1. POSITIONING
• Axis bank has positioned itself as a bank which
gives higher standard of services through
product innovation for the diverse needs of
individuals and corporate clients, so the bank
wants to highlight following points in their
positioning statements
• Customer centric
• Service oriented
• Product innovation

2. PRODUCTS
CREDIT
CARDS
SAVINGS PRODUCTS LOANS
MUTUAL
FUNDS

3. PERSONAL BANKING
TERM DEPOSITS
FIXED DEPOSITS
RECURRING
DEPOSITS

4. CARDS
GOLD CARD
GOLD PLUS
CARD
SILVER &
SILVER CARDS

5. CORPORATE BANKING
ACCOUNTS SERVICES
• NORMAL CURRENT • PRIVATE EQUITY
ACCOUNT
• TRUST CURRENT ACCOUNT • CAPITAL MARKET FUNDING
• E-BANKING

6. RETAIL BANKING
PERSONAL
LOANS & LOANS
ADVANCES HOUSING
DEPOSITS LOANS
SCHEMES
CONSUMER AUTO
DURABLES LOANS