The experience in the auto industry is changing. For both the driver and the car manufacturer, a whole new frontier is on the near horizon. What do you do with your time while the car is driving itself? How do I have a consistent experience while driving shared or borrowed cars? How do I stay safer and more aware in the ever increasing complexity of traffic, schedules, calls, messages and tweets? In this session we will discuss how the auto industry is facing new challenges and how the use of Amazon Alexa, IoT, Logistics services and the AWS Cloud is transforming the Mobility experience of the (very near) future.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How Amazon Is Enabling the Future
of Automotive Mobility
CJ Frost, Principal Solutions Architect—Alexa Automotive
December 1, 2016
ALX202

2. Introductions
CJ Frost
Principal Solutions Architect, Alexa
Automotive
cjfrost@amazon.com

3. What to Expect from the Session
1. History and state of the Automotive Industry
2. Transportation to mobility—what’s changing?
3. How Amazon will facilitate mobility solutions:
a. Amazon Web Services
b. Internet of Things
c. Alexa Automotive

4. Brief History of the Automotive Industry
Early Years Industrial Growth
Post-War and
Fuel Crisis
Economy Drives
the Car

5. Driving for the Future – What is Mobility?
The Car Person Drive for a Living Non-Driver

6. • Retail – The Amazon Garage
• AWS In Automotive
• AWS IoT
• Alexa Automotive
Amazon’s Approach to Automotive

7. Retail – Amazon Vehicles

8. AWS in
Automotive

9. Cars as IoT End Points
Automotive Device Cloud
• Telematics Monitoring – range, service
state, location, tire pressure, etc.
• Device Control – remote cloud control
of vehicle systems (close windows, send
GPS destinations, send persona/preset
conditions).

10. Amazon Alexa Automotive
About the Car In the Car Alexa Mobility

11. AI and Automobiles
“OK, turning
house lights on.”
– Amazon Alexa,
2015
“I am sorry. I cannot do
that, Dave.” –HAL9000
AI from 2001: A Space
Odyssey, 1968, MGM

12. Alexa Voice
Service
(AVS)
Alexa Skills
Kit
(ASK)
The Amazon Alexa Service
Supported by two powerful frameworks that leverage open APIs

13. ‘About the Car’
Using the Alexa Skills Kit to Engage with Automobiles
‘I talked to my car…
and it listened’

14. ASK is a collection of self-service APIs, tools, documentation, and code samples that make it fast
and easy for you to add skills to Alexa, including custom skills for your device.
You Pass Back a Textual
or Audio Response
You Pass Back a
Graphical Response
Alexa Converts Text-
to-Speech (TTS) &
Renders Graphical
Component
Respond to Intent
through Text &
Visual
User Makes
a Request
Alexa sends
Customer Intent to
Your Service
Alexa Skills Kit (ASK)
Audio Stream is
sent to Alexa
Your service
processes
request

15. ‘In the Car’
Bringing the Magic of Alexa to the Driving Experience
“Your travel
time to work is
currently 41
minutes.”
“Alexa, how is
my commute
to work?”

16. Areas of Exploration
• Mobile Device Platform Integration
• Head Unit Integration
• Microphone Array Placement
• Audio Modeling for Automotive
• Voice Forward Interfaces

17. Automotive Context
Voice Forward
Total control and full features
accessible via voice will
eliminate extraneous buttons
and the need for persistent
UI. Present only requested
and relevant information at
any given time for a true
hands-free experience.
Tap
With an Alexa integration the
touch screen is used more as
a secondary component or
visual aid. For more specific
data dense UI tapping/air
gesture works, but takes the
emphasis off the road.
5 Way
Displaying a more minimal
and paired back UI, especially
for vehicles with limited touch
interface capabilities offers
better support for drivers
comfortable with 5 way
navigation.
Buttons (physical)
Integrating Alexa push-to-talk
functionality brings a
constantly evolving, robust
feature set for stronger
Vehicle Control experience.
At the touch of your finger
tips.

18. “Bridging all you know, need to know, and should remember…with all the other
available sources of information that affect your decisions and activities, but you
cannot see or find...”
Alexa ‘Mobility’ Services
Using Alexa Voice to Connect Transportation to Services

19. Summary and Conclusion

20. developer.amazon.com/alexa
• Documentation
• Tutorials
• Webinars
• Office hours
• Events
cjfrost@amazon.com

21. Related Sessions
Booth #2440

22. Other Alexa Sessions
Thursday
11:30am ALX202: How Amazon is enabling the future of Automotive Venetian, Level 3, Lido
3003
1pm ALX303: Building a Smarter Home with Alexa Venetian, Level 3, Murano
3203
3:30 ALX307: Voice-enabling Your Home and Devices with Amazon Alexa and AWS IoT Venetian, Level 2, Opaline
Theatre
5pm ALX302: Build a Serverless Back End for Your Alexa-Based Voice Interactions Venetian, Level 2, Opaline
Theatre
9:30am ALX304: Tips and Tricks on Bringing Alexa to Your Products Venetian, Level 1, Marco
Polo 806
11am ALX305: From VUI to QA: Building a Voice-Based Adventure Game for Alexa Venetian, Level 1, Marco
Polo 806
Friday

23. Remember to complete
your evaluations!

24. Thank you!