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Developing a Marketing Communications plan

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Andy Forbes
Andy Forbes

Issues to consider when writting a MarCom plan for your startup.

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[object Object],[object Object],SRMarCom
[object Object],[object Object],SRMarCom
MarCom is an Integrated Marketing and Communications Plan. MarCom elements serve as the foundation of a company’s business plan. MarCom ensures that all company departments and personnel communicate the same message to the same targeted audience. What Is MarCom? SRMarCom
Goals of MarCom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SRMarCom
How To Begin ,[object Object],[object Object],[object Object],[object Object],SRMarCom
Developing A Full MarCom Plan ,[object Object],[object Object],[object Object],[object Object],SRMarCom
Define Your Goals ,[object Object],[object Object],[object Object],SRMarCom
Define Your Market ,[object Object],[object Object],[object Object],[object Object],SRMarCom
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SRMarCom
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SRMarCom
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],SRMarCom
Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],SRMarCom
Define Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SRMarCom
Define Your Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SRMarCom
What’s Next? ,[object Object],[object Object],[object Object],[object Object],SRMarCom
Next Steps ,[object Object],Andy Forbes [email_address]

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Developing a Marketing Communications plan

  • 1.
  • 2.
  • 3. MarCom is an Integrated Marketing and Communications Plan. MarCom elements serve as the foundation of a company’s business plan. MarCom ensures that all company departments and personnel communicate the same message to the same targeted audience. What Is MarCom? SRMarCom
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