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©  2016,  Amazon  Web  Services,  Inc.  or  its  Affiliates.  All  rights  reserved.
Peter  ‘Dr Pete’  Stanski
Senior  Solution  Architect  Manager
Lessons  &  Use-­Cases  at  Scale
Observations
C L O U D    C O M P U T I N G    H A S    B E C O M E   
T H E    N E W    N O R M A L
DEPLOYING  NEW  
APPLICATIONS  TO  
THE  CLOUD  
BY  DEFAULT
MIGRATING  EXISTING  
APPLICATIONS  AS  
QUICKLY  AS  
POSSIBLE
E2C
DEVELOPMENT
&  TEST
ALL  TOGETHER  NEW  
APPLICATIONS
DIGITAL
ANALYTICS
MOBILE
DC  MIGRATION
MISSION
CRITICAL  APPS
ALL  IN
THE  JOURNEY  TO  AWS IS  A  WELL  TRODDEN  PATH
WHAT  WE  ARE  USED  TO  SEEING…
DEVELOPMENT
&  TEST
ALL  TOGETHER  NEW  
APPLICATIONS
DIGITAL
ANALYTICS
MOBILE
DC  MIGRATION
MISSION
CRITICAL  APPS
ALL  IN
THE  JOURNEY  TO  AWS IS  A  WELL  TRODDEN  PATH
WHAT  WE  ARE  SEEING  TODAY
At  Scale
O V E R    1    M I L L I O N   
A C T I V E   
C U S T O M E R S
A N D    G R O W I N G
*  “Active  customer”  is  defined  as  a  non-­Amazon  customer  with  AWS  account  usage  activity  in  the  past  month,  including  the  free  tier
daily
*  As  of  1  January  2017
2010
61
516
1,017
159
2012 2014 2016
AWS  Pace  of  Innovation
*  As  of  1  January  2017
2010
61
516
1,017
159
2012 2014 2016
AWS  Pace  of  Innovation
2,913
AWS  Direct  
Connect
AWS  Elastic  Beanstalk
GovCloud
Amazon  CloudTrail
CloudHSM
WorkSpaces
Amazon  Kinesis
Amazon  
AppStream
Amazon  SNS
Identity  &  Access  
Management
Amazon  Route  53
AWS  Import/Export
Amazon  SWF
Redshift
Dynamo  DB
CloudSearch
AWS  Data  
Pipeline
AWS  Certificate  Manager
AWS  KMS
Amazon  Config
Amazon  RDS  
for  Aurora
WorkDocs
Directory  
Service
CodeCommit
AWS  CodePipeline
AWS  Service  
Catalog
CloudWatch  Logs
Amazon  EFS
Amazon  API  
Gateway
Amazon  Machine  
Learning
AWS  Device  Farm
AWS  WAF
Elasticsearch  Service
QuickSight
Import/Export  Snowball
RDS  for  MariaDB
Amazon  Inspector
AWS  IoT
EC2  Container
Registry
Amazon  
ElastiCache
AWS  
CloudFormation
Mobile  
Analytics  
AWS  Mobile  Hub
AWS  Storage  Gateway
AWS  OpsWorks
Elastic Transcoder
Amazon  SES
EC2
Container  Service
Amazon  Cognito
AWS  CodeDeploy
Glacier
Amazon  WorkMail
Lambda
*As  of  1  January  2017
16
18  
42
70 Global  CloudFront (CDN)  PoPs
• Newest  Project
SYDNEY  REGION
All  regions  have  2  or  more  Availability  Zones  (3  in  Sydney)
Availability  Zones  (AZs)  are  isolated  
Low  millisecond  latency  between  AZ’s    
Supporting  highly  available  architectures  “HA”
Customer  data  is  onshore  in  Australia
Data  on  our  infrastructure  is  durable!
Sydney Region
Availability
Zone A
Availability
Zone C
Availability
Zone B
FULLY  SCALED  AZ
ACTUAL  AWS  REGION
TRANSIT  CENTERS
METRO  FIBER
METRO  FIBER
METRO  FIBER
https://aws.amazon.com/about-­aws/sustainability/
Services  At  Scale
B R O A D E S T    A N D    D E E P E S T    F U N C T I O N A L I T Y
HYBRID ARCHITECTURE
Data$Backups
Integrated$App$
Deployments
Direct
Connect
Identity
Federation
Integrated$Resource$
Management
Integrated$
Networking
VMware$
Integration$
MARKETPLACE
Business$
Apps
Databases
DevOps$
Tools
NetworkingSecurity Storage
Business$
Intelligence
INFRASTRUCTURE
Availability$
Zones
Points$of$
Presence
Regions
CORE SERVICES
Compute
VMs,$AutoGscaling,$Load$
Balancing,$Containers,$Cloud$
functions
Storage
Object,$Blocks,$File,$
Archivals,$
Import/Export
Databases
Relational,$NoSQL,
Caching,$Migration
CDN
Networking
VPC,$DX,$
DNS
Access$Control
Identity$
Management
Key$Management$
&$Storage
Monitoring$
&$Logs
SECURITY & COMPLIANCE
Resource$&$
Usage$Auditing
Configuration$
Compliance
Web$application$
firewall
Assessment$and$
reporting$
TECHNICAL & BUSINESS SUPPORT
Support
Professional$
Services
Account$
Management
Partner$
Ecosystem
Solutions$
Architects
Training$&$
Certification
Security$&$
Billing$Reports
Optimization$
Guidance
ENTERPRISE APPS
Backup
Corporate$
Email
Sharing$&$
Collaboration
Virtual$
Desktops
IoT
Rules$
Engine
Registry
Device$
Shadows
Device$
Gateway
Device$
SDKs
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming$Data$
Collection
Machine$
Learning
Elastic$
Search
Push
Notifications
Identity
Sync
Resource$
Templates
OneGclick$App$
Deployment
Triggers
Containers
DevOps$Resource$
Management
Application$Lifecycle$
Management
API$
Gateway
Transcoding
Queuing$&$
Notifications
Email
Workflow
Search
Streaming$Data$
Analysis
Business$
Intelligence
Mobile
Analytics
Single$Integrated$
Console
Mobile$App$
Testing
Data$
Pipelines
PetabyteGScale$
Data$Migration
Database$
Migration
Schema$
Conversion
Application$
Migration
MIGRATION
Artificial  Intelligence  on  AWS
P2 Instance Amazon  
Machine  Learning
Deep  Learning
AMI  and  template
Investment  in
MXNet
+
Connected  World  Services
(3  New  Amazon  AI  Services  for  Developers)
Amazon  Rekognition
Image  Recognition  And  Analysis  
Powered  By  Deep  Learning
1
Amazon  Rekognition:  Images  In,  
Categories  and  Facial  Analysis  Out
Amazon  
Rekognition
Car
Outside
Daytime
Driving
Objects  
&  Scenes
Female  
Smiling
Sunglasses
Age  Estimate
Faces
Amazon  Rekognition:  Recognize,  
Search  &  Understand  Images
Easy  to  use Batch  
analysis
Real  time  
analysis
Low  costContinually
improving
Amazon  Polly
Text  To  Speech  Powered  By  Deep  Learning
2
Amazon  Polly: Text  In,  Life-­like  Speech  Out
Amazon  Polly API
“The  temperature  
in  Sydney  is  25  degrees”
“The  temperature  
in  Sydney  is  25  degrees”
Amazon  Polly: Text  In,  Life-­like  Speech  Out
Returns  an  MP3
audio  stream
Unlimited
replay
Fully  ManagedLightning  fast
responses
AmazonALEXA
(It’s  what’s  inside  Alexa)
3
Natural  Language  Understanding  (NLU)  &  
Automatic  Speech  Recognition  (ASR)  Powered  By  Deep  Learning
Amazon  Lex: Speech  
Recognition  &  Natural  
Language  Understanding  
Amazon  Lex
Automatic  Speech  Recognition
Natural  Language  Understanding
“What’s  the  weather  
forecast in  
Sydney?”
Weather
Forecast
Amazon  Lex: Speech  
Recognition  &  Natural  
Language  Understanding  
Amazon  Polly
Plays  Back  Redcording
“What’s  the  weather  
forecast  in  
Sydney?”
“It  will  be  sunny  
and  25°C”
Weather
Forecast
Amazon  Lex: Build  Natural,  Conversational  
Interactions  In  Voice  &  Text
Integrated  
development in  the  
AWS  console
Fully  
managed
Trigger  
Lambda
functions
Continually improving  
ASR  &  NLU  models
Enterprise  
connectors
Multi-­step
conversations
Key  Take  Aways
See,  Hear  and  Speak  in  the  real  world…
www.awstechchat.com
Thank  You

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Lessons & Use-Cases at Scale - Dr. Pete Stanski

  • 1. ©  2016,  Amazon  Web  Services,  Inc.  or  its  Affiliates.  All  rights  reserved. Peter  ‘Dr Pete’  Stanski Senior  Solution  Architect  Manager Lessons  &  Use-­Cases  at  Scale
  • 3. C L O U D   C O M P U T I N G   H A S   B E C O M E   T H E   N E W   N O R M A L DEPLOYING  NEW   APPLICATIONS  TO   THE  CLOUD   BY  DEFAULT MIGRATING  EXISTING   APPLICATIONS  AS   QUICKLY  AS   POSSIBLE E2C
  • 4. DEVELOPMENT &  TEST ALL  TOGETHER  NEW   APPLICATIONS DIGITAL ANALYTICS MOBILE DC  MIGRATION MISSION CRITICAL  APPS ALL  IN THE  JOURNEY  TO  AWS IS  A  WELL  TRODDEN  PATH WHAT  WE  ARE  USED  TO  SEEING…
  • 5. DEVELOPMENT &  TEST ALL  TOGETHER  NEW   APPLICATIONS DIGITAL ANALYTICS MOBILE DC  MIGRATION MISSION CRITICAL  APPS ALL  IN THE  JOURNEY  TO  AWS IS  A  WELL  TRODDEN  PATH WHAT  WE  ARE  SEEING  TODAY
  • 7. O V E R   1   M I L L I O N   A C T I V E   C U S T O M E R S A N D   G R O W I N G *  “Active  customer”  is  defined  as  a  non-­Amazon  customer  with  AWS  account  usage  activity  in  the  past  month,  including  the  free  tier
  • 9. *  As  of  1  January  2017 2010 61 516 1,017 159 2012 2014 2016 AWS  Pace  of  Innovation
  • 10. *  As  of  1  January  2017 2010 61 516 1,017 159 2012 2014 2016 AWS  Pace  of  Innovation
  • 11. 2,913 AWS  Direct   Connect AWS  Elastic  Beanstalk GovCloud Amazon  CloudTrail CloudHSM WorkSpaces Amazon  Kinesis Amazon   AppStream Amazon  SNS Identity  &  Access   Management Amazon  Route  53 AWS  Import/Export Amazon  SWF Redshift Dynamo  DB CloudSearch AWS  Data   Pipeline AWS  Certificate  Manager AWS  KMS Amazon  Config Amazon  RDS   for  Aurora WorkDocs Directory   Service CodeCommit AWS  CodePipeline AWS  Service   Catalog CloudWatch  Logs Amazon  EFS Amazon  API   Gateway Amazon  Machine   Learning AWS  Device  Farm AWS  WAF Elasticsearch  Service QuickSight Import/Export  Snowball RDS  for  MariaDB Amazon  Inspector AWS  IoT EC2  Container Registry Amazon   ElastiCache AWS   CloudFormation Mobile   Analytics   AWS  Mobile  Hub AWS  Storage  Gateway AWS  OpsWorks Elastic Transcoder Amazon  SES EC2 Container  Service Amazon  Cognito AWS  CodeDeploy Glacier Amazon  WorkMail Lambda *As  of  1  January  2017
  • 13. 70 Global  CloudFront (CDN)  PoPs
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  • 16. SYDNEY  REGION All  regions  have  2  or  more  Availability  Zones  (3  in  Sydney) Availability  Zones  (AZs)  are  isolated   Low  millisecond  latency  between  AZ’s     Supporting  highly  available  architectures  “HA” Customer  data  is  onshore  in  Australia Data  on  our  infrastructure  is  durable! Sydney Region Availability Zone A Availability Zone C Availability Zone B
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  • 27. B R O A D E S T   A N D   D E E P E S T   F U N C T I O N A L I T Y HYBRID ARCHITECTURE Data$Backups Integrated$App$ Deployments Direct Connect Identity Federation Integrated$Resource$ Management Integrated$ Networking VMware$ Integration$ MARKETPLACE Business$ Apps Databases DevOps$ Tools NetworkingSecurity Storage Business$ Intelligence INFRASTRUCTURE Availability$ Zones Points$of$ Presence Regions CORE SERVICES Compute VMs,$AutoGscaling,$Load$ Balancing,$Containers,$Cloud$ functions Storage Object,$Blocks,$File,$ Archivals,$ Import/Export Databases Relational,$NoSQL, Caching,$Migration CDN Networking VPC,$DX,$ DNS Access$Control Identity$ Management Key$Management$ &$Storage Monitoring$ &$Logs SECURITY & COMPLIANCE Resource$&$ Usage$Auditing Configuration$ Compliance Web$application$ firewall Assessment$and$ reporting$ TECHNICAL & BUSINESS SUPPORT Support Professional$ Services Account$ Management Partner$ Ecosystem Solutions$ Architects Training$&$ Certification Security$&$ Billing$Reports Optimization$ Guidance ENTERPRISE APPS Backup Corporate$ Email Sharing$&$ Collaboration Virtual$ Desktops IoT Rules$ Engine Registry Device$ Shadows Device$ Gateway Device$ SDKs DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousing Hadoop/ Spark Streaming$Data$ Collection Machine$ Learning Elastic$ Search Push Notifications Identity Sync Resource$ Templates OneGclick$App$ Deployment Triggers Containers DevOps$Resource$ Management Application$Lifecycle$ Management API$ Gateway Transcoding Queuing$&$ Notifications Email Workflow Search Streaming$Data$ Analysis Business$ Intelligence Mobile Analytics Single$Integrated$ Console Mobile$App$ Testing Data$ Pipelines PetabyteGScale$ Data$Migration Database$ Migration Schema$ Conversion Application$ Migration MIGRATION
  • 28. Artificial  Intelligence  on  AWS P2 Instance Amazon   Machine  Learning Deep  Learning AMI  and  template Investment  in MXNet
  • 29. + Connected  World  Services (3  New  Amazon  AI  Services  for  Developers)
  • 30. Amazon  Rekognition Image  Recognition  And  Analysis   Powered  By  Deep  Learning 1
  • 31. Amazon  Rekognition:  Images  In,   Categories  and  Facial  Analysis  Out Amazon   Rekognition Car Outside Daytime Driving Objects   &  Scenes Female   Smiling Sunglasses Age  Estimate Faces
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  • 35. Amazon  Rekognition:  Recognize,   Search  &  Understand  Images Easy  to  use Batch   analysis Real  time   analysis Low  costContinually improving
  • 36. Amazon  Polly Text  To  Speech  Powered  By  Deep  Learning 2
  • 37. Amazon  Polly: Text  In,  Life-­like  Speech  Out Amazon  Polly API “The  temperature   in  Sydney  is  25  degrees” “The  temperature   in  Sydney  is  25  degrees”
  • 38. Amazon  Polly: Text  In,  Life-­like  Speech  Out Returns  an  MP3 audio  stream Unlimited replay Fully  ManagedLightning  fast responses
  • 39. AmazonALEXA (It’s  what’s  inside  Alexa) 3 Natural  Language  Understanding  (NLU)  &   Automatic  Speech  Recognition  (ASR)  Powered  By  Deep  Learning
  • 40. Amazon  Lex: Speech   Recognition  &  Natural   Language  Understanding   Amazon  Lex Automatic  Speech  Recognition Natural  Language  Understanding “What’s  the  weather   forecast in   Sydney?” Weather Forecast
  • 41. Amazon  Lex: Speech   Recognition  &  Natural   Language  Understanding   Amazon  Polly Plays  Back  Redcording “What’s  the  weather   forecast  in   Sydney?” “It  will  be  sunny   and  25°C” Weather Forecast
  • 42. Amazon  Lex: Build  Natural,  Conversational   Interactions  In  Voice  &  Text Integrated   development in  the   AWS  console Fully   managed Trigger   Lambda functions Continually improving   ASR  &  NLU  models Enterprise   connectors Multi-­step conversations
  • 43. Key  Take  Aways See,  Hear  and  Speak  in  the  real  world…