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15 Ways to Spot a Social Media Fake @annaobrien | 11/04/2009
They Use Buzzwords & Lots Of Them @annaobrien 2009
They Present You With Equations Before Goals   @annaobrien 2009
They’re Their Own Biggest Fan @annaobrien 2009
They Don’t Come With a Plan @annaobrien 2009
They Don't Create, Just Reiterate   @annaobrien 2009
They Talk About Channels, Not Goals @annaobrien 2009
They Collect People,  not Stories @annaobrien 2009
They Have Millions of Connections, & No References @annaobrien 2009
They Don’t Value Research @annaobrien 2009
They Have No Niche @annaobrien 2009
They’re a Conference Junkie @annaobrien 2009
They Can’t Explain How  Friends, Followers, & Subscribers Are Related @annaobrien 2009
They’re Boring @annaobrien 2009
They Have No Success Metrics @annaobrien 2009
They Don’t Ask About Non-Social Marketing  Efforts  @annaobrien 2009
Success is: Finding A Social Media Expert You Can @annaobrien 2009

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Anna OBrien- How to Spot a Social Media Fake