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Similaire à Design your own Business - Code Like a Girl meets EstimateOne
Similaire à Design your own Business - Code Like a Girl meets EstimateOne (20)
Design your own Business - Code Like a Girl meets EstimateOne
- 1. CLG Code Camp: Design your business With Milly & Ritchie from EstimateOne
- 2. Who are we?
- 3. Andrew Ritchie CEO at EstimateOne Advisor at Code Like a Girl Business owner and #boss
- 4. Milly Schmidt Head of Design at EstimateOne Instructor and Creative at CLG Designer, engineer and teacher
- 5. ● EstimateOne was started about about 10 years ago ● EstimateOne is a website for the construction industry that allows people to quote on large scale building projects like schools, hospitals and shopping centres ● Most construction sites you see around town with a crane use EstimateOne!
- 6. Why create a business?
- 8. Why would you make one?
- 9. “Why doesn’t this exist yet?”
- 11. Starting a business can be…. • Hard • Lonely • Tiring • Scary
- 12. But it can also be... • Awesome • Creative • Inspiring to others • Satisfying
- 13. Starting your own business can provide a gift to the world, and reward you for doing so.
- 15. Two guys, Jerry and Ben, were childhood friends from Vermont, USA. They both went to university for a bit, but Jerry didn’t get into Medical School and Ben just dropped out. Ben had severe insomnia (which means he had trouble sleeping at night), and he also suffered a condition where he couldn’t smell or taste things. As such, Ben ate things that had a high degree of “mouth-feel” - like things that were hot and cold, or were smooth and chunky. What business did these two friends start?
- 16. Ben & Jerry’s Ice Cream Sold to Unilever for $400 million
- 17. In the mid 1990s, a guy named Reed got a $40 fine from his local video store because he forgot to return the film “Apollo 13” on time. Being annoyed, he went to the gym to work off his frustration, and noticed that the gym just charged him the same flat, monthly fee regardless of how many times he went. What business did Reed start?
- 19. Three guys - Chad, Steve and Jawed - went to the same university, and all studied computer science. Steve had a dinner party with some friends, including Chad. They took a few videos of the night on a digital camera,but then couldn’t work out an easy way to share the videos with Jawed and other friends. What business did Chad, Steve and Jawed start?
- 20. YouTube Sold to Google for $2 billion.
- 21. Two friends - both named Jennifer! - were at university together. Jennifer H saw her sister spend thousands of dollars on a new designer dress to wear to a wedding, despite already owning several designer dresses, because she did not want to be seen in a dress she had already worn, especially after photos of her wearing those dresses had been posted to social media. What business did “The Jennifers” start?
- 22. Rent the Runway Current valuation: $600 million.
- 23. What are the similarities?
- 24. Youth All of these business were started by people in their 20s
- 25. Empathy for a Problem Each founder had a personal problem, and felt that other people would have a similar problem, so they did something about it.
- 26. Passion & Action The founders thought that the problem really sucked, and they decided to do something about it.
- 27. Friendship All but one were started by multiple people (co-founders), and in every situation they were friends who trusted one another
- 28. None of the ideas were “First” Ice cream already existed. Blockbuster video was dominant in DVDs. There actually were other video sharing websites prior to YouTube. Dress hire companies already existed.
- 29. But every idea was novel, answering a “What if…?”
- 30. What if we did mail order for DVDs, but charged a monthly fee for unlimited usage and no late fees, like a gym membership?
- 31. What if we allowed people to upload videos and share them really easily?
- 32. What if we made really chunky ice cream that I can actually feel in my mouth? And what if, rather than paying the minimum wage, we paid twice the minimum wage, and get staff that love working here?
- 33. What if, instead of buying new dresses for new social occasions, we could allow women to rent them instead? And what if we focused on designer clothing, rather than the cheap stuff at most clothing hire stores?
- 36. Youth We started EstimateOne when we were 24 Friendship Mike and I met in a bottle shop when we were 19 and became friends Empathy Mike worked in the construction industry, personal problem Passion & Action It was really annoying for Mike, so he reached out to Ritchie to help solve Not New There were already websites that listed construction projects But what if…? We made it so easy, even a concreter could use it Started small Our first goal was to get 50 subcontractors to use it, and hopefully make $50,00 a year And now… Over 60,000 businesses use EstimateOne, and we make over $5m a year
- 37. You can do it too!
- 39. What problem do you have?
- 40. How will you solve it?
- 41. What’s your unfair advantage?
- 42. How will you make money?
- 43. Who is your target market?
- 44. How will you reach them?
- 45. The problem How we’ll solve it The people we’ll help How we’ll reach them The special sauce How we make money
- 46. Show someone else your business plan & discuss
- 47. Some questions for you... ● Does your business need a website? What should it look like? ● Does your business need advertising or marketing? ● Can you think of a quick way to explain this to your mum? ● What’s the first thing you’d need to do to get started? ● Do you need to do any research? ● Is there a way you could get started with very little money?
- 48. Thank you! Good luck with your businesses!
Notes de l'éditeur
- Ritchie learnt how to code when he was 12 Played a game online - back when games were text-based! Didn’t like the way the game ended Taught himself to code and created his own game! Started EstimateOne with a friend about 10 years ago EstimateOne is a web site for the construction industry that allows people to quote on large scale building projects like schools, hospitals and shopping centres Most construction sites you see around town with a crane use EstimateOne!
- Learnt how to code when she was 21… ish (it took some years) Studied art history and literature at university, became a writer/editor after uni Moved to Melbourne and got a full time job as an editor Was working on the website and saw that the online publication was much more interesting than print Ended up quitting that job and going to work for the people who built the website Learned on the job and ended up getting into design Teaches at girls, women and other adults code and design at Code Like a Girl and General Assembly, as well as at meetups and conferences
- What does this word mean? What’s a business? What’s not a business? Creating something and then providing that to others who value it Artist, musician, creating web sites, … all examples of business?
- What does this word mean? What’s a business? What’s not a business? Creating something and then providing that to others who value it Artist, musician, creating web sites, … all examples of business?
- What does this word mean? Solving people’s problems with creative solutions through business.
- One of the founders of B&Js can’t taste or smell anything. He added chunks to ice cream to make it better for him personally to eat! Ben Cohen and Jerry Greenfield were childhood friends from Merrick, New York. Although Greenfield finished college, he found himself unable to make his way into medical school. Cohen dropped out of school.[3] In 1977, Cohen and Greenfield completed a correspondence course on ice cream making from Pennsylvania State University's creamery. Cohen has severe anosmia, a lack of a sense of smell or taste, and so relied on "mouth-feel" and texture to provide variety in his diet. This led to the company's trademark chunks being mixed in with their ice cream.
- What does this word mean? Solving people’s problems with creative solutions through business.
- Netflix was founded 20 years ago today because Reed Hastings was late returning a video. In the mid-Nineties, he was said to have rented Apollo 13 from his local Blockbuster Video store and lost it. The penalty for such an infraction was a $40 fine. “I remember the fee because I was embarrassed about it. That was back in the VHS days, and it got me thinking that there’s a big market out there. So I started to investigate the idea of how to create a movie-rental business by mail. I didn’t know about DVDs, and then a friend of mine told me they were coming. I ran out to Tower Records in Santa Cruz, California, and mailed CDs to myself, just a disc in an envelope. It was a long 24 hours until the mail arrived back at my house, and I ripped them open and they were all in great shape. That was the big excitement point.”
- What does this word mean? Solving people’s problems with creative solutions through business.
- Hurey and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco.
- What does this word mean? Solving people’s problems with creative solutions through business.
- Hyman thought of the idea after witnessing her sister spend thousands of dollars on a new designer dress to wear to a wedding, despite already owning several designer dresses, because she did not want to be seen in a dress she had already worn, especially after photos of her wearing those dresses had been posted to social media.