SlideShare une entreprise Scribd logo
1  sur  56
start small.
think big.
MARCh 8, 2011




                PHIrE BRANDING COMPANY
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.2




my namE Is JIm.
tOnight WE’RE
gOing tO gEt tO
WORk.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.3




tonIgHt’s
PanElIsts:
YOu.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.4




our goals:
DEfinE YOuR businEss.
builD a knOWlEDgE stRatEgY.
ChOOsE tOOls anD tEChniquEs.
builD a fOllOWing.
spREaD thE WORD.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.5




Common “small”
mIstakEs.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.6




small Is not a
sustaInablE
PoInt of
dIffErEnCE.
(if YOu aCt YOuR sizE,
YOu’ll alWaYs bE YOuR sizE.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.7




don’t tHInk
your modEl Is so
unIquE tHat you
Can’t rEvEal tHE
sECrEt sauCE.
(if YOu’RE gOOD,
it Can’t bE REpliCatED.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.8




laCk of
ConfIdEnCE Is
quICk dEatH.
(if YOu DOn’t shOW ExpERtisE,
nO OnE Will buY YOuR ExpERtisE.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.9




EmulatIon
EnsurEs
subordInatIon.
(if YOu’RE simpl a “mE tOO”,
                Y
YOu’vE pROviDED nO ChOiCE.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.10




don’t fakE It
untIl you makE It.
Just makE It .
(i hatE that tERm.
if YOu nEED tO fakE it,
YOu WOn’t makE it.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.11




don’t fakE It
untIl you makE It.
Just makE It .
(i hatE that tERm.
if YOu nEED tO fakE it,
YOu WOn’t makE it.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.12




tHE CyClE of
growtH. perception.
Knowledge creates
Perception creates growth.
Growth creates experience.
Experience creates knowledge.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.13




brandEd ContEnt
Is tHE nEw salEs.
(thE mORE YOu shaRE,
thE bEttER YOu’ll DO.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.14




you arEn’t Just
a ProduCt not
          .
Just a sErvICE.
you arE a
markEtEr.
(WhEthER YOu likE it OR nOt.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.15




ProduCt or
sErvICE wItHout
knowlEdgE or
PErsPECtIvE =
CommodIty .
(intElligEnCE = valuE.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.16




ContEnt =
CurrEnCy .
sHarIng =
markEtIng.
no ContEnt =
CommodIty  .
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.17




makE your brand
sPrEadablE.
(if YOu’RE small,
YOu havE nO ChOiCE.)
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.18




no mass mEdIa =
grassroots.
grassroots =
lEttIng otHErs
markEt on your
bEHalf.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.19




In ordEr for
otHErs to sPrEad
your word, you
nEEd to CrEatE,
CuratE, and
nurturE your
word.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY                               p.20




tyPEs of ContEnt:
blOg                                                                 WEbinaRs
miCROblOg                                                            sEminaRs
WhitE papERs                                                         pR/authORship
maRkEt REpORts                                                       CasE stuDiEs(aCaDEmiC mORE
                                                                                 than pROmOtiOnal)



viDEO                                                                sElf publiCatiOn
pODCasts
fORums
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY                                                                                      p.21




brandEd ContEnt
EffECtIvEnEss:
bRanDED COntEnt                                                      72%
magazinE aDvERtising                                                 28%
bRanDED COntEnt                                                      66%
tv aDvERtising                                                       34%
bRanDED COntEnt                                                      66%
DiRECt mail                                                          34%
bRanDED COntEnt                                                      66%
publiC RElatiOns                                                     34%
                                                                       source: A Look at how Corporate America Invests in Branded Content: 2010, ContentWise
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.22




CHI solutIons.
CasE stuDY
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.23
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.24
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.25
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.26




PlanEt bluE.
CasE stuDY
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.27
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.28
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.29
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.30
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.31




don’t HavE
ContEnt?
bE an aggREgatOR.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.32




stratEgy Is
Paramount  .
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.33




PatIEnCE Is
nECEssary  .
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.34




I lovE It.
tHIs Is kInd of Hard.
wHErE’s tHE fEEdbaCk?
I’m borEd.
mEH.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.35




tHE tools
you’ll nEEd.
COnsistEnCY  .
patiEnCE.
tRust.
inspiRatiOn.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.36




you fEar:
i DOn’t Want tO
shaRE.
you sHould rEall fEar:
                y
bEing invisiblE
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.37




you fEar:
Wasting timE With nO
immEDiatE REtuRn.
you sHould rEall fEar:
                y
lOOking infERiOR tO
YOuR COmpEtitiOn.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.38




you fEar:
laCk Of timE.
you sHould rEall fEar:
                y
COlD Calling.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.39




you fEar:
i DOn’t knOW hOW tO
staRt.
you sHould rEall fEar:
                y
nOt having a
stRatEgY.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.40




lEt’s
start .
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.41




wHo’s In your
sPaCE?
COmpanY ______________.
thEY’RE thE ________________COmpanY.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.42




wHat’s your
PosItIon?
uniquE pOint Of DiffEREnCE.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.43




for the (your target customer)
who needs (their need),
(you) is/are the (frame of reference),
with a (reason to believe).
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.44




wHat doEs your
ComPany stand
for? that DEsCRibE YOuR
fOuR WORDs
pOints Of DiffEREnCE.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.45




wHat’s your
PErsonalIty? YOuR
fOuR WORDs that pERsOnifY
COmpanY.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.46




wHat arE your
CustomErs
and PotEntIal
CustomErs
CravIng?
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.47




samPlE story
tItlEs of
artIClEs/
PrEsEntatIons/
blog Posts.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.48




morE tIPs:
bE human.
bE appROaChablE anD simplE.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.49




your brand Is a
lIvIng, brEatHIng
tHIng.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.50




your wEbsItE
as a knowlEdgE
aggrEgator.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.51




monItor.
lEt analytICs bE
your guIdE.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.52




don’t
(nECEssarIly)
loCk ContEnt .
trust tHE
unIvErsE.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.53




It works.
wItH any ComPany.
any ProduCt  .
any sErvICE.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.54




If you gIvE your
CustomErs
notHIng to
sHarE, you arE
guarantEEIng
tHat tHEy won’t .
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.55




wHat’s tHE
EndgamE?
Winning. Duh.
start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY   p.56




q
anD
a.

Contenu connexe

Similaire à March 2011 - Marketing Roundtable - Jim Hume

DuPont Analysis Of Microsoft
DuPont Analysis Of MicrosoftDuPont Analysis Of Microsoft
DuPont Analysis Of MicrosoftStephanie Roberts
 
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiP.docx
Stewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiP.docxStewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiP.docx
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiP.docxsusanschei
 
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiP
Stewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiPStewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiP
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiPblazelaj2
 
Belgian web startup barometer executive summary
Belgian web startup barometer executive summaryBelgian web startup barometer executive summary
Belgian web startup barometer executive summaryFrederic De Meyer
 
Sustainability Partnerships
Sustainability PartnershipsSustainability Partnerships
Sustainability PartnershipsLeaderlab
 
Mind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUPMind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUPMSL
 
Case Study Of L Oreal
Case Study Of L OrealCase Study Of L Oreal
Case Study Of L OrealMonica Turner
 
Uniqlo Company Profile
Uniqlo Company ProfileUniqlo Company Profile
Uniqlo Company ProfileMelissa Hewitt
 
Mars-Philter Shopper Marketing Forum 2011
Mars-Philter Shopper Marketing Forum 2011Mars-Philter Shopper Marketing Forum 2011
Mars-Philter Shopper Marketing Forum 2011Mars-Philter
 
Company name development - Business Name Ideas
Company name  development - Business Name IdeasCompany name  development - Business Name Ideas
Company name development - Business Name IdeasJacob Billy
 
Accounting and society.docx
Accounting and society.docxAccounting and society.docx
Accounting and society.docxwrite22
 
Think creative topics2010_hi
Think creative topics2010_hiThink creative topics2010_hi
Think creative topics2010_hiRyantheGray
 
Crash guide to startups
Crash guide to startupsCrash guide to startups
Crash guide to startupsJoel Bein
 
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)Pieter Jongerius
 
Most interesting app in the world
Most interesting app in the worldMost interesting app in the world
Most interesting app in the worldNelson Barnica
 
A Revolution In Network Marketing
A Revolution In Network MarketingA Revolution In Network Marketing
A Revolution In Network Marketingkrissyjo
 

Similaire à March 2011 - Marketing Roundtable - Jim Hume (19)

DuPont Analysis Of Microsoft
DuPont Analysis Of MicrosoftDuPont Analysis Of Microsoft
DuPont Analysis Of Microsoft
 
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiP.docx
Stewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiP.docxStewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiP.docx
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiP.docx
 
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiP
Stewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiPStewart CarlsonMay 2, 2019BUS 442  Meilich Chapter 08 TiP
Stewart CarlsonMay 2, 2019BUS 442 Meilich Chapter 08 TiP
 
Belgian web startup barometer executive summary
Belgian web startup barometer executive summaryBelgian web startup barometer executive summary
Belgian web startup barometer executive summary
 
Sustainability Partnerships
Sustainability PartnershipsSustainability Partnerships
Sustainability Partnerships
 
Mind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUPMind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUP
 
Case Study Of L Oreal
Case Study Of L OrealCase Study Of L Oreal
Case Study Of L Oreal
 
Uniqlo Company Profile
Uniqlo Company ProfileUniqlo Company Profile
Uniqlo Company Profile
 
Mars-Philter Shopper Marketing Forum 2011
Mars-Philter Shopper Marketing Forum 2011Mars-Philter Shopper Marketing Forum 2011
Mars-Philter Shopper Marketing Forum 2011
 
Company name development - Business Name Ideas
Company name  development - Business Name IdeasCompany name  development - Business Name Ideas
Company name development - Business Name Ideas
 
Accounting and society.docx
Accounting and society.docxAccounting and society.docx
Accounting and society.docx
 
Think creative topics2010_hi
Think creative topics2010_hiThink creative topics2010_hi
Think creative topics2010_hi
 
Crash guide to startups
Crash guide to startupsCrash guide to startups
Crash guide to startups
 
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)
 
Engagement vs Interruption - Amended
Engagement vs Interruption - AmendedEngagement vs Interruption - Amended
Engagement vs Interruption - Amended
 
Engagement Vs Interruption
Engagement Vs InterruptionEngagement Vs Interruption
Engagement Vs Interruption
 
Top 10 Fashion Brands Pinterest vs Google Images
Top 10 Fashion Brands Pinterest vs Google ImagesTop 10 Fashion Brands Pinterest vs Google Images
Top 10 Fashion Brands Pinterest vs Google Images
 
Most interesting app in the world
Most interesting app in the worldMost interesting app in the world
Most interesting app in the world
 
A Revolution In Network Marketing
A Revolution In Network MarketingA Revolution In Network Marketing
A Revolution In Network Marketing
 

Plus de AnnArborSPARK

Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...AnnArborSPARK
 
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015AnnArborSPARK
 
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...AnnArborSPARK
 
Michigan Marketing Minds - April 14, 2015 - Creating Customers
Michigan Marketing Minds - April 14, 2015 - Creating CustomersMichigan Marketing Minds - April 14, 2015 - Creating Customers
Michigan Marketing Minds - April 14, 2015 - Creating CustomersAnnArborSPARK
 
Balancing BEMS - April 2, 2015 - Michigan Energy Forum
Balancing BEMS - April 2, 2015 - Michigan Energy ForumBalancing BEMS - April 2, 2015 - Michigan Energy Forum
Balancing BEMS - April 2, 2015 - Michigan Energy ForumAnnArborSPARK
 
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...AnnArborSPARK
 
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...AnnArborSPARK
 
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's WorkshopMichigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's WorkshopAnnArborSPARK
 
Selling Smart Workshop - Why Have a System for Selling?
Selling Smart Workshop - Why Have a System for Selling?Selling Smart Workshop - Why Have a System for Selling?
Selling Smart Workshop - Why Have a System for Selling?AnnArborSPARK
 
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing PlanMichigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing PlanAnnArborSPARK
 
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...AnnArborSPARK
 
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...AnnArborSPARK
 
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
Michigan Marketing Minds - November 11, 2014 - Maximizing your DataMichigan Marketing Minds - November 11, 2014 - Maximizing your Data
Michigan Marketing Minds - November 11, 2014 - Maximizing your DataAnnArborSPARK
 
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
Michigan Energy Forum - November 6, 2014 - Energy Jobs and EducationMichigan Energy Forum - November 6, 2014 - Energy Jobs and Education
Michigan Energy Forum - November 6, 2014 - Energy Jobs and EducationAnnArborSPARK
 
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...AnnArborSPARK
 
Business Law & Order - October 20, 2014 - Financing your Startup
Business Law & Order - October 20, 2014 - Financing your StartupBusiness Law & Order - October 20, 2014 - Financing your Startup
Business Law & Order - October 20, 2014 - Financing your StartupAnnArborSPARK
 
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...AnnArborSPARK
 
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
 
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven ProcessSelling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven ProcessAnnArborSPARK
 
Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...
Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...
Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...AnnArborSPARK
 

Plus de AnnArborSPARK (20)

Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
 
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
 
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
 
Michigan Marketing Minds - April 14, 2015 - Creating Customers
Michigan Marketing Minds - April 14, 2015 - Creating CustomersMichigan Marketing Minds - April 14, 2015 - Creating Customers
Michigan Marketing Minds - April 14, 2015 - Creating Customers
 
Balancing BEMS - April 2, 2015 - Michigan Energy Forum
Balancing BEMS - April 2, 2015 - Michigan Energy ForumBalancing BEMS - April 2, 2015 - Michigan Energy Forum
Balancing BEMS - April 2, 2015 - Michigan Energy Forum
 
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
 
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
 
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's WorkshopMichigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
 
Selling Smart Workshop - Why Have a System for Selling?
Selling Smart Workshop - Why Have a System for Selling?Selling Smart Workshop - Why Have a System for Selling?
Selling Smart Workshop - Why Have a System for Selling?
 
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing PlanMichigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
 
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
 
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
 
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
Michigan Marketing Minds - November 11, 2014 - Maximizing your DataMichigan Marketing Minds - November 11, 2014 - Maximizing your Data
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
 
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
Michigan Energy Forum - November 6, 2014 - Energy Jobs and EducationMichigan Energy Forum - November 6, 2014 - Energy Jobs and Education
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
 
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
 
Business Law & Order - October 20, 2014 - Financing your Startup
Business Law & Order - October 20, 2014 - Financing your StartupBusiness Law & Order - October 20, 2014 - Financing your Startup
Business Law & Order - October 20, 2014 - Financing your Startup
 
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
 
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
 
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven ProcessSelling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
 
Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...
Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...
Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...
 

Dernier

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 

Dernier (20)

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 

March 2011 - Marketing Roundtable - Jim Hume

  • 1. start small. think big. MARCh 8, 2011 PHIrE BRANDING COMPANY
  • 2. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.2 my namE Is JIm. tOnight WE’RE gOing tO gEt tO WORk.
  • 3. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.3 tonIgHt’s PanElIsts: YOu.
  • 4. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.4 our goals: DEfinE YOuR businEss. builD a knOWlEDgE stRatEgY. ChOOsE tOOls anD tEChniquEs. builD a fOllOWing. spREaD thE WORD.
  • 5. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.5 Common “small” mIstakEs.
  • 6. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.6 small Is not a sustaInablE PoInt of dIffErEnCE. (if YOu aCt YOuR sizE, YOu’ll alWaYs bE YOuR sizE.)
  • 7. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.7 don’t tHInk your modEl Is so unIquE tHat you Can’t rEvEal tHE sECrEt sauCE. (if YOu’RE gOOD, it Can’t bE REpliCatED.)
  • 8. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.8 laCk of ConfIdEnCE Is quICk dEatH. (if YOu DOn’t shOW ExpERtisE, nO OnE Will buY YOuR ExpERtisE.)
  • 9. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.9 EmulatIon EnsurEs subordInatIon. (if YOu’RE simpl a “mE tOO”, Y YOu’vE pROviDED nO ChOiCE.)
  • 10. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.10 don’t fakE It untIl you makE It. Just makE It . (i hatE that tERm. if YOu nEED tO fakE it, YOu WOn’t makE it.)
  • 11. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.11 don’t fakE It untIl you makE It. Just makE It . (i hatE that tERm. if YOu nEED tO fakE it, YOu WOn’t makE it.)
  • 12. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.12 tHE CyClE of growtH. perception. Knowledge creates Perception creates growth. Growth creates experience. Experience creates knowledge.
  • 13. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.13 brandEd ContEnt Is tHE nEw salEs. (thE mORE YOu shaRE, thE bEttER YOu’ll DO.)
  • 14. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.14 you arEn’t Just a ProduCt not . Just a sErvICE. you arE a markEtEr. (WhEthER YOu likE it OR nOt.)
  • 15. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.15 ProduCt or sErvICE wItHout knowlEdgE or PErsPECtIvE = CommodIty . (intElligEnCE = valuE.)
  • 16. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.16 ContEnt = CurrEnCy . sHarIng = markEtIng. no ContEnt = CommodIty .
  • 17. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.17 makE your brand sPrEadablE. (if YOu’RE small, YOu havE nO ChOiCE.)
  • 18. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.18 no mass mEdIa = grassroots. grassroots = lEttIng otHErs markEt on your bEHalf.
  • 19. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.19 In ordEr for otHErs to sPrEad your word, you nEEd to CrEatE, CuratE, and nurturE your word.
  • 20. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.20 tyPEs of ContEnt: blOg WEbinaRs miCROblOg sEminaRs WhitE papERs pR/authORship maRkEt REpORts CasE stuDiEs(aCaDEmiC mORE than pROmOtiOnal) viDEO sElf publiCatiOn pODCasts fORums
  • 21. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.21 brandEd ContEnt EffECtIvEnEss: bRanDED COntEnt 72% magazinE aDvERtising 28% bRanDED COntEnt 66% tv aDvERtising 34% bRanDED COntEnt 66% DiRECt mail 34% bRanDED COntEnt 66% publiC RElatiOns 34% source: A Look at how Corporate America Invests in Branded Content: 2010, ContentWise
  • 22. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.22 CHI solutIons. CasE stuDY
  • 23. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.23
  • 24. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.24
  • 25. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.25
  • 26. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.26 PlanEt bluE. CasE stuDY
  • 27. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.27
  • 28. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.28
  • 29. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.29
  • 30. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.30
  • 31. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.31 don’t HavE ContEnt? bE an aggREgatOR.
  • 32. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.32 stratEgy Is Paramount .
  • 33. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.33 PatIEnCE Is nECEssary .
  • 34. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.34 I lovE It. tHIs Is kInd of Hard. wHErE’s tHE fEEdbaCk? I’m borEd. mEH.
  • 35. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.35 tHE tools you’ll nEEd. COnsistEnCY . patiEnCE. tRust. inspiRatiOn.
  • 36. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.36 you fEar: i DOn’t Want tO shaRE. you sHould rEall fEar: y bEing invisiblE
  • 37. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.37 you fEar: Wasting timE With nO immEDiatE REtuRn. you sHould rEall fEar: y lOOking infERiOR tO YOuR COmpEtitiOn.
  • 38. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.38 you fEar: laCk Of timE. you sHould rEall fEar: y COlD Calling.
  • 39. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.39 you fEar: i DOn’t knOW hOW tO staRt. you sHould rEall fEar: y nOt having a stRatEgY.
  • 40. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.40 lEt’s start .
  • 41. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.41 wHo’s In your sPaCE? COmpanY ______________. thEY’RE thE ________________COmpanY.
  • 42. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.42 wHat’s your PosItIon? uniquE pOint Of DiffEREnCE.
  • 43. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.43 for the (your target customer) who needs (their need), (you) is/are the (frame of reference), with a (reason to believe).
  • 44. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.44 wHat doEs your ComPany stand for? that DEsCRibE YOuR fOuR WORDs pOints Of DiffEREnCE.
  • 45. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.45 wHat’s your PErsonalIty? YOuR fOuR WORDs that pERsOnifY COmpanY.
  • 46. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.46 wHat arE your CustomErs and PotEntIal CustomErs CravIng?
  • 47. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.47 samPlE story tItlEs of artIClEs/ PrEsEntatIons/ blog Posts.
  • 48. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.48 morE tIPs: bE human. bE appROaChablE anD simplE.
  • 49. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.49 your brand Is a lIvIng, brEatHIng tHIng.
  • 50. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.50 your wEbsItE as a knowlEdgE aggrEgator.
  • 51. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.51 monItor. lEt analytICs bE your guIdE.
  • 52. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.52 don’t (nECEssarIly) loCk ContEnt . trust tHE unIvErsE.
  • 53. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.53 It works. wItH any ComPany. any ProduCt . any sErvICE.
  • 54. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.54 If you gIvE your CustomErs notHIng to sHarE, you arE guarantEEIng tHat tHEy won’t .
  • 55. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.55 wHat’s tHE EndgamE? Winning. Duh.
  • 56. start small. tHInk bIg. // MARCh 8, 2011 // PHIrE BRANDING COMPANY p.56 q anD a.