2. M3X is dedicated to elevating and sharing
innovation in marketing for the greater good.
We strive to offer the entrepreneur and business community
advanced marketing insights, planning tools and operational
intelligence that will help them take action and grow.
menloinnovations.com/joy/brandwithjoy @menloprez
22. “The most exciting breakthroughs of the
21st century will not occur because of
technology but because of an expanding
concept of what it means to be human.”
- John Naisbitt, Megatrends
menloinnovations.com/joy/brandwithjoy @menloprez
42. The Power of
Observation
• Anthropology
• Study people
• Observe them
In their native environment
• Look for the invisible
• Be the empath!
menloinnovations.com/joy/brandwithjoy @menloprez
53. Rigor and
discipline
• Automated Unit Testing
• Simple, powerful, ignored
• Living, breathing documentation
menloinnovations.com/joy/brandwithjoy @menloprez
54. “In the long run, the only
sustainable source of
competitive advantage is
your organization’s ability to
learn faster than your
competition.”
- Peter Senge
menloinnovations.com/joy/brandwithjoy @menloprez
66. U of M Leadership Day
https://www.youtube.com/watch?v=x_--
au59s6o
67. Phil Brabbs
Torrent Consulting
menloinnovations.com/joy/brandwithjoy @menloprez
68. business + technology + solutions
Torrent Consulting
The Path to Joyful Customer Growth
December 2014
Fully Automated. Fully
Integrated.
69. The Path to Joyful
Torrent Who? Customer Growth
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2 year old Michigan-based startup in Ann Arbor focused on driving
customer growth and loyalty through Sales, Service and Marketing
Automation utilizing Salesforce for companies big and small.
70. The Path to Joyful
1. Know Your People Customer Growth
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM
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71. The Path to Joyful
2. Connect Your People Customer Growth
Torrent aims to be “Menlo Remote” and uses the following to keep everyone
connected and growing together:
1. Daily Stand-up
2. Pairing Across Different Projects
3. Annual Gathering
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM
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Tim J
Columbus, OH
Eric C.
Springfield, MO
Jackie B.
Charlotte, NC
72. The Path to Joyful
2. Know Your Customer Customer Growth
Torrent follows the Customer LifeCycle as a standardized process for tracking
and managing clients from Stranger to Loyal Customers. Here are a few of
the keys to a successful customer platform:
1. Organize Standardize Automate Optimize
2. Single Customer Platform, Fully Integrated
3. Continuously Listening, Logging and Learning
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM
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73. The Path to Joyful
Customer LifeCycle Customer Growth
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM
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74. The Path to Joyful
Marketing Automation Worksheet Customer Growth
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM
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