AWS messaging services enable different software systems and end devices–often using different programming languages, and on different platforms–to communicate and exchange information. In this session, we will review patterns that customers can adopt in a hybrid model using AWS messaging services - Amazon MQ, Amazon SQS, Amazon SNS, and Amazon Kinesis Streams.

1. P U B L I C S E C T O R
S U M M I T
WASH INGTON DC

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S U M M I T
Extend Enterprise Messaging:
Hybrid Message Broker
Harsha Nippani
Solutions Architect
Amazon Web Services Inc
3 0 2 9 5 6

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Enterprise Cloud Adoption: Benefits, Challenges, and Approach
The Role of Enterprise Messaging in Cloud Adoption
AWS Enterprise Messaging Solutions
Agenda

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Business drivers of cloud adoption
Maximize partnerships,
mergers & acquisitions
Get closer
to customers
Faster
time-to-market
Lower business risk
Increase employee
engagement
Enter new markets and
meet demand
Increase profitability

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Continue to leverage on-premise IT investments
Minimize the cost and risk associated with re-architecting software
Minimize the cost of operating new systems (OPEX)
Ensure long-term flexibility (multi-cloud strategy)
Business governance / Regulatory compliance requirements:
- Data residence, data sensitivity, latency, standards-based
Enterprise challenges to adopting cloud
today

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Inventory
CRM
Ordering
Front end
Ordering
Back endMoM
Corporate data center
Enterprise Messaging Today
Message-oriented middleware (MoM) or Message Broker

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Order processing at a retailer
Connect front end to back end, inventory to billing, marketing
Ensure website operates with no delay
Make sure no orders are ever lost
Messaging is the Backbone of Enterprise Applications
Process financial transactions at a bank
Captures all trades and transactions
Ensure every step is processed without failure (record keeping, analytics)
Distribute information to third parties (transfers)
Publishing at a media company
Capture documents for publication
Process each step separately (reformatting, translation)
Send documents to various destinations (web, print, third parties)
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Newspaper fire orange by Jon S under CC 2.0

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Messaging enabled migration patterns
ON-PREMISESTotalCostOfOwnershipBenefit
“LEGACY” ARCHITECTURES Modernization
Cloud Native

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What is a Message Broker and Why do I Need One?
A message broker allows information to be passed between software
components and application, to communicate between components,
minimizing the need for components to know about each other.
A message broker buffers incoming data so components can operate
independently. Components can scale and process at their own speed, so
work can be batched and worked upon without impacting overall
performance.
Message brokers are a critical element in business workflows and data
processing use cases.

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Introducing Amazon MQ: What is it and
why?
A fully-managed message broker service for open source Apache ActiveMQ
that makes it easy to set up and operate message brokers in the cloud
Accelerates application migration to leverage AWS services, without
modification of other connected systems
Automates the time-consuming tasks of operating message brokers and
reduces operational overhead, including provisioning, updates, monitoring,
maintenance, security, and troubleshooting
Compatible with industry-standard messaging APIs and protocols, enabling
you to connect to other systems and applications without rewriting code
Reduce costs. Only pay for what you use with no expensive annual licenses or
predatory support contracts

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S U M M I T
Inventory
CRM
Ordering
Front end
Ordering
Back endMoM
Corporate data center
Enterprise Messaging Today
Message-oriented middleware (MoM) or Message Broker

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S U M M I T
Re-hosting is no longer good enough
Inventory
Ordering
Front end
Ordering
Back end
MoMCRM
Licenses are still expensive
High availability is difficult
Still need operations staff

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Re-Platform and eliminate overhead and costly licenses
Inventory
Ordering
Front end
Ordering
Back endCRM
No more annual licenses
Highly available
Managed service
Amazon MQ

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Hybrid architecture to migrate applications and re-factor faster
CRM
Amazon MQ
Corporate data center
Ordering
Front end
Ordering
Back endMoM
Inventory

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CRM
Amazon MQ
Analytics
Hybrid architecture to create new applications
Easier to optimize/re-architect cloud applications
Corporate data center
Ordering
Front end
Ordering
Back endMoM
Inventory

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Amazon MQ value to customers
Eliminate the overhead and cost without writing code
No more management overhead of message brokers
No more expensive commercial licenses
Accelerate cloud migration and modernization of applications
Enable hybrid messaging architecture by connecting premises to cloud
Migrate and refactor applications to benefit from AWS
Fully featured, secure, durable, and highly available
Instantly deploy message brokers as needed
Integrated with AWS services

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Amazon MQ FAQ - When should I use Amazon MQ vs Amazon
Simple Queue Service (Amazon SQS) or Amazon Simple
Notification Service (Amazon SNS)?
SQS & SNS
• For born-in-the-cloud
applications
• Simple
• Unlimited throughput
• Fully managed
Amazon MQ Service
• For application migration
• API-compatible
• Feature-rich
• Limited scale
• Managed infrastructure

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Amazon MQ capabilities
SIMPLE BROKER
CREATION
FULLY MANAGED
APACHE
ACTIVEMQ
HIGHLY
AVAILABLE AND
DURABLE
BROAD API
COMPATIBILITY
MESSAGES
ENCRYPTED AT
REST & IN
TRANSIT
VPC AND PUBLIC
ENDPOINTS
EASY MONITORING
WITH
CLOUDWATCH
BROKER
SCALABILTY

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Rich messaging features
DISTRIBUTED
TRANSACTIONS
QUEUES AND
TOPICS
ORDERING AND
MESSAGE GROUPS
TRANSIENT AND
PERSISTENT
MESSAGES
SELECTORS FOR
FILTERING
MESSAGE DELAY
AND SCHEDULING
VIRTUAL AND
COMPOSITE
DESTINATIONS
REDELIVERY
POLICY
JMS, AMQP, MQTT,
NMS, STOMP,
WEBSOCKET API
UNLIMITED
MESSAGE SIZE

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Point-to-point messaging - Queues
Each message is consumed by a
single consumer (process/thread)
Pushes messages to consumers
which ACK messages
Supports ordering, once-and-only-
once delivery

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Fan-out - Topics
Topics support publish/subscribe
semantics
Multiple receivers can consume the
same message
Receivers do not acknowledge
messages
Only connected subscribers receive
the message

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Amazon MQ broker configuration
• Supports 1000 configurations per account
• 300 configuration revisions with roll-back
• Changes are applied in sequence in HA mode, either
immediately or in the maintenance window

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Configuration options available in Amazon MQ
• destinationInterceptors
• mirroredQueue
• virtualTopic
• compositeQueue
• destinationPolicy
• pendingMessageLimitStrategy
• dispatchPolicy
• subscriptionRecoveryPolicy
• destinations
• plugins
• authorizationPlugin
• discardingDLQBrokerPlugin
• forcePersistencyModeBrokerPlugi
n
• redeliveryPlugin
• statisticsBrokerPlugin
• timeStampingBrokerPlugin
For the full list of configuration options supported by Amazon MQ refer to
https://docs.aws.amazon.com/amazon-mq/latest/developer-guide/permitted-collections.html

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Amazon MQ service summary
Simple Durable Highly
Available
Feature Rich Low Latency
Fully managed
eliminating
operational
overhead
Message stored
across multiple AZs
Easily implement
multi-AZ availability
Easily migrate
existing patterns
Deliver time-critical
messages

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Availability
Zone
Availability
Zone
Replicated Message Store
Active
Broker
Standby
Broker
Amazon MQ Features – High availability and durability

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Encryption in transit (TLS)
Encryption at rest
VPC endpoints
Security groups
Amazon MQ Features - Security

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Broker utilization
Queue and topic metrics
Alarms
Auto Scaling based on metrics
Amazon MQ Features – Monitoring with Amazon CloudWatch

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• Transient & persistent messaging
• Local & distributed transactions
• Queues & topics (with ordering)
• Composite & virtual destinations
• Message filtering
• Request/reply
• Scheduled messages
• Unlimited message size
• Unlimited message retention
Amazon MQ Features – Rich Messaging

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Get started for free.
750 hrs/month (mq.t2.micro)
and 1 GB storage for the first year
$0.288 per instance-hour
(mq.m5.large, single instance, US pricing)
$0.30 per GB-month (U.S. pricing)
Amazon MQ – Pricing

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Workshop objective – Introduce Amazon MQ
Learn how to:
• Create a broker
• Understand queues and topics
• Test fail-over
• Monitor with Amazon CloudWatch
• Control Security
• See broker statistics
• Test Interoperability
https://github.com/aws-samples/amazon-mq-workshop

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35. Thank you!
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S U M M I T
Harsha Nippani
nippanih@amazon.com