1. from OUTSOURCING to PRODUCT
business
Myth busting and lessons learned
Vlad Voskresensky,
CEO, InvisibleCRM

2. InvisibleCRM: General overview
Why?
How to stop
services rate-
race and start
charging
200$/hour?
Change the Software not the People www.InivisibleCRM.com

3. InvisibleCRM: General overview
Who we are?
• Founded in 2006
• Spin-off from Afortio and VDI, software
outsourcing companies
• Head-quartered in USA
• 52 employees (7 USA, 45 Kiev, Ukraine)
• Developed 8 technologies, 22 applications
• More than 1,000 customers and more than
1,000,000 paid users across the globe
Change the Software not the People www.InivisibleCRM.com

4. InvisibleCRM: General overview
Achieved visibility
Analysts and Industry Experts insights Awards and Certificates
InvisibleCRM named Cool vendor in 2006. “…
innovative, impactful and intriguing…”
Gartner
"With applications built on the Microsoft Office, it is
easier for employees to connect to information and
business processes“. Illustrating the opportunity, Gates
showcased InvisibleCRM
Bill Gates, Chairman, Microsoft
InvisibleCRM offers unique 5 hours ROI
Nucleus Research
Larry Ellison, CEO of Oracle Corporation,
showcased a product built on InvisibleCRM
technologies during his closing keynote at Oracle
Open World trade show
Change the Software not the People www.InivisibleCRM.com

5. InvisibleCRM: General overview
Partners / OEM Channels
Change the Software not the People www.InivisibleCRM.com

6. InvisibleCRM: General overview
Customers
*
Change the Software not the People www.InivisibleCRM.com

7. InvisibleCRM: General overview
Myth #1: I can build product by
people on bench
• Proved WRONG
Change the Software not the People www.InivisibleCRM.com

8. InvisibleCRM: General overview
Myth #2: I need my best
developers to build product
• Proved WRONG
Change the Software not the People www.InivisibleCRM.com

9. InvisibleCRM: General overview
Myth #3: I need a lot of money
• Proved PARTIALLY RIGHT
• R&D is NOT consuming major
part of it
• Marketing eats a lot
Change the Software not the People www.InivisibleCRM.com

10. InvisibleCRM: General overview
Myth #4: Telesales can help
• Proved PARTIALLY RIGHT
• Telesales helps only in small sales
• Whatever more than $10,000 is not doable in telesales
Change the Software not the People www.InivisibleCRM.com

11. InvisibleCRM: General overview
Myth #5: I can do it part time
• Proved WRONG
• You can only boot-strap part time
• Then you’re either IN the bus, our OUT of the bus
Change the Software not the People www.InivisibleCRM.com

12. InvisibleCRM: General overview
Myth #6: Hiring right salesforce
is hard
• Proved RIGHT
• Price of mistake is expensive
• DO NOT relocate

• No references =
no hire
• The best
reference is your
own experience
Change the Software not the People www.InivisibleCRM.com

13. InvisibleCRM: General overview
Lesson learned: Go out of
garage as soon as possible
• Think use-cases
• Do not invent for too long
• Check with reality
• Don’t be afraid to SHARE
your ideas
Change the Software not the People www.InivisibleCRM.com

14. InvisibleCRM: General overview
Lesson learned: Spun-off as
soon as possible
• Mind-sets are different
• If you don’t do it in time, in starts turbulence within your
company
Change the Software not the People www.InivisibleCRM.com

15. InvisibleCRM: General overview
Lesson learned: technology landscape
can change faster than you think
Change the Software not the People www.InivisibleCRM.com

16. InvisibleCRM: General overview
Keep fishing!
• Results in product business are NOT immediate
• To get more
sometimes you need to
invest more
• Do pivots, look for
your users
• And never give up!
Change the Software not the People www.InivisibleCRM.com

17. InvisibleCRM: General overview
Product is your future!
• How far are you ready to go?
• What do you want in the end?
• Look for your OWN golden egg
Change the Software not the People www.InivisibleCRM.com

18. Thanks!
www.invisiblecrm.com
inquiries@invisiblecrm.com