
Boundary CliQr Technologies
Booth 128 Booth 626
www.boundary.com www.cliqrtech.com
®
Brightcove: App Cloud Zencoder Cloudant
CLOUD CONTENT SERVICES
Booth 726 Booth 130
www.brightcove.com www.cloudant.com
Calgary Scientific CloudPassage
Booth 706 Booth 233
www.getpureweb.com www.cloudpassage.com
Celstream Technologies CloudSpokes
Private Limited Booth 530
Booth 628 www.cloudspokes.com
www.celstream.com
CFEngine CopperEgg
Booth 528
Booth 621
www.copperegg.com
www.cfengine.com
CITYTECH, Inc. CSS Corp
Booth 620
Booth 121
www.csscorp.com
R
www.citytechinc.com
54 Download the mobile app at: bit.ly/reinventmobile 55

30. Bronze Sponsors
CTERA Networks Ilesfay Technology Group
Booth 430 Booth 728
www.ctera.com www.ilesfay.com
DISYS Loggly
Booth 127 Booth 512
www.disys.com www.loggly.com
enStratus MapR Technologies
Booth 229 Booth 131
www.enstratus.com www.mapr.com/
Garantia Data Metamarkets
Booth 332 Booth 618
www.garantiadata.com www.metamarkets.com
Gemalto Microsoft
Booth 118 Booth 710
www.gemalto.com www.microsoft.com/hosting
Icenium MomentumSI
Booth 619 Booth 527
www.icenium.com www.momentumsi.com
56 Download the mobile app at: bit.ly/reinventmobile 57

31. Bronze Sponsors
OC4 Ping Identity
Booth 122 Booth 529
www.oc4.com www.pingidentity.com
Okta Protera Technologies
Booth 613 Booth 329
www.okta.com www.protera.biz
Opscode Racemi
Booth 113 Booth 327
www.opscode.com www.racemi.com
Optimizely Reblaze
Booth 333 Booth 432
www.optimizely.com www.reblaze.com/
TM
Panzura ScaleBase
Cloud Storage Made Seamless Booth 609 Booth 330
www.panzura.com www.scalebase.com
Parse Smartronix
Booth 627 Booth 629
www.parse.com www.smartronix.com
58 Download the mobile app at: bit.ly/reinventmobile 59