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COMMUNICATION
  Building Foundation Awareness Through
      Compelling News & Social Media



Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference

@hust0058 / @nicfraternity / @nicfoundation   #NICFseminar
We Are
    In The
  Business Of
Communication
•   Annual Reports    •   Website
•   Direct Mail       •   Press Releases
•   Emails            •   Stewardship
•   Magazines         •   Meetings
                      •   Social Media
•   Newsletters
                      •   Notes
•   Print Brochures
                      •   Signage
•   Events            •   Pictures
•   Scripts           •   Videos
•   Manuals           •   Blogs
What’s Compelling?
Connecting Foundation Stakeholders With
    Our Mission & Case for Support.



         A Hero’s Journey
         Quest. Test. Yes!
Strategy Development Is Work




http://www.flickr.com/photos/mr_gonzales/1296612658/
Not Shiny New Toys

Powerful Business
  Applications
People
P
Objectives
O
Strategy
S
Technology
T
Grow Connections


 31%   6%   54%   18%
Listen

Media Monitoring

               Surveys

                        Grant Recipients

               Meetings

Social Media                      Email
Objectives

Case & Mission-Centric

            Grant Recipients

                          Raising Funds

            Donor Acquisition

Foundation Awareness            Loyalty
Source: Cygnus Greek Research Project
Strategy Development



       Organizational
        Mission and
           CASE
Source: Cygnus Greek Research Study
Learning in
  5 Steps
  In this order:

  •   Listen
  •   Create Content
  •   Engage Others
  •   Build Your Following
  •   Involve Your Fans
“Experiment personally,
                  apply professionally”




http://www.flickr.com/photos/bartzoni/5099168373
@comcastcares

@twelpforce

@deltaassist

@dellcares
Social Organization
           Growth Opportunities
•   Blogs
•   Facebook
•   Twitter
•   LinkedIn
•   YouTube
•   Location-Based
•   Google +
•   Pictures
140 Characters :: 120
    (at) Replies
    Retweet (2x)
     Mentions
     Hashtags
  Direct Messages
        Lists
       Follow
     Followers
      Privacy
  Trending Topics
800 Million Unique Visitors
        Each Month

 3 Billion Hours Watched
         Each Month

 500 years of YouTube video are
watched every day on Facebook,
  and over 700 YouTube videos
are shared on Twitter each minute




                        Source: YouTube, 2012
•   Facebook
•   Instagram
•   Pinterest
•   Flickr
•   Picasa


        Instantaneous +1000 Words
Measure Impact
Google Analytics
Tracking Web Traffic

Tracking
Bit.Ly
Goo.Gl

Influence
Insights
Klout

Grader.com
People
P
Objectives
O
Strategy
S
Technology
T
SCAN THIS
                                            hust0058.wordpress.com

Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference

@hust0058 / @nicfraternity

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