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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS re:INVENT
H e a r h o w O w n Z o n e s i s ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What to Expect from the Session
• Challenges of ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
File Based Transcoding
Prepare, process and prot...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Explosion Of Content And Devices
Age of content ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Set up and manage physical
infrastructure
Scalin...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Challenges With Cloud-based Transcoding
 Not su...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Introducing AWS Elemental MediaConvert
 Access ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
JOB TEMPLATE
METADATA
OTHER
JOB
CONFIG.
INPUT 1
...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert - Pricing
No minimum ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Use Cases
 Mezzanine...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Workflow
ORIGINATION ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental MediaConvert Benefits
 Broadcast ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS re:INVENT
OWNZONES MEDIA NETWORK
W W W . O W...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WHO IS OWNZONES?
We create technology to simplif...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WHY OWNZONES?
Taking the Production Lab and Deli...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
SOLUTIONS WE OFFER
What is the solution that OWN...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
OWNZONES CONNECT
A n i n n o v a t i v e d i g i...
Architecture Overview
CASE STUDY
O W N Z O N E S M E D I A N E T W O R K
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
CUSTOMER’S GOALS
Magnolia, like most content own...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
OTT
STREAMING
OTT
STREAMING
CONFORMING
WORKFLOW
...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WITH AWS ELEMENTAL MEDIACONVERT
We have been abl...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
O W N Z O N E S M E D I A N E T W O R K
DEMO
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
In Closing
• AWS Elemental MediaConvert has the ...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Next steps
Try services in the console. Search t...
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
THANK YOU!
w w w . o w n z o n e s . c o m
O W N...
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NEW LAUNCH! Hear how OwnZones is using AWS Elemental MediaConvert to help media customers deliver world class VOD experiences - CTD203 - re:Invent 2017

Explore server-less transcoding workflows using the latest AWS services. Learn how to implement a wide array of use cases and how to combine AWS and 3rd party services to create a complete end-to-end file-based transcoding solution.

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NEW LAUNCH! Hear how OwnZones is using AWS Elemental MediaConvert to help media customers deliver world class VOD experiences - CTD203 - re:Invent 2017

  1. 1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS re:INVENT H e a r h o w O w n Z o n e s i s u s i n g A W S E l e m e n t a l M e d i a C o n v e r t t o h e l p m e d i a c u s t o m e r s d e l i v e r w o r l d c l a s s V O D e x p e r i e n c e s A a r o n S l o m a n , C T O , O w n Z o n e s M e d i a N e t w o r k V i v e k R . B h a t , P r i n c i p a l P r o d u c t M a n a g e r , A W S E l e m e n t a l C T D 2 0 3 N o v e m b e r 2 9 , 2 0 1 7
  2. 2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. What to Expect from the Session • Challenges of transcoding and delivering video • What is AWS Elemental MediaConvert? • Who is OWNZONES? • Helping Magnolia Pictures build cloud VOD workflows using AWS Elemental MediaConvert
  3. 3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. File Based Transcoding Prepare, process and protect content (e.g. reduce size, change format, watermark, and protect) Original source content (VOD files) Distribute to other companies for downstream processing or consumers for viewing
  4. 4. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Explosion Of Content And Devices Age of content abundance Devices everywhere
  5. 5. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Set up and manage physical infrastructure Scaling is challenging; build for peak Large investments upfront Challenges Of On-Premises Transcoding
  6. 6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Challenges With Cloud-based Transcoding  Not suited for broadcast grade video and quality  Limited scalability and spotty support  Complicated pricing and manual on-boarding issues  Not easy to build end to end workflows
  7. 7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Introducing AWS Elemental MediaConvert  Access to professional grade video features and quality  No software or hardware infrastructure to manage  Automatically scales in response to variations in incoming video volume  Ability to manage capacity and control order in which jobs are processed
  8. 8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. JOB TEMPLATE METADATA OTHER JOB CONFIG. INPUT 1 INPUT CONFIGURATION AWS Elemental MediaConvert Basics HLS OUTPUT GROUP PRESET 1 PRESET 2 PRESET n INPUT MEDIAASSET(S) JOB 1 INPUT 1 INPUT FILE 1 INPUT CONFIGURATION HLS OUTPUT GROUP OUTPUT 1 OUTPUT 2 OUTPUT n METADATA OTHER JOB CONFIG. QUEUE(S) Manage resources for parallel processing of jobs NOTIFICATIONS AND METRICS DOWNSTREAM PROCESSING TRANSCODED MEDIA IN S3 Amazon CLOUDWATCH HTTP/HTTPS Email SMS Application LAMBDA SQS
  9. 9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert - Pricing No minimum fees Pay as you go Rates based on duration of output video Pay for what you use
  10. 10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert Use Cases  Mezzanine content creation  OTT service / VOD delivery  Other content conversion  User Generated Content  Online education  News and sports  Social Video  Product  Enterprise
  11. 11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert Workflow ORIGINATION AND DISTRIBUTIONSTORAGE Notification Through CloudWatch Events Media Files SOURCE DEVICES Amazon S3 Amazon CloudWatch AWS Elemental Magikarp Amazon CloudFrontAmazon S3 AWS Elemental MediaConvert FILE-BASED CONVERSION Watch Folder Amazon Lambda Publish Amazon Lambda
  12. 12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert Benefits  Broadcast grade workflows in the cloud  Shorten time to market and iterate  Reduced financial risk  Massively scalable and performant  Robust and resilient workflow  W i d e r a n g e o f i n p u t a n d o u t p u t f o r m a t s a r e s u p p o r t e d  S u p p o r t f o r H D R , s t a t i c o v e r l a y s a n d c l i p p i n g / s t i t c h i n g , a d v a n c e d a u d i o , D R M , a n d c l o s e d c a p t i o n i n g  C o n t r o l o u t p u t q u a l i t y a t a p r e c i s e l e v e l
  13. 13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert Benefits  Broadcast grade workflows in the cloud  Shorten time to market and iterate  Reduced financial risk  Massively scalable and performant  Robust and resilient workflow  N o s e t u p o r m a n a g e m e n t o f u n d e r l y i n g i n f r a s t r u c t u r e  U s e j o b s t a t u s c h a n g e s t o t r i g g e r d o w n s t r e a m a c t i o n s  L a m b d a b l u e p r i n t s , r e f e r e n c e a r c h i t e c t u r e s a n d s o l u t i o n b r i e f s e n a b l e e a s y e n d - t o - e n d s e t u p
  14. 14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert Benefits  Broadcast grade workflows in the cloud  Shorten time to market and iterate  Reduced financial risk  Massively scalable and performant  Robust and resilient workflow  P a y a s y o u g o p r i c i n g ; s t a r t s m a l l a n d s c a l e u p a s b u s i n e s s g r o w s  N o u p f r o n t c o m m i t m e n t s , w i t h p r e d i c t a b l e p r i c i n g b a s e d o n o u t p u t c o n t e n t d u r a t i o n a n d f e a t u r e s u s e d
  15. 15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert Benefits  Broadcast grade workflows in the cloud  Shorten time to market and iterate  Reduced financial risk  Massively scalable and performant  Robust and resilient workflow  M u l t i p l e j o b s  S c a l e s e a m l e s s l y f r o m a f e w v i d e o s t o t h o u s a n d s w i t h o u t a d r o p i n t u r n a r o u n d t i m e  M a n a g e p a r a l l e l p r o c e s s i n g c a p a c i t y a n d c o n t r o l o r d e r i n w h i c h j o b s a r e p r o c e s s e d t h r o u g h q u e u e s
  16. 16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Elemental MediaConvert Benefits  Broadcast grade workflows in the cloud  Shorten time to market and iterate  Reduced financial risk  Massively scalable and performant  Robust and resilient workflow  E x t e n s i v e v a l i d a t i o n o f s e t t i n g s a n d e r r o r h a n d l i n g  L e v e r a g e m e t r i c s t o i d e n t i f y a n d h a n d l e e r r o r s i m m e d i a t e l y  M u l t i a v a i l a b i l i t y z o n e a r c h i t e c t u r e
  17. 17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS re:INVENT OWNZONES MEDIA NETWORK W W W . O W N Z O N E S . C O M M E D I A C O N V E R T
  18. 18. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. WHO IS OWNZONES? We create technology to simplify OTT delivery and help creators reach their audiences globally in a growing $85 billion industry. WE’RE THE BRIDGE BETWEEN CONTENT AND AUDIENCE
  19. 19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. WHY OWNZONES? Taking the Production Lab and Delivery services to the cloud with our Media Logistics Platform, we pair it with our OTT Unified Publishing Framework to offer a powerful innovation to the Media and Entertainment industry: OWNZONES CONNECT. YESTERDAY TODAY
  20. 20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. SOLUTIONS WE OFFER What is the solution that OWNZONES provides and what are the benefits to the customers? VIDEO MEZZANINE AUDIO TRACKS ASSISTIVE AUDIO DUBS SUBTITLES CLOSE CAPTIONING ARTWORK SHORT FORM VIDEO / CINEGRAPHICS META DATA THE CLOUD WEB TABLET GAMING MOBILE 10 FOOT UX / UI INGEST MANAGE DISTRIBUTEOur platform automates a lot of the tasks needed to prepare source media (master formats from content) into acceptable formats for popular OTT destinations Offers real- time management of how and when assets are displayed on UI Manage all your media logistics from one easy- to-use interface Support SVOD, AVOD, TVOD, freemium & live streaming Supports video, music & print SOURCE MEDIA MAXIMIZE PACKAGE .com
  21. 21. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. OWNZONES CONNECT A n i n n o v a t i v e d i g i t a l c o n t e n t s u p p l y c h a i n s o l u t i o n v i a t h e C l o u d  Industry-level ingestion support (Any method / Any format)  Production Tools (Clipping, Cropping, Multi-language CC)  Predictive Outcome Technology  Machine Learning – Smart Agents  Cloud Based Automated Workflow & Delivery (IMF ready)  Automated QC workbench
  22. 22. Architecture Overview
  23. 23. CASE STUDY O W N Z O N E S M E D I A N E T W O R K
  24. 24. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. CUSTOMER’S GOALS Magnolia, like most content owners, faces the unknowns of the OTT promise  Content libraries contain assets that have been acquired from a variety of post production houses, all with different specs  Costs to transcode and deliver, with an unknown ROI  Requests for large number of file deliveries can come in, new libraries with new output specs
  25. 25. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. OTT STREAMING OTT STREAMING CONFORMING WORKFLOW STORAGE Media Files SOURCE Amazon S3 AWS Elemental MediaConvert FILE-BASED CONVERSION INGEST Video, Audio and Subtitles METADATA Amazon SNS & SQS Recognize Files Assign to Assets Inspect Contents Demux Build Proxys AVOD Markers Recipe BATCH(S) JOB (S) VIDEO & AUDIO FILES CPL (PLAYLIST) TEMPLATE METADATA Mezzanine File(s) QUALITY POST PROCESSING Concatenation Packager Automated QC Manual QC SMART AGENTS OTT DELIVERY Aspera, Signiant S3 Copy Aspera, Signiant Amazon S3 AWS Snowball HDD Delivery OTT DRM CloudFront Security and Rights Amazon Simple Workflow Service (SWF)
  26. 26. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. WITH AWS ELEMENTAL MEDIACONVERT We have been able to meet the needs of Magnolia and other companies by…  Delivering complex "broadcast-grade" advanced encoding and audio/video processing features  Providing an elastic approach to scale  Having a predictable cost model, using CloudWatch metrics for modeling As an AWS Service, we get a lot of AWS "stuff" for free!  Job tracking via SNS/CloudWatch events – no need to constantly poll AWS Elemental for status or have a separate callback listener  Easier cost tracking and allocation per customer via CloudWatch metrics  AWS Security Integration (IAM Roles) - Grant Customer Accounts Rights Deployments and Ops time savers  Versioning and upgrading to new releases is now as simple as changing API endpoints  We think of it as a "job now," not a group of customer servers  Moved to JSON API, code friendly with our developers
  27. 27. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. O W N Z O N E S M E D I A N E T W O R K DEMO
  28. 28. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. In Closing • AWS Elemental MediaConvert has the advanced transcoding features our customers require for creating VOD assets • Transition to AWS Elemental MediaConvert was easier than expected, and the engineering team found it easy to work with the APIs • AWS Elemental MediaConvert architecture supports the OWNZONES scale-as-needed business model • Our partnership with AWS Elemental is key to OWNZONES disrupting this industry !
  29. 29. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Next steps Try services in the console. Search the conference for “AWS Elemental”. Visit us in the AWS booth to learn more Wednesday CTD206 – Ad insertion – MediaTailor CTD203 – File Transcoding – MediaConvert Thursday CTD202 – All services introduction CTD409 – Video origin deep dive (Chalk Talk) – MediaStore, MediaPackage Friday CTD411 – Build channel – a live and VOD (Workshop) CTD204 – Live streaming – MediaLive, MediaStore, MediaPackage CTD410 – Live streaming deep dive (Chalk Talk)
  30. 30. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. THANK YOU! w w w . o w n z o n e s . c o m O W N Z O N E S M E D I A N E T W O R K
  • tunjidev

    Sep. 5, 2018
  • ssuser29a7f0

    Jan. 25, 2018

Explore server-less transcoding workflows using the latest AWS services. Learn how to implement a wide array of use cases and how to combine AWS and 3rd party services to create a complete end-to-end file-based transcoding solution.

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