The Milky Way Master Class. From Business Geography and Complexity to an intergrated shared knowledge of the External, Product and Internal Eco Systems and futher on to Module Development, do more with less.
What you see, is what you get & What you get, is what you act on!
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Intersection x17 Milky Way Masterclass
1. The Milky Way
Design & Understand your business using
business geography
Annika Klyver, IRM
September 7th 2017
Intersection X17
Barcelona
What you see, is what you get
2.
3.
4. 2012…
… the enterprise & business
architecturce WoW is not working…
Something needs to be done
5. Too slow…
Too complex...
Too fragmented…
Not relevant…
Mindset ”Business vs IT”…
Too top down…with no power
For the experts only…
Agile, UX, customers, products ?!?!?!
6. From where are
we coming?….
In what direction are we going?
Frameworks &
Deliveribles
Sensemaking
learning &
co-creation
From As-Is
to To-Be Our alternatives –
Scenarios
Traceability
Support & develope
the product life cycle &
the value flow
13. A Business Capability definition
“A business capability is a well
defined, coherent and autonomous
component of the business and the
business architecture.
It is a composite of processes,
information, competences,
business rules, IT systems, and
more...”
IASA Sweden
14. The Milky Way - a map based on business geography
Strategic Planning
Education Planning
& Contracting
Education
Program Creation
& Pricing
Commercial & Yield
Management
Sales & Distribution
Education Delivery
Follow Up &
Finances
24. 18271
…add the change portfolio perspective
Storprojektet
Storprojektet
E-dok
HR+
proj
Kalkylprojektet
Nya
Kund-
systemet
Webbinfo
projektet
Lager
projektetCRM 2.0
Kanal
proj
SFF
SRT
DRS
Kurslev
2.0
Nytt ek
systemNytt ek
system
Lager ek
proj
25. The Milky Way & the Project portfolio
Marknadsföring
Fakturera
Ekonomiuppföljning
HR, lön och bemanning
Genomföra transporter
2015-10-08
Ragnsell PA3
Annika Klyver
Avsättning
Ta emot Leverantörs-
fakturor
TelefoniKundportalen
Ruttplanering Förbereda transporter
Insamling
Bearbetning
Deponi Avsätta
Avräknings-
sammanställning
Fakturaunderlag
Kundfeedback
Strategisk produkt och
tjänsteutveckling
Strategisk planering
Produkt- o
tjänsteutveckling
Partnerskap
Avtalshantering
OrderhanteringRåvarulogistiks-
planering
Produktions-
planering
Ruttoptimering
Ellemospilot
Citylogistik
XXX
Prisprojekt
Intäktsbokning
New ERP
Spårbarhet
ABP
26. Budgets & Spend
The darker the larger % of total spend
Maintenance Areas
Sales & Distribution 26%
Commercial & Yield 24%
Product Planning 13%
Shared Capabilities 10%
Product Packaging 9%
Customer 8%
Finance & Follow Up 5%
Delivery 5%
24%
26% of tot. maint
9%
13%
5%
5%
8%
>
25%
25 -
20%
10 -
5 %
15 -
10%
< 5%
20 -
15 %
32. Customer Journey & the Business Capabilities
Inspiration,
search &
book class
Prepare
Use &
develpe
my skills
further
In class
-Get inspired
-Make Broard search
-Find offers
-Find Product
-Make a booking
-Make Payment
- Go to the school
- Find Class Info,
- Research things to read
- Find Exercises
- Buy Books
- Recheck class details
- Search for things to read
- Book things to hand in
- Study
- Complain/Praise
- Share on Social Media
- Evaluate education
- Follow up claims
- Share experience
- Student/Teacher Community – User Community?
- Add on classes online
48. What is in play?
”Designing Digital
Organisations” MIT 2016
The internal business
capabilities & their interaction
Customer
Journeys
Supplier
Journeys
The Network
around us
Products & Services
Product & Service
Portfolios
Product Eco System
Internal Eco System
External
Eco System
49. 18271
The interplay between
the value streams,
the products and the
internal capabilities
Strategic Business Owners
Strategic Product Owner
51. When are we? The Enterprise inertia…
Backlogs
Planned o ”packed”
change
Ongoing Change
Vision & GoalsGapCurrent State
Innovation
52. Go from Idea to Reality faster…
Backlogs
Planned o ”packed”
change
Ongoing Change
Vision & GoalsGapCurrent State
Innovation
53. How do
we get
started?
1 Create a good
enough map and
add the change
portfolio to it
2 Translate the
strategic
direction and the
most important
challenges in to
your Milky Way
3 Use the shared maps, insights and directions as a base
for analysis, discussions, prioritizations and decisions.
Backlogs
Planned o ”packed”
change
Ongoing Change
Vision & GoalsGapCurrent State
Innovation
Iterate as fast as
you can…
57. The balance between capabilities,
products, value flows and the
customers expectations…
What is in play? What is important?
Modules, components – could that be useful?
Use as few parts as possible to create as many combinations as possible…
New book – ”Double your effectivness – the art of getting a lot to become
more by using less”
(”Dubbelt effektiv - Konsten att få mycket att bli mer genom att använda mindre”)
60. Referens: Dubbelt Effektiv, Martin Sköld
Double Efficiency
External Efficient
Internal Efficent
HighLow
High
Low
Value for our customers
Value for us
High
Variation
High
Volumes
Modules
High
Volume
High
Variation
61. A shift from Product Development…
Modules
Customized
Offers
Out
In
Out
In
Products
Customized
Offers
…to Module
Development and
Product Configuration
Referens: Dubbelt Effektiv, Martin Sköld
It is based on a configuration
logic, modules with clearly
defined interfaces that can be
combined in a number of ways
to create customized offers.
62. What is in play
in the very core?
Interfaces & Interface Owners
Modules & Module Owners
Configuraton Rules
What you see, is what you get...
63. …but it is not new at all when you think of it
64. Our maps of the world got more and more accurate
over time…
…and they were valuable in all stages
MATS
STOP THINK SYSTEMS
THIKN VALUE FLOW
OTEHRWISE IT IS A BIG RISK THAT THERE IS NO VALUE REACHING CUSTOMERS OR THE ORGANISATION.
DEMANDS NEW WAY OF WORKING WITH BUSINESS/REQUIREMENT AND DEVELOPMENT
Framgång i den digital transformationen kräver mer integration och samverkan inom organisationen och med dess omgivning
Sätt att skapa integration:
- Produkt/tjänsteekosystem som stöttar kundernas upplevelser
- Internt ekosystem av samverkande förmågor
- Externt ekosystem med partners och leverantörer
- Koordinerande av händelser kring kunden
Create customized offers by configuring
our product/service to meet the needs
of our customers.
Keep the number of modules
down to be internally efficient
by standardization and higher volymes.
Create customized offers by configuring
our product/service to meet the needs
of our customers.
Keep the number of modules
down to be internally efficient
by standardization and higher volymes.
Ta med er…
INTE 2 500 år att göra detta, men att det sker i steg. Vi provar oss fram, stämmer av med verkligheten och korrigerar.
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