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* Based on Carl Jung’s Brand Archetypes
I AM A JESTER. I AM A MAGICIAN. I AM A CREATOR.*
A N I TA L A I
CURIOSITY IMAGINATION
INNOVATION TRANSFORMATION
Life is meant to be lived
Divergent Thinking:
Enjoy being the catalyst and
let others see a surprising
perspective.
Ability To Improvise:
Know how spontaneity can
help uncover limitless
possibilities.
Enjoy The Process:
Stay positive even when
dealing with difficulties or
issues.
Live By My Wits
Use knowledge, insights, ingenuity, creativity and intuition to brainstorm and think outside of
the box. The mission is to identify game-changing marketing trends and disruptive strategy.
“Witty Jester”
Good at finding clever ways around obstacles. Encourage
others to think differently, enjoy the process while
generating innovative ideas and getting things done.
WORK EXAMPLES
WORK EXAMPLES
WORK EXAMPLES
WORK EXAMPLES

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ANITA LAI - Strategic Approach and Presentation Examples (low-res)

  • 1. * Based on Carl Jung’s Brand Archetypes I AM A JESTER. I AM A MAGICIAN. I AM A CREATOR.* A N I TA L A I
  • 2. CURIOSITY IMAGINATION INNOVATION TRANSFORMATION Life is meant to be lived Divergent Thinking: Enjoy being the catalyst and let others see a surprising perspective. Ability To Improvise: Know how spontaneity can help uncover limitless possibilities. Enjoy The Process: Stay positive even when dealing with difficulties or issues. Live By My Wits Use knowledge, insights, ingenuity, creativity and intuition to brainstorm and think outside of the box. The mission is to identify game-changing marketing trends and disruptive strategy. “Witty Jester” Good at finding clever ways around obstacles. Encourage others to think differently, enjoy the process while generating innovative ideas and getting things done.