Generate More Revenue by Enhancing Your Client Experience - Gymnastics Clubs
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Learn how you can make finding and registering for your activities simple, seamless and user friendly. You will get: - 3 tips on how to get more traffic to your website. - How to check if your website is mobile-friendly. - Online Registration and integrating an e-commerce platform with your website. - User accounts: how to take your client experience to the next level. This slideshare was originally presented as a webinar geared toward gymnastics clubs but the information is applicable to any activity based or sports and recreation business.
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Generate More Revenue by Enhancing Your Client Experience - Gymnastics Clubs
- 1. Generate More Revenue by Enhancing Your Online Client Experience
- 2. Your Hosts William Owens Business Development • Close to 2 years at Amilia • Expert on the product and implementations in gymnastics clubs • Avid traveller and dog lover Sebastien Leduc VP of Sales • Took the reins of Amilia’s Business Development in early 2016 • Entrepreneur, business Coach and father
- 3. Agenda 1. Online Presence: SEO & Local SEO 2. Mobile Optimization 3. Website Integration 4. User Accounts
- 4. Key Takeaways Competitive Advantages for Business: 1. 3 tips on how to get more traffic on your website! 2. How to check if your website is mobile- friendly. 3. Online Registration and integrating an e- commerce platform. 4. User Accounts: how to take your Client Experience to the next level.
- 5. How to be found Online: SEO & Local SEO
- 6. Shopping just a few years ago…
- 7. How does someone find a store nowadays? • Search Engine! (Google)
- 8. What’s SEO? SEO or Search Engine Optimization is the starting point for every online marketing effort. The goal is to be on the first page for every gymnastics search in your area.
- 9. What’s Local SEO? Local SEO is search engines prioritizing local businesses based on the searcher’s location. 4 out of 5 mobile phone and tablet owners use their devices to search for local business information. – Search Engine Journal
- 10. Is SEO relevant to you? Why do you care? Even if you are a non-profit, your mission is to serve your community with your sport. You need to ensure existing and future clientele can find you.
- 11. 3 Tips to Improve Local SEO Get your name, address, phone number, website and email address mentioned by local sites. Tip #1 Citation Building
- 12. Citation Building • Google My Business • Yelp • Facebook • Local Chamber of Commerce • Member Organizations & Affiliations Sites You Should be Listed On
- 13. Citation Building Consistency is Key • Your contact information must be EXACTLY the same EVERYWHERE!
- 14. Key Words Tip #2 Key Words • Use your location in descriptions, blogs, about us. • Be specific: Use City and neighbourhoods/burrows if your city is large.
- 15. An example of SEO in Amilia’s Admin Portal
- 16. Blogging & Content Tip #3 Blogging & Content • More content = More Keywords to Index • Quality over quantity • Write about what you are passionate about: • Your ideology & values • What your coaches are up to • New programs • Share industry news you are excited about. • Post to Social Media!!
- 17. Local SEO Resources • A great beginner resource: https://www.searchenginejournal.com/seo-guide- beginners-guide-local-seo/167289/ • A comprehensive guide: https://moz.com/learn/local * Amilia does not have a business affiliation with either of these organizations. We simply believe they are leaders in SEO and they are trusted resource.
- 18. What is being Mobile Optimized? Why do you need it?
- 19. Statistics! In 2015, 51% of online retail traffic came from a mobile device surpassing desk and laptops. - Internet Retailer Amilia’s mobile traffic increased by 12% in the last 2 years alone.
- 20. Statistics! 4 out of 5 mobile users used their device to search for local business information, and 80% of those searches resulted in a purchase. - Search Engine Journal
- 21. Sample Data
- 22. Regular Web Page
- 23. Mobile Optimized Web Page
- 24. Mobile & Local Search Google prioritizes websites that are mobile optimized in mobile search results.
- 25. Mobile Optimization Is Your Site Mobile Optimized? • Google Mobile Test Link: https://www.google.com/webmasters/tools/mobile-friendly/
- 26. Once clientele finds you… There’s a 50% chance your clients will be completing their registration with a Mobile Phone or Tablet! If you offer Online Registration. This trend is only accelerating. The world’s largest online retailers are investing heavily in mobile, because this is where more people are buying everything.
- 27. Online Registration Your Online Registration Needs to be Mobile Optimized.
- 29. Client Experience & Website Integration 2 Ways to Integrate an Online Registration Solution
- 31. Website Integration: Portal vs Store Experience? 1. Clients need to create an account to view catalogue. 2. Works best for returning clients
- 32. 2. iFrame
- 33. Website Integration: Why is it important? Keep your clients on your site: • Control the controllable. • Optimize for devices, UX, workflow. • Avoid distraction, confusion, ensure trust.
- 34. Website Integration: Why is it important? Brand continuity: • Every org profit or non profit has Mission. • Drive engagement by maintaining brand continuity.
- 35. User Account
- 36. User Account 1. What is it? 2. Why is it important? 3. How does it add value?
- 37. User Account The user account is your first point of contact for basic questions your clients have. • What did I buy? • When is my activity? • Can I have my invoice? • I need to pay my bill. • I need to update my information.
- 38. User Account
- 39. User Account
- 40. User Account
- 41. User Account
- 42. User Account Why is it important? 1. Your clients may need answers when you are closed or unavailable. 2. Your staff may not always be available during working hours. 3. It puts additional pressure on your staff and distracts them from high value customer interactions.
- 43. User Account How does it add value? 1. A user account frees up staff time for high value customer interactions. 2. Promotes a Customer Success versus Customer Support experience.
- 44. Conclusion
- 45. Key Takeaways 1. Concentrate on Local SEO 2. Mobile Optimization is key to User Engagement & Local Search 3. Online Registration website integration is key. 4. User Accounts: how to take your client experience to the next level.
Notes de l'éditeur
- Welcome! Announce that they are in the right place and we will wait a few minutes until everyone joins. Today we are going to talk about Generating More Revenue by Enhancing Your Client Experience. The Webinar will last about 30 minutes. For the duration of the presentation you will be muted but if you have any questions, please type them in the chat window and we will either answer them at the end or email you shortly after the webinar ends. After the webinar we will send you and email with a link to a page with the resources we discussed and in a couple of days we will post a recording of the webinar. In addition, there will also be a link to a short survey about the webinar and content. Please complete the survey. It helps us with future webinars.
- Without further adieu let me introduce our speakers.
- competing on Customer Service and client experience Have an excellent in person client experience Online experience is lacking It’s still difficult to find organization online More people using mobile so that’s more important than ever Online registration and payment
- Go into deeper details about searching club online, much earlier in the conversation. Ask to do an exercise after the presentation: search ‘Gymnastics’ or another keyword in their browser.
- What this stat says is: if you own a mobile device, there a high probability you’ll be searching for businesses with it. And your clients are no different.
- You need to get your information out there! How can people find you if you don’t exist? Think about this first tip as putting some billboards along the virtual highways of the internet. You need to direct people to your site.
- We are most probably missing some good sites on here that are specific to your business situation. Where do people find information in your community? Do they use the city’s website? Perhaps a local listing of businesses?
- Use the example of New York City VS Brooklyn. Getting top Google search results for Gymnastics in NYC is almost impossible. Having top results for Brooklyn in the neighborhood is definitely easier.
- Depending on your level of Social media savviness, you could decide to blog / publish content regularly on current industry events (like Olympic Trials for example). Be careful though – it’s tough to remain consistent in publishing content, so you might want to remain more of a generalist. There is a commitment piece here so for 90% of us, it’s better to stick to a few quality posts.
- This refers to the same stat mentioned earlier. The takeaway here is: people who use mobile do 2 things: 1. Search businesses. 2. Makes purchases.
- Before we get into the questions I just want to remind you that: In the next couple of days we will send you and email with a link to a page with the resources we discussed and a recording of the webinar. In addition, the email will contain a link to a short survey about the webinar and content. Please complete the survey. It helps us with future webinars.