The document discusses Content Management Systems (CMS) and their importance for managing dynamic websites. It defines a CMS as a backend system that allows non-technical users to manage a website's content, workflow, and collaboration online without needing advanced coding skills. The key aspects of a CMS covered are separating content from design, managing the content lifecycle, defining common CMS roles like editors and administrators, and how a CMS works by taking content, inserting it into templates, and publishing it for users. Popular open source CMS platforms mentioned are WordPress and Drupal.

1. AUSTRIAN SERBIAN TOURISM PROGRAMMESAUSTRIAN SERBIAN TOURISM PROGRAMMES
Content Management System
Prof. dr Angelina Njeguš
Belgrade, 2014

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Agenda
• Intro to CMS
• Content vs Design
• Content lifecycle
• CMS definition

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Intro to CMS
• Websites today are required to be
dynamic, flexible in content
management and connected to
social networks – all these
requirements are combined in
Content Management System
(CMS).
– CMS is critical to the success of
every website
– It creates, manages, and
distributes the information.
– It also provide the ability to
manage the structure of the site,
the appearance of the pages, and
the navigation provided to users.

4. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Dynamic website

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Content vs Design
 The design and development of the website should be left to a professional, while
a simple and intuitive dashboard will allow you to update your website yourself
without and technical know how.
– CMS gives you the ability to separate the content from the design.
– The server takes the content, inserts it into the custom designed template and sends it
all, neatly wrapped up, to the end users.

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Content vs Design - Which is more important?
1. A good design is attracting the
people, but a good content is
maintaining them
2. The design of a layout and the written
content should have the same
message
3. The design and the written content
are the key factors in obtaining a
better position in the search engines
4. A website is a live presence which
needs maintenance

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 Web design and content are equally important to
the development of a successful online presence
Content vs Design - Which is more important?

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Content life cycle

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What is CMS?
• Content Management System
(CMS) is a backend system
that allows managing the
website’s content, workflow,
and collaboration online.
• Web CMS' are designed to
simplify the production and
publication of content on a
website, allowing less
technically inclined users to
create and publish without
having to know a lot of web
programming.

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Backend system

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CMS roles

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How CMS works?

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How does CMS work?

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Existing CMSs
• Today, "open source"
CMSs like WordPress and
Drupal, which are free to
download, install, and
customize, have taken the
momentum away from
proprietary applications

15. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Top 3 CMSs