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BUSINESS DECISIONS INTERNAL
ENVIRONMENT EXTERNAL ENVIRONMENT
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INTERNAL ENVRNMNT EXTERNAL
RIVAL FINANCIERS CUST OMR INPUT PRVIDER DOMESTIC MACRO ECNMC ENVRNMNT NON ECNMC MACRO ENVRNMNT SOCIAL CULTRL ECMNC STBLTY ECNMC SYSTM GRWTH &DIST ECO POLICY DEMGRPHC INTRNTNL ENVRNMT INTRNTNL ENVRNMT GOVT CONTD……
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BUSINESS POLITICAL LEGAL
ECONOMIC SOCIAL CULTURAL TECHNOLOGICAL GLOBAL NATURAL
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Eco Envrnmt Non
Eco Envrnmt Eco. Sys. Eco. Stru Fnctng of the Eco Eco plng Eco. prgrm Eco. Policies Eco. contls & rgultions Eco. gwth & dvt Sociological + + + + + + + + Educational + + + + + + + + Political + + + + + + + + Historical + + + + + + + +
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PRESENT ENVRNMNT NON
PRESENT ENVRNMT PRESENT ECO ENVRNMT (1) PRESENT NON- ECO ENVRNMT (2) PAST ECONOMIC (1) + + NON ECONOMIC (2) + + FUTURE ECONOMIC (3) + + NON ECONOMIC (4) + +
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MONITORING SCANNING FORECASTING
ASSESSMENT
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