One-third of the marketing budget goes to Content Marketing. The demand for content professionals grew by 235,9%. But organic channels for content distribution are not reliable. In this presentation, you can see how Native Advertising is used by companies of different types as a good alternative to Display Ads.
35. ★ You have a content strategy and a blog
★ You have the resources and the desire to develop
your blog
○ For different target audiences
○ For different stages of marketing funnel
★ You have analytics and the right approach to
experiments for visitors acquisition