Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories. Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching. My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.

1. 101
@AndMucc

2. W h a t i s S n a p c h a t ?
A social media network
used to send photos,
videos and texts that
disappear. The sender
determines the length
from one to ten
seconds.

3. Here's who's using snapchat

4. The key to
snapchat is
ATTENTION

5. Content is not saved on
Snapchat. People have to pay
close attention on the app because of
the limited viewing time on content
Attention = value
In the world of marketing...

6. Snapchat is one of the closest things
we have to real-life communication.
when you have a face-to-face
conversation, content is not saved.

7. monthly active users!
There are over
(It was the fastest growing social app in 2014)
100
million

8. EVERY
second
8,796 photos
are sent

9. After downloading the app, setting up an account is easy.
Snapchat will give you the option to connect
you with other people in your phones address
book

10. Snapchat'shomescreen
Camera
flash toggle
Your profile
Front-facing
camera/selfie
toggle
Notifications Tap for picture/
hold for video
Snapchat "Stories"

11. Delete
Adds text over picture
Draw on top of
picture
Set viewing time
of picture Download Add to Snapchat "Stories"
Send!
Take a picture and...

12. Select who you will send it to
Add to your
Snapchat
Story
Select your
friends you
want to send
to
Send!

13. TIPSFor being a better
Snapchatter.

14. Let friends know on other social networks
that you're on Snapchat. This will help grow
you Snapchat network.

15. Use Snapchat Stories
It broadcasts your content to all
followers
It gives viewers a 24 hour time
period to watch
You can see who's watching
your stories

16. Drawonyourphotos!
It's native to the platform and
makes it fun to use
(@Shonduras)

17. Using a stylus can
help with drawing

18. USE
DIFFERENT
TEXT SIZES
Similar to Maps or your browser, simply
pinch the screen.

19. Don't
forget
emoji's!

20. You need to activate filters from
your profile's setting menu.
1st
2nd
Use Filters

21. Use Filters (cont.)
Once filters are active, take a photo
then swipe left or right
Filters include:
3 colored filters
Speed traveling overlay
Weather
Andsometimesspecialgeotaggedlocations
Time

22. Awesome
people to
follow

23. @Shonduras

24. @mplatco

25. @dabttll

26. One
last
thing.

27. Screenshots
are forever.

28. Be safe
and have
fun!

29. If you made it this far,
thank you so much.
If you have any
questions, please tweet
me!
@andmucc