Every interaction is an opportunity to make it or break it. Personal branding is a chance to take control of your messaging to ensure you are leaving behind a positive impression. Follow along to learn what personal branding is and 10 ways you can hone and own your personal brand!

1. Whatitis+howtodoit.

3. HI.I’mAndrea.
I’m a connector of people and opportunities.
I’m a go-to person for innovative ideas or an
artistic touch.
I bring the insight of a boomerang Duluthian just
on the edge of the Millennial generation.

4. HI.I’mDave.
I’m a matchmaker. I’m a public address announcer.
I am proud to keep talent in Duluth!
my motto is “Impact one person every day, change
one life, change many.”

6. Everyinteractionisanopportunity.

7. theinterviewstartsfarbeforetheinterview
itself.

8. intheparkinglot

9. Intheelevator

10. Inthereceptionarea

11. whatkindofimpressiondo
youwanttoleavebehind?

12. buildyourpersonalbrand. knowitandownit.

13. everymomentisachancetomakeitorBreakit

14. Whatkindofimpressionareyouleaving?

15. intheclassroom?

16. inyoursocialworld?

17. inyourworkplace?

18. inyourcommunity?
Painting of Mayor Don Ness and Jim Carlson by Joe Kander

19. Online?

21. whatkindofbranddoyouwanttobegivingoff??

22. howdoyoudifferentiateyourselffromyourpeers?

23. whatisyouruniquevalueproposition?
skills
and
abilities
Interests
and
Values
Personality

24. 10waystoownandhoneyourpersonal
brand:

25. 1. understandyourcurrentmessage...

26. ...andmakechangewherechangeisdue.

27. 2.identifywhatsetsyouapart...
values/beliefs
interests/hobbies
skills/talents
strengths
roles/responsibilities
goals/purpose

28. ...andarticulateyourbrand.
Make PERSONAL BUSINESS
CARDS that represent your
brand!

29. 3.buildanonlinepresence
Blog
Comment
Tweet
Follow
Connect
Share
Pin Link in
Like

30. 4. buildacampuspresence
Get involved.
Take on a
leadership role
Get to know
your
professors.
Ask for help.
Find
joy.
Use your
voice.
Try the
uncomfortable
.
Form
relationships
.
Show up.
Believe in
something.
Believe in
you.
Offer
Help.

31. 5. buildacommunitypresence
Attend
Networking
Events.
Volunteer.
Pay attention.
Join a
board.
Join
professional
groups.
Build a
support
network.
Give back.
Be present.
Engage in your
community.

32. 6.write.writewell.writeoften.
Professional
Emails.
Content.
Resume and
Cover Letters.
Thank you
Notes.

33. 7.masterthebasics

34. 8.read.forfun.

35. 9.adaptyourbrandasyouevolve.

36. 10.Rememberthatlifeisaninterview.

37. everydayisachancetomakeitorbreakit.

38. WHatisthepersonalbrandyouwanttoleave
behind?

39. ifyouwanttoconnectwithus
Andrea Chartier, Career Counselor
The College of St. Scholastica
AChartier@css.edu
Dave Cook, Career Services Manager
Duluth Business University
DavidC@dbumn.edu

40. ...nowgettoit!