Mobile Learning: the potential, the pitfalls and the perils.
Workshop presentation for AITD (Australian Institute of Training & Development), 16 September 2014. Session overview: Mobile learning has the potential to disrupt our traditional methods of training delivery. Our smartphones are constantly connected, the interactions we use such as swiping and tapping enable these devices to behave very differently to desktop or laptop computers. Yet our designs for learning remain focused on desktop interactions that just won’t suit mobiles. We’ve been researching the use of mobile in organisations, including mobile learning, for a number of years now. In 2012 we conducted research into the State of Mobile Learning in Australia (see the results Part 1 and Part 2). What has changed since that study? A lot! We now have newer, faster, more responsive devices - including a range of tablets, from iPads to Galaxy, to Surface. These devices and what we can do with them create enormous opportunities. However, they also can generate a number of complexities! Discover how our use of the smartphones is fundamentally altering our perspectives of consuming content and engaging with friends and colleagues. How can you harness this ever changing resource to your best advantage ? What common traps and pitfalls should you avoid ? Which factors make the difference between an award winning program and costly white elephant? Topics: 1. Designing for devices (understanding touch and gestures) 2. Do I build an app or use responsive browsers 3. Tapping into existing enterprise social networks 4. What works on mobiles 5. What doesn't work on mobiles
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Mobile Learning: the potential, the pitfalls and the perils.
- 1. Mobile Learning: the Potential, the Pitfalls and the Perils Anne Bartlett-Bragg 16 September, 2014
- 2. Ripple Effect Group is an independent consulting team that designs smarter ways to connect people through technology.
- 3. Topics Your favourite app Mobile trends mLearning - what is it? mLearning examples A little bit about designing for mobile Prototype an app
- 4. What’s your favourite app?
- 8. Mobile penetration: Australian subscribers 125%mobile penetration in Australia - there are 6 million more mobile subscribers than people. Source: BuddeComm
- 13. What is mLearning (today)?
- 18. Express Plus Students (Centrelink)
- 19. Facebook
- 20. CBA Property
- 21. Department of Health (Victoria)
- 22. Bad Example: Abercrombie & Fitch
- 23. Bad Example: Sydney Airport
- 24. Next Gen: Flipboard, Wired Magazine
- 25. Fitness: Jawbone / Fitbit
- 26. And there’s always a zombie....
- 27. DuoLingo
- 29. Unique/Standout: • engaging storylines of love, cheating, football and, of course, arguments about the rent • audience decides what happens next with a weekly online vote • language points to study and interactive quizzes SMARTER, SIMPLER, SOCIAL FlatMates: BBC Mobile StoryTelling The Flatmates is a weekly online soap opera for learners of English. http://www.bbc.co.uk/worldservice/learningenglish/flatmates/index.shtml
- 30. A little bit about designing for mobile
- 31. Understanding context & situation
- 32. Four critical success factors for enterprise mobile app design ------ ------ ------ Collaboration User control and personalisation Time and place As time and place of use is negotiated by the user, the app must be beneficial to both the user and the business The app must allow the user to be connected to other people and the systems that support the work process or practice The user must have ownership and autonomy over how they use the app Anne Relevance The functionality of the app must be relevant to the work process or practice at the times and places of use Based on: Kearney, M., Shuck, S., Burden, K. & Aubusson, P. 2012, "Viewing mobile learning from a pedagogical perspective" in Research in Learning Technology, Vol 20. Anne Bartlett-Bragg/James Dellow Headshift Asia Pacific - May 2012
- 33. Context example - Trainees (RACP)
- 34. Field research methodology (RACP)
- 36. User journey example (RACP)
- 37. Device implications on design
- 38. Opportunity Constraint Smartphone ‘Phablet’ Gestures Tablet Navigation Navigation Navigation Gestures Gestures Presentation Presentation Input Presentation Input Input The screen size of different mobile devices can present different levels of constraint or opportunity The larger screen size of tablets combined with gesture controls presents new opportunities to create innovative user interfaces not seen on PCs or smartphones
- 42. Apps vs Responsive web
- 43. What does responsive imply?
- 44. Mobile internet access: Mobile Apps Advantages Offline mode Superb user experience Customised for device Distribution network (app stores) available Ability to use advanced mobile device functionality (e.g. tilt angle or motion of the device) Disadvantages High cost and maintenance You have to use different platforms, SDK’s, languages for different mobile platforms
- 45. Mobile internet access: Mobile Website Advantages Device independent No downloads necessary Bug fixes and updates in real-time No need to comply with T&C of app store providers HTML 5 provides a rich user experience Responsive design - build once Disadvantages You cannot sell your app. For selling from your app you have implement your own checkout system You may not be able to access all functions of mobile devices or OS Flash support is not universal
- 46. Mobile + Location Services Mobile & local web are converging: Location based services (GPS) Indoor mapping QR (Quick Response) codes NFC (Near Field Communication) Augmented reality
- 47. Benefits of location-based services
- 48. SMARTER, SIMPLER, SOCIAL Enterprise Social Networks + Mobile Social intranets on demand: • situated, • contextualised • participatory
- 49. SMARTER, SIMPLER, SOCIAL Social Apps
- 51. Gamification It’s not just fun! It’s about recognition and reward for actions
- 52. Prototyping Design your own app
- 55. Thanks! ‣ Social Strategy ‣ Customer Engagement ‣ Workforce Collaboration ‣ Social Intelligence ‣ Visual Thinking +61 418 852 581 annebb@rippleffectgroup.com @annebb